990 return oforganization exemptfromincometax990s.foundationcenter.org/990_pdf_archive/530/... ·...

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Form990 Return of Organization Exempt From Income Tax OMB No 1545-0047

Under section 501 (c), 527, or 4947( a)(1) of the Internal Revenue Code (except black lung2012benefit trust or private foundation)

Department of the Treasury

Internal Revenue Service 1-The organization may have to use a copy of this return to satisfy state reporting requirements

A For the 2012 calendar year, or tax year beginning 01-01-2012 , 2012, and ending 12-31-2012

B Check if applicableC Name of organization D Employer identification numberNATIONAL GEOGRAPHIC SOCIETY

F Address change 53-0193519Doing Business As

F Name change

1 Initial return Number and street (or P 0 box if mail is not delivered to street address) Room/suite E Telephone number1145 17TH ST NW

p Terminated(202)857-7000

-( Amended return City or town, state or country, and ZIP + 4WASHINGTON, DC 20036

F_ Application pending G Gross receipts $ 604,636,740

F Name and address of principal officer H(a) Is this a group return forJOHN M FAHEY JR affiliates? (-Yes No1145 17TH ST NWWASHINGTON, DC 20036 H(b) Are all affiliates included? F Yes F_ No

If "No," attach a list (see instructions)I Tax-exempt status F 501(c)(3) 1 501(c) ( ) I (insert no ) (- 4947(a)(1) or F_ 527

H(c) Group exemption number 0-J Website: 1- N /A

K Form of organization F Corporation 1 Trust F_ Association (- Other 0- L Year of formation 1888 M State of legal domicile DC

Summary

1 Briefly describe the organization's mission or most significant activitiesThe purpose of the Society shall be to increase and diffuse geographic knowledge in the broadest sense to inspire people to careabout the planet

w

2 Check this box if the organization discontinued its operations or disposed of more than 25% of its net assets

3 Number of voting members of the governing body (Part VI, line 1a) . . . . . . . 3 22of:2 4 Number of independent voting members of the governing body (Part VI, line 1 b) . . . . 4 18

5 Total number of individuals employed in calendar year 2012 (Part V, line 2a) . 5 1,170

6 Total number of volunteers (estimate if necessary) 6 50

7aTotal unrelated business revenue from Part VIII, column (C), line 12 . 7a 39,882,916

b Net unrelated business taxable income from Form 990-T, line 34 . . . . . . . 7b -625,877

Prior Year Current Year

8 Contributions and grants (Part VIII, line 1h) . 22,789,542 17,561,840

9 Program service revenue (Part VIII, line 2g) . 369,741,780 361,792,351

N 10 Investment income (Part VIII, column (A), lines 3, 4, and 7d . . . 22,997,931 30,292,843

11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 39,821,775 46,433,193

12 Total revenue-add lines 8 through 11 (must equal Part VIII, column (A), line12) . . . . . . . . . . . . . . . . . . 455,351,028 456,080,227

13 Grants and similar amounts paid (Part IX, column (A), lines 1-3) . 15,873,203 16,866,815

14 Benefits paid to or for members (Part IX, column (A), line 4) . 0 0

15 Salaries, other compensation, employee benefits (Part IX, column (A), lines5-10) 144,283,110 143,416,581

16a Professional fundraising fees (Part IX, column (A), line 11e) 138,167 90,000

LLJb Total fundraising expenses (Part IX, column (D), line 25) 0-6,448,166

17 Other expenses (Part IX, column (A), lines 11a-11d, 11f-24e) . . . . 291,627,064 288,608,602

18 Total expenses Add lines 13-17 (must equal Part IX, column (A), line 25) 451,921,544 448,981,998

19 Revenue less expenses Subtract line 18 from line 12 . 3,429,484 7,098,229

Beginning of CurrentEnd of Year

Year

20 Total assets (Part X, l i n e 1 6 ) . . . . . . . . . . . . 1,250,753,645 1,227,203,295

% 21 Total liabilities (Part X, line 26) . . . . . . . . . . . . 526,242,629 482,534,627

ZLL 22 Net assets or fund balances Subtract line 21 from line 20 . 724,511,016 744,668,668

lijaW Signature Block

Under penalties of perjury, I declare that I have examined this return, includinmy knowledge and belief, it is true, correct, and complete Declaration of prepspreparer has any knowledge

SignSignature of officer

Here Trace Winbigler CFO

Type or print name and title

Print/Type preparer's name Preparers signatureMargaret A Bradshaw

PaidFirm's name 1- KPMG LLP

Pre pare rUse Only Firm's address 1-1676 International Dr

McLean, VA 22102

May the IRS discuss this return with the preparer shown above? (see instructs

For Paperwork Reduction Act Notice, see the separate instructions.

Form 990 (2012)

Statement of Program Service AccomplishmentsCheck if Schedule 0 contains a response to any question in this Part III .F

1 Briefly describe the organization's mission

To increase and diffuse geographic knowledge in the broadest sense the description of land, sea, and universe, the interrelationship of manwith the flora and fauna of the earth, and the historical, cultural, scientific, governmental, and social background of people, to conduct andassist investigation, research, and exploration in any branch of geography, and to encourage and assist the experience and knowledge ofother cultures and lands The Society states that its mission is to inspire people to care about the planet

2 Did the organization undertake any significant program services during the year which were not listed onthe prior Form 990 or 990-EZ? . . . . . . . . . . . . . . . . . . . . . . fl Yes F No

If"Yes,"describe these new services on Schedule 0

3 Did the organization cease conducting, or make significant changes in how it conducts, any programservices? F Yes F No

If"Yes,"describe these changes on Schedule 0

4 Describe the organization's program service accomplishments for each of its three largest program services, as measured byexpenses Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others,the total expenses, and revenue, if any, for each program service reported

