1. BIG PICTURE STRATEGY Jane Alexander, CIO Cleveland Museum of Art Jane Alexander, Chief Information Officer Cleveland Museum of Art

2. I hear and I forget. 3. I hear and I forget. I see and I remember. 4. I hear and I forget. I see and I remember. I do and I understand. 5. Gallery One Overview Use technology to help visitors see and understand art in new ways Technology is not the art technology showcases the art 6. 4x3 MicroTile Wall with Interactivity Kit that connects shapes with real art Line and Shape 7. Design Rules and Process Hired AV Integrator August 2010 Started new concept meetings in Fall of 2010 Issued RFP and hired Media Developer - December 2010 New Team IT, Education and Design Multiple Iterations of Technologies 8. 18 9. SLIDE TITLE Slide Subtitle 21 10. 22 11. 40x5 interactive video wall making it possible to explore the art in the museum Collections Wall 12. Design Rules and Process Sustainable : easily maintained parts on site 45 minute repair window Established Technologies Alternate content during software failure condition 13. Art Video Test 14. Design Coordination 15. Development and Testing 16. Development Testing 17. Field Installation 18. Field Installation 19. Collection Wall is modular Christie MicroTiles. 20. Each MicroTile can be trouble-shot, and repaired or replaced individually. 21. The modular system accommodates rapid repair cycles. 22. MicroTile can be removed entirely, 23. without effecting the behavior of the Interactive on any other tiles. 24. Final Product 25. 44 26. 45 27. 46 28. RFID tags are provided for visitors bringing their own Ipads 29. A unique tag (RFID sticker) is permanently assigned to the visitor, allowing them to save their favorites and tours for future visits 30. RFID tag communicates wirelessly with docking station 31. Visitors then explore the entire museum with ArtLens 32. Evaluating Digital Technologies 33. Research Questions What do visitors think about Gallery One and ArtLens? How does Gallery One and ArtLens affect the museum visit experience? 34. Process Iterative process throughout the planning and development User testing (usability, content, tone) Audience panels Ultimately realized we had many different needs that required different approaches 35. Mixed Methods Approach Usability tests of all interactives 30 tests per lens, Collection Wall, and ArtLens Observations Timing and tracking maps recorded for 200 visitors Skype conversations with off-site users of ArtLens 36. Mixed Methods Approach Comprehensive in-depth analysis/Pre- and post-visit interviews Range of topics explored/Visit videotaped with flip cameras Usually about 2 hours of video was recorded per visit Phone interviews completed 2-3 months later Testing re-use, memory, perception changes, etc. 37. Analytics User data from Lens stations/ArtLens tracked via Google Analytics More difficult to track the Lenses than ArtLens Very valuable counterpoint to qualitative data Will be adding development to Wall/ArtLens to catch more data. 38. Research in Action Visitor wayfinding concerns 39. Research in Action App labels on walls 40. Research in Action Off-site versus on-site needs On-site has the benefit of the actual space Off-site users looking for additional contextual information 41. Strengths and Challenges Significant amount of deep, nuanced data Learning more than just the impact of technologies, but a comprehensive look at the entire experience Data tracking and management can be difficult Analysis of overall project and preparing reports for a diverse array of internal teams with different priorities 42. How did the Cleveland Museum of Art pull this off? 43. Convergence Technology Art 44. 9 0 RESTRUCTURE Collaborative & Unified 45. We share a common goal: Attract, entertain, educate and engage more visitors. 46. Essentials for Success Concept Design Technology AV integrator goes here 47. Open Architecture 48. The Wall 49. ArtLens 50. Lenses 51. Wayfinding 52. iPad 53. TIMELINE Adaptable and Responsive 54. Committed and Passionate THE PEOPLE 55. Design through Collaboration CMAs Technology, Education and Design Departments + Local Projects - media design Gallagher and Associates (exhibit design) Zenith Systems (AV Integration) Piction (CMS/DAM development) Earprint Productions (app content development) Navizon (way-finding). Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology thoughout the gallery experience but in museum practice itself. 56. When everyone can create the museum they want, it becomes the museum for everyone. 57. THANK YOU Jane Alexander jalexander@clevelandart.org #janecalexander