9 Ways To Increase Your Email Open Rate

Quickly

1. Offer an Incentive, create a sense of urgency and remove negative connotation• You should give some incentive to the recipients to open the email.• Add some urgency to the subject line, offer them something they

value or something that is relevant to them so that they are incentivized enough to open the email.• Using the words like “this weekend”, “limited offer”, “first come, first

serve”, etc creates a sense of urgency in the recipients and thus it becomes highly probable that the email will be opened.• Negative Connotation decreases the probability that the recipient

would open the email. Avoid using negative connotation as much as possible so that the email open rate graph trends northwards.

2. Use Efficient content• When someone signs up for your emails, they have something specific

in their minds. • They are looking for something which is useful for them. If on

receiving your emails, their expectations are not satisfied, they will stop opening your emails next time they receive them.• If subscribers are not enjoying your content, they will stop reading

your emails.• Focus on the content of the emails such that it would help in solving

the recipient’s problem. Thus, the recipients will be more receptive to your emails.

3. Don’t send Emails too frequently• With a very few exceptions (high value content), the greater the

volume of email sent to an individual, the lesser number of times they will open the email. • In general, the more the volume of emails, the lesser the level of

engagement with the subscribers for an email campaign. • If your email open rates are way below the industry average and you

send multiple emails, you may want to evaluate if you are sending too many emails to the subscribers for their liking.

4. Have a segmented Email List• If you send generic emails to all the subscribers in your email list, you

will not be able to engage with your subscribers.• This will decrease the email open rate as the email content will not

be relevant to most of the subscribers. • Sending targeted emails to specific subscribers, segmented on

location, interests, buying history, latest trends, recent activities, age, language, gender etc will engage them thoroughly and would increase the email open rate as the emails will be relevant to them.• Statistics shows that segmented campaigns perform 14.4% better in

terms of email open rate as against not segmented campaigns.

5. Prevent your Emails from Getting Struck in the Spam Filter• There certain spam traps. • Spam traps are such emails that have never signed up for any commercial

email ever, so any email that the address gets is considered spam. • It identifies the spam by luring it and then blacklists it.• Avoid Keywords Which Trigger Email as Spam, Avoid using keywords like

“Free”, both in the subject line as well as the email body. Instead, use words like “complimentary”, “at no charge”, etc. • Some of the spam triggering keywords are as mentioned below:Guarantee, 100% free, FREE, ALL CAPS, $$$, !!! or excess of any symbol, Attention!, Act Now!, Re:, FWD:, T e x t w I t h g a p s

6. Reference your Domain in Emails via SPF• SPF (Sender Policy Framework) is a standard for email authentication.• It compares the sender’s actual IP Address to a list of IP Addresses

authorized to send emails from that domain.• If you reference your domain in your emails via SPF, there will be

more probability that the emails will be able to avoid the Spam folder and make it to the inbox of the recipient, increasing the open rates.• DKIM record should be also be added properly for verification of

‘from’ email address, from which email has been sent.

7. Take care of Tracking Issues• the tracking mechanism employed for marking an email as opened, is far from being

accurate. • It depends on the loading of a tiny graphics pixel in the email body. In case the

graphics is not loaded in the email body, the email will not be marked as an open email. • There can be multiple reasons why the graphic image is not loaded in the email

body.• A solution for this can be to request your subscribers to add your email address in

their “address book” or in their “safe sender” list so that the graphic image can be downloaded automatically. • Also, use “jpeg” images instead of “png” images as “png” images and not compatible

with many email applications.

8. Remember the Seasonal Factors• Seasonal factors too can have an effect in your email open rates. In

the periods when the email volumes are high (like festivals, celebrations, important events).• people might get choosy as to what to open in their crowded email

inbox. • As such, the email open rate might deteriorate. In contrast, when the

email volumes are too low (periods like long holiday season, weekends), people do not bother to check their emails. • In this case too, the email open rates go down.

9. Manage Your Email List

Having bad email addresses and inactive subscribers can lead to• Subscribers receiving emails which is not relevant to them.• ISPs not delivering your emails because of reputation loss due to higher bounce ratesISPs look into multiple factors while sending your emails.• Whom you are sending the emails• How frequently you are sending the emails• The bounce rate of your emails• The number of complaints for your emails• Your email open rate• Your email click rate• All these factors determine your reputation with your ISPs and affect whether your emails will be

delivered in the recipient’s inbox or spam folder, if it is delivered at all.

Useful LinksEasySendy Pro Hybrid Email Marketinghttps://easysendy.com/49 Reasons Why Your Emails Have Low Open Ratehttps://easysendy.com/blog/49-reasons-why-your-emails-have-low-open-rate/