9 11 1. enhance the customer experience, deliver increased...

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BANK TODAY: BANKING CENTER SPECIALIST 1 2 BANK TODAY’S RATES BUSINESS CUSTOMER CENTER ELECTRONICS ATMATMATMATMATMBANK 50% OFF DONUTS TODAY for bank customers! SPECIAL MORTGAGE RATE! TODAY: ! SPECIALIST MARKET 4 5 6 Advanced Video Conferencing Connect remotely located specialists with valued customers who require a private, face-to-face, conference seing without the hassle of travel to a corporate office. Support customers who require specialty financial advisory services (i.e., wealth management, investment/portfolio advising, trading, et al.), but provide a more efficient meeting structure for remotely located teams or customers. Self Service Kiosk Deploy self service options within a branch to streamline operations that benefit both customer and employees. Enable branch employees to focus more on complex transactions and consultative selling, while customers have a more efficient, technology-based experience for routine transactions and applications. Voice Translation Services Provide an added capability by allowing customers to speak and/or type questions in their native language and receive translated replies back from remote client specialists. Guide visually impaired customers through a transaction or financial service using interactive speech technology. 7 Video Consulting Utilize centrally located remote client specialists to serve customers in multiple branch locations (i.e. by geographic region), a cost-savings compared to staffing individual specialists at all locations, especially for low-traffic branches. Enhance the customer experience without the customer leaving their house with access to qualified specialists via an interactive online experience. 8 Personalized Video Tutorial Equip the customer with an on-demand, customized interactive online tool they can use to learn more about the products and services they purchased. Take your customers step by step through their specific account, teaching how to understand complex financial statements, utilize online functions, and educate them on the purchased product. Customer Experience 9 10 11 10 12 Contactless Mobile Payment Systems Provide customers with a convenient and more secure method of conducting credit and debit card transactions by enabling mobile payment options. Customers electronically store their card information on a Near Field Communications (NFC) enabled smartphone to make purchases anywhere they would normally use physically swiped credit and debit cards. Location Information Services Reduce instances of fraud and false positives for card purchases using geolocation technology. Map the location of a customer’s phone at the point of sale with their credit or debit card and verify the phone and card are in the same location. Multi-Modal Authentication Authenticate customers using unique identifying characteristics (i.e. voiceprint, thumbprint, facial scanning) to access deposit vaults, accounts, and authorize high-end financial transactions. Centralize authentication for various systems, applications, and transaction types. Mobile ATM Deploy ATMs and wirelessly connect for use at temporary special events (i.e. parks, seasonal festivals, concerts, sporting events). Quickly install and easily move ATMs when and where you need them outside of traditional branch locations (i.e. grocery stores, airports, malls). Branch Mobilization Enhance the customer experience, deliver increased efficiency, and drive additional revenue with innovative financial services solutions from AT&T. 1 2 3 Digital Content Management Enhance the interactive aspect of a branch that is critical to the customer experience. Welcome, aract, and inform your customer of what you can deliver (i.e. promotions, special rates, incentives). Customize and personalize the customer experience. Centralize real-time updates of your key messages and replace static printed collateral. Quick Response Codes Deploy a new digital touchpoint for customers both inside and outside the branch. Provide your customers with a quick and easy way to scan, access, and store information by simply using their smartphone. Remotely update content to use in tandem with existing print and digital advertising campaigns. Proximity Marketing Partner with local businesses to send promotions and special offers to your customers via your mobile application. Send customers mobile offer notifications when they are geolocated near a corresponding community business. Boost branch foot traffic and build loyalty with local business owners and customers. Digital Touchpoints 1 1 2 4 11 7 11 3 “Exercise is good for you.” SECURE SIGN-IN 6 5 8 VOICE PRINT 7 Mary can talk to you about a car loan. Would you like to see her now? Thanks for meeting with me - I had some questions about wealth management. In order to process your wire transfer today, I will need to verify your identity using your voice print, speak into your phone when prompted by the application. I just need some help with this loan application. No problem! Electronics Retailer Local Bank Branch CREDIT CARD APPLICATION BANK TUTORIAL Hello, Mr. Wilson. Click here to walk through your retirement investment account. “How can I help you?” TRANSLATION 2 2 BANK.COM Hello, Mary. How can I help you? 3. The bank verifies, matches and authenticates the purchase. 1. Card is swiped for purchase. PRIORITY CLIENT CHECKIN 2. Phone is geolocated using LIS technology. 10 SCANNING RATE: 2.9% 9 2. Phone is tapped or swiped on a NFC contact pad. 12 ATM1. CHOOSE CREDIT CARD 1

