8 Ways To Determine If Your Brand Is Likeable

Cara Friedman Senior Director of Marketing, Likeable Media

@Caraizzle

Have a question?

∞ Tweet questions to @LikeableMedia, or use the hashtag #likeable

∞ Ask questions on Likeable’s Facebook page at fb.com/LikeableMedia

∞ Use the chat bar in GoToWebinar to ask questions!

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What’s inside?

∞ Meet Likeable

∞ Why Be Likeable

∞ What Is Likeability?

∞ Measure Likeablility

∞ 8 Ways to BE More Likeable

∞ Questions/Feedback

#likeable

WE BEGAN AS THIS

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Why do I want to be likeable?

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FUN FACTAccording to a study done in 2005, an ad’s likeability accounted for 80% of whether it was remembered later. People choose (and purchase from) who they like and the more you are liked, the more positive things will come to you.

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What is Likeability?

#likeable

What is Likeability?

#likeable

What is Likeability?

#likeable

What is Likeability?

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What is Likeability?

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What is Likeability?

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How do you measure Likeability?

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How do you measure Likeability?

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How do you measure Likeability?

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How do you measure Likeability?

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How WE measure Likeability

Listening Interactions Kinetics Extension

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8 Ways To DetermineIf Your Brand Is

Likeable

#likeable

8 Ways To Determine If Your Brand Is Likeable

Listening

1. Listen beyond your owned communities

2. Change attitudes

#likeable

8 Ways To Determine If Your Brand Is Likeable

Listening

#likeable

1. Listen beyond your owned communities

2. Change attitudes

8 Ways To Determine If Your Brand Is Likeable

Interactions

3. Create compelling content

4. Reward conversation

#likeable

8 Ways To Determine If Your Brand Is Likeable

Interactions

#likeable

3. Create compelling content

4. Reward conversation

8 Ways To Determine If Your Brand Is Likeable

Kinetics

5. Set goals for speediness

6. Respond to the positive and the negative

#likeable

8 Ways To Determine If Your Brand Is Likeable

Kinetics

#likeable

5. Set goals for speediness

6. Respond to the positive and the negative

8 Ways To Determine If Your Brand Is Likeable

Extension

7. Invest in growth

8. Incentivize growth

#likeable

8 Ways To Determine If Your Brand Is Likeable

Extension

#likeable

7. Invest in growth

8. Incentivize growth

RECAP

1. Listen beyond your owned communities

2. Change attitudes

3. Create compelling content

4. Reward conversation

5. Set goals for speediness

6. Respond to the positive and the negative

7. Invest in growth

8. Incentivize growth

#likeable

Likeability leads to….

- More repeat customers - Higher profitability - Larger reach - Happier employees - And more!

#likeable

REMEMBER

Questions? Feedback?

Cara Friedman@Caraizzle @LikeableMedia