ways to make any presentationinteresting8By: Big Fish Presentations

For as long as we have been doing this, if weʼve learned one thing, itʼs that boring

presentations have absolutely nothing to do with the topic.

Famous ad man, George Lois, could sell you a pen by saying it was the best pen in

the world. It was the pen you needed. It was the pen.

So, if Lois can make a living selling pens, then you can make your audience care

about the message.

The point is, you donʼt have to make the topic interesting; you have to make the way you present it interesting.

But how

Donʼt act rigid or sterile, just be yourself.

“If people like you, theyʼll listen to anything you have to say.”

- Gary Vaynerchuk

1

There isnʼt a fourth wall between you and your audience, so thereʼs no need to separate

yourself from them

Create a headline that makes people

want to learn more.

Think about it: Would you rather see a presentation called “2015 Data Report” or “Going from $500,000 to $1 Million:

How We Grew 100% in 2015”

2

Engage with the audience.

3

Involve your audience in the conversation by asking

how much they know about the subject.

This will help you gain their attention and participation.

Use creative means to connect and engage with

the audience more deeply.

Go analog.4If your topic is complex and would be better explained without a slideshow, go ahead!

This will let the audience focus on you.

A presentation doesnʼt necessarily mean a slideshow.

Focus on body language.

The audience will believe, listen, and trust you if your body language shows

your passion for the subject.

5

Simplify.

Deliver your message inshort, memorable lines. The more complex, the more forgettable.

6

Use humor.

Jokes keeps the crowd engaged for tough subjects.

7

Dense, yet critical topics are made interesting when the

audience knows how it relates and affects their daily lives.

Become the audience.

Jokes keep the crowd engaged for tough subjects.

8

The audience isnʼt a vicious group of critics, theyʼre

people like you.

By getting in the mindset that the crowd isnʼt there to judge you, your personality

can shine through.

The key to all of this is not what you say but

how you say it.

George Lois canʼt tell his audience that itʼs just a pen,

because then they wonʼt want it.

Itʼs just a pen.

Itʼs not about the pen; itʼs about what someone can do

with the pen.

Tell the audience not what it is, but how they can benefit.

Sell the sizzle, not the steak.

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