8 ways to improve your hotel's website
TRANSCRIPT
8 Ways to Improve Your Hotel’s Website
Every hotel needs a good website, but are you using yours effectively? YouVisit compiled eight tips to help you take
your website to the next level.
(BEST VIEWED IN FULL SCREEN)
Let Guests Post Reviews on Your Site
Guests are going to write views no matter what you do, why not let them do it on your website? Reviews build
authenticity, don’t be scared of them. And remember: Don’t remove bad reviews. Bad reviews make your good
reviews that much better.
1
Hotel guests read between 6-12 reviews before booking
Talk About More Than Your Hotel
Your website needs more than a collection of images andcopy that showcase your rooms. Create a blog or a sectionon your website that highlights other reasons why potential
guests should stay at your hotel.
2
Use Visual-First Design
3
People process visual information up to 60,000 times faster than written
information.
Consider adding a video to your site. Internet bookers who view a hotel
video are 89% more likely to book.
A study by the Pew Research Center
found that a website with a 360-degree
virtual tour and other interactive media receives 40% more
views than other sites.
Say Goodbye to FlashYou have just seconds to capture online visitors’ attention. Flash can do this—but at a steep cost. Google and other
search engines can’t evaluate Flash content, meaning that these search engines don’t know where to rank your web-site. This is a huge disadvantage for driving traffic and to
your SEO efforts.
4
Use Responsive DesignResponsive design refers to a website that automatically
adjusts to the device it’s being viewed on, whether a computer, mobile phone, or tablet. According to the Aberdeen Group, responsive websites can increase
visitor-to-buyer conversion rates by 10.9%year-over-year.
5
Create Intuitive NavigationIf you can’t navigate easily through your own site, how can you expect potential guests to do so? Make your website’s architecture intuitive and easy for your potential guests to
follow. Reduce the number of tabs by consolidating pages, such as grouping dining, spa and recreational options on a
single “Amenities” page.
6
Make Your About Us Page Personal
Your potential customers want to be a part of a story. When you craftyour hotel’s “About Us” section on your website, don’t just throw
together some facts and call it a day. Instead, give guests a reason whyyour hotel is unique and try to write in a conversational, personal tone.
Hotels with good stories book more rooms because potential clients feelconnected to their brand.
7
Boost Your Website’s SpeedThe average time someone is willing to wait for a website to
load is just three seconds, so make sure your website loads as fastas possible on all devices. One statistic claims that your conversionrate can decline by up to 7% for every second that your websitetakes to load. Not only this, load time also factors into Google’sranking algorithm. This means a slow load time can negatively
affect your SEO.
8
Sources
http://www.littlehote-lier.com/blog/6-tips-make-small-ho-tels-website-booking-magnet/
https://www.linkedin.com/pulse/arti-cle/20140422181039-95733662-3-simpletips-for-a-great-hotel-website
http://www.hermes-themes.com/4-simple-con-tent-tips-for-hotel-websites/
http://www.motocms.com/blog/proj-ect-news/best-hotel-web-de-sign-how-to/
http://www.thehospitality-tour.com/10-tips-great-hotel-website/
http://www.tnooz.com/article/ho-tel-wesites-tips-for-a-multi-device-and-info-hungry-world-full-of-impatient-consumers/
http://www.welltravelled.co.uk/im-portance-structured-informa-tion-architecture/
http://www.pebbledesign.com/in-sights/handy-tips-on-ading-valu-able-content-to-your-hotel-wesite
http://blog.leonardo.com/hotel-web-sites-are-shifting-to-a-vi-sual-first-experience/
http://www.wihphotels.com/publica-tion/back-to-basics-with-ho-tel-search-engine-optimisation-2/
http://www.inc.com/john-boit-nott/why-responsive-web-de-sign-helps-people-buy-your-product.html
http://mashable.com/2013/08/20/-mobile-web-traffic/
For more information, visit us at www.youvisit.com