91TO MARKET YOUR BUSINESS...here are 11 to get you started

WAYS

1UPDATEYOUR WEBSITE

If you don't take care of your health, you'll get sick. The same is true with your website. A website can be an incredible tool to connect with your audience – if you maintain it. Despite all the time or money you put into its design and hosting, if you neglect it, it will provide modest or little benefit in return. The success of your web venture will rely on the amount of attention and maintenance you put into it. 

9customize a wine labelMany vineyards reserve some

unlabeled bottles for private label wines. You can design your own custom label and turn a tasty vintage into a great gift or favor. It's a savvy way to stay top of mind. Some winemakers even have templates to make the label making super simple, so be sure to ask. 

18use LinkedIn often

While many users think of LinkedIn as an online Rolodex, smart users are sharing what they are working on, asking questions of their professional network and finding new clients or collaborators. By using LinkedIn often, people will begin to notice your activity and take notice as you rise above the fray of casual users.

29launch a podcast What? You’re not podcasting? Resolve to change that ASAP.

If you already have material for a workshop, pamphlet, seminar, blog post or just something insightful to say, you have a new podcast all but recorded. Better yet, create a series of podcasts on a subject of interest and let your clients share your deep thoughts with their networks.

30RECORD AVIDEO BLOG

network31How many new people do you need to meet each week?

40publish an article Nothing says “expert” like getting published.

When you have an article published, a third party has more or less certified you as somebody who knows what you are talking about, whether it’s an op-ed in the local newspaper, a research article for a journal, a report, coverage of an issue or a trend for an association publication, or a stint as a guest blogger. Don’t just state the obvious. Instead, take a stand, share an insight and if you’re really clever, mix in a little humor with your expertise.

42give away guides

Create a guide. What's relevant and valuable to your audience? Give them what they need through a digital or print guide holding lots of meaty content.

67market your articles If a tree falls in a forest, and no one is around to hear it, does

it make a sound? Once you’ve written some great articles, make sure your voice is heard by developing a publicity plan for your work. Maybe you need to do a little media relations on your behalf or blow up your social network. Don’t worry if you cause the Fail Whale to appear on Twitter, consider it a challenge.

83create an Instagram account

This popular app is definitely on a hot run with an more than 100 million users worldwide.  Encourage your employees to take brand-related photos on their smartphones and share them on Instagram. Make sure to interact with your followers by liking and commenting on their photos, too.

91host a contest Contests bring out competitiveness in a friendly fashion. Make sure

your contest is free and that there’s something “in it” for everyone, including your bottom line. Get prizes from colleagues and businesses in exchange for promotional opportunities, and offer something of value that shares your service or products as well. Be smart about collecting info from your entrants so you can add them to your database, leaving the door open for a future sales call, coffee chat or whatever.

The rest of the 91 Ways are coming soon: http://www.silversquareinc.com/91-

ways-coming-soon/

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