8 requisites for manufacturing industry to go online
TRANSCRIPT
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8 Requisites for Manufacturing Industry To Go Online By OmnePresent
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Search Engine Optimization ● SEO is needed to show up on the google.
In famous marketing funnel, qualified traffic is at the top,so the aim of digital marketing is to get the maximum traffic for relevant searches
● SEO for manufacturing is to drive the right traffic to your site to provide most high value opportunities
● Once the blueprint is finalised, it is ready to build the content for manufacturing site
● The foremost step of SEO is to determine the phrases and keywords
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Design Website To drive The Traffic
● Designing website requires correct structure of site so that it serves for the purpose
● The two key elements for planning the layout of website are
● Landing Page: A landing page is web page that is designed to collect visitors data
● Each landing page is used to capture the information of visitors, so it is developed for specific purpose
● CTA: These are Call To Action Buttons● It has striking design and descriptive
message that drives the visitors to specific activity
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Online Advertising
● Online advertising plays essential role in manufacturing
● Pay Per Click(PPC) advertising have advantage that it can be segmented to access very specific audience
● PPC campaign performed in different online media are search engine,web and social media
● By using Google Adwords an ad is published when a relevant search is made
● To display the ads on selected website use google adsense
● By using LinkedIn manufacturing B2B companies can run campaign targeting interesting professionals
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Need Of E-commerce-Need of an hour
● An e-commerce infrastructure is needed even if there is no online shop
● Many companies used to publish huge product catalogs in pdf format, pdf is not visible in google
● So the products, descriptions may not be searched on google
● If these products published by using SEO-friendly e-commerce technology these products are visible and discoverable by google and easy to access
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● The user can also compare multiple products across different attributes, including price, customize the product, so that it helps in making a well-informed purchasing decision
● E-commerce website gives rich experience of online shopping for customer
● A well-designed RIA provides a seamless shopping experience, visually guiding the customer from one step to the next, providing the continuity that’s lacking in most of the e-commerce sites
Email Marketing
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Content Marketing
● “Content marketing is the technique of delivering valuable ,relevant and consistent content to attract and acquire a clearly defined audience-with the objective of driving profitable customer action”
● King of todays digital marketing is content● It helps user to seek expertise in the
subject that they are interested● For any organization corporate blog is
essential● It helps in improving confidence and
transparency to position the company in the industry
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● What people say about your business online? anyone who is interested will visit your site
● It is important to monitor the brand,product,employees and owners of your company and have strategy to deal with the crisis of reputation that may occur
● This is used to analyze and monitor the competition to see the competition present in digital media
How To Monitor Online Reputation And Competition Marketing
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Conclusion
● Every manufacturing industry need online marketing
● SEO is needed to do market analysis and search keywords relevant to website
● Develop attractive website to attract the customers and find the customer preferences
● Online marketing is the way by which brands and products are promoted
● E-commerce platform is needed to sell the product online which help to generate revenue
● Content marketing to attract customers● Monitor the reputation and competitor by
analysing market trends and new crisis in organization
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Contact Us
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