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Page 1: 9 11 1. Enhance the customer experience, deliver increased ...creative.att.com/branchofthefuture/downloads/botf-final-brochure.pdfSelf Service Kiosk Deploy self service options within

BANK

TODAY:

BANKING CENTER

SPECIALIST

1

2

BANK

TODAY’SRATES

BUSINESS

CUSTOMER CENTER

ELECTRONICS

ATM A

TM A

TM A

TM A

TM

BANK

50% OFF DONUTS TODAY for bank customers!

SPECIALMORTGAGERATE!

TODAY:

!

SPECIALIST

MARKET

4 5

6

Advanced Video ConferencingConnect remotely located specialists with valued customers who require a private, face-to-face, conference se�ing without the hassle of travel to a corporate office. Support customers who require specialty financial advisory services (i.e., wealth management, investment/portfolio advising, trading, et al.), but provide a more efficient meeting structure for remotely located teams or customers.

Self Service Kiosk Deploy self service options within a branch to streamline operations that benefit both customer and employees. Enable branch employees to focus more on complex transactions and consultative selling, while customers have a more efficient, technology-based experience for routine transactions and applications.

Voice Translation ServicesProvide an added capability by allowing customers to speak and/or type questions in their native language and receive translated replies back from remote client specialists. Guide visually impaired customers through a transaction or financial service using interactive speech technology.

7 Video Consulting Utilize centrally located remote client specialists to serve customers in multiple branch locations (i.e. by geographic region), a cost-savings compared to staffing individual specialists at all locations, especially for low-traffic branches. Enhance the customer experience without the customer leaving their house with access to qualified specialists via an interactive online experience.

8 Personalized Video Tutorial Equip the customer with an on-demand, customized interactive online tool they can use to learn more about the products and services they purchased. Take your customers step by step through their specific account, teaching how to understand complex financial statements, utilize online functions, and educate them on the purchased product.

Customer Experience

9

10

11

10

12

Contactless Mobile Payment SystemsProvide customers with a convenient and more secure method of conducting credit and debit card transactions by enabling mobile payment options. Customers electronically store their card information on a Near Field Communications (NFC) enabled smartphone to make purchases anywhere they would normally use physically swiped credit and debit cards.

Location Information ServicesReduce instances of fraud and false positives for card purchases using geolocation technology. Map the location of a customer’s phone at the point of sale with their credit or debit card and verify the phone and card are in the same location.

Multi-Modal AuthenticationAuthenticate customers using unique identifying characteristics (i.e. voiceprint, thumbprint, facial scanning) to access deposit vaults, accounts, and authorize high-end financial transactions. Centralize authentication for various systems, applications, and transaction types.

Mobile ATMDeploy ATMs and wirelessly connect for use at temporary special events (i.e. parks, seasonal festivals, concerts, sporting events). Quickly install and easily move ATMs when and where you need them outside of traditional branch locations (i.e. grocery stores, airports, malls).

Branch Mobilization

Enhance the customer experience, deliver increased e�ciency, and drive additional revenue with innovative �nancial services solutions from AT&T.

1

2

3

Digital Content ManagementEnhance the interactive aspect of a branch that is critical to the customer experience. Welcome, a�ract, and inform your customer of what you can deliver (i.e. promotions, special rates, incentives). Customize and personalize the customer experience. Centralize real-time updates of your key messages and replace static printed collateral.

Quick Response CodesDeploy a new digital touchpoint for customers both inside and outside the branch. Provide your customers with a quick and easy way to scan, access, and store information by simply using their smartphone. Remotely update content to use in tandem with existing print and digital advertising campaigns.

Proximity MarketingPartner with local businesses to send promotions and special offers to your customers via your mobile application. Send customers mobile offer notifications when they are geolocated near a corresponding community business. Boost branch foot traffic and build loyalty with local business owners and customers.

Digital Touchpoints

1

1

2

4

11

7

11

3“Exercise is good for you.”

SECURESIGN-IN

6

5

8

VOICE PRINT

7

Mary can talk to you about a car loan. Would you like to see her now?

Thanks for meeting with me - I had some questions about wealth management.

In order to process your wire transfer today, I will need to verify your identity using your voice print, speak into your phone when prompted by the application.

I just need some help with this loan application.

