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It’s time for someone to take full responsibility for their clients total business outcome …
… we are that someone.
IPG MEDIABRANDS
UM/UNIVERSAL MCCANN - Global Curiosity
INTIATIVE - Einfach besser kommuniziert
MAP - The Audience Movement
DECISION SCIENCES - ‘Cause we know
MEDIABRANDS ANALYTICS - Econometics
ORION - Smart Solutions
MAGNA - Media Investment
INNOVATIVE TECHNOLOGIES
IPG MEDIA LAB - The Human Scale
INDEX
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6
7LET MEINTRODUCE US
IPG Mediabrands off ers local and global customers a comprehensive portfolio of services for their media and marketing challenges.
We off er our customers full-service and also also customized solutions across all
disciplines by bundling all of the network expertise and a broad consultancy.
Our services range from media planning- and purchasing, digital special services such as targeting and attribution to business design, strategy, design and creation.
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MICHAELDUNKECEO IPG Mediabrands Germany
MEDIABRANDS STEHT FÜR…
Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-tatium, omni blaboru mquiand aerovi-dusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MILESTONES…
Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-tatium, omni blaboru mquiand aerovi-dusam simil inumquo etur sum res int is
natibea eum faceris inulliatiam.
FAVOURITE QUOTE…
“Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-tatium, omni blaboru mquiand aerovi-dusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.”
- Max Mustermann
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IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today that means over 7,500 diverse and daring marketing communication specialists worldwide in more than 130 countries.
In 2013 IPG Mediabrands Germany was founded. As an umbrella IPG Mediabrands enhances off ering and performance across a portfolio of media and
marketing agencies as UM, Initiative and coming soon- BPN, and its roster of speciality service agencies including Mediabrands Audience Platform (Cadreon, Reprise Media, Ansible, Spring Creek), Magna Global, Orion, Decision Sciences, Mediabrands Analytics and IPG Media Lab.
With more than 366 employees, we advise our clients active in their communication and business activities.
H O L D I N G S
ORGANIZATION STRUCTURE
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We believe that data infused with creativity best drives business outcome for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:
A MEDIABRANDSSTATEMENT
Our investment in propriety data and tools
The most comprehensive media buying unit in the industry
The most transparent agency business model
To achieve the ultimate goal:OUR CLIENTS’ BUSINESS SUCCESS
An agency structure that embeds content experts within each client team
11CONTACT
MEDIABRANDS GMBH
Schloßstrasse 8e22041 Hamburg
Speicherstraße 57-5960327 Frankfurt am Main
Michael Dunke - [email protected]
Dirk Schröder - CFOdirk.schrö[email protected]
P 040 / 431 96 - 300F 069/ 79 404 - 100
www.ipg-mbww.de
13CURIOSITY WORKS
UM is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media.
Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas.
As a division of IPG Mediabrands, UM has more than 130 offi ces in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client.
UM Germany has about 200 employees located in Frankfurt, Düsseldorf, Hamburg, Nuremberg and Munich.
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SVENWEISBRICHCEO Universal McCann
UM…
Curiosity Works
MILESTONES…
> UM’s new business global wins and retention received a grade A from RECMA in 2012.
> Um increased its turnover within the last three years by 50%.
> Welcomes its new clients: “The Hershey Company” and “Zurich Insurances”.
> Market leader in retail marketing and geo strategy
> Growing thought leadership through new talents coming from marketers,
media, tech and creative industry.
FAVOURITE QUOTE…
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> Marketing and Communication Consulting
> Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media
> Creative special advertising formats, media innovations, branded content, sponsorship and product placement
> Media/Consumer research , advertising success and ROI optimization
SERVICE PORTFOLIO
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19THE FASTEST GROWING AGENCY IN THE GERMAN MARKET
Initiative is one of the world’s leading media, marketing and communication agencies. We employ more than 2,500 talented professionals, across 94 offi ces in 73 markets, worldwide.
We believe that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals.
20INITIATIVE …
Better Communication.
MILESTONES…
> According to RECMA we are currently the fastest growing media agency in Germany
> We won all important media awards: including German media prize, Cannes Lion and Effie Award within the last two years
> Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.
FAVOURITE QUOTE…
Talent wins games, but talent and teamwork wins championships.
