8 secrets of email marketing
DESCRIPTION
Be creative and inviting while using words.TRANSCRIPT
- 1. 8 Secrets of email marketing By Rowan Connor www.massmail4u.com www.massmail4u.com Phone 773 455 6676 Email [email protected]
2. 1. Use the right sub-domain Your from-address should be from a subdomain of your own web-domain. It should be relevant, and in context with what it is being used for, eg. email./ or response./ or newsletter./ etc.www.massmail4u.com Phone 773 455 6676 Email [email protected] 3. 2. Be creative and inviting while using words. Use inviting and attractive words but not offensive and disturbing language. Give your recipients an informal feel but not an unprofessional one.www.massmail4u.com Phone 773 455 6676 Email [email protected] 4. 3. Use smart prefixes. Use relevant as well as inviting prefixes like updates@, alerts@, newsletter@, etc. Avoid info@, sales@, marketing@, contact@ and similar ones.www.massmail4u.com Phone 773 455 6676 Email [email protected] 5. 4. Avoid using noreply@ Using a noreply@ gives your recipient the idea that this is a one way communication. Therefore it is good to invite replies from them.www.massmail4u.com Phone 773 455 6676 Email [email protected] 6. 5. Incorporate vowels in your from- address. Using too many consonants in your fromaddress continuously in a row, is considered as a bad practice and can cause a problem. So, make it a habit to use vowels, dots or hyphens, etc in your from-address.www.massmail4u.com Phone 773 455 6676 Email [email protected] 7. 6. Avoid spammed keywords. Avoid using keywords in your sub-domain or subject line, which are frequently spammed, like info, sale, discounts, free, payday, loans, etc.www.massmail4u.com Phone 773 455 6676 Email [email protected] 8. 7. Brand name in the from-address. It is important for you to do branding via your from-address. Brand name is a synonym for trust and your recipient should know that this email is from a brand just by looking at the from-address.www.massmail4u.com Phone 773 455 6676 Email [email protected] 9. 8. Conclusion. Even if you are not attempting to do spam or phishing, your email might look like a phishing attempt if you do not include your brand name or use the right words. So, avoid phishing and avoid being spammed.www.massmail4u.com Phone 773 455 6676 Email [email protected] 10. Presented By Rowan Connor www.massmail4u.com Phone 773 455 6676 Email [email protected] Hours 9:00AM To 6:00PM (EST US)www.massmail4u.com Phone 773 455 6676 Email [email protected]