8 managing of economics of scale
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Managing Economies of Scale in theSupply Chain: Cycle Inventory
Semester Gasal 2010/2011
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Learning Objectives
Understand the role of cycle inventory in asupply chain
Define the effects of quantity discounts on lotsize and cycle inventory
Identify the appropriate discounting schemes forthe supply chain, taking into account cycleinventory
Understand the effects of trade promotions on
lot size and cycle inventory
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Role of Inventory in the Supply Chain
Improve Matching of Suppland Demand
Improved Forecastin
Reduce Material Flow Ti
Reduce Waiting Tim
Reduce Buffer Inventor
Economies of ScaleSupply / Deman
Variability
Seasonal
Variability
Cycle Inventory Safety Inventory
Seasonal Inventor
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Role of Cycle Inventoryin a Supply Chain
Lot, or batch size: quantity that a supply chain stageeither produces or orders at a given time
Cycle inventory: average inventory that builds up in thesupply chain because a supply chain stage either producesor purchases in lots that are larger than those demanded
by the customer Q = lot or batch size of an order D = demand per unit time
Inventory profile: plot of the inventory level over time Cycle inventory = Q/2 (depends directly on lot size)
Average flow time = Avg inventory / Avg flow rate Average flow time from cycle inventory = Q/(2D)
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Role of Cycle Inventoryin a Supply Chain: Example Jean-Mart
The demand for jeans at Jean-Mart, a department store, isrelatively stable at D= 100 pairs of jeans per day. The storemanager at Jean-Mart currently purchases in lots of Q =1000 pairs. Calculate the cycle inventory and average flowtime for jeans.
Cycle inventory = lot size/2 = Q/2 = 1000/2 = 500Avg flow time = avg inventory / avg flow rate
= cycle inventory / demand= Q/2D = 1000/(2)(100) = 5 days
Cycle inventory adds 5 days to the time a unit spends in thesupply chain Lower cycle inventory is better because:
Average flow time is lower Working capital requirements are lower Lower inventory holding costs
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Role of Cycle Inventoryin a Supply Chain [2]
Cycle inventory is held primarily to take advantage of economies of scale in the supply chain
Supply chain costs influenced by lot size:
Material cost = C ($C/unit)
Fixed ordering cost = S ($S/lot)
Holding cost = H = hC (h = cost of holding $1 in inventoryfor one year or denoted by $H/unit/year)
Primary role of cycle inventory is to allow different stagesto purchase product in lot sizes that minimize the sum of material, ordering, and holding costs
Ideally, cycle inventory decisions should consider costs acrossthe entire supply chain, but in practice, each stage generallymakes its own supply chain decisions – increases total cycleinventory and total costs in the supply chain
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Estimating Cycle InventoryRelated Costs in Practice
Inventory Holding Cost Cost of capital: holding cost for products that do not become obsolete
quickly
Obsolescence or spoilage cost: estimate the rate at which the valueof the stored product drops because of its market value or quality falls(e.g. perishable products)
Handling costs: include only incremental receiving and storage coststhat vary with the quantity of product received
Occupancy costs: reflect the incremental change in space cost due tochanging cycle inventory
Miscellaneous costs: theft, security, damage, tax, insurance
Ordering Cost Buyer time: incremental time of the buyer placing the extra order
Transportation costs: a fixed transportation cost if often incurredregardless of the size of the order
Receiving costs: e.g. administration work cost such as purchase ordermatching and any effort associated with updating inventory records
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Economies of Scaleto Exploit Fixed Costs
How do you decide whether to go shopping at a convenience storeor at a large warehouse?
Go to a convenience store: transportation cost low, product’sprice high -> need to consider our lot size decision
Lot sizing for a single product (EOQ)
Aggregating multiple products in a single order Lot sizing with multiple products or customers
Lots are ordered and delivered independently for each product
Lots are ordered and delivered jointly for all products
Lots are ordered and delivered jointly for a subset of products
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conom es o ca eto Exploit Fixed Costs [2]
Annual demand = DNumber of orders per year = D/Q
Annual material cost = CR
Annual order cost = (D/Q)S
Annual holding cost = (Q/2)H = (Q/2)hC
Total annual cost = TC = CD + (D/Q)S + (Q/2)hC
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Fixed Costs: Optimal Lot Sizeand Reorder Interval (EOQ)
D:Annual demand
S: Setup or Order Cost
C:Cost per unit
h: Holding cost per year as afraction of product cost
H:Holding cost per unit per year
Q:Lot Size
Q*: Optimal Lot Size (EconomicOrder Quantity or EOQ)
n*: Optimal order frequency
Material cost is constant andtherefore is not considered inthis model
S
DhC n
H DS Q
hC H
2*
2*
=
=
=
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Example Economic Order Quantity
Mr. Fu is the manager at Allied Electrics. He is planning to manage the store’sinventory costs more efficiently. In a pilot study, he asked the planning teamto apply the EOQ model to a particular model of Samsung television. Annualdemand for that product is 12000 units, with a monthly demand of 1000.Administrative, transportation and receiving form the fixed cost of $4000 eachtime an order is placed. Each television costs the wholesaler $500 to buy and20 percent of the value of the item to hold each year. What would be the EOQin this case?