4a (Code ) (Expenses $ 172,500,675 including grants of $ ) (Revenue $ 51,480,628

National Geographic Magazine is distributed mainly to members of the Society as a benefit of membership A limited number of magazines are made available tonon-members as corporate and library subscriptions As a promotion for membership, the magazine is also sold on newsstands In 2012 National Geographic wascirculated worldwide both in English and in 37 local-language editions One in four readers now peruses the magazine in a language other than English Each monthNational Geographic Magazine publishes from five to seven feature stories and multiple one-page shorts, all carefully reported and fact-checked, stunninglyphotographed, and graphically illustrated All stories are designed to fulfill the Society's mission of disseminating geographic knowledge in its broadest sense Inaddition to the print edition, National Geographic magazine is also available on tablets, other mobile devices, and on the Web, where the original print article issupplemented with extra photographs, videos, interactive graphics, audio, and more In 2012, National Geographic published 73 features articles, some additional200 pages of shorter journalistic pieces, two supplement map posters, and two tear-out posters Subject areas include adventure, anthropology, archaeology,environment, exploration, health, history, human culture, natural history, paleontology, science, technology, wildlife, and world affairs The senior editors regularlyweigh the merits of story proposals and decide which to develop into full-length magazine articles that are relevant and insightful for the general public, articles thatwill educate and inform readers about the world as well as to inspire them to care about the planet and be active stewards of its resources Our Research Divisionverifies all facts before publication to produce the most accurate and fairest reporting possible In the realm of archaeology, in 2012 National Geographic presentedmajor articles about the pre-Columbian culture in current-day Panama (January), an update on the excavation of China's terra-cotta warriors (June), unlocking themysteries of how the indigenous people of Easter Island moved the massive maoi statues (July), excavating and tracing the walls throughout Europe that definedthe Roman Empire (September), following a subtle trail of artifacts that link Vikings and Native American culture (November), and exploring the lost world at thebottom of the North Sea called Doggerland (December) Articles of a historical bent informed readers about the Civil War, with a stunning poster detailing the pivotalmarch to Gettysburg and back in 1863, as well as highlighting the course of events from the Civil War to civil rights today (May), 100 years after the tragicshipwreck, we reported on the latest findings from the site of the Titanic, tracing its final hours (April), we looked at the secret societies in Brazil where slavesescaped from plantations and ruled their own destiny (April), followed the footsteps of the Apostles (March), and revisited the Arkansas Delta 40 years after aVISTA volunteer made unforgettable images of the region (November) The state of the political world and the multitude of diverse cultures that exist within it werea focus of the magazine throughout 2012 Feature articles on London, England (February), and Marseille, France (March), explored modern-day European cities andcultures, we surveyed post-Soviet cultures in Astana, Kazakhstan (February), Romanian Roma (Gypsy) societies, and summer dachas in modern-day Russia(July), in the Middle East, we took readers on a voyage along Egypt's Nile River (May) and into the tunnels that connect the Gaza Strip to Egypt and the outsideworld (December), and to Yemen to discover how that country is changing after the Arab Spring, in the Americas, we looked at how Cuba is changing and openingwith recent reforms (November), we took readers inside the Pine Ridge Reservation in South Dakota to see how the Oglala Lakota people are faring 150 yearsafter the Battle of Wounded Knee (August), and to Rio de Janeiro on the cusp of hosting the Summer Olympics and the World Cup We also took our readers todiverse places in Asia, diving into Hong Kong (June), wild mushroom hunting in high-altitude Tibet (August), and to the cliffside caves in the former kingdom ofMustang in Nepal, as well as documenting how Cambodians are recovering from the scourge of land mines after their devastating civil war (January), and thevanishing cave people of Papua New Guinea Africa was also a destination rich in culture, as we showed in the still vibrant art of mask making throughout Africa(April), and in the continent's geologically active Afar Depression (June) We also explored the less tangible but vital topics of vanishing languages around the world(July) and the spiritual revival of shamans in Mongolia, Central Asia, and Siberia (December) Research and advancements in science and technology were featuredin articles on the epigenetics of twins (January), recent findings in canine DNA and how those help scientists understand human disease, and advancements inpredicting tsunamis (February), the evolution of hands (May) and leaves (October), and exploring extreme weather (September) as well as weather events likesolar super storms (June) and lightning (August) All of these articles explained recent scientific research in easily understood and graspable terms for the generalreader, straightforward and beautifully produced info graphics and maps helped explain complex subjects The magazine celebrated the beauty of the world and itsdiverse landscapes--and the need for all of us to protect and preserve our planet--from our own backyard in the Southwest's Vermilion Cliffs Monument to exploringthe world's most extreme deserts, seen from the air (November), to the frigid colds of Antarctica's ice caves (July) and Iceland's resilient beauty (May), to the eerieskies of epic storms (July) We also trained our eye on the controversial practice of fracking for methane, looking not only at the environmental impacts but also atthe positive effect added resources have contributed to once dying communities in North Dakota In the realm of natural history, we documented and celebrated thewonders of the natural world around us Two hard-hitting investigative articles on increased demand for elephant ivory (October) and rhino horn (March) and thepressures that trade is putting on those animals helped inform the world about the devastating consequences The October issue, with the cover story on illegalworldwide elephant ivory trade, was distributed free to every member of the U S Congress as public service information We also highlighted efforts in Australia torescue koalas that face hazards and disease as urbanization encroaches on their historical range (May) Our December cover story took readers on a vertical journey247 feet up the 3,200-year-old giant sequoia called the "President" in California's Sierra Nevada, with a special pullout poster And in November, we raced alongwith the world's fastest runner, the cheetah, with another stunning pullout poster that showed a 7 19 second, 100-meter dash Also in November, we exploredemperor penguins and revealed how they achieve maximum speed underwater to launch themselves from sea to land We celebrated the remarkable journey andsuccess of two men who spent nine years and went on 18 expeditions to capture images of all 39 of the world's known species of birds of paradise (December) Wealso published feature articles on other avian species ranging from flamingos (April) to gannets (August) to owls in the Ural Mountains of Estonia (June) Exploringour watery world, we took readers to the depths of the oceans to seamounts in the Pacific, and partnered with the National Science Foundation to produce a specialposter mapping the bottom of the oceans (September), we plumbed the depths of the Arabian Seas (March), and dived into Central America's Mesoamerican reefsystem (October) 2012 Average Worldwide Circulation 6,510,104Expenses $172,500,675 including grants of $ 0 Revenue $51,480,628

4b (Code ) ( Expenses $ 92,975,592 including grants of $ (Revenue $ 89 ,441,078 )

Books & Other Related Products The Society publishes books to inspire people to care about the planet and to educate readers about geography and relatedsubjects In 2012, the Society published the 7th edition of "National Geographic Guide to the National Parks of the United States," the newest edition of the guideproviding the most up-to-date information on the 58 scenic national parks, comprising, in many cases, the last protected wilderness areas in America The Societyalso published the companion 4th edition of "National Geographic Guide to State Parks of the United States," beautifully showcasing 214 of the best state parksacross the country with gorgeous color photographs capturing the splendor of the parks and invaluable insider tips from state parks staff In the fall of 2012 inanticipation of National Geographic's milestone anniversary and celebrating the spirit of discovery, the Society published "National Geographic 125 Years " This book,chronicling a storied history and signaling an exciting future, is a celebration of achievements on the cutting edge of exploration and photography, and new reportingfrom the forefront of National Geographic research Further examples of among the 60+ books published in 2012 include "Space, An Illustrated Atlas," a one-stopreference guide to the planets in the solar system and the outer reaches of the known universe, using the most up-to-date information and the latest imagery andmapping technology, "National Geographic Compact Atlas of the World," the first-of- its- kind mini atlas complete with all-new award-winning cartography beautiful,accurate, and up-to-the-minute in an amazingly accessible, easy-to-use, and fun format, from best-selling author and accomplished Civil War historian WinstonGroom, "Shiloh 1862," a thrilling narrative account of the first devastating battle of the war with vivid portraits of the key players and epic moments that changedthe course of the war, "1001 Inventions, the Enduring Legacy of Muslim Civilization," a companion to the record-breaking exhibition that toured London, New York,Los Angeles, and the National Geographic Museum, this book is rich with vibrant images and little known facts that highlight revolutionizing discoveries madethroughout Muslim history that effected world change and continue to shape our world today, "Eyewitness to World War II," a book with unforgettable, dramatic,first-person stories culled from soldiers, generals, and those on the homefront coupled with rare photographs and artifacts presenting a compelling account of thegreatest challenge to face a generation of Americans, "Birds of Paradise," a book by renowned wild life photographer Tim Laman that captures the astonishingplumes, electric colors, dazzling displays, and courtship antics of the world's most exotic and rarely seen birds in the remote New Guinea wilderness, the only placeon earth where this famous family of birds is found, and "Great Empires, An Illustrated Atlas," a sweeping chronicle that traces the path of power around the globeand across the centuries and captures the epic tales of the great empires and their legendary leaders whose shrewd drive to conquer defined the course ofhistory The Society has more than 75 international publishing partners and our books have been translated into more than 30 languages and are distributedthroughout the world The Society also sells magazine and map storage slipcases, a selection of calendars and diaries, globes, videos, geography-related toys forchildren, and other related products Expenses $92,975,592 including grants of $ 0 Revenue $89,441,078

4c (Code ) (Expenses $ 26,009,667 including grants of $ (Revenue $ 28 ,476,745 )

