87% of customers share good customer service experiences with others following a negative...

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The Good, Bad, and Ugly of Customer Support Expectations SharePoint Saturday Redmond, Washington October 24, 2015 Audrie Magno-Gordon Principal Consultant

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Page 1: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

The Good, Bad, and Ugly of Customer SupportExpectations

SharePoint SaturdayRedmond, WashingtonOctober 24, 2015

Audrie Magno-GordonPrincipal Consultant

Page 2: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

87% of customers share good

customer service experiences with

others

87%

Sources: ZenDesk, NewVoice, and RightNow

Why we need to talk about this…

Following a negative experience, 58% of

Americans would never use the

product or service again

58%

73% of consumers say friendly customer

service reps can make them fall in

love with a brand.

73%

Page 3: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Recent Trends in Customer Expectations…

Good Bad Ugly

“Support should understand myundocumented customizations.”

“I think I found a bug, but I don’thave time to discuss it, just fix it!”

“I am willing to try new things,and self-serve, but I also wanttraditional methods of communication.”

Page 4: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Tip 1: Self-Service & Social Options

Page 5: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Tip 2: Provide Ticket Content Guidelines

Windows Key+ FQuestion Answer

Relevant URL(s) http://

Number of Users Impacted

1

Estimated Severity SEV1, SEV2, SEV3, SEV4

Business Impact Work stoppage?

Frequency Persistent, Intermittent

Correlation ID Copy/Paste Number here

Problem What are you trying to do?

Known Workarounds? How do you get around the issue?

Detailed Repro Steps Be as detailed as possible as to how this issue can be provoked.

Page 6: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Tip 3: Clarify Follow-up Availability

• Email, Phone, Skype Preferences• Time Zone / Language Preferences• Update Expectations

Page 7: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Sources: Fiddler - http://www.telerik.com/fiddler, IE F12 Developer Tool truncated screen shot

Tip 4: Self-Service Troubleshooting Tools

Internet Explorer F12 Developer Tools

Page 8: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Tip 5: Learn from the experts!

Time for an interview…

Page 9: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Justin S. DavisSupport Escalation Engineer

CSS Professional Interview

After finishing the M.S. in Computer Science at the University of Illinois, Urbana-Champaign in 2006, Justin spent the next six years as a Program Manager in the Microsoft Business Division working on Office and SharePoint.

In 2012, he joined Amazon Web Services as a Support Engineer on the Identity & Access Management team. Later, he returned to Microsoft as a vendor in Global Business Support, working as a Support Escalation Engineer for SharePoint Online. As of October, 2015, he has returned to full-time status in the same role.

[email protected]

Page 10: 87% of customers share good customer service experiences with others Following a negative experience, 58% of Americans would never use the product or

Helpful Resources

• Keep In-the-know• Office 365 Feature Roadmap: http://

success.office.com/en-us/roadmap • TechNet: https://technet.microsoft.com• MSDN: http://msdn.com • Office Blogs: https://blogs.office.com/

• Speakers• Audrie Magno-Gordon -

[email protected]• Justin Davis - [email protected]