9 Ways SMEs Can Boost Engagement Using Facebook R.E.A.C.T.I.O.N.S

Presented by Logan Nathan

Facebook REACTIONS

Facebook REACTIONSNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.

Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.

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Facebook Reactions – an extension of the Facebook Like button, are being extensively used by businesses’ fans and followers!

This presents a great opportunity for small businesses trying to get more meaningful insights into how people react with a given business post or ad.

Facebook REACTIONS

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So how can you make the most out of this feature?

Lets take a look at what REACTIONS means for your business…

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Facebook REACTIONS

Research Competitors

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You can go to your competitors’ Facebook page, click on the reactions of any post and see what kind of

emotions it has generated.

Encourage Fans to take Reactions

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Small businesses seeking to take their Facebook engagement to another level, can create posts that

encourages reactions more than comments

Avoid Negative Comments

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An Anger reaction has less impact than a negative comment. Being proactive with an

explanation or apology might help you curtail negative comments and get anger

reactions instead.

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You can use Facebook Reactions to see what kinds of posts are doing better than others in

terms of user engagement.

Test Different Posts

Incorporate with Contests

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Small businesses can incorporate a given reaction with contest entries to reward their hardcore fans.

Outperform in Ads

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Facebook reactions can help marketers gather a wealth of information into how their target audience

responds to paid advertisements.

Notice Post Lovers

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People who frequently Love your posts can make great brand advocates for your business and deserve

special attention

Share Your Own Reactions

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You can use Facebook Reactions along with comments to get more visibility on pages that

complement your business

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If managed correctly, Facebook Reactions can keep you ahead of the game.

Businesses need to make sure they are pushing out posts and advertisements that are sensitive to their audience likes and dislikes.

Conclusion

Lets Connect!

Logan NathanDigital Transformation Strategist, Social Selling Specialist,

LinkedIn Trainer

Want to Leverage Facebook Marketing for your Small Business?