897 project power point
DESCRIPTION
HRD 897TRANSCRIPT
Clemson Lady Tiger Basketball Attendance ProjectAmanda McMasterHRD 897Spring 2010
Problem Statement•The marketing department within the
athletic department at Clemson University is in charge of filling the seats at sporting events.
•Average attendance at Lady Tiger games has been dropping
Project Outline
•Define issue•Data Collection•Data Analysis•Idea Development•Evaluation of Ideas•Training Development•Discussion•Development of Marketing Plan
Data Collection
•Fan Surveys 2/8 and 2/18▫Paper-Pencil Survey
•Season Ticket holder survey▫Survey sent out via email – SurveyMokey
Positives
•Evaluation•Staff•Marketing Plan
Challenges
•Fan Surveys
•Season Ticket holders
•Time restraints
What was learned?
•Performance really does matter…
•Fan do enjoy what has been done
•The atmosphere at Lady Tiger games is compared to the atmosphere created at Men’s games.
•Marketing is KEY!
What would I do differently?
•Expand Data Collection Process▫More respondents▫Variety of methods
•Start at beginning of the season
•Real evaluation at the conclusion of next season to determine if objectives were met.