NATIONAL GEOGRAPHIC KIDS (NG KIDS) magazine is published ten times a year and distributed to individuals, schools, and public libraries The magazine's missionis to excite kids about learning while educating them about the world around them Prepared primarily for children ages 6 to 14 years old, NATIONAL GEOGRAPHICKIDS offers an appealing mix of articles on wildlife, science, technology, pets, adventures, and geography For its work in 2012, the magazine received a Parents'Choice Recommended award, and the app won an Honorable Mention for Best Educational App from the Cynopsis Imagination Awards Examples of NG KIDSactivities in 2012 include a "Special Awesome Animals Issue" and a "Special Go On Safari Issue," which took kids on an around-the-world adventure to learn aboutendangered animals on all seven continents, a "Special Earth Day Section," which taught kids about protecting the environment through fun games and green tips,publication of two animal Collector's Card sets and one Alien Deep Collectors Card sets, feature stories on animals such as wolves, polar bears, and tigers, pulloutposters with fun animal facts, departments such as "Cool Inventions," "Guinness World Records," "Weird But True," "Bet You Didn't Know," and "Amazing Animals,"and "Fun Stuff," a regular seven-page department filled with educational games and activities The magazine supported a Nautilus Patch Contest to encourage kidsto design a patch for Bob Ballard's 2012 expedition To encourage kids to protect their health and the planet, in September, October, and November NG KIDSannounced two new Guinness World Records attempts for the most number of people running 100 meters in a 24-hour period and the most shoes collected forrecycling The running record was set Oct 26-27 by 30,914 participants from all over the world, while the shoe record (all shoes were given to Nike Reuse-A-Shoeto be recycled into athletic surfaces) was set Feb 5, 2012, with 16,407 shoes Our annual International Photography Contest for Kids invited U S readers to showus their world through photos, competing against international readers for a chance to win a trip to Washington, D C Through its Be a Star program, the magazineasked readers to help protect lions by sending in donations for NGS' Big Cats Initiative, raising more than $11,500 NG Kids continued to reach audiences in 2012through its interactive iPad magazine app The app contains the same educational content parents expect from the print edition, but with compelling interactivity toengage readers Now they can watch videos of the animals and science they're reading about, and sound effects make stories and departments come to lifePhotos are bolder and more engaging, text is broken into digestible bite-size pieces, and educational games are now touch-and-play Other content--such asCollectors Cards Information—has been turned into fun quizes and games The print edition of NG Kids is also available in PDF form on the Nook Additionally in2012, there were 16 international editions of NG KIDS, published in 15 different foreign languages Turkish, Spanish, Slovenian, Mongolian, Lithuanian, Italian,Hebrew, German, English, Dutch, Chinese, Bulgarian, Bahasa, Arabic, and Afrikaans 2012 Average Worldwide Circulation of NG KIDS 1,652,395Expenses $26,009,667 including grants of $ 0 Revenue $ 28,476,745

See Additional Data Table

4d Other program services (Describe in Schedule 0

(Expenses $ 117,628,896 including grants of $ 16,866,815 ) (Revenue $ 66,983,602

4e Total program service expenses 0- 409,114,830

Form 990 (2012)

Form 990 (2012)

Checklist of Required Schedules

Yes No

1 Is the organization described in section 501(c)(3) or4947(a)(1) (other than a private foundation)? If "Yes," Yes

complete Schedule As . . . . . . . . . . . . . . . . . . . . . . . 1

2 Is the organization required to complete Schedule B, Schedule of Contributors (see instructions)? . 2 Yes

3 Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to No

candidates for public office? If "Yes,"complete Schedule C, Part Is . . . . . . . . .

4 Section 501 ( c)(3) organizations . Did the organization engage in lobbying activities, or have a section 501(h) Yes

election in effect during the tax year? If "Yes "complete Schedule C Part II . . . . . . . 4, ,

5 Is the organization a section 501 (c)(4), 501 (c)(5), or 501(c)(6) organization that receives membership dues,assessments, or similar amounts as defined in Revenue Procedure 98-19? If "Yes," complete Schedule C,

Part HIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 N o

6 Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have theright to provide advice on the distribution or investment of amounts in such funds or accounts? If "Yes,"complete

Schedule D, Part I . . . . . . . . . . . . . . . . . . . . . . 6N o

7 Did the organization receive or hold a conservation easement, including easements to preserve open space,

the environment, historic land areas, or historic structures? If "Yes,"complete Schedule D, Part IIS . 7 No

8 Did the organization maintain collections of works of art, historical treasures, or other similar assets? If "Yes,"Yes

complete Schedule D, Part III IN . . . . . . . . . . . . . . . . . . 8

9 Did the organization report an amount in Part X, line 21 for escrow or custodial account liability, serve as acustodian for amounts not listed in Part X, or provide credit counseling, debt management, credit repair, or debt

negotiation services? If "Yes,"complete Schedule D, Part IV . . . . . . . . . . . . 9 No

10 Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments, 10 Yespermanent endowments, or quasi-endowments? If "Yes,"complete Schedule D, Part V .

11 If the organization's answer to any of the following questions is "Yes," then complete Schedule D, Parts VI, VII,VIII, IX, or X as applicable

a Did the organization report an amount for land, buildings, and equipment in Part X, line 10?Yes

If "Yes,"complete Schedule D, Part VI. . . . . . . . . . . . . . . . . . . . lla

b Did the organization report an amount for investments-other securities in Part X, line 12 that is 5% or more ofYes

its total assets reported in Part X, line 16? If "Yes, "complete Schedule D, Part VIIS . . . . . . llb

c Did the organization report an amount for investments-program related in Part X, line 13 that is 5% or more ofNo

its total assets reported in Part X, line 16? If "Yes, "complete Schedule D, Part VIII . . . . . . llc

d Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assetsNo

reported in Part X, line 16? If "Yes," complete Schedule D, Part IX' . . . . . . . . . . . . lld

e Did the organization report an amount for other liabilities in Part X, line 25? If "Yes," complete Schedule D, Part )(lle Yes

f Did the organization's separate or consolidated financial statements for the tax year include a footnote thatllf Y

addresses the organization's liability for uncertain tax positions under FIN 48 (ASC 740)? If "Yes,"completees

Schedule D, Part X. . . . . . . . . . . . . . . . . . . . . . . . . .

12a Did the organization obtain separate, independent audited financial statements for the tax year?

If "Yes,"complete Schedule D, Parts XI and XII . . . . . . . . . . . . . . . . . 12a N o

b Was the organization included in consolidated, independent audited financial statements for the tax year? If12b Yes

"Yes,"and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional

13 Is the organization a school described in section 170(b)(1)(A)(ii)? If "Yes, "complete Schedule E . .13 No

14a Did the organization maintain an office, employees, or agents outside of the United States? . 14a Yes

b Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising,business, investment, and program service activities outside the United States, or aggregate foreign investments

valued at $100,000 or more? If "Yes,"complete Schedule F, Parts I and IV . . . . . . . . 14b Yes

15 Did the organization report on Part IX, column (A ), line 3, more than $5,000 of grants or assistance to any

organization or entity located outside the United States? If "Yes,"complete Schedule F, Parts II and IV 95 15 Yes

16 Did the organization report on Part IX, column (A ), line 3, more than $5,000 of aggregate grants or assistance to

individuals located outside the U nited States? If "Yes,"complete Schedule F, Parts III and IV . . 16 Yes

17 Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part

1

17 Yes

IX, column (A), lines 6 and 1l e? If "Yes,"complete Schedule G, Part I (see instructions) . . . . 95

18 Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part

VIII, lines 1c and 8a? If "Yes," complete Schedule G, Part II . . . . . . . . . . . . 18 Yes

19 Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If

1

19 No

"Yes,"complete Schedule G, Part III . . . . . . . . . . . . . . . . . . . 95

20a Did the organization operate one or more hospital facilities? If "Yes,"completeScheduleH . 20a No

b If"Yes" to line 20a, did the organization attach a copy of its audited financial statements to this return?20b

Form 990 (2012)

Form 990 (2012)

Checklist of Required Schedules (continued)

21 Did the organization report more than $5,000 of grants and other assistance to any government or organization in 21 Yes

the United States on Part IX, column (A), line 1? If "Yes," complete Schedule I, Parts I and II . . .

22 Did the organization report more than $5,000 of grants and other assistance to individuals in the United States

on Part IX, column (A), line 2? If "Yes, "complete Schedule I, Parts I and III . . . . . . . .22 Yes

95

1

23 Did the organization answer "Yes" to Part VII, Section A, line 3, 4, or 5 about compensation of the organization'scurrent and former officers, directors, trustees, key employees, and highest compensated employees? If "Yes," 23 Yes

complete Schedule J . . . . . . . . . . . . . . . . . . . . . .