Solution:Demand, D = 1000 x 12 = 12,000 computers per yearUnit cost per television, C = $500Holding cost per year as a fraction of unit cost, h = 0.2Order cost per lot, S = $4,000
Q* = Sqrt[2DS/hC] = Sqrt[(2)(12000)(4000)/(0.2)(500)] = 980 computersCycle inventory = Q*/2 = 490Average Flow time = Q*/2D = 980/(2)(12000) = 0.041 year = 0.49 monthOptimal order frequency = n* = Sqrt[(12000)(0.2)(500)/(2)(4000)]
= 12.24 ordersAnnual ordering and holding cost =
= (12000/980)(4000) + (980/2)(0.2)(500) = $97,980
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Example Economic Order Quantity [2]
Suppose lot size is reduced to Q=200, which would reduceflow time:
Annual ordering and holding cost =
= (12000/200)(4000) + (200/2)(0.2)(500) = $250,000
To make it economically feasible to reduce lot size, the fixedcost associated with each lot would have to be reduced
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Example Relationship between Lot Size andOrdering Cost
If desired lot size = Q* = 200 units, what would S (order cost) have to be?
Desired lot size = Q* = 200
Annual demand = D = 12000 units
Unit cost per television = C = $500
Holding cost per year as a fraction of inventory value = h = 0.2
Use EOQ equation and solve for S:
S = [hC(Q*)2]/2D = [(0.2)(500)(200)2]/(2)(12000) = $166.67
KEY POINT: To reduce optimal lot size by a factor of k, the fixed order costmust be reduced by a factor of k2
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Key Points from EOQ Model
In deciding the optimal lot size, the tradeoff isbetween setup (order) cost and holding cost.
If demand increases by a factor of 4, it is optimal toincrease batch size by a factor of 2 and produce(order) twice as often. Cycle inventory (in days of demand) should decrease as demand increases.
If lot size is to be reduced, one has to reduce fixedorder cost. To reduce lot size by a factor of 2, ordercost has to be reduced by a factor of 4.
A ti M lti l P d t
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Aggregating Multiple Productsin a Single Order
Transportation is a significant contributor to the fixed cost per order Can possibly combine shipments of different products from the same
supplier
same overall fixed cost
shared over more than one product
effective fixed cost is reduced for each product lot size for each product can be reduced
Can also have a single delivery coming from multiple suppliers or asingle truck delivering to multiple retailers
Aggregating across products, retailers, or suppliers in a single order
allows for a reduction in lot size for individual products because fixedordering and transportation costs are now spread across multipleproducts, retailers, or suppliers
E l A ti M lti l P d t
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Example: Aggregating Multiple Productsin a Single Order
Suppose there are 4 computer products in the previous example:Deskpro, Litepro, Medpro, and Heavpro
Assume demand for each is 1000 units per month
If each product is ordered separately:
Q* = 980 units for each product
Total cycle inventory = 4(Q/2) = (4)(980)/2 = 1960 units Aggregate orders of all four products:
Combined Q* = 1960 units
For each product: Q* = 1960/4 = 490
Cycle inventory for each product is reduced to 490/2 = 245
Total cycle inventory = 1960/2 = 980 units
Average flow time, inventory holding costs will be reduced
L t Si i ith M lti l
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Lot Sizing with MultipleProducts or Customers
In practice, the fixed ordering cost is dependent at least in part onthe variety associated with an order of multiple models
A portion of the cost is related to transportation (independentof variety)
A portion of the cost is related to loading and receiving (not
independent of variety) Three scenarios:
Lots are ordered and delivered independently for each product
Lots are ordered and delivered jointly for all three models
Lots are ordered and delivered jointly for a selected subset of
models
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Lot Sizing with Multiple Products
Applied Electrics, the electrical wholesaler, wants to expandinventory ordering system to 3 models of its Samsungtelevisions: L, M, H.
