USER GENERATED CONTENTWHY IS IT IMPORTANT?

INFLUENCES

WHERE HOW WHEN

Speed Camera DataUser Reported Mobile App

(Trapster)

Traffic and transport reports from twitter(Commuter Feed)

15,000,000 travelers from 190 countries planned trips

here this week(Trip advisor - yesterday)

72% of UK young professionals say that

consumer reviews have influenced their travel

choice(EyeforTravel - Research)

Mash Ups - including:Crime DataDestinationsUser Submitted(Stumble Safely)

Car Sharing(MyLifts.com)

WHO

MANAGE - PARTICIPATE - CONNECT

complaints compliments

needs competitors

crowd influencer

crisis audit

thread ROI

Image references

•Facebook.com

•Office.co.uk

•shin.onitsukatiger.co.uk