24a Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000as of the last day of the year, that was issued after December 31, 2002? If"Yes," answer lines 24b through 24dand complete Schedule K. If "No,"go to line 25 . . . . . . . . . . . . . . . . 24a N o

b Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception? . 24b

c Did the organization maintain an escrow account other than a refunding escrow at any time during the yearto defease any tax-exempt bonds? . 24c

d Did the organization act as an "on behalf of" issuer for bonds outstanding at any time during the year? . 24d

25a Section 501(c)( 3) and 501 ( c)(4) organizations . Did the organization engage in an excess benefit transaction witha disqualified person during the year? If "Yes," complete Schedule L, Part I . . . . . . . 25a

b Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prioryear, and that the transaction has not been reported on any of the organization's prior Forms 990 or 990-EZ? If 25b

"Yes,"complete Schedule L, Part I . . . . . . . . . . . . . . . . . . .

26 Was a loan to or by a current or former officer, director, trustee, key employee, highest compensated employee, odisqualified person outstanding as of the end of the organization's tax year? If "Yes," complete Schedule L, 26Part II . . . . . . . . . . . . . . . . . . . . . . . . . .

27 Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantialcontributor or employee thereof, a grant selection committee member, or to a 35% controlled entity or family 27member of any of these persons? If "Yes,"complete Schedule L, Part III . . . . . . . . .

28 Was the organization a party to a business transaction with one of the following parties (see Schedule L, Part IVinstructions for applicable filing thresholds, conditions, and exceptions)

a A current or former officer, director, trustee, or key employee? If "Yes,"complete Schedule L, PartIV . . . . . . . . . . . . . . . . . . . . . . . . . 28a

b A family member of a current or former officer, director, trustee, or key employee? If "Yes,"complete Schedule L, Part IV . . . . . . . . . . . . . . . . . . . . 28b

c A n entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) wasan officer, director, trustee, or direct or indirect owner? If "Yes,"complete Schedule L, Part IV . . 28c

29 Did the organization receive more than $25,000 in non-cash contributions? If "Yes,"completeScheduleM 29 Yes

30 Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified

conservation contributions? If "Yes, "complete Schedule M . . . . . . . . . . . . . 30

31 Did the organization liquidate, terminate, or dissolve and cease operations? If "Yes," complete Schedule N,Part I . . . . . . . . . . . . . . . . . . . . . . . . . . 31

32 Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes, " completeSchedule N, Part II . . . . . . . . . . . . . . . . . . . . . 32

33 Did the organization own 100% of an entity disregarded as separate from the organization under Regulations

sections 301 7701-2 and 301 7701-3? If "Yes,"complete Schedule R, PartI . . . . . . . 9!0 33 Yes

34 Was the organization related to any tax-exempt or taxable entity? If "Yes,"complete Schedule R, Part II, III, orIV,

and Part V, line 1 . . . . . . . . . . . . . . . . . . . . . . . 19 34 Yes

35a Did the organization have a controlled entity within the meaning of section 512(b)(13)735a Yes

b If'Yes'to line 35a, did the organization receive any payment from or engage in any transaction with a controlled35b Yes

entity within the meaning of section 512 (b)(13 )? If "Yes," complete Schedule R, Part V, line 2 . . . IN

36 Section 501(c)( 3) organizations . Did the organization make any transfers to an exempt non-charitable related

organization? If "Yes," complete Schedule R, Part V, line 2 . . . . . . . . . . . . . IS 1 36

37 Did the organization conduct more than 5 % of its activities through an entity that is not a related organization

and that is treated as a partnership for federal income tax purposes? If "Yes," complete Schedule R, Part VI 37

38 Did the organization complete Schedule 0 and provide explanations in Schedule 0 for Part VI, lines 1 lb and 19?Note . All Form 990 filers are required to complete Schedule 0 . . . . . . . . . . 38 Yes

No

No

No

No

No

No

No

No

No

No

No

No

Form 990 (2012)

Form 990 (2012)

-Statements Regarding Other IRS Filings and Tax ComplianceMEWCheck if Schedule 0 contains a res p onse to an y q uestion in this Part V .F. . . . . . . . . . . . . .

Yes No

la Enter the number reported in Box 3 of Form 1096 Enter -0- if not applicable . la 2,301

b Enter the number of Forms W-2G included in line la Enter-0- if not applicable lb 0

c Did the organization comply with backup withholding rules for reportable payments to vendors and reportablegaming (gambling) winnings to prize winners? . . . . . . . . . . . . . . . . . 1c

2a Enter the number of employees reported on Form W-3, Transmittal of Wage andTax Statements, filed for the calendar year ending with or within the year coveredby this return . . . . . . . . . . . . . . . . . 2a 1,170

b If at least one is reported on line 2a, did the organization file all required federal employment tax returns?Note . If the sum of lines la and 2a is greater than 250 you may be required to e-file (see instructions)

2b Yes,

3a Did the organization have unrelated business gross income of $ 1,000 or more during the year? . 3a Yes

b If "Yes," has it filed a Form 990-T for this year? If "No,"provide an explanation in Schedule O . . . . 3b Yes

4a At any time during the calendar year, did the organization have an interest in, or a signature or other authorityover, a financial account in a foreign country (such as a bank account, securities account, or other financialaccount)? . . . . . . . . . . . . . . . . . . . . . . . . . 4a Yes

b UK,NL,EI,IT,PO AU ,FR,DA,GM,AS,HK,MY,NZ,

If "Yes," enter the name of the foreign country O-SN , JA , SZ , NO , BE , SF , SW , CA , FI , SP

See instructions for filing requirements for Form TD F 90-22 1, Report of Foreign Bank and Financial Accounts

5a Was the organization a party to a prohibited tax shelter transaction at any time during the tax year? . . 5a No

b Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction? 5b No

c If"Yes,"to line 5a or 5b, did the organization file Form 8886-T?5c

6a Does the organization have annual gross receipts that are normally greater than $100,000, and did theorganization solicit any contributions that were not tax deductible as charitable contributions? . .

b If "Yes," did the organization include with every solicitation an express statement that such contributions or giftswere not tax deductible? . . . . . . . . . . . . . . . . . . . . . . . .

7 Organizations that may receive deductible contributions under section 170(c).

a Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods andservices provided to the payor? .

b If "Yes," did the organization notify the donor of the value of the goods or services provided? . .

c Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required tofile Form 82827 . . . . . . . . . . . . . . . . . . . . . . . . . . .

d If"Yes,"indicate the number of Forms 8282 filed during the year . I 7d

e Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefitcontract? . . . . . . . . . . . . . . . . . . . . . . . . . . . .

f Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? . .

g If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 asrequired? . . . . . . . . . . . . . . . . . . . . . . . . . . . .

h If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file aForm 1098-C? .

8 Sponsoring organizations maintaining donor advised funds and section 509(a )( 3) supporting organizations. Didthe supporting organization, or a donor advised fund maintained by a sponsoring organization, have excessbusiness holdings at any time during the year? .

9 Sponsoring organizations maintaining donor advised funds.

a Did the organization make any taxable distributions under section 4966? . .

b Did the organization make a distribution to a donor, donor advisor, or related person? . .

