8 steps to publishing your book as a marketing tool
TRANSCRIPT
We are living in adifferent
world
MORE
consumer mindsetconsumer mindset
changechangedd
I’m not qualified! I’m not a writer! No idea where to start! No time! Don’t know what to write?
UNKNOWN
80%80%20%KNOWN
20%
UNKNOWN
KNOWN80%
differentiation
credibility
longevity
1986 = $5,000
Jay Conrad LevinsonGuerrilla Marketing
A. Per new client:
B. B. Referrals:
C. Referral Income:
D. Magic #:
(a x b)
(a + c)
8The
Steps
1Step 1
2Step 2
Poems + Publicity
= DISASTER
3Step 3
4Step 4
5Step 5
•QuestionsQuestions•BenefitBenefit•AttentionAttention•SellSell
•IdentifyIdentify•Ultimate ClaimUltimate Claim
•High quality High quality picspics•Image Image BuildingBuilding•Objective-Objective-BasedBased
NO, this is not ME!!!
NO, this is not ME!!!
6Step 6
Book titleHow to Become a Sales Superstar
Book title
Step 115 Chapters (Major Topics)
How to Become a Sales Superstar1. Closing sales2. Prospecting3. Handling Objections4. Attitude5. Rapport6. Dress7. Networking8. Setting Goals9. Getting a Coach10. Time Management11. Enthusiasm12. Product Knowledge13. Advertising14. Follow-up15. Lead Management
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
1. Attitude 2. Setting Goals 3. Advertising4. Prospecting5. Networking6. Rapport7. Handling Objections8. Closing sales9. Time Management10. Follow-up
1. Closing sales2. Prospecting3. Handling Objections4. Attitude5. Rapport6. Dress7. Networking8. Setting Goals9. Getting a Coach10. Time Management11. Enthusiasm12. Product Knowledge13. Advertising14. Follow-up15. Lead Management
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
CHAPTER: Attitude 1. Self-Esteem2. Self-Confidence3. Happiness4. Old Programming5. Let Go of Past6. Enthusiasm7. Personal Development8. Education9. Getting a Coach
10. Goal Setting11.Exercise12.Nutrition13.Laughter14.Stress Relief15.Balance16.Trust17.Celebration18.Helping Others
Attitude
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
Step 4Cut the 18 ingredients down to 15 and put in sequence
CHAPTER: Attitude 1. Let Go of Past2. Old Programming3. Self-Esteem4. Exercise 5. Self-Confidence6. Laughter 7. Happiness8. Enthusiasm9. Personal Development10.Education11.Getting a Coach12.Goal Setting13.Nutrition14.Stress Relief15.Balance
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
Step 4Cut the 18 ingredients down to 15 and put in sequence
Step 5Turn the 15 Ingredients into Significant Statements
Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales
How to Become a Sales Superstar
Attitude
Self-Confidence
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
Step 4Cut the 18 ingredients down to 15 and put in sequence
Step 5Turn the 15 Ingredients into Significant Statements
Step 6Turn each significant statement into a question and come up with 3 answers
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
Step 4Cut the 18 ingredients down to 15 and put in sequence
Step 5Turn the 15 Ingredients into Significant Statements
Step 6Turn each significant statement into a question and come up with 3 answers
Ingredient: Self-Confidence You’ve Got to Believe in Yourself
to Win in Sales
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Ingredient: Self-Confidence You’ve Got to Believe in Yourself
to Win in SalesTurn statement into a question
WHY You’ve Got to Believe in Yourself
to Win in Sales?
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
Step 4Cut the 18 ingredients down to 15 and put in sequence
Step 5Turn the 15 Ingredients into Significant Statements
Step 6Turn each significant statement into a question and come up with 3 answers
Ingredient: Self-Confidence You’ve Got to Believe in Yourself
to Win in Sales 3 Answers• To get others
to believe in you
• To get referrals
• Show belief in what you sell
Turn statement into a question
WHY You’ve Got to Believe in Yourself
to Win in Sales?
Book title
Step 115 Chapters (Major Topics)
Step 2Cut the 15 down to 10 and put in Sequence
Step 3Take one Chapter (Major Topic) and add 18 Ingredients
Step 4Cut the 18 ingredients down to 15 and put in sequence
Step 5Turn the 15 Ingredients into Significant Statements
Step 6Turn each significant statement into a question and come up with 3 answers
Ingredient: Self-Confidence You’ve Got to Believe in Yourself
to Win in Sales 3 Answers• To get others
to believe in you
• To get referrals
• Show belief in what you sell
Turn statement into a question
WHY You’ve Got to Believe in Yourself
to Win in Sales?
7Step 7
8Step 8
personal campaign manager• perth700perth700• pre-pub salespre-pub sales• author announcementauthor announcement• radio interviews to radio interviews to appointmentsappointments• making money with making money with teleseminarsteleseminars• doing more paid speakingdoing more paid speaking• home study courseshome study courses• build a huge databasebuild a huge database• paid membership sitespaid membership sites• attract 300-500 prospectsattract 300-500 prospects