THORSTENSCHULZCEO INTIATIVE Germany
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> Marketing and Communication Consulting
> Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media
> Creative special advertising formats, media innovations, branded content, sponsorship and product placement
> Media/Consumer research , advertising success and ROI optimization
SERVICE PORTFOLIO
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With 145 relationship managers we successfully connect consumers and our clients brands for better marketing results.
FAST, BRAVE, DECISIVE, SIMPLE –
We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by Initiative’s talented team, industry leading tools, processes and behaviors.
BUSINESS CULTURE
23OUR MISSION
We develop and manage Insight-based communication solutions that move audiences demonstrably and sustainably.
Deep consumer understanding: With our own panel, we are in direct contact with more than 6,000 people – only in Germany, more than 220,000 worldwide. Our recommendations are based on this knowledge.
Innovative forms of advertising: We ask ourselves every day :
“What is the best way for our message to reach the target audience ?” By breaking new ground.
Individual consulting: We don’t work with media off the shelf. We develop and implement the right strategy to meet your goals.
Performance fee: Our philosophy: pay for performance. We’re want to be measured and paid by our clients success.
24CONTACT
INITIATIVE MEDIA GMBH
Schloßstrasse 8e22041 Hamburg
Thorsten SchulzCEO
Mathias GlatterCOO
Dirk SchröderCFO
P 040 / 431 96 – 0F 040 / 431 96 – 720
www.initiative-newsroom.de
27IT’S ALL ABOUT (CROSS-CHANNEL) DATA
Helping our clients make the right decisions within and across digital channels to drive business outcomes.
Uses algorithmic learning to uncover areas of greatest opportunity for your business success.
Optimized and programmatic media buying – in real time by using existing consumer data.
Refi ning audience pools through integration of all digital channels, especially social media channels. Performance based remuneration models.
A Few ways how MAP can help:
> Delivering the numbers
> Evolving the way we buy digital media (RTA)
> Extending TV reach
> Smarter Search
> Integrated social media campaigns
> Full scale mobile Marketing Services
> Creative support and pay forperformance (P4P)
28KOLJABROSCHEManaging Partner, Audience Buying
ROLANDFIEGEManaging Partner, Audience Engagement
FAVOURITE QUOTE …
„The extraordinary will not happen on a smooth and common path“
FAVOURITE QUOTE …
„Although I know a lot, I would like to know everything.“
29MAP…
“The Mediabrands Audience Platform improves insights and results for clients by helping agencies fi nd, buy and engage their most valuable audiences in real time”
MILESTONES…
WE USE DATA TO MAKEBETTER DECISONS!Predictable, Scaleable, and repeatable results
> XY% increase of revenue within the fi rst 12 months.
> successful merger of the digital special disciplines social, mobile, search and Programmatic Buying: All services under one roof.
> successful management of international key accounts as Microsoft, MasterCard,BASF, Vattenfall, Deka, Inter snack, bofrost.
> Best Performer in the media mix of our customers.
30SERVICE PORTFOLIOEVERYTHING UNDERONE ROOF.
Holistic channel view along the customer journey.
DATA-DRIVEN MARKETING SUPPORT.
Modern technologies guarantee eff ective use of marketing budget. Customer-specifi c, data protected “Audience Pools” (DMP) with the possibility of external data enrichment
FOCUSING ON OUR CLIENTS SUCCESS.
Flexible modular system: integration of all technologies that meet our quality standard (Brand Safety, Campaign optimization, analytics and attribution modeling)Modular system, individual campaign setup basing on customer-specifi c requirements.
TOTALTAG
• TotalTag 2.0 is an interface based management tool which allows complex tagging strategies and overall data collection across all digital channels.
• With Cadreon audience tags in place, campaign reporting goes far beyond the standard measurements of exposure, clicks, conversions.
• TotalTag 2.0 is the smartest way to discover audiences through one platform and to use the achieved-
31AUDIENCE INSIGHTS,STRATEGY & ANALYTICS
CONTACT
SOCIALSocial Data Marketing, Social Distribution,App Marketing.
SEARCHTargeting,Performance DisplayReal Time bidding.
MOBILEMobile, Mobile,Performance,App-Marketing,Location basedServices.
DISPLAYSEM, SEO, Affiliate,FB Performance,Feed Management.