Demand per year
DL = 12,000; DM = 1,200; DH = 120
Common transportation cost, S = $4,000
Product specific order cost
sL = $1,000; sM = $1,000; sH = $1,000
Holding cost, h = 0.2 Unit cost
C L = $500; C M = $500; C H = $500
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Delivery Options
No Aggregation: Each product ordered separately
Complete Aggregation: All products delivered on each
truck
Tailored Aggregation: Selected subsets of products on
each truck
No Agg eg tion O de E h P od t
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No Aggregation: Order Each ProductIndependently
Litepro Medpro Heavypro
Demand per
year
12,000 1,200 120
Fixed cost /order
$5,000 $5,000 $5,000
Optimal
order size
1,095 346 110
Order
frequency
11.0 / year 3.5 / year 1.1 / year
Annual cost $109,544 $34,642 $10,954
Total cost = $155,140
A ti O d All
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Aggregation: Order AllProducts Jointly
Combined order cost = S* = S + sL + sM + sH
= 4000+1000+1000+1000 = $7000
Optimal order frequency = n*
= Sqrt[(DLhCL+ DMhCM+ DHhCH)/2S*] = 9.75
Optimal order size:
QL = DL /n* = 12000/9.75 = 1230
QM = DM /n* = 1200/9.75 = 123
QH = DH /n* = 120/9.75 = 12.3
Cycle inventory = Q/2
Average flow time = (Q/2)/(weekly demand)
Annual holding cost = QhC / 2
Complete Aggregation:
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Complete Aggregation:Order All Products Jointly
Litepro Medpro Heavypro
Demand per
year
12,000 1,200 120
Orderfrequency
9.75/year 9.75/year 9.75/year
Optimal
order size
1,230 123 12.3
Annualholding cost $61,512 $6,151 $615
Annual order cost = 9.75 × $7,000 = $68,250Annual total cost = $136,528
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Lessons from Aggregation
Aggregation allows firms to lower lot size withoutincreasing cost
Complete aggregation is effective if productspecific fixed cost is a small fraction of joint fixed
cost Tailored aggregation is effective if product specific
fixed cost is a large fraction of joint fixed cost
Economies of Scale to
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Economies of Scale toExploit Quantity Discounts
All-unit quantity discounts
Marginal unit quantity discounts
Why quantity discounts?
Coordination in the supply chain Price discrimination to maximize supplier
profits
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Quantity Discounts
Lot size based
All units
Marginal unit
Volume based
How should buyer react?
What are appropriate discounting schemes?
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All-Unit Quantity Discounts
Pricing schedule has specified quantity break pointsq0, q1, …, qr, where q0 = 0
If an order is placed that is at least as large as qi
but smaller than qi+1 , then each unit has an average
unit cost of Ci
The unit cost generally decreases as the quantityincreases, i.e., C0>C1>…>Cr
The objective for the company (a retailer in our
example) is to decide on a lot size that will minimizethe sum of material, order, and holding costs
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All-Unit Quantity Discount Procedure
Step 1: Calculate the EOQ for the lowest price. If it is feasible(i.e., this order quantity is in the range for that price), thenstop. This is the optimal lot size. Calculate total cost (TC )for this lot size.
Step 2: If the EOQ is not feasible, calculate the TC for this
price and the smallest quantity for that price.Step 3: Calculate the EOQ for the next lowest price. If it is
feasible, stop and calculate the TC for that quantity andprice.
Step 4: Compare the TC for Steps 2 and 3. Choose the
quantity corresponding to the lowest TC.Step 5: If the EOQ in Step 3 is not feasible, repeat Steps 2, 3,
and 4 until a feasible EOQ is found.
