9 Lessons Learned from Google Analytics Academy

We attended Google Analytics Academy so you don’t have to.

Here’s what we learned.

1. The path has changed

2. Use ALL the data!

3. Objectives determine the route

4. Work in Cycles

5. Fill your toolkit with the right people, processes, and

tools

6. Strengthen your core analysis techniques

7. Which click did what?

8. A measurement plan makes everything come together

9. Data is only as good as its tracking codes, views, and reports

Download the Tenacity5 white paper on Google Analytics –

bit.ly/1LbUpyh