8 Ways to Improve Your Hotel’s Website

Every hotel needs a good website, but are you using yours effectively? YouVisit compiled eight tips to help you take

your website to the next level.

(BEST VIEWED IN FULL SCREEN)

Let Guests Post Reviews on Your Site

Guests are going to write views no matter what you do, why not let them do it on your website? Reviews build

authenticity, don’t be scared of them. And remember: Don’t remove bad reviews. Bad reviews make your good

reviews that much better.

1

Hotel guests read between 6-12 reviews before booking

Talk About More Than Your Hotel

Your website needs more than a collection of images andcopy that showcase your rooms. Create a blog or a sectionon your website that highlights other reasons why potential

guests should stay at your hotel.

2

Use Visual-First Design

3

People process visual information up to 60,000 times faster than written

information.

Consider adding a video to your site. Internet bookers who view a hotel

video are 89% more likely to book.

A study by the Pew Research Center

found that a website with a 360-degree

virtual tour and other interactive media receives 40% more

views than other sites.

Say Goodbye to FlashYou have just seconds to capture online visitors’ attention. Flash can do this—but at a steep cost. Google and other

search engines can’t evaluate Flash content, meaning that these search engines don’t know where to rank your web-site. This is a huge disadvantage for driving traffic and to

your SEO efforts.

4

Use Responsive DesignResponsive design refers to a website that automatically

adjusts to the device it’s being viewed on, whether a computer, mobile phone, or tablet. According to the Aberdeen Group, responsive websites can increase

visitor-to-buyer conversion rates by 10.9%year-over-year.

5

Create Intuitive NavigationIf you can’t navigate easily through your own site, how can you expect potential guests to do so? Make your website’s architecture intuitive and easy for your potential guests to

follow. Reduce the number of tabs by consolidating pages, such as grouping dining, spa and recreational options on a

single “Amenities” page.

6

Make Your About Us Page Personal

Your potential customers want to be a part of a story. When you craftyour hotel’s “About Us” section on your website, don’t just throw

together some facts and call it a day. Instead, give guests a reason whyyour hotel is unique and try to write in a conversational, personal tone.

Hotels with good stories book more rooms because potential clients feelconnected to their brand.

7

Boost Your Website’s SpeedThe average time someone is willing to wait for a website to

load is just three seconds, so make sure your website loads as fastas possible on all devices. One statistic claims that your conversionrate can decline by up to 7% for every second that your websitetakes to load. Not only this, load time also factors into Google’sranking algorithm. This means a slow load time can negatively

affect your SEO.

8

Sources

http://www.littlehote-lier.com/blog/6-tips-make-small-ho-tels-website-booking-magnet/

https://www.linkedin.com/pulse/arti-cle/20140422181039-95733662-3-simpletips-for-a-great-hotel-website

http://www.hermes-themes.com/4-simple-con-tent-tips-for-hotel-websites/

http://www.motocms.com/blog/proj-ect-news/best-hotel-web-de-sign-how-to/

http://www.thehospitality-tour.com/10-tips-great-hotel-website/

http://www.tnooz.com/article/ho-tel-wesites-tips-for-a-multi-device-and-info-hungry-world-full-of-impatient-consumers/

http://www.welltravelled.co.uk/im-portance-structured-informa-tion-architecture/

http://www.pebbledesign.com/in-sights/handy-tips-on-ading-valu-able-content-to-your-hotel-wesite

http://blog.leonardo.com/hotel-web-sites-are-shifting-to-a-vi-sual-first-experience/

http://www.wihphotels.com/publica-tion/back-to-basics-with-ho-tel-search-engine-optimisation-2/

http://www.inc.com/john-boit-nott/why-responsive-web-de-sign-helps-people-buy-your-product.html

http://mashable.com/2013/08/20/-mobile-web-traffic/

For more information, visit us at www.youvisit.com