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All-Unit Quantity Discount: Example
Drugs online is an online retailer of prescription drugs andhealth supplements. Vitamins represent a significantpercentage of its sales. Demand for vitamins is 10000 bottlesper month. Vitamins’ price according to its order quantity:
Order quantity Unit Price
0-5000 $3.005001-10000 $2.96Over 10000 $2.92
q0 = 0, q1 = 5000, q2 = 10000
C0 = $3.00, C1 = $2.96, C2 = $2.92D = 120000 units/year, S = $100/lot, h = 0.2
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All-Unit Quantity Discount: Example
Step 1: Calculate Q2* = Sqrt[(2DS)/hC2]= Sqrt[(2)(120000)(100)/(0.2)(2.92)] = 6410
Not feasible (6410 < 10001)
Calculate TC2 using C2 = $2.92 and q2 = 10001TC2 = (D/Q2)S + (Q2/2)hC2 + DC2
=(120000/10001)(100)+(10001/2)(0.2)(2.92)+(120000)(2.92)= $354,520
Step 2: Calculate Q1* = Sqrt[(2DS)/hC1]= Sqrt[(2)(120000)(100)/(0.2)(2.96)] = 6367
Feasible (5000<6367<10000) Stop
TC1 = (120000/6367)(100)+(6367/2)(0.2)(2.96)+(120000)(2.96)= $358,969
TC2 < TC1 The optimal order quantity Q* is q2 = 10001
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All-Unit Quantity Discounts
What is the effect of such a discount schedule?
Retailers are encouraged to increase the size of their orders
Average inventory (cycle inventory) in thesupply chain is increased
Average flow time is increased
Is an all-unit quantity discount an advantage in
the supply chain?
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Why Quantity Discounts?
Coordination in the supply chain
Commodity products
Products with demand curve
• 2-part tariffs• Volume-based quantity discounts
Short-Term Discounting:
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Short-Term Discounting:Trade Promotions
Trade promotions are price discounts for a limited period of time (also mayrequire specific actions from retailers, such as displays, advertising, etc.)
Key goals for promotions from a manufacturer’s perspective: Induce retailers to use price discounts, displays, advertising to increase sales
Shift inventory from the manufacturer to the retailer and customer
Defend a brand against competition
Goals are not always achieved by a trade promotion
What is the impact on the behavior of the retailer and on the performance of the supply chain?
Retailer has two primary options in response to a promotion:
Pass through some or all of the promotion to customers to spur sales
Purchase in greater quantity during promotion period to take advantage of temporary price reduction, but pass through very little of savings to customers
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Short Term Discounting
Q*: Normal order quantity
C : Normal unit cost
d : Short term discount
D: Annual demand
h: Cost of holding $1 peryear
Qd : Short term order quantityd C
C
hd C
dD QQ
d
-+
)-(=
*
Forward buy = Qd - Q*
Short Term Discounts:
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Short Term Discounts:Forward Buying
DO is retailer that sells Vitaherb, a popular vitamin diet supplement.
Annual demand, D = 120,000
Normal cost, C = $3 per bottle
Holding cost, h = 0.2
Normal order size, Q* = 6,324 bottlesDiscount per tube, d = $0.15
Optimal lot size during promotion:
Qd = dD/(C-d)h + CQ*/(c-d)
= [(0.15)(120000)/(3.00-0.15)(0.2)] + [(3)(6324)/(3.00-0.15)]
= 38,236 bottles
Forward buy = Qd – Q* = 38,236 – 6,324 = 31,912 bottles
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Trade Promotions
When a manufacturer offers a promotion, thegoal for the manufacturer is to take actions(countermeasures) to discourage forwardbuying in the supply chain
Counter measures EDLP (every day low pricing)
Scan based promotions
Customer coupons
Managing Multi-Echelon
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Managing Multi-EchelonCycle Inventory
Multi-echelon supply chains have multiplestages, with possibly many players at eachstage and one stage supplying another stage
The goal is to synchronize lot sizes at different
stages in a way that no unnecessary cycleinventory is carried at any stage
In general, each stage should attempt tocoordinate orders from customers who order
less frequently and cross-dock all such orders.Some of the orders from customers that ordermore frequently should also be cross-docked.
Levers to Reduce Lot Sizes Without
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Levers to Reduce Lot Sizes WithoutHurting Costs
Cycle Inventory Reduction
Reduce transfer and production lot sizes
• Aggregate fixed costs across multiple products,supply points, or delivery points
Are quantity discounts consistent with manufacturingand logistics operations?
• Volume discounts on rolling horizon
• Two-part tariff
Are trade promotions essential?• EDLP
• Based on sell-thru rather than sell-in
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References
Chopra S. and P. Meindl, Supply ChainManagement, 3e, Prentice Hall, 2008
Handfield, Monczka, Giunipero and Patterson,Sourcing and Supply Chain Management, 4e,
South-Western, 2009 Cachon and Terwiesch, An Introduction to
Operations Management, 2e, McGraw-Hill, 2009