10 Section 501(c)( 7) organizations. Enter

a Initiation fees and capital contributions included on Part VIII, line 12 . 10a

b Gross receipts, included on Form 990, Part VIII, line 12, for public use of club 10bfacilities

11 Section 501(c)( 12) organizations. Enter

a Gross income from members or shareholders . . . . . . . . 11a

b Gross income from other sources (Do not net amounts due or paid to other sourcesagainst amounts due or received from them ) . . . . . . . . . 11b

12a Section 4947( a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?

b If "Yes," enter the amount of tax-exempt interest received or accrued during theyear . . . . . . . . . . . . . . . . . . . 12b

13 Section 501(c)( 29) qualified nonprofit health insurance issuers.

a Is the organization licensed to issue qualified health plans in more than one state?Note . See the instructions for additional information the organization must report on Schedule 0

b Enter the amount of reserves the organization is required to maintain by the statesin which the organization is licensed to issue qualified health plans 13b

c Enter the amount of reserves on hand 13c

6a N o

6b

7a Yes

7b Yes

7c I I N o

7e N o

7f N o

7g

7h

8

9a

9b

12a

13a

14a Did the organization receive any payments for indoor tanning services during the tax year? . . . 14a No

b If "Yes," has it filed a Form 720 to report these payments? If "No,"provide an explanation in Schedule 0 . 14b

Form 990 (2012)

Form 990 (2012)

Governance , Management, and Disclosure For each "Yes"response to lines 2 through 7b below, and for a"No" response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule 0.See instructions.Check if Schedule 0 contains a response to any question in this Part VI .F

Section A . Governing Body and Management

Yes No

la Enter the number of voting members of the governing body at the end of the taxla 22

year

If there are material differences in voting rights among members of the governingbody, or if the governing body delegated broad authority to an executive committeeor similar committee, explain in Schedule 0

b Enter the number of voting members included in line la, above, who areindependent . . . . . . . . . . . . . . . . . . lb 18

2 Did any officer, director, trustee, or key employee have a family relationship or a business relationship with anyother officer, director, trustee, or key employee? 2 Yes

3 Did the organization delegate control over management duties customarily performed by or under the direct3 No

supervision of officers, directors or trustees, or key employees to a management company or other person?

4 Did the organization make any significant changes to its governing documents since the prior Form 990 wasfiled? . . . . . . . . . . . . . . . . . . . . . . . . . . 4 No

5 Did the organization become aware during the year of a significant diversion of the organization's assets? 5 No

6 Did the organization have members or stockholders? 6 No

7a Did the organization have members, stockholders, or other persons who had the power to elect or appoint one ormore members of the governing body? . . . . . . . . . . . . . . . . . . . 7a No

b Are any governance decisions of the organization reserved to (or subject to approval by) members, stockholders, 7b Noor persons other than the governing body?

8 Did the organization contemporaneously document the meetings held or written actions undertaken during theyear by the following

a The governing body? . . . . . . . . . . . . . . . . . . . . . . . . 8a Yes

b Each committee with authority to act on behalf of the governing body? 8b Yes

9 Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at theorganization's mailing address? If "Yes,"provide the names and addresses in Schedule 0 . . . . . . 9 No

Section B. Policies ( This Section B requests information about p olicies not required b y the Internal Revenue Code.)Yes No

10a Did the organization have local chapters, branches, or affiliates? 10a No

b If"Yes," did the organization have written policies and procedures governing the activities of such chapters,affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes? 10b

11a Has the organization provided a complete copy of this Form 990 to all members of its governing body before filingthe form? . . . . . . . . . . . . . . . . . . . . . . . . . . . 11a Yes

b Describe in Schedule 0 the process, if any, used by the organization to review this Form 990

12a Did the organization have a written conflict of interest policy? If "No,"go to line 13 . 12a Yes

b Were officers, directors, or trustees, and key employees required to disclose annually interests that could giverise to conflicts? . . . . . . . . . . . . . . . . . . . . . . . . . 12b Yes

c Did the organization regularly and consistently monitor and enforce compliance with the policy? If "Yes,"describein Schedule 0 how this was done . 12c Yes

13 Did the organization have a written whistleblower policy? 13 Yes

14 Did the organization have a written document retention and destruction policy? . 14 Yes

15 Did the process for determining compensation of the following persons include a review and approval byindependent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?

a The organization's CEO, Executive Director, or top management official 15a Yes

b Other officers or key employees of the organization 15b Yes

If "Yes" to line 15a or 15b, describe the process in Schedule 0 (see instructions)

16a Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with ataxable entity during the year? 16a Yes

b If "Yes," did the organization follow a written policy or procedure requiring the organization to evaluate itsparticipation in joint venture arrangements under applicable federal tax law, and take steps to safeguard theorganization's exempt status with respect to such arrangements? 16b Yes

Section C. Disclosure

17 List the States with which a copy ofthis Form 990 is required to be filed-DC , AL , AK , AZ , AR , CA , CT , FL , GA , IL , IN , KS , KYLA , MA , MD , ME , MI , MN , MS , NC , ND , NH , NJ , NMNY , OH , OK ,OR, PA , RI ,SC ,TN ,UT,VA,WA,WIWV

18 Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection Indicate how you made these available Check all that apply

fl Own website fl Another's website 17 Upon request fl Other (explain in Schedule O)

19 Describe in Schedule 0 whether (and if so, how), the organization made its governing documents, conflict ofinterest policy, and financial statements available to the public during the tax year

20 State the name, physical address, and telephone number of the person who possesses the books and records of the organization-MICHAEL) COLE 1145 17TH ST NW WASHINGTON, DC (202)775-6150

Form 990 (2012)

Form 990 (2012)

Compensation of Officers , Directors,Trustees, Key Employees, Highest CompensatedEmployees , and Independent ContractorsCheck if Schedule 0 contains a response to any question in this Part VII .(-

Section A. Officers, Directors, Trustees, Kev Employees, and Highest Compensated Employees

la Complete this table for all persons required to be listed Report compensation for the calendar year ending with or within the organization'stax year* List all of the organization's current officers, directors, trustees (whether individuals or organizations), regardless of amount

of compensation Enter-0- in columns (D), (E), and (F) if no compensation was paid

* List all of the organization's current key employees, if any See instructions for definition of "key employee "

* List the organization's five current highest compensated employees (other than an officer, director, trustee or key employee)who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from theorganization and any related organizations

* List all of the organization's former officers, key employees, or highest compensated employees who received more than $100,000of reportable compensation from the organization and any related organizations

* List all of the organization 's former directors or trustees that received, in the capacity as a former director or trustee of theorganization, more than $10,000 of reportable compensation from the organization and any related organizations

List persons in the following order individual trustees or directors, institutional trustees, officers, key employees, highestcompensated employees, and former such persons

fl Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee

(A)Name and Title

(B)Averagehours perweek (listany hours

(C)Position (do not check

more than one box, unlessperson is both an officerand a director/trustee)

(D)Reportable

compensationfrom the

organization (W-

(E)Reportable

compensationfrom relatedorganizations

(F)Estimated

amount of othercompensation

from thefor relatedorganizations

belowdotted line)

.ca:

J.•

4•

m_

D

0 =adoart

7

^

T 2/1099-MISC) (W- 2/1099-MISC)

organization andrelated

organizations


Form 990 (2012)

Form 990 (2012)

Section A. Officers, Directors , Trustees , Key Employees, and Highest Compensated Employees (continued)

(A)Name and Title

(B)Averagehours perweek (listany hours

(C)Position (do not check

more than one box, unlessperson is both an officerand a director/trustee)

(D)Reportable

compensationfrom the

organization (W-

( E)Reportable

compensationfrom related

organizations (W-

(F)Estimated

amount of othercompensation

from thefor relatedorganizations

belowdotted line)

0--

C:SL

a

747.

;3

m_

;rl

!

