8 ways that successful attorneys get clients online
TRANSCRIPT
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8 Ways That Successful Attorneys Get Clients Online
Larry Bodine and John FisherAttorneys and MarketersThe Mastermind Experience
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1. Target 75 million potential clients
April 2016: the Millennial generation overtook the Baby Boomers as the largest generation in history.
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This changes everything
BoomersPrintRadioTVPopup AdsDirect MailNewspaperYellow Pages
MillennialsOnlinePodcastsNetflixShareable contentContent marketingFacebookGoogle reviews
See “How Law Firms Can Successfully Market To The Millennials” at https://goo.gl/Uc8zDA
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Target 75 million potential clients
Work and play on cell phones.
All over Facebook, Instagram, Twitter, Snapchat.
Expect businesses to give back, not just make a profit.
Tell stories with pictures.
Digital Natives
Social Media
Socially Conscious
Visually oriented
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Your next client will visit on a cell phone
68% of digital media time now spent on mobile devices
Mobile 57%
Desktop32%
Tablet11%
Share of digital time spent
Comscore Global Media Report, July 2016
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Not this…
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Mobile website first
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2. Social Media Marketing
54% of consumers said they’d be likely to hire a lawyer with an active social media presence Among Millennials only, 72% would
Thomson Reuters, “From Novelty to Necessity”
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Facebook is by far the most effective social medium
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3. Eye candy to overcome short attention spans.
Google “Pinterest Personal Injury”
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60% of Millennials prefer to watch a company video than read a newsletter -- Animoto blog
https://youtu.be/2LKSFBlfOKA
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4. Get people to share your contentBrand ambassadors
SharingLikingPinningTweetingSnapping,ForwardingCommenting
MastermindExperience.com
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Bike Helmet Giveaway and Safety Event
Sinas Dramis personal injury law firm, Grand Rapids, Michiganhttp://lidsforkidsmi.org
MastermindExperience.com
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5. Adapt to Google's artificial intelligence
Link building and other link schemes.Keyword stuffing.URL scamming.Thin content.
MastermindExperience.com
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Google's artificial intelligence
What works now Mobile friendly.Timely material.Localized information. In-depth articles.
“When Law Firm Marketing Confronts Artificial Intelligence” https://goo.gl/etC0Ws
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6. PPC & SEO vs. Thought Leadership
MastermindExperience.com
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PPC = Advertising
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Content Marketing = Thought Leadership
“Why Law Firm SEO & Content Marketing Aren’t That Different”https://goo.gl/WF0PFz
MastermindExperience.com
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7. Make the most of online reviews.
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8. The magic of giving things away for free.
Cincinnati personal injury attorney Anthony Castelli
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8. The magic of giving things away for free.
Bellevue, WA, personal injury attorney Dax Jones
MastermindExperience.com
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Thursday, October 6, 2016 at the Hotel Sofitel on the Magnificent Mile in Chicago18 LawyersYour biggest marketing or management obstacleConstructive advice from participantsPersonal attention from John Fisher & me
MastermindExperience.com
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MastermindExperience.com
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MastermindExperience.com