9 WAYS TO USE QR CODES IN YOUR BUSINESS

OK, so Quick Response (QR) codes are all the rage in offline marketing, and if you’re not sure what a QR code is then you can see an example of one on this page.

They work like bar codes in that you need a QR code scanner to utilize the QR code.

QR code scanner apps are available for both platforms – iPhone and Android – and once you’ve installed the QR code scanner application, you then bring up the app and it uses the phone on your camera or mobile device (ipads and Android pads work as well) to scan the QR code.

The QR code has something embedded in it, also the scanner takes you wherever the company who created the QR code wants you to view or experience.

Watch this video: QR Codes for Marketing and Advertising Your Business

The question I keep getting is “How can I use these in my business?”

So here are 9 different ways you can use QR codes to promote your online business to an offline audience:

1. Websites/URL’s – Obviously most companies are using QR codes to bring people who scan them to their website.  This is one of the most common uses at the moment.  However, you need to make sure you are bringing people to a mobile friendly website, or the experience will simply be poor, as most mobile devices squash a normal website into their tiny view screen, so it just doesn’t look good.

2. Email Address – You can bring someone directly to a sign-up page or you can use the code to auto-load an new inquiry email like you find on many websites.

3. SMS Number – You can bring someone to an SMS number so they can sign up for your SMS messages or so they can get an SMS number to use to enter a contest or some other marketing effort.

4. Telephone Number – You can have you number immediately auto-loaded into their phone so they just have to scan to ring you – very cool!

5. Plain Text – You can bring them to just a plain old text document like your terms of use or a printed ad.

6. Geographic Location – You can use QR codes to bring people directly to a map to your location, which makes it very easy for customers in the area to find your location.

7. ME Card – You can create an ME card, so when it is scanned by a QR code scanner, it auto-loads your contact details into someone contacts.  This is a great way to enhance your business cards and make them more valuable and usable.

8. Android Market – If you are marketing a mobile app, then you can send someone directly to the download page in the Android market so they can easily download your app.

9. WiFi Configuration – If you have a business that promotes free WiFi, then you can send someone straight to the WiFi settings so they can get access to your free internet without bothering staff for the log-in and password all of the time.

So there are nine ways you could be using QR codes to promote your business to potential new customers.

Get started marketing with QR codes today or contact Quantum SEO Solutions to learn more about the cool new offline marketing tools.

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