M=

boo

fD

ur

T

a

2/1099-MISC) 2/1099-MISC) organization andrelated

organizations

lb Sub-Total . . . . . . . . . . . . . . . .

c Total from continuation sheets to Part VII, Section A . . . .

d Total ( add lines lb and 1c) . . . . . . . . . . . . 0- 14,462,476 344,175 631,343

Total number of individuals (including but not limited to those listed above) who received more than$100,000 of reportable compensation from the organization-286

Yes I No

Did the organization list any former officer, director or trustee, key employee, or highest compensated employee

on line la? If "Yes," complete Schedule Jfor such individual . . . . . . . . . . . . . 3 Yes

4 For any individual listed on line 1a, is the sum of reportable compensation and other compensation from theorganization and related organizations greater than $150,0007 If "Yes," complete Schedule -7 for such

individual . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Yes

Did any person listed on line la receive or accrue compensation from any unrelated organization or individual for

services rendered to the organization? If "Yes,"complete Schedule J for such person . . . . . . . 5 No

Section B. Independent Contractors

1 Complete this table for your five highest compensated independent contractors that received more than $100,000 ofcompensation from the organization Report compensation for the calendar year ending with or within the organization's tax year

(A)Name and business address

(B)Description of services

(C)Compensation

COVINGTON & BURLING 1201 PENNSYLVANIA AVE NW WASHINGTON DC 20004 LEGAL SERVICES 1,940,560

HOGAN LOVELL US LLP 555 13TH ST NW WASHINGTON DC 20004 LEGAL SERVICES 1,419,790

KPMG LLP 1660 International Drive McLean VA22102 AUDIT/TAX SERVICES 772,128

WEISS MANFREDI ARCHITECTS 200 HUDSON ST NEW YORK NY 10013 CONSULTING SERVICES 754,511

JAGUAR CONSULTING INC 117 E COLORADO BLVD PASADENA CA 91105 CONSULTING SERVICES 311,250

2 Total number of independent contractors ( including but not limited to those listed above) who received more than$100,000 of compensation from the organization 0-51

Form 990 (2012)

Form 990 (2012)

Statement of RevenueCheck if Schedule 0 contains a response to any question in this Part VIII F

(A) (B) (C) (D)Total revenue Related or Unrelated Revenue

exempt business excluded fromfunction revenue tax underrevenue sections

512, 513, or514

la Federated campaigns . laZ

b Membership dues . . . . lb6- 0

0 E c Fundraising events . . . . 1c

d Related organizations . ld

tJ'E e Government grants (contributions) le 2,594,082

V f All other contributions, gifts, grants , and if 14,967,758^ similar amounts not included above

g Noncash contributions included in lines 172,701la-If $

h Total . Add lines la -1f 17,561,840

Business Code

2a Membership Dues 900004 125,410,298 125,410,298

a2

S

b Books and Other Related Products 900004 89,441,078 89,441,078

a c PERIODICAL ADVERTISING 511120 39,811,130 39,811,130

d National Geographic Kids Magazine 900004 26,183,563 26,183,563

e National Geographic Magazine (non 900004 23,228,522 23,228,522

f All other program service revenue 57 ,717,760 57,717,760

g Total . Add lines 2a -2f . . . . . . . . 0- 361,792,351

3 Investment income (including dividends , interest,10-.and other similar amounts )

10,735,084 188,047 10,547,037

4 Income from investment of tax -exempt bond proceeds , . 0-

5 Royalties . . . . . . . . . . . 0- 40,463,638 40,463,638

(i) Real (ii) Personal

6a Gross rents 7,470,736

b Less rental 4,390,392expenses

c Rental income 3,080,344or (loss)

d Net rental inco me or ( loss) . lim- 3,080,344 3,080,344

(i) Securities (ii) Other

7a Gross amountfrom sales of 163,419,000assets otherthan inventory

b Less cost orother basis and 143,861,241sales expenses

c Gain or (loss) 19,557,759

d Net gain or ( loss) . lim- 19,557,759 19,557,759

8a Gross income from fundraisingW events ( not including

3 $

of contributions reported on line 1c)See Part IV, line 18

a 3,132,700

sb Less direct expenses b 304,880

c Net income or (loss) from fundraising events . . 0- 2,827,820 2,827,820

9a Gross income from gaming activitiesSee Part IV, line 19 . .

a

b Less direct expenses . b

c Net income or (loss ) from gaming acti vities . . .0-

10a Gross sales of inventory, lessreturns and allowances .

a

b Less cost of goods sold . b

c Net income or (loss ) from sales of inventory . lim-

Miscellaneous Revenue Business Code

11a Equity gain on investment 900004 177,652 177,652

b Debt-financed Investment 900000 -116,261 -116,261

Income

C

d All other revenue . .

e Total.Add lines 11a-11d 0-61,391

12 Total revenue . See Instructions456,080,227 321,981,221 39,882,916 76,654,250

Form 990 (2012)

Form 990 (2012)

Statement of Functional Expenses

Section 501(c)(3) and 501(c)(4) organizations must complete all columns All other organizations must complete column (A)

Check if Schedule 0 contains a response to any auestion in this Part IX . . . . . . . . . . . . . .

Do not include amounts reported on lines 6b,

7b, 8b, 9b, and 10b of Part VIII .

(A)

Total expenses

(B)Program service

expenses

(C)Management andgeneral expenses

(D)Fundraisingexpenses

1 Grants and other assistance to governments and organizations

in the United States See Part IV, line 216,264,768 6,264,768

2 Grants and other assistance to individuals in the

United States See Part IV, line 226,568,428 6,568,428

3 Grants and other assistance to governments,

organizations , and individuals outside the United

States See Part IV, lines 15 and 16 4,033,619 4,033,619

4 Benefits paid to or for members

5 Compensation of current officers, directors , trustees, and

key employees 12,788,083 10,600,327 1,851,084 336,672

6 Compensation not included above, to disqualified persons

(as defined under section 4958(f)(1)) and persons

described in section 4958(c)(3)(B) 60,000 60,000

7 Other salaries and wages 81,765,115 67,871,891 11,755,217 2,138,007

8 Pension plan accruals and contributions ( include section 401(k)and 403(b) employer contributions ) 26,980,343 21,963,812 4,269,384 747,147

9 Other employee benefits 15,820,498 12,788,564 2,580,367 451,567

10 Payroll taxes 6,002,542 4,886,473 949,845 166,224

11 Fees for services ( non-employees)

a Management . .

b Legal 2,527 ,265 1,985,891 519,475 21,899

c Accounting 461,035 143,247 317,788

d Lobbying 196,497 196,497

e Professional fundraising services See Part IV, line 17 90,000 90,000

f Investment management fees 2,665 ,552 828,210 1,837,342

g Other ( If line 11g amount exceeds 10% of line 25,column ( A) amount, list line 11g expenses onSchedule 0 ) . 8,876,271 7,622,974 1,173,625 79,672

12 Advertising and promotion 63,688,624 63,089,193 1,720 597,711

13 Office expenses 4,981,062 4,644,893 250,545 85,624

14 Information technology 2,388,355 1,776,161 560,659 51,535

15 Royalties 1,893,404 1,893,404

16 Occupancy 7,392,377 6,582,327 571,996 238,054

17 Travel 9,478,185 9,013,620 179,988 284,577

18 Payments of travel or entertainment expenses for any federal,state, or local public officials

19 Conferences , conventions , and meetings 269,089 250,930 12,879 5,280

20 Interest 1,284,308 399,045 885,263

21 Payments to affiliates

22 Depreciation , depletion, and amortization 6,656,671 3,168,279 3,470,866 17,526

23 Insurance 1,050,763 742,382 308,381

24 Other expenses Itemize expenses not covered above (Listmiscellaneous expenses in line 24e If line 24e amount exceeds 10%of line 25, column ( A) amount, list line 24e expenses on Schedule 0

a PRINTING & PRODUCTION 65,125,326 64,946,762 178,564

b POSTAGE &SHIPPING 38,340,627 38,239,412 40,443 60,772

c COST OF SALES 33,846,563 33,846,563

d COMMISSIONS EXPENSE 23,842,515 23,842,515

e All other expenses 13,644,113 11,121,140 1,625,638 897,335

25 Total functional expenses. Add lines 1 through 24e 448,981,998 409,114,830 33,419,002 6,448,166

26 Joint costs. Complete this line only if the organizationreported in column ( B) joint costs from a combinededucational campaign and fundraising solicitation Checkhere - fl if following SOP 98-2 (ASC 958-720)

Form 990 (2012)

Form 990 (2012 )

Balance SheetCheck if Schedule 0 contains a response to any question in this Part X F

(A) (B)Beginning of year End of year

1 Cash-non-interest-bearing 9,806,104 1 12,844,575

2 Savings and temporary cash investments 2

3 Pledges and grants receivable, net 12,758,286 3 12,016,055

4 Accounts receivable, net . . . . . . . . . . . . 44,067,444 4 46,263,185

5 Loans and other receivables from current and former officers, directors, trustees,key employees, and highest compensated employees Complete Part II ofSchedule L . .

