LIKE A BOSS8 SECRETS TO WINNING PITCHES
Credits: NY Times, USA Network
"I don't play the odds,I play the man"
1LISTEN. UNDERSTAND. RESPOND
Don't get too caught up intrying to pitch ideas, without
understanding what the clientwants.
No matter how brilliant yourpitch is, it is of no use if itdoesn't resonate with the
client's needs.
"I don’t have dreams,I have goals.
Now, it’s on to the nextone."
2BE AMBITIOUS. BE PRACTICAL
The client might not always knowwhat they need. So, listen to their
challenges and respond with a boldyet practical solution.
It's not always about sticking to thebrief or following the norms.
"The only time “success” comesbefore “work” is in the
dictionary."
3WORK HARD. DO EVERYTHING IT TAKES.
Be well-informed about the client'spast and the competition they care
about.
Calls, emails, meetings - dowhatever it takes to show them you
care and genuinely want to helpthem in all ways possible.
"When you’re backed againstthe wall, break the god damn
thing down."
4EXUDE CONFIDENCE. BE FEARLESS
Go into any pitch with the confidencethat you know your sh*t.
More importantly, show that convictionin every sentence you utter.
It is never about how much you know.It always about how you convey what
you know.
"First impressions last. You startbehind the eight ball, you'll
never get in front."
5MAKE EVERY SECOND COUNT
Humans have really lowattention span. So, don't waste
even a second with fluff.
"WOW" the client from time totime with valuable insights/ideas
to recapture their attention.
"I don’t get lucky.I make my own luck."
6ALWAYS BE IN CONTROL
The best salesmen arealways in complete control
of their meetings withoutbeing dominating or pushy.
It is about creatingconversations and knowing
how to change theconversation at the right
time.
"That’s the differencebetween you and me, youwanna lose small, I wanna
win big."
7CHOOSE YOUR BATTLES
Sales pitches go beyond acompany's core capabilities. It isabout building rapport and trust.
So, avoid petty arguments ordiscussions and focus on things
that are important enough tomake or break a deal.
"It isn't bragging, if it's true"
8TAKE PRIDE IN SHARING YOUR PAST
WORK
Be humble. But, never downplayyour past achievements.
Choose and highlight a few selectedpast projects which had results that
are closest to your new client'srequirements.
"EQUAL PARTS OF SWAGGER& SMARTS"
TO SUMMARIZE,WHEN YOU WALK INTO THAT PITCH,
HAVE
IN SHORT, WHEN YOU WALKINTO THAT PITCH, HAVE
Credits: NY Times and USA Network
www.happymarketer.com
@khyathi92 | @hmarketer