8 weeks on twitter: i love it!

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Marie Josée (MJ) Drouin Broadcast Media Geek [email protected] PodCamp Montréal, 09/09/20

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Presentation done at PodCamp Montréal on 09/09/20

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Page 1: 8 Weeks On Twitter:  I love it!

Marie Josée (MJ) DrouinBroadcast Media [email protected]

PodCamp Montréal, 09/09/20

Page 2: 8 Weeks On Twitter:  I love it!

Introduction

The first steps

Now what?

Not so positive …

Keys to success

Conclusion

Page 3: 8 Weeks On Twitter:  I love it!

Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business -Operations, Customer Services, Information Technologies, Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert consultant.

Professional Engineer, Masters in Technological Management

I have extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management.

Past engagements were: Keys to Software Development: What every executive should know (2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.

http://www.linkedin.com/in/mjdrouin

http://twitter.com/mjdrouin

Page 4: 8 Weeks On Twitter:  I love it!
Page 5: 8 Weeks On Twitter:  I love it!
Page 6: 8 Weeks On Twitter:  I love it!

US advertising reduced by 14% 1st half 09/1st half 08 ($61B) $142B in 2008

US online ad increase in 2008 by 10% $23B (45% search, $5B banner ads)

News Corp Newspaper profits dropped by 14% in 2008 $466m

US online TV market in 2008 $448m

What’s the next big thing?

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Configure your IDhttp://twitter.com/

Find a good search enginehttp://search.twitter.com/

http://tweepsearch.com/

Read on the basicHow to

Search and read tweets

Desktop apps (tweetdeck, seesmic)

Page 8: 8 Weeks On Twitter:  I love it!

Follow interesting peopleTheir followers, who they follow & RT

Searches

Loose yourself

Start reading and re-tweet

Hyper specialized Information“Read and run the risk of learning”

Your areas of interests/areas that you know

Speed: Best news feed

Blog

Page 9: 8 Weeks On Twitter:  I love it!

Maturity of technology

Loss of tweets: Archivinghttp://www.twistory.net/

Spam

Speed: AddictiveDon’t try to keep up with all the people you follow

Automation

Page 10: 8 Weeks On Twitter:  I love it!

True: Be yourself

Add Value

Give Credit

Listen

Share

Build your micro-community !

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Just do it!