8 proven ways to recycle your content to boost exposure

Download 8 Proven Ways To Recycle Your Content To Boost Exposure

Post on 21-Jan-2018




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  • Create relationships with reporters

    Find the person on your beat Follow and engage with them on social Then reach out to them via email (usually pretty easy to find) Help them out with a story idea or a lead


  • local business

  • business

  • Create a relationship with them

    Not a match.com kind of relationship

    Engage with them on social, but as you would with a friend, not pushing your business or your own agenda

    Let it happen organically

    Reporters are nosey, theyll broach the subject

  • Dont go in blind

    Start local and branch out from there

    We have dozens of templates like this one to help you along the way

  • Add an As Seen In section on your site

    And link to the posts!

  • Email your lists

  • Schedule social posts every month or so

  • Use as collateral

    - Email signature

    Zack MillerHatchDid you see us in Entrepreneur mag?

  • Use as collateral

    - Cover photo

  • Connects reporters with people in specialized fields to be featured in mutually beneficial way.

    They need content and leads, You need exposure.


  • #1: Have a portfolio page that includes all of the work youve done in the past.

    Include:- What the company does- What you did for them- How it helped- Show numbers whenever possible

  • Schedule social posts

  • Press Release

  • Try to get a link on their site

  • I was able to use 1000 Four to teach my team how to maintain a business. That way, I could focus on growing it, rather

    than working on the day-to-day.

    Xerxes NabongFounder, Escape Room Virginia Beach

    Since joining 1000 Four, not only have measurable things like sales and web traffic increased, but my determination and confidence have grown as well.

    Jeanne FioccaFounder, Cookie Text

    I was able to get honest criticism and feedback by being surrounding by entre-preneurs and business owners who can

    understand the struggles I was going through. I would never have been able to

    reach my goal without 1000 Four

    Nathan TschohlFounder, Swim Nerd

  • Not just the Big Boys

    Get testimonials from companies of all different styles & sizes

    You want to appeal to everyone possible

  • Schedule social posts

  • Create a simple graphic to share

    In the posts:- Tag the person or company- Promotes engagement- Theyll share on their channels and grant you more exposure

  • Press Release

  • Hey client,

    It's been a blast working with you and seeing your product/ser-vice grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the expe-rience you had with us?

    That's it, we will do the rest of the work.


  • One challenge to this is the amount of time it can take for you to get a quote from them.

    So during the working process, during phone calls or email ex-changes, keep your eyes and ears open for anything they say that could qualify as a testimonial, and write it down when they say it.

    Then afterwards, you can go back and say You said this, can I use it as a testimonial

    Much easier for them to just say yes than to think up a quote themselves.

  • No matter what kind of review they leave, always follow up and ask why.

    Good or bad, this info will provide useful insight into what youre doing well, and what you could be doing better.

    You can also incentivize people to write a review with some sort of value exchange

  • Hey client or fans,

    We love you and we love being able to help you. We are working on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here.

    Thank you so much for your help.


  • EVERGREEN CONTENT:Evergreen content is content that is perpetually relevantmuch like the way evergreen trees retain their leaves all year around.

    Interesting and relevant content that does not become dated is a large component of being found online by search engines.

  • If possible, download the file and host it on your own website.

    If not, just take the link to where it is hosted and create a post on your site talking about your experience on the podcast, with a link out to the page.

  • Schedule social posts

  • Find other talks from the same podcast and reach out to those people.

    Share their stories, maybe theyll reciprocate.

    Use it to build new friends.

    The fraternity of podcast guests.

  • Other Popular Posts


    Keeps people on your site longer

  • Email your lists

  • Hi [person who runs the site],

    My name is ______, and I write the blog _______, [one line about your website and why it matters; for in-stance, News To Live By, which highlights the career advice hidden in the headlines.] I hope youre doing well.

    I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer-ence two recent posts you find worthwhile and link to them; for instance, your posts on email templates for building relationships and how to tell stories during an interview.]

    [Then, one more compliment that leads into your pitch; for instance, I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.]

    I wrote a blog post recently called [blog post headline thats linked to the post], and in a nutshell its about [quick line on what the post is about; for instance, smart tips for dealing with rude co-workers.] I would be happy to send it over as a guest post if youd like. Here are a couple other recent posts Ive done:

  • [blog post headline thats linked to the post]

    [blog post headline thats linked to the post]

    If you have other ideas, I am open to writing something else for [the site where you want to guest post].

    Thanks, and I hope to hear from you.


    Email signature with blog/contact information


  • Schedule social posts

  • If the interview is Evergreen...

  • Schedule social posts

  • Email your lists

  • If the interview ISNT Evergreen...

    Push as if youre the expert in whatever the subject matter is

    Recycle as #TBT in coming months

  • Schedule social posts... #TBT

  • #TBT to that time I interviewed Seth Godin

  • Exchange some piece of content (Could be any of the things we just talked about) for some sort of contact info of your users.

    Typically an email

  • Be concise

    Be authoritative

    Use BIG WINS

    Use real numbers when possible

  • Free Content


    1 What are they learning from you?

    Free Content can be an intro-duction from someone, a blog piece you wrote, a webinar, an email, social media post, etc.


  • Free Content


    1Mutual Data Point

    To initiate a 1:to:1 conversation.

    Connect with them in some way.

    Facebook friend request, LinkedIn connection, business card swap, etc.


  • Free Content


    1Mutual Data Point

    Supplemental Info

    An additional relevant educational piece.

    Info on topic of discussion or a search result.

    Provide the person with some sort of value.


  • Free Content


    1Mutual Data Point

    Supplemental Info

    Dig Deep

    Get data on a true pain point.

    Still have not pitched a sale to this point.

    Analyze date, figure out how you can help.


  • Free Content


    1Mutual Data Point

    Supplemental Info

    Dig Deep

    Hard Sell

    Recap all the info youve pro-vided them with

    + more useful info

    + testimonials/case studies that shows what youve done that has turned into a specific metric.


  • Free Content


    1Mutual Data Point

    Supplemental Info

    Dig Deep

    Hard Sell

    24 Hr. Follow-up

    If the person responds before 24 hours, skip this step.

    If not, follow-up with them and ask if they have any ad-ditional questions or feed-back for you about what youre offering.


  • Free Content


    1Mutual Data Point

    Supplemental Info

    Dig Deep

    Hard Sell

    24 Hr. Follow-up

    Follow-up with them to make sure theyre happy with the transaction.

    Make sure everything hap-pened the way they hoped.

    A happy customer is extremely valuable.

    7 Post-Sale


  • MAYBE YOU...Have some press, but no salesA ton of blog posts, but no salesCant get a response from a reporterCant generate traffic to your siteWant to maximize on the work youve already doneAre wanting to launch a KickstarterOr, just want to grow your business

  • Story time...

  • ErikAgency Owner

  • Erik was running software agency...

    Erik | Agency Owner

  • Erik |


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