9 tips to make your eCommerce website user-friendly

Yeah. I get it. You started your online store with some fervour, and it is giving you

just the results you quite expected from it. But what if I tell you that there are still

ways you could get more from your site that what you are getting right now? wait.

Okay that sounded like straight out of a teleshopping advertisement or something.

But no I am not giving you any locket or yantra so that you have a better flourishing

online business. Nope. I am going to appeal to your logical brain here and make you

see some key focus points that will help you earn more as a shopping adda online. If

you really want to have better and more successful website traffic; then you will

have to work. Just being there is not going to get you anywhere. At all. So however

annoying it might seem, you have to sit down and work your head off on getting your

site done perfectly right. Well time to recognize them and getting started on working

on them!

1. CREATE CATEGORIES & SUB-CATEGORIES: Just because a product doesn’t look

big enough or costly enough; does not mean it has a lower value. People might still

be interested in buying it at one point. So don’t underestimate a product like that.

Every product should be given its own page and not just accommodated by another

bigger product. It doesn’t help to see users going crazy because they cannot figure

out where their product is listed.

2. GIVE PRODUCT DESCRIPTION: Not only should the product get a full on footage

with a different page etc. But the content featuring around each product you sell

should be clear and informative. The manufacturer’s description is not the only thing

your product description should revolve around. If you want people to buy, make it

look buying worthy too.

 

3. ADD REVIEW COLUMN: Now when I say content, product information is not the

only reliable and readable stuff on your website. People will prefer to read and

assess your site with the user reviews on your page. They are genuine and it makes

more sense to review them. So make sure you do the user reviews properly or

atleast help user do them properly. Whatever! You get the point, right?

 

4. REWARD FOR REVIEWS: The thing is you have to channelize user reviews to your

page. People are lazy (isn’t that why they are shopping online?) and you have to give

them some special reason why they should leave a review at all. Remind them to

leave a review after a couple of weeks after their purchase. Give an incentive to your

customers to leave reviews of products on your website with a giveaway e.g. Win a

gift voucher for the best review this month.

5. EASY CHECKOUT: When the navigation makes users feel like shouting their head

off, your site is definitely a disgrace to the world of e-commerce. Okay don’t get so

sentimental, just try to understand that your shipping cart system should be easy to

use. Like seriously easy to use. There shouldn’t be too many clicks between the

buying and the idea to want to buy. Just keep it surprisingly simple and people will

flock on without any problem.

6. GIVE WEBSITE TOUR: What is better than offering to be the sales manager in your

online store? No, you are not expected to be online like at a call centre or anything.

Just produce product tour or product review videos that showcase your products for

the world to choose from. These allow people to really see the product which is by

far the best way to attract customers.

  

7. MAKE YOUR WEBSITE FAST: Make sure your website is fast. Patience is in anti-

abundance and the sooner you understand that, the merrier life will be. Too many

gifs with improper planning of the right size etc, will slow your loading speed. And

fact is for every second it takes your page to load - you lose an impatient customer.

Don’t let it exceed 5 seconds. Beyond that everything is more and just killing for

your business. Work on this feature with tools like Google Analytics. More on that in

other blogs. Jeez, you are following me right?

 

8. ANALYSE YOUR WEBSITE TRAFFIC: Monitor what people are searching for on

your website. Since they are what makes you run properly it’s best to just work on

this very important feature. You might find demand for particular products you

should have or you may find that people are looking for a Xerox machine while your

search engine gives them a Photostat machine! So keep active and give your users

the best of all help you can give them!

9. ADD A BLOG: It is really a suggestion but it will be good to have a blog where you

can talk about your site with all the passion you feel towards your work! It’s like

another page where you can flaunt yourself and speak to the world about who you

are, what you do etc etc. you may even write about your upcoming product range,

discounts and offers and exciting new products.

For More Blogs On Ecommerce, Follow the link: www.kartrocket.com/Blog