Bywww.ppcadsmanagement.com

8 Tips To Improve the Bounce Rate of your

website

Bounce Rate

It defines the percentage of visitors who enters into the website and leaves the site from the same page without visiting the other pages. It can be measured by using the formula listed below:

Rb = Tv/Tc Rb = Bounce rate Tv= Total number of visitors

viewing one page. Tc= Total number of entries

to page

You need to create a Google Analytics account to keep a track on all of your records.

A healthy bounce rate for a well optimized website should

lie below 40%.

Aware of your Loading time

You need to remain aware of your website loading

time. Disable unnecessary plugins and optimize each of your image and code to improve your site loading

time.

Check out the below mentioned tips to lower your website's bounce rate :

Reduce External Links

Try to add internal links at the top of your pages. Avoid

using too many external links. It is really harmful for your

bounce rate. Try to minimize the external links to keep your audience stay for a long time

on your website.

Write Compelling content

Content is the king so it's necessary to provide fresh and appealing content to

your website. Write in a clear and simple language so that it's easier for your visitors to understand. Ask your visitors

to share their views.

Website Design

Designing of your website is really important to grasp the attention of your audience.

A user always prefers to choose clean and elegant

websites. Try to use soothing color and proper

user interface. It's necessary to emphasize on the designing part of your

website.

Improve your Content readability

It is not enough to provide relevant content unless you arrange a good readability

platform for your visitors. You need to offer a wide area for the display of your content. Break

your content in to short paragraphs. To highlight your points make use of bullets.

Easy and Proper Navigation

Apart from designing, it is also necessary to have

a proper website navigation to offer a better search experience to your users. Try to include an “About Us” page next to your home page because

it is considered to be the most visited page of your

website.

Avoid Pop-up adsStop using pop-up ads

because it distracts the user

attention.

Put a prominent search box

Search box is essential because it allows the user to

perform searches if they can't find any item they are

looking for.

Starting from a web design company to PPC company all can follow the above mentioned

steps to improve the bounce rate of their websites.

PPC Ads ManagementY8, Block - EPSector V, Salt LakeKolkata - 700091INDIAPh: +91-33-40200838email : info@ppcadsmanagement.com