9 steps to prepare your website marketing for the holiday shopping season

Download 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

Post on 28-Nov-2014

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Despite the hassle, its possible to put ones holiday shopping off until the last minute. But for those whose businesses depend upon the holiday season to end the year on a high note, waiting too long to prepare for the holiday shopping season can be disastrous. Websites have become increasingly important for taking advantage of this time of year, not just for online retailers, but for offline retailers as well, since many shoppers find information online before making a purchase at a bricks-and-mortar retail store. This practice is so common, in fact, we even have an acronym for itROPO (research online, purchase offline). Smart retailers are already preparing their websites and online marketing campaigns for the holiday shopping season. If your company hasnt started you may have a few weeks to get things in order before its too late. Here are 9 steps to help you get on your way.

TRANSCRIPT

  • 1. The Holidays Are Coming Are Your Website & SEO Ready?
  • 2. The Holidays Are Coming Are Your Website & SEO Ready?
  • 3. Are You Part of the Growth? The Holidays Are Coming Are Your Website & SEO Ready?
  • 4. 9 Steps to Prepare Your Website Marketing for the Holiday Season
  • 5. 1. Analyze Past Data What worked last year? What didnt? The Holidays Are Coming Are Your Website & SEO Ready?
  • 6. 2. Think Mobile Responsive design. Apps. Everybodys doing it. The Holidays Are Coming Are Your Website & SEO Ready?
  • 7. 3. Prep PPC Campaigns Build landing pages and ads now, flip the switch later. The Holidays Are Coming Are Your Website & SEO Ready?
  • 8. 4. Work On SEORight Now November is too late, unless youre prepping for next year. The Holidays Are Coming Are Your Website & SEO Ready?
  • 9. 5. Start CRO Thats conversion rate optimization. A/B testing. The Holidays Are Coming Are Your Website & SEO Ready?
  • 10. 6. Begin Content Marketing People read good content. People pay for great content. Create great content and give it away for free. The Holidays Are Coming Are Your Website & SEO Ready?
  • 11. 7. Prep Social Media Posts People read good content. People pay for great content. Create great content and give it away for free. The Holidays Are Coming Are Your Website & SEO Ready?
  • 12. 8. Public Relations Become an expert (hint: experts are people who know slightly more than whoever theyre talking to). Develop relationships with journalists. Become an expert source. The Holidays Are Coming Are Your Website & SEO Ready?
  • 13. 9. Collect Data Its never too early, or too late, to start collecting data. The Holidays Are Coming Are Your Website & SEO Ready?
  • 14. Bonus Tip, Remember The Holidays Are Coming Are Your Website & SEO Ready?
  • 15. Questions? www.mwi.com @getmwi The Holidays Are Coming Are Your Website & SEO Ready?