5

6 Loans and other receivables from other disqualified persons (as defined undersection 4958(f)(1)), persons described in section 4958(c)(3)(B), and contributingemployers and sponsoring organizations of section 501(c)(9) voluntary employees'beneficiary organizations (see instructions) Complete Part II of Schedule L

6

7 Notes and loans receivable, net . . . . . . . . . . . . 261,398,908 7 219,879,472

8 Inventories for sale or use 21,861,554 8 18,680,564

9 Prepaid expenses and deferred charges . 22,232,563 9 20,703,160

10a Land, buildings, and equipment cost or other basisComplete Part VI of Schedule D 10a 158,228,011

b Less accumulated depreciation . 10b 96 ,680,439 58,069,034 10c 61,547,572

11 Investments-publicly traded securities . 236,880,048 11 238,336,521

12 Investments-other securities See Part IV, line 11 583,255,651 12 596,496,075

13 Investments-program-related See Part IV, line 11 13

14 Intangible assets . . . . . . . . . . . . . . 14

15 Other assets See Part IV, line 11 424,053 15 436,116

16 Total assets . Add lines 1 through 15 (must equal line 34) . 1,250,753,645 16 1,227,203,295

17 Accounts payable and accrued expenses . . . . . . . . 62,340,399 17 50,201,216

18 Grants payable . . . . . . . . . . . . . . . . 4,034,484 18 4,340,706

19 Deferred revenue . . . . . . . . . . . . . . . 159,555,155 19 152,280,187

20 Tax-exempt bond liabilities . . . . . . . . . . . . 24,270,000 20 0

21 Escrow or custodial account liability Complete Part IV of Schedule D . 21

22 Loans and other payables to current and former officers, directors, trustees,key employees, highest compensated employees, and disqualified

persons Complete Part II of Schedule L . 22

23 Secured mortgages and notes payable to unrelated third parties 23

24 Unsecured notes and loans payable to unrelated third parties 46,000,000 24 24,270,000

25 Other liabilities (including federal income tax, payables to related third parties,and other liabilities not included on lines 17-24) Complete Part X of ScheduleD . 230,042,591 25 251,442,518

26 Total liabilities . Add lines 17 through 25 . 526,242,629 26 482,534,627

Organizations that follow SFAS 117 (ASC 958), check here 1- F and complete

lines 27 through 29, and lines 33 and 34.

C5 27 Unrestricted net assets 614,688,000 27 622,542,676

Mca

28 Temporarily restricted net assets 36,020,160 28I

45,507,227

r29 Permanently restricted net assets . . . . . . . . . . 73,802,856 29 76,618,765

_Organizations that do not follow SFAS 117 (ASC 958), check here 1- fl and

complete lines 30 through 34.

30 Capital stock or trust principal, or current funds 30

31 Paid-in or capital surplus, or land, building or equipment fund 31

4T 32 Retained earnings, endowment, accumulated income, or other funds 32

33 Total net assets or fund balances 724,511,016 33 744,668,668

34 Total liabilities and net assets/fund balances 1,250,753,645 34 1,227,203,295

Form 990 (2012)

Form 990 (2012)

« Reconcilliation of Net Assets('hark if crhariiila () rnntainc a rocnnnca to anv niiactinn in Chic Part YT 7

1 Total revenue (must equal Part VIII, column (A), line 12) . .

2 Total expenses (must equal Part IX, column (A), line 25) . .

3 Revenue less expenses Subtract line 2 from line 1

4 Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A))

5 Net unrealized gains (losses) on investments

6 Donated services and use of facilities

7 Investment expenses . .

8 Prior period adjustments . .

9 Other changes in net assets or fund balances (explain in Schedule 0)

10 Net assets or fund balances at end of year Combine lines 3 through 9 (must equal Part X, line 33,column (B))

1 456,080,227

2 448,981,998

3 7,098,229

4 724,511,016

5 39,366,135

6 67,748

7

8

9 -26,374,460

10 744,668,668

Financial Statements and Reporting

Check if Schedule 0 contains a response to any question in this Part XII (-

Yes No

1 Accounting method used to prepare the Form 990 fl Cash 17 Accrual (OtherIf the organization changed its method of accounting from a prior year or checked " Other," explain inSchedule 0

2a Were the organization's financial statements compiled or reviewed by an independent accountant? 2a No

If'Yes,'check a box below to indicate whether the financial statements for the year were compiled or reviewed ona separate basis, consolidated basis, or both

fl Separate basis fl Consolidated basis fl Both consolidated and separate basis

b Were the organization 's financial statements audited by an independent accountant? 2b Yes

If'Yes,'check a box below to indicate whether the financial statements for the year were audited on a separatebasis, consolidated basis, or both

fl Separate basis F Consolidated basis fl Both consolidated and separate basis

c If"Yes,"to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of theaudit, review , or compilation of its financial statements and selection of an independent accountant? 2c Yes

If the organization changed either its oversight process or selection process during the tax year, explain inSchedule 0

3a As a result of a federal award, was the organization required to undergo an audit or audits as set forth in theSingle Audit Act and 0 MB Circular A-1 33? 3a Yes

b If"Yes," did the organization undergo the required audit or audits? If the organization did not undergo the required 3b Yesaudit or audits , explain why in Schedule 0 and describe any steps taken to undergo such audits

Form 990 (2012)

Additional Data

Software ID:

Software Version:

EIN: 53-0193519

Name: NATIONAL GEOGRAPHIC SOCIETY

Form 990, Part III - 4 Program Service Accomplishments (See the Instructions)

Describe the exempt purpose achievements for each of the organization's three largest program services by expenses.Section 501 ( c)(3) and ( 4) organizations and 4947( a)(1) trusts are required to report the amount of grants and allocations toothers, the total expenses, and revenue, if any, for each program service reported.

(Code ) (Expenses $ 20,424,067 including grants of $ ) (Revenue $ 19,156,827

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traveldestinations by encouraging readers to experience geography and theworld's cultures first-hand A pioneer in promoting

sustainabletourism, NG Traveler believes that enhancing an authentic sense ofplace benefits both travelers and the locations they visit In

supportof this sustainable-tourism ethic, the magazine published severallandmark articles in 2012, its 28th year Traveler produced "Tours

of a Lifetime," its seventh annual round-up of 50 top guided expeditions Inclusion was based on a tour company's level of dedication to

authenticity, immersion in local culture and geography, and sustainability, with a particular emphasis on outfitters who deepen and

humanize the encounter for travelers In the November issue, we launched our Travelers of the Year initiative We scoured the world and

found 10 travelers who have made a difference in the world, from a traveling grad student who connects cultures by setting up community

bakeries, to a Colorado teacher and a Masaii guide who collaborated to bring the spirit and lessons of the African savannah to suburban

high-school students In December the magazine launched its second annual feature package, "Best of the World," with the editors' picks

for 20 great places to experience in 2013, destinations were selected based on their efforts to preserve authenticity and embrace

sustainability Also featured in 2012 a series of essays by notable writers such as Pico Iyer on how travel can change the course of a life

and the world In 2012 NG Traveler began a regular column called "Tales from the Frontier," in which editor at large Costas Christ reports

on sustainability and tourism issues NG Traveler continues to increase its global network of travel andgeographical experts, who contribute

insider accounts of the world'sgreatest destinations and introduce noteworthy off-the-radar placesthat reward the geographically and

culturally curious traveler All ofthis content is complemented by vibrant and distinctive photography In 2012 NG Traveler continued to

widen its digital reach, with themagazine available on digital platforms including Nook and Kindle NG Traveler's popular blog, Intelligent

Travel, continued to deliverauthentic travel news to an expanding online audience, buoyed by socialmedia efforts that reach millions of

Facebook fans and Twitter followers and engage new audiences with the National Geographic Society's mission NG Traveler's Digital

Nomad, Andrew Evans, continued to build his audience to include more than 28,000 Twitter followers His blog and Twitter posts, including

photos and video as well asarticles, chronicled his travels to Scotland, Iceland, Tanzania, andCanada and attracted high-impact press

coverage In 2012 NG Traveler received 19 awards from the North American TravelJournalists Association in various categories, as well

as eight Lowell Thomas awards from the Society of American Travel Writers in both Travel Magazine and Adventure Travel categories In

