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Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics 9 Attributes of the Preferred Landing Page

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This week’s episode looks at the nine attributes that most successful landing pages possess, presents social proof as a landing page consideration and debunks the above-the-fold group think that is pervasive amongst marketers. The nine attributes include IP address capture, testing, link minimization, calls-to-action and forms, value propositions and headlines, images and video, testimonials, body copy and bulleted lists. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76050/9-Attributes-of-the-Preferred-Landing-Page-Tuesday-s-Tips-Tactics Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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Page 1: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & Tactics9 Attributes of the Preferred Landing Page

Page 2: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

The Preferred Landing Page

Page 3: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#1 – Capture IP Address

Page 4: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#2 – Testing

A B

Page 5: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#3 – Minimize Links

Page 6: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#4 – Form ~ One Call-To-Action

Page 7: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#5 – Value Proposition ~ Headline

Page 8: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#6 – Imagery ~ Video

Page 9: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#7 – Testimonials ~ Proof

Page 10: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#8 – Body Copy ~ What’s in it for them?

Page 11: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#9 – Bulleted List ~ What’s in it for them?

Page 12: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

Social Proof ~ Sharing?

Page 13: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

Above the Fold?

Page 14: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

The Preferred Landing Page

Page 15: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Content Marketing Manifesto

Facebook.com/kunocreative

Free Download!

Twitter: #Kuno - @CPollittIU

Page 16: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Thanks for Watching!

Slides are available at

http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides

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