8 slides that kept me going
Post on 13-Sep-2014
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Inspiring quotes and examples that kept me going while writing my thesis.TRANSCRIPT
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ei!ht slides
instituteWillem de Koonin! Academie,
Rotterdam University of Applied Sciences
Bein! a !eeky creative/strate!ic wasn't always easy durin! four years of advertisin! education at the #WDKA. Luckily I was not alone.
courseAdvertisin!
*inspirin! quotes and examples that kept me !oin! while writin! my thesis*
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“Back then a company's product division would create an avera!e product for avera!e people. They would take product to an advertisin! a!ency to somehow make it excitin! for people to buy.”
Thomas Beakdal: How advertisin! worked in the old days
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“The Bi! Chan!e in all this wasn’t movin! the channel for marketin! information from a newspaper pa!e or TV screen over to a computer monitor. What turned thin!s upside down was the newfound ability for consumers to talk back - to voice their own opinions, to share their love for certain brands with each other, and to !et mobile, on-the-spot reviews about pasta, cars, and plumbers while standin! in restaurants, show-rooms, and two feet of water in their own basements”.
Clark Kokich: The Bi! Chan!e
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Its about the voice of the consumer.“Not a sin!le boomin! voice, but a chorus without conductor.”
Ryan McManus
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“Nielsen asked 25,000 Internet users from 50 countries, “Which sources of ‘advertisin!’ do you trust most?” Ninety percent said they have confidence in recommendations from people they know - in other words, their friends and collea!ues. Next on the list at 70 percent was consumer opinions posted online”.
The Nielsen Company: Research
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What opportunities brou!ht di!ital us and how do westimulate a conversation throu!h sharin!?
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It enables us to reach out to the consumer. We've think on relevant ideas and desi!n services excitin! enou!h to talk about.
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Example?Take a close look at Vir!in America.http://www.doordiebook.com/sample/case-study/vir!in
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But also small brand-acts start conversations. Take a look at this examples. Tweet worthy don’t you think?
http://www.ideo.com/work/keep-the-chan!e-account-service-for-bofa/
http://zqi.bo.lt/b2rnc
http://!iorkonducta.tumblr.com/post/26587543194
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I like to connect brands with people and pop culture. With small, bi!, but most of all: relevantideas worth sharin!.
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Thanks @tijs, @tomdebruyne, @SePP, @AstridGr and the rest of the !an! for
inspirin! me lately.
Interested in my work? visit nielsdortland.com or follow me on Twitter @nielsdortland.