8 ways to drive roi with email marketing automation

8 Ways to Drive ROI with Email Marketing Automation

Make Your Campaigns Work Harder for You.

CREATED BY

Megan FeltesEmail Marketing

SpecialistRockhouse Partners

Save time and money.

With an easy one-time setup, automated email campaigns run seamlessly, helping you sell more tickets and giving your ticket buyers the best possible customer experience.

Automated emails have conversion rates as high as

50%*

*eMarketer

rockhousepartners.com

Welcome emails typically have

4x the open rate and

5x the click rate of

other campaigns*

Welcome new subscribers, share your upcoming calendar and let people know what they can expect to receive.

2. Say hello.21

*Experian

http://www.rockhousepartners.com/


People love to see their name in lights. Use automated merge tags to feature names in your subject line and email content.

2

*Aberdeen Group

Know your audience.

Personalized emails improve click-through

rates by

14%*

...and conversion rates by

10%*



Create a pre-sale email capture form that sends an alert to customers when tickets go on sale.

3. Build anticipation.3

Automated Etix notification emails

yield a

20% conversion rate



Beyond payment and event details, offer more options to buy tickets for upcoming events.

3. Confirm purchases.4

The average revenue per automated

transactional email is

2-6x greater than a bulk

campaign*

*Experian



Cement your relationship with attendees who have just had a great experience and get them to come back for more!

3. Thank your patrons.5

*Experian

Thank you emails achieve a

13x increase in revenue

compared to promotional

emails*



Send ultra-targeted email messages to segments that automatically update when new subscribers are added.

3. Leverage data.6

*Jupiter Research

Relevant emails drive

18x more revenue than broadcast emails*



Harness the power of your biggest fans with a contest that leverages engagement and automates referrals.

3. Get referrals.7

One client saw their list grow by

25% through the use of automated referral

contest emails



Urge past purchasers back into action with a series of emails designed to win them back.

3. Re-engage subscribers.8

Rockhouse win-back campaigns have

re-engaged an average

12% of inactive subscribers

for clients



And here’s what’s coming soon...



Give customers a second chance at sold out tickets with an alert for just-released seats.

Wait list emails.

On the Etix product horizon:

*Email Institute

Remind potential buyers when tickets are still available and recover incomplete transactions.

Cart abandonment emails.

Reach out to site visitors who check out specific events or pages with email prompts to buy.

Retargeting emails.



Intrigued? Let’s talk.

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