No problem!

Electronics Retailer

Local Bank Branch

CREDITCARD

APPLICATION

BANK

TUTORIAL

Hello, Mr. Wilson. Click here to walk through your retirement investment account.

“How can I help you?”

TRANSLATION

2

2

BANK.COM

Hello, Mary. How can I help you?

3. The bank verifies, matches and authenticates the purchase.

1. Card is swiped for purchase.

PRIORITYCLIENT

CHECKIN

2. Phone is geolocated using LIS technology.

10

SCANNING

RATE:2.9%

9

2. Phone is tapped or swiped on a NFC contact pad.

12

ATM

1. CHOOSE CREDIT

CARD

1

Page 2: 9 11 1. Enhance the customer experience, deliver increased ...creative.att.com/branchofthefuture/downloads/botf-final-brochure.pdfSelf Service Kiosk Deploy self service options within

INVESTMENT CENTER

BANKPSTN

Enterprise Mobility

BRANCH CUSTOMER

REMOTE BRANCH SUPPORT

EMPLOYEE

SPECIALTY BRANCH EMPLOYEE

BRANCH MANAGER

BRANCH EMPLOYEE

REGIONAL BRANCH MANAGER

Internet

AT&TNetwork

AT&T IPNetwork

AT&TMobilityNetwork

Advanced MobileApps Practice

Cloud BasedVoice Services

Location InformationServices (LIS)

Application

RETAIL BRANCH EXECUTIVES

AND STRATEGY TEAMS

RETAIL BRANCH ENTERPRISE IT

Managed SecurityFeatures

AT&T MPLSVPN

As the modern branch experience evolves, customer expectations and demands of technology are also changing. AT&T understands the new challenges and opportunities a financial institution faces in modernizing traditional branch operations and is positioned to enable the technology that powers the branch of the future.

With a dedicated focus on the financial services industry, AT&T understands the industry trends and market drivers behind technology implementation for your branch. From running the network that connects your branch, to enabling solutions that simplify and streamline financial transaction processes, AT&T is positioned as a key industry partner.

AT&T: Connecting Your Branch Network to the World

Wireless WANBack-Up

Content Distribution

Collaboration, Connectivity and Management Solutions Mobility, Data, Video and Voice solutions from AT&T provide the ability to reinforce your commitment to customers by revolutionizing the branch experience with technology solutions that deliver increased efficiency, expand customer engagement and drive additional revenue.

AB-2470

Branch of the Future

Advanced Mobile ApplicationsDelivers ability to connect customers to the branch and deliver cross-marketing capability with local businesses via mobile proximity marketing. Enables employees to take enterprise applications on the go and securely conduct transactions and fund transfers.

MPLS VPN and 4G Mobile NetworkEnables virtually any-to-any connectivity and the flexibility to support voice, video and data applications on a single IP connection—with easy-to-use tools that monitor network performance and application status—from local branches to corporate headquarters across AT&T’s network footprint.

Content Delivery Network ServicesRevitalize branches with interactive digital signage powered by AT&T’s content delivery network. Control the content for all branch signage or customize by branch location, promotion cycle, or ad campaign.

Unified CommunicationsConnect your employees and customers with innovative communications solutions from AT&T. Enable remote employees to speak to customers via secure video conferencing and click to chat messaging. Connect employees between branches or to regional headquarters with web and video conferencing.

Local Branch

Regional Branch Center

In-store/Micro Branch

Digital ContentDelivery Network

Corporate Headquarters

Remote Branch Support Center

AT&T Solutions Transform your Branch into the

Want to Learn More?Schedule an innovation workshop with your AT&T account team today. AT&T innovation workshops are designed to help a financial institution determine technology solutions that can improve the customer experience, streamline operations, and drive the bo�om line. From exploring use cases to designing network topology, your AT&T account team will work with you to uncover solutions specific to the current and future needs of your branch.

AT&T understands the need to strengthen customer

relationships and grow your business. Transform your

branches to be�er serve the financial needs of the local

community.

VOICE PRINT

Biometric

DataCapture

ImageCapture

VideoCapture

RFIDTelemetry SECURE

SIGN-IN

AT&T Service: Coverage not available in all areas. Compatible device and wireless service plan required. Additional so�ware, associated services or features, hardware and/or network connections may be required. Subject to the applicable AT&T agreement, rate plan brochure(s) and coverage map(s). Additional terms and restrictions apply. Offer subject to change.

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.