MAP GMBH
Speicherstraße 57-5960327 Frankfurt am Main
www.cadreon.dewww.reprisemedia.dewww.springcreekgroup.comwww.ansible.mobi
Kolja BroscheManaging Partner, Audience Buying
F 069 / [email protected]
Roland FiegeManaging Partner, Audience Engagement
F 069 / [email protected]
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33DATA DRIVEN MARKETING DECISIONS
The technology service provider with consulting and design expertise. The main task of Decision Sciences is the merging, enriching, analyzing, and visualizing of complex data, with the aimof ensuring fast, safe, and above all
effi cient marketing decisions.Founded in March 2009 as Sophyseewith headquarter in Frankfurt am Main.
Rebranding and Launch to Decision Sciences EMEA in December 2012.
34MARKETING INTELLIGENCE PLATFORM - ’CAUSE WE KNOWMARKETING INTELLIGENCEDecision Sciences makes data transparent and prepares it for marketing decisions!
By merging data from media booking system, campaign tracking of online bannering, search, social, mobile, eCRM and Web Analytics and the findings from our research, we have the opportunity to provide you with a platform that offers a variety of benefits.
DATA CONSOLIDATIONOur web-based Marketing Intelligence Platform provides a clever data merge and filter rules with an appealing and understandable representation.
AD OPERATIONSA dedicated European AdOperations team with several years of AdServer experience guarantees a campaign set-up through all markets, brands and products. We work
with best tracking solutions and develop our own products to fill gaps in the market. We offer: Integration into different ad serving systems, Real-time optimization of placements and advertising for best ROI, Search Ad Trafficking, Research Integration (AdPackages), Website Optimization via A/B Testing and Consulting.
ECRMTo identify potential new customers, to attract existing customers with better and more relevant information’s, they should be segmented and grouped. The segmentation is based on behavior, needs and profitability. With it special offers can be created for each. In order to exploit the customers CLV, you’re able to interact with him and build a learning relationship. Communicative events are created, where every customer has the opportunity to leave “Profile data”.
35CONTACT
DECISION SCIENCES
Udo ReuschHead of Decision Sciences EMEA
P 069 / 794 04 – 200F 069 / 794 04 – 401
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37ANALYTICS START HL
Mediabrands Analytics, IPG Mediabrands special service, helps our agencies to produce more eff ective advertising for their clients.
Using bespoke systems and tools we analyze the impact and effi ciency (ROI) of advertising
on consumer behavior. Based on our results we recommend optimized budgets, timing strategies and media mixture. In this manner UM and Initiative planners can maximize campaign eff ectiveness against business KPIs.
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PERFORMANCE
SALES
AWARENESS
INTEREST
39SERVICE PORTFOLIO
Performance Modelling: is used in a direct response enviromen where the advertising drives response behaviour relatively quickly, for example inbound calls, #or web applications.
It uses daily data and is run faster and more frequently than Sales Modelling.
Sales Modelling: is our lead product and is closest to traditional econometrics. We consider the entire market and all
infl uences on it including price, promotions, advertising, distribution and weather.
Interest Modelling: looks specifi cally at the relationship betwenn advertising and consumer behavior that indicates interest in the brand, usually measured by brand search but also possibly by social buzz.
Awareness Modelling: analysis the connection advertising, brand awareness and advertising recall.
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Mediabrands Analytics developed three “fl avours” of econometrics, tailored to diff erent parts of the consumer decision journey or sales funnel.
This allows our solutions to be more bespoke to the individual client challenge, and deliver more relevant and actionable results. We can also undertake modeling where sales data maybe unavailable, incomplete or inaccurate.
Our ability to turn statistical outputs seamlessly into planning solutionsis a world leading USP.
UNIQUE SELLING POINT
41CONTACT
INITIATIVE RESEARCH
Meike SchnoorUnit Head Analytics
T 040 / 431 96 – 542F 040 / 431 96 – 95542
Hans-Jürgen BauerAnalytics Director
T 069 / 794 04 – 110F 069 / 794 04 – 401
UNIVERSAL MCCANN ANALYTICS
STRATEGIC MEDIAINVESTMENT
“For our customers we develop targeted strategies to their objectives. We develop for each client an individual target strategy for his brand message, the right media and goss media spending and negotiate the best discount model to guarantee an optimized implementation across all channels.”
