8 key b2b marketing trends for 2013
DESCRIPTION
Where should you focus your time and budget to ensure success in 2013? These slides accompany the webinar 'Future Trends in B2B Marketing'. Access the recording here: http://bit.ly/B2BTrendsTRANSCRIPT
Debbie Williams
MD & Principal Consultant SMART b2b marketing Ltd
B2B Marketing Predictions for 2013 & Beyond
8 Key Trends not to ignore..
1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
Buying behaviour has changed…..
75% of buyers want vendors to curb the sales
messages Source DemandGen
9 out of 10 business buyers say when they are ready to buy, they
will find you Source DemandGen
Many are 50-60% of the way into the buy cycle before they will even make contact
with a vendor Source DemandGen
84% said word of mouth recommendations
influence their purchase decisions
Genius.com
70% of buyers say they review 4 or more pieces of content prior to purchase but 60% of
buyers say they don’t have the time for reading – so the
shorter, the better Source MarketingProfs
Mobile searches have increased by 247% in the
last year Stateofsearch.com
C levels are self sufficient - 79% do their own research
Source Forbes
88% of people confess to lying on web forms
B2B Digital
80% of business leaders are
watching more online video than
ever before Source Forbes
#1 Humanise Your Brand
#2 Big Data & Marketing Personas
#3 Customer Experience Management - An Exchange of Value
7
Multi-channel Dynamics
#4 The Art of Social Conversations
Publisher &
Socialiser
De
Blogging – Integrated social media
The Social Enterprise
#5 The ‘Mobile Life Style’
#6 Technology is a ‘Given’ & the Rise of The Marketing Cloud
#7 Revenue Performance Management
Aberdeen Group, June 2012
Understand Your CEO/CFO Agenda
Source: Metrics that matter for B2B Marketers Forrester October 2011
#8 The Agile Marketing Function
1. Flexibility 2. Short Term Goals 3. Quick Execution 4. Review & Change
8 Key Trends not to ignore..
1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
Social Measurable Authentic
Relevant Trusted
b2b marketing
Debbie Williams e: [email protected] Twitter: @debbiemwilliams www.smartb2bmarketing.co.uk
These slides are from the webinar hosted by GoToWebinar on January 17, 2013.
A copy of the on-demand recording can be
accessed via this link: http://bit.ly/B2BTrends
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