8 Ways to Connect with

Social Customers

October 2011

▪ What‘s the right tone?

▪ What should I say?

▪ What should I share?

Where do I start?

2

Online engagement can

be overwhelming

It can be difficult…

3

8 Ways

4

To connect with social customers online

1. get a Twitter account

5

Twitter is a great starting point to watch the flow of

conversation. It‘s public so it is transparent which

allows for trust to be established. Twitter is a great

place to describe yourself in a few short words.

2. click ―favorite‖ on a Tweet

6

The Tweeter will get a message that says you

‗favorited‘ their Tweet. It‘s a subtle way to say, ― I

think that was awesome!‖

3. set up a Twitter List

7

Call your list something

meaningful – you will

surely get noticed for

noticing them.

4.comment on a relevant blog post

8

Comment in response to a relevant blog or post. It‘s a great way for you to stand out and demonstrate that you have something valuable and sincere to contribute, even if it‘s just "thanks for your post, I learned a lot!".

5. share blogs

9

Or share a blog using the ―share tools‖ directly

on the post. Not only will you be sharing

something valuable with your network but these

things are all measured and tracked by the

person that posted. You are establishing

yourself as part of the conversation.

6. add blogs to company newsletter

10

By adding their blog post to your Company News Letter, They'll notice you and probably read that edition of your newsletter too. Send a message to the blogger letting them know you loved their post, along with the newsletter that it got "picked up" in.

7. help people boost Klout

11

Klout is a measure of a person‘s social

currency – how active they are in social media.

It measures a user's influence across their

social network. +K is Klout‘s version of the ―like‖

button on Facebook with one big difference -

Klout will show the categories where a person

seems to be engaging the most.

8. start a dashboard

12

Build your own Dashboard with HootSuite or Co-Tweet or Seesmic or TweetDeck. Choose one and sign up for free. Its an easy way to manage all your social accounts on one dashboard. It also saves time and energy.

Key Take Away

13

Make the time and meet people where they

already are!

14

The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets.

The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites.

For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results.

About Lithium

Follow us on Twitter

Find us on Facebook

Follow Us on LinkedIn

Join the Lithosphere

Find us on the Social Web

Additional Resources

Subscribe to SocialMatters

Lithium Resources

Lithium News & Events

why Lithium?

15

Deep

Engagement Great experiences for your

most passionate contributors—

your superfans.

Social

Science Rich data for analysis,

benchmarking, and optimizing

your social investments.

Driving real business

outcomes.

Social

Success

www.lithium.com.

recognized leadership

16

Lithium is Number 1 in:

▪ Current offering

▪ Features

▪ Strategy

▪ Clients

November 2010 “The Forrester Wave™: Community Platforms, Q4

2010”

www.lithium.com.

Lithium Resources

17

▪ Social CRM: What is the purpose of Twitter?

▪ Social Support with Online Communities

▪ Facebook and Beyond

▪ The Lithium Social Customer Suite • Lithium Community Platforms

• Lithium Social Media Monitoring

• Lithium Customer Intelligence Center

• LevelUp for Facebook