- Michael Dunke
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Magna Global is the strategic global media unit of IPG Mediabrands, drivings forecasts, insights, and negotiation strategy across allmedia channels.
The Magna Global Intelligence Unit delivers the industry’s most accurate and authoritative forecast of media value.
The Magna Global Investement Unit hareness $36 billion of IPGB Mediabrands global media billings.
CONTACT
Andreas RommelInvestment Partner
T 069/ 79 404 149F 069/ 79 404 - 401
MAGNA GLOBAL
H O L D I N G S
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Orion, a solutions-oriented collection of media companies that support and/or complement what traditional advertising agencies can offer to clients. Orion in Germany includes: Orion Capital (media investments), Orion Trading (barter) and Orion Printing (print management).
SMART SOLUTIONS. CLIENT VICTORIES.
Orion Printing: will focus on supplying print management solutions to companies globally with a mission of leveraging print volume to create savings and increased value for clients.
Orion Capital: delivers clients media savings on buys negotiated by their agency. Orion Capital is able to provide these savings by investing significant capital with media partners in exchange for future media.
Orion Trading: enables some of the largest companies and brands in the world to part-fund media expenditures with their assets - generating cash flow savings for our clients and eliminating potential losses on asset dispositions.
SERVICE PORTFOLIO
Established in 1996, the company has over 300 employees in offices in Asia, Australia, Europe, North America and South America. Orion is a member of the constellation of companies within Mediabrands and is wholly owned by Interpublic (NYSE:IPG).
ORION Trading takes undervalued, unmarketable assets at their current value in exchange for trade credits on future advertising spending. Customers can use
HOW IT WORKS
Orion Trading established an international reputation for leading barter practices, extensive media capabilities, partnerships, integrity, accuracy and professionalism.We don’t accept assets without a profound media analysis and we fulfill all trade credits for media use as planned and priced.
this trade credits for up to 20% of their advertising investment. ORION works in partnership with media agencies, which plan and calculate all activities.
Mediabudget=
€ 5 MM Cash
Mediabudget= € 4 MM Cash
€ 1 MMCredits from
Orion
€ 1 MMCredits
€ 1 MMCredits from
Orion
€ 200k
1. Advantage: Weniger Abschreibungen2. Advantage: Cashflow-Sicherung
Loss€ 800k
€ 1 MMAssets atfull value
€ 1 MMAssets atfull value
47ORION’S MISION IS SIMPLEto provide smart solutions that produce client victories. It’s in our DNA and it’s how we do business every day.
CONTACT
We are the only media Bartering agency under the umbrella of a stock corporation and media agency group. The invoicing is carried from one source - the own agency.
ORION TRADING
Mathias GlatterManaging Partner
P 040 / 431 96 – 0F 040 / 431 96 – 950
Reinhard MeierInvestment Partner
P 069 / 79 404 – 181F 069 / 79 404 - 401
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IF YOU’RE LOOKING FOR A CAREER WITH MINIMAL ASSIGNMENT, TIME AND RESPONSIBILITY? Stop reading!
IF YOU’RE INTERESTED IN AN INNOVATIVE WORKING FIELD WITH MAXIMUM RESPONSIBILITY AND INSIGHTS? Welcome to the IPG Mediabrands Network
IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization.
There are many types of education - academic, real world, global, experiential. We foster and nurture our talent by creating an environment that supports growth and development through the most effective channels possible. We provide training and access to emerging technology for all. We offer intra-agency career opportunities around the world. We ensure that our team benefits from all of the potential experiences at our disposal because we believe that we are nothing without our people. As individuals grow, as passions are fulfilled and new territories explored, our team becomes stronger and more robust.
THE WORLD OF MEDIA MOVES FAST. YOUR CAREER SHOULD TOO.
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INITIATIVE HR
Christa PfennigschmidtDirector HR
T 040 / 431 96 – 504F 040 / 431 96 – 720
Mahschid SayyarSenior HR Associate
T 069/ 79 404 170F 069/ 79 404 - 408
UM HR
Mahschid Sayyar
Cadreon, Reprise,SpringCreek
Christa PfennigschmidtAnsible
MAP HR
CONTACT
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