8 valuable ways to better educate customers

Download 8 Valuable Ways to Better Educate Customers

Post on 14-Apr-2017




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  • "Education is the most powerful

    weapon which you can use to

    change the world." - Nelson Mandela

  • 1Convert Current

    Customers into

    Product Evangelists

    Educate prospective customers

    by letting your loyal customers do

    the convincing for you.

  • 2

    Utilize Beta Testing

    Input from beta testers can be

    invaluable for refining your customer

    education campaign and selling your

    product to end users themselves.

  • 3Show Instead

    of Tell

    If you have a product that is best

    when seen in action, consider setting

    up a demonstration to showcase

    features and product benefits.

  • 4

    Let the Numbers

    do the Talking

    Create case studies so that

    prospective customers can

    see first-hand the benefits

    of working with you.

  • 5Speak their


    Keep prospective customers coming

    back for more by creating useful

    content such as blog posts,

    slideshares, e-books, how-to guides,

    newsletters, and more.

  • 6

    Dig into the

    Nitty Gritty

    Crafting white papers about the

    problems you address can go a long

    way toward boosting your reputation

    while providing much-needed

    information to prospective customers

  • 7Harness the Power

    of Feedback

    Feedback from current and former

    customers enables you to get a clearer

    picture of who your prospective customers

    are, what they need, and what they need

    to know to make purchasing decisions.

  • 8

    Hire the Pros

    If you dont have the time or

    resources necessary for successful

    customer education, hiring outside

    help may be the best option.

  • Our pharmaceutical industry

    veterans are ready to assist you

    with creating an effective

    customer education program

    and developing products.

    By Brian Bamberger - Managing Partner, Pharma Acumen

    We develop products and educate

    customers in the pharmaceutical industry.



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