[82018 updated] bcbsnc spirit weekbcbsnc+kim... · this project will consist of filming the...
TRANSCRIPT
PROJECTThis project will consist of filming the activities taking place during Spirit Week 2018 at BCBSNC. The project will take place primarily on the Durham campus, with additional filming in Winston-Salem and surrounding locations. Filming will consist primarily of BROLL and collecting soundbites from employees.
Next steps1. Confirm schedule2. Determine final deliverables3. Determine if 2 shoot locations are needed for Tuesday (Oct 2)4. Finalize filming times
OBJECTIVES- Demonstrate how BCBSNC cares about building a community focused on their employees happiness, work life, and well being. -Highlight the many events and activities held during Spirit week and show off a bit of company culture.-Hear insight from BCBSNC employees on what they love most about working at BCBSNC and what’s important to them.
Pre-production strategy
Kim Jansen [email protected]
203.554.0696
watchthegrid.com
Nicole Cantley [email protected]
919.906.0845
Kyle [email protected]
919-649-5359
8/20/18 Version 2
DELIVERABLESMain video (title?)- 2-3 minutes long-Combination of BROLL with soundbitesfrom employees
Main trailer- <60 seconds -Shorter hype video showing most excitingevents and activities of Spirit Week
5K video- 1-2 minutes-Highlight video featuring employees running 5K-Soundbites about healthy living and how BCBSNC cares about employee health
(TBD) Fearless/Family Video (title?)- 1-2 minutes-Features soundbites from employees discussing howthey enjoy working at BCBSNC, the work/life balance,and being able to spend time with their family.
No RMH specific Video, but BROLL will be delivered separately.
Pre-production strategy
watchthegrid.com
ITINERARYSCHEDULE details/changes TBD*
Pre-production strategy
watchthegrid.com
MONDAY OCTOBER 1 [Cowboy in the Carolinas]SHOOT DAY: TBDLOCATION: Durham Kick-Off Day FOOTAGE: soundbites, BROLL, presentation soundbites
TUESDAY OCTOBER 2 [Employee Expo/Twinning Tuesday]SHOOT DAY: 11am-2pm LOCATION 1: 11am-2:00pm Winston Salem Employee Expo in Winston SalemLOCATION 2: TBD DurhamTwinning TuesdayFOOTAGE: soundbites, BROLL, presentation soundbites
WEDNESDAY OCTOBER 3 [Wayback Wednesday]SHOOT DAY: 8:15am-4:00pmLOCATION 1: 9:00am-11:00am Durham (Building 100) USO Bike Build and Packing RMH Care BagsLOCATION 2: 12:00pm-2:00pm Ronald McDonald HouseLOCATION 3: 1:45pm-3:00pm Durham (Building 500)Packing RMH Care BagsFOOTAGE: BROLL & soundbites
THURSDAY OCTOBER 4 [BCBSNC Employee Expo]SHOOT DAY: 10:00am-3:00pmLOCATION: 11:00am-2:00pm DurhamEmployee Expo in Durham with Fayetteville employees as well FOOTAGE: BROLL & soundbites
FRIDAY OCTOBER 5 [Mascots on Campus]SHOOT DAY: TBDLOCATION: Durham FOOTAGE: BROLL & soundbites
SATURDAY OCTOBER 6[Desk to 5k]SHOOT DAY: TBDLOCATION: NC Museum of Art FOOTAGE: BROLL & soundbites
SUNDAY OCTOBER 7[Hurricanes Game]SHOOT DAY: TBDLOCATION: PNC ArenaFOOTAGE: BROLL & soundbites
watchthegrid.com
ITINERARY(continued)Pre-production strategy
SCHEDULE details/changes TBD*
LOCATIONS
Durham Campus4615 University Dr.Durham, NC 27707
Winston-Salem Campus5660 University Pkwy.Winston-Salem, NC 27105
Ronald McDonald House506 Alexander Ave.Durham, NC 27705
NC Museum of Art2210 Blue Ridge Rd.Raleigh, NC 27607
PNC Arena1400 Edwards Mill Rd.Raleigh, NC 27607