9 steps to increasing your digital presence iq
DESCRIPTION
How smart are you about all the pieces that make up your digital presence? Explore the 9 steps you need to follow in this presentation originally delivered as a webinar in May, 2013 with Marketing Week. You'll soon be your company's digital presence guru and sure to wow everyone at the next staff party with your big, digital brain. Check out a slide-by-slide walkthrough here as well as a recorded version of the webinar: http://blog.limelight.com/2013/05/the-9-steps-to-increase-your-digital-presence-iq/TRANSCRIPT
Brought to you by Limelight Networks
Increase Your Digital Presence IQ
When we think about all thisdigital stuff…
Or…
But there’s no need.Digital Presence is easy. Actually.
There are 9 steps.Each one helps increase your Digital Presence IQ
Step 1.
Step 1 (really this time):“My Digital Presence is…”
Step 2:“I Don’t Feel So Well”
Digital. Presence. Deficiency.
Kidding
1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fragmented story
Step 3:“Once Upon a Time…”
Why are stories so important?
Ideas in the abstract are hard to communicate
I can tell you an idea, such as:
“The world is a very dangerous place.If you walk alone, naïve, someone will
take advantage of you.You could die.”
Stories need a narrative
Emotion
Characters
Not about you.Not about your product.It’s about your customer.
Stories are emotional.
This little boy cried when he had to saygoodbye to his best friend.
vs.
Stories evoke emotions. Emotions release endorphins.
Therefore stories release endorphins.
(see that Algrebra did come in handy)
Engagement
BFF
Confidante
Friend
Acquaintance
Awareness
Relationship Intimacy Pyramid
Step 4:“Who Am I?”
Sell. Influence. Inform. Facilitate.
Step 5:“Take stock.”
Digital Presence Maturity
Content
Content Managemen
t
Distribution and
Discovery
Engagement and
Experience
Business Intelligence
Content Creation
Content Distribution
Data
Step 6:“Rinse and Repeat.”
Workflow
Create
Manage
DeliverEngage
Monetize/Convert
Optimize
Step 7:“One size does not fit all.”
1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization
1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks
Step 8:“Excuse me? Can I post on Twitter?”
Digital Presence Readiness
People
ProcessPlatform
Step 9:“Don’t Be Boring.”
Video
More than 1 billion unique users visit YouTube each month
Over 4 billion hours of video are watched each month on YouTube
72 hours of video are uploaded to YouTube every minute
Yeah. Video is pretty popular.
“52% of consumers say that watching product videos makes them more confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than viewers who did not…”
Retail Touchpoints Channel Innovation Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012
BFF
Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep 5. Continuing assessmentStep 6. Build a workflowStep 7. Pick the Right ToolsStep 8. It’s Not Just About TechnologyStep 9. Video kicks A@#
Get the book today.
eBook or print.
Free.
http://dpm4dummies.limelight.com
Jason Thibeault
Sr. Director, Marketing Strategy Limelight Networks
T: @_jasonthibeault
602-850-4871
Thanks. Questions?