Patrick Jennings, Joseph Hearn, Harry Crook and Nadir

Fatalikhanly

This app is designed for the younger

generations such as teenagers or university students. It can also be used

by families and older people as the format is universal. The wide target audience means it has good market

potential and there is little competition. This app has the ability to discover

parks in any city. People moving somewhere new or visiting for the first time are always going to need a green

space. Maybe your out with your friends and want a picnic. Who doesn’t need a park!

The problem many people face is that they need to find a park but don’t know where

one is. They could have moved into a new area and be looking for the nearest park. In a large city it can be hard to find a peaceful place to

relax/play. If you’re at work, a park is the perfect place to find inner city tranquillity.

How does one go about finding a good park?

When one visits a brand new place or has recently started to get out and about in the local

area. The time to get involved in the community has never been

better! And what better way than to have a meeting than in a

wonderful park.

It’s easily used when out and about and can be used even if you don’t know where you are…

Our team, Rethink, is developing Park Finder

to help the younger generations find parks using GPS. Here is Harry talking about what it’s all

about!

VID_20140403_151642.mp4

There are little

competitors and the ones there are, are lacking in

accessibility, which is our number one goal to achieve. Our main

competitors are websites, not apps. These main

competitors are government websites who

wont be so competitive.

Our app has a simple and accessible feel to it

which will massively aid the developers. There are only a few pages and so this will lessen the amount of necessary code even

more. We have carefully thought about utilising google maps software in our app and

we feel that as many other apps already do this, it is therefore a cost effective strategy.

We have chosen to start off our app free,

however have certain features – to be added later – that will require a fee.

The actual app is fairly simple and so development costs will be kept

to a minimum.

Our marketing strategy is to make the app free and accessible to everyone. We will use word of mouth, sponsored on social

networking sites which are widely seen by the younger generation (our target

audience). We will use hand-out leaflets in cities to spread the word of our

fantastic and innovative idea.

We have been asking lots of

students about our idea and have been getting some great feedback. Additionally, we had experts from

the market leading technology firm Monitise who looked at our work

and gave a lot of very useful advice and a wonderful insight into the

app-developing world.