Introduction to Internet Marketing

Presented by:Ankur PateL

CEOInfotrex Services Pvt. Ltd.http://www.infotrex.com

The Goal of Marketing To present your products/services

to the market in a way that makes them more attractive than the products/services of

your competitors.

Different Way to Market

Newspaper Advantages Broad mkt coverage Immediate Flexible ad size Visibility of product Color Use of coupons People believe what

they read.

Disadvantages One day life span Limited demographics “Lost in the Crowd” Lack of movement &

sound

Radio Advantages Demographic selection Immediate Sound reinforcement Quick flexibility

Disadvantages Restrictive message

length Need for repetition Short recall factor

Television Advantages Use of light, sound,

motion, & color Mass coverage Immediate Demographic selection

Disadvantages Short exposure Expensive production Expensive to air

Direct Mail Advantages Demographic selection Unlimited message

length Consistent reproduction Direct response by

order or coupon

Disadvantages Expensive Difficult to obtain

“pure” mailing lists Long lead time Negative reaction to

junk mail

Outdoor Advantages Reaches large audience Long-term exposure Color & graphics

Disadvantages Limited message length Expensive to produce &

place Difficult to obtain the

best locations

Internet Marketing Becoming Very Important

Young Generation Demands it

Very Cost Effective & Measurable

9 Tips for Internet Marketing

1. Have a Nice Web-site Design, which provides Valuable information about

product/services

9 Tips for Internet Marketing

2. Write initial content professionally & place them scientifically

9 Tips for Internet Marketing

3. Publish Interesting Photos & /Videos

9 Tips for Internet Marketing

4. Publish Articles/Blogs/Press Releases Regularly

9 Tips for Internet Marketing

5. Participate in Social Media Sites(LinkedIn,Twitter,Facebook) Regularly

9 Tips for Internet Marketing

6. Ask Feedback(online & offline) from customers regularly

9 Tips for Internet Marketing

7. Send Emails/SMS Regularly in Mass with good/valuable content and re-direct users on the web-site

9 Tips for Internet Marketing

8. Search Engine Optimization & Paid Ads on Google

9 Tips for Internet Marketing

9. Prompt Email/Phone/Online Chat Support

How do we execute Internet Marketing for your Business?

ASK lots of questions about your products/services/target audience

Research for best keywords which people might search on search engine

Re-design your web-site & Re-writing web-site content

How do we execute Internet Marketing for your Business?

Publish lots of content regularly – Articles/Blog/Press Release/Video/Audio

Research for email addresses of prospective customers & Send interesting news/articles

Participate in Social Sites(LinkedIn,Facebook,Twitter etc.)

How do we execute Internet Marketing for your Business?

Apply techniques of SEO & get higher rank in Search Engine(Google/Yahoo)

Depending upon your budget, manage Paid ads in Google

Monitor web-site traffic & Provide Email/Chat Support

Thanks for Your Time

Ankur PateLCEO – Infotrex Services Pvt. Ltd.

M: 91- 9376133927 (India) 1-313-447-1275 (USA)

E-mail: ankur@infotrex.com