2012 NG Traveler continued to increase its international readership,publishing 15 local language editions in the following languages

Spanish (Latin America and Iberia), Russian, Romanian, Polish, Mongolian, Italian, Hebrew, English, Dutch, Czech, Chinese, and Bahasa

2012 Average Worldwide Circulation 1,240,898


NATIONAL GEOGRAPHIC LITTLE KIDS (NG Little Kids) magazine is published six times a year and distributed to individuals, schools,

and public libraries The magazine's mission is to excite preschoolers about exploring their world Prepared primarily for children ages 3 to

6 years old, NATIONAL GEOGRAPHIC LITTLE KIDS offers an appealing mix of articles on wildlife, science, pets, nature, and geography,

as well as skill-building educational games, mazes, and activities For its work in 2012, NG LITTLE KIDS won a Parents' Choice Gold

Award for the sixth year in a row Examples of NG LITTLE KIDS activities in 2012 include publication of six collector's card sets about

animals plus feature stories on animals such as coyotes, lambs, red pandas, tree frogs, Jaguars, and penguins NG LITTLE KIDS also

introduces preschoolers to science and nature through stories about the moon, dinosaurs, and igloo building NG LITTLE KIDS continued its

PDF version of the print magazine on the Nook Additionally in 2012, there were 3 international editions of NG LITTLE KIDS 2012 Average

Worldwide Circulation of NG LITTLE KIDS 382,062


Describe the exempt purpose achievements for each of the organization's three largest program services by expenses.Section 501(c)(3) and (4) organizations and 4947(a)(1) trusts are required to report the amount of grants and allocations toothers, the total expenses, and revenue, if any, for each program service reported.

(Code ) (Expenses $ 629,431 including grants of$ ) (Revenue $ 593,646

Complete National Geographic DVD/Hard Drive set You can browse 125 years of the National Geographic Magazine--every article,

photograph, and map the Society has published exactly as they appeared in print This definitive collection of every issue of National

Geographic Magazine is digitally reproduced in high resolution The visual interface can be used to explore a topic, find photographs,

browse the globe, or wander on your own expedition

(Code ) (Expenses $ 18,361,932 including grants of$ ) (Revenue $ 17,334,445 )

Children's Book Publishing ProgramThe Society's children's publishing program continued to enhance its family reference library with two

strong titles in 2012 "National Geographic Kids United States Atlas," the most accurate, authoritative, beautiful, and up-to-date U S atlas

for kids ages 8-12, includes the latest data, maps, and photos, as well as lively essays about each of the 50 states plus the District of

Columbia and the five U S territories, and "National Geographic Animal Encyclopedia," from the leader in animal photography, exploration,

and conservation, an all-new, one-of-a-kind, reference book for the entire family In 2012, the Society also published the annual

installment of "National Geographic Kids Almanac 2013" and is also available in distinct Canadian, UK, and International editions These

almanacs are packed with fun-to-browse features, useful reference material, homework help developed by educators, and the kind of quirky

facts that kids adore In 2012, linking a popular feature in the successful National Geographic Little Kids Magazine and directed at a new

preschool audience, the Society published National Geographic Little Kids "First Big Book of Space," an age-appropriate introduction to the

vast realm of outer space featuring stunning illustrations and interactivity that will tap into 4- to 8-years-olds' curiosity about everything

under the sun and beyond Other notable children's titles published in 2012 were The Skull in the Rock Howa Scientist, a Boy, and

Google Earth Opened a New Window on Human Origins" in which award-winning author Marc Aronson and renowned paleontologist Lee

Berger teamed up to chronicle the riveting story of one of the most significant archaeological discoveries of all time and how it almost did

not happen, "Alien Deep," appealing to children over age ten, this engaging reference book depicts adventurous and thrilling elements in

oceanographic fieldwork, and "5,000 Cool Facts (About Everything)" a lively and information-packed book that is bursting with fascinating

facts on super, sensational topics that kids love Our children's publishing program continued to build presence in the school and public

library markets by releasing several new titles in our very popular National Geographic Readers series, which is comprised of leveled-

reading, easy-to-read formatted books, developed in concert with experts in the field of literacy education, which get kids reading by giving

them lots of cool information about subjects that matter to them And in 2012, these National Geographic Readers were also made

available as ebooks and read-along ebooks to continue inspiring kids about the world around them in any format they wish to read In 2012,

the "National Geographic Kids Chapters" series was launched offering young animal lovers who are ready for short, lively chapters, true

stories that are inviting and easy to read "National Geographic Kids Everything" series, aimed at kids ages 8-12, breathes new life into the

reference category with fresh, dynamic, and fun-filled presentations of the nonfiction subjects kids love most such as these titles - Dogs,

Ancient Egypt, and Dolphins "National Geographic Little Kids Look and Learn" series, published for kids ages 3-6, include board books

developed in association with child education experts, sure to thrill preschoolers and parents alike as they encourage interactivity and self-

discovery among all children with engaging visuals and fun themes


Describe the exempt purpose achievements for each of the organization ' s three largest program services by expenses.Section 501 ( c)(3) and ( 4) organizations and 4947( a)(1) trusts are required to report the amount of grants and allocations toothers, the total expenses, and revenue, if any, for each program service reported.

(Code ) (Expenses $ 7,455,454 including grants of $ 87,296 ) (Revenue $ 2,617,283

National Geographic LiveThe Society provides speakers, performances and film screenings through its own National Geographic Live series

around North America, and by arranging for speakers to appear at museums, universities, corporations and other organizations through the

National Geographic Speakers Bureau National Geographic Live also offers two programs focused on delivering unique experiences to

students across North America 1) The Giant Traveling Maps program features gymnasium-sized floor maps of the continents designed to

combat geographic illiteracy by igniting young peoples' interest in geography These giant maps teach map reading skills, place names,

capital cities, population centers, and physical features, as well as important vital, wildlife and cultural phenomena 2) The National

Geographic Live Student Matinees program features National Geographic explorers (NG explorers) in live presentations around North

America As leaders in their fields, these explorers offer students fresh and exciting knowledge from the front lines of discovery And as

passionate individuals focused on expanding the boundaries of knowledge, NG explorers offer powerful role models for students Through

National Geographic Live, the National Geographic Speakers Bureau, Giant Traveling Maps and National Geographic Live Student

Matinees, the Society reached 399,307 individuals through 487 public speaker events, student matinee events, concerts, film screenings,

and map visits that took place both at the Society's headquarters in Washington, D C , and in locations across North America and

internationally NG LIVEI ALL ROADS FILM PROJECTThe All Roads Film Project provided a global platform for indigenous and under-

represented minority-culture filmmakers, photographers, and artists from around the world The project included the All Roads Film

Festival, the All Roads Photography Program, the All Roads Seed Grant and Fellowship Program, and International Film Nights The Film

Festival presented works by and about indigenous and minority cultures from around the globe In addition to shorts, features,

documentaries, and animation, the festival also presented panel discussions with filmmakers, performances of live music, and a

photography exhibition The All Roads Film Festival was held annually at the National Geographic headquarters in Washington, D C

Affiliated film and photography events were held at the Sundance Film Festival in Park City, Utah, the Environmental Film Festival in the

Nation's Capital, Washington, D C , Los Angeles Film Festival in Los Angeles, California and AFI (American Film Institute) Fest also in Los

Angeles, California, Chobi Mela, Bangladesh, Kristiansund, Norway, NewYork City, NewYork, Pingyao in Shanxi Province, China,

FotoWeek DC, Washington, D C , and Qatar The All Roads Photography Program recognized and supported talented storytellers from

around the world who are documenting their changing cultures and communities through photography The program provided a forum for

photographers to showcase their work to global audiences through exhibitions, panel discussions, a website, and workshops The program

awarded eligible photographers a seed grant, cameras, and other photographic equipment to assist them with their fieldwork The All Roads

Seed Grant and Fellowship Program provided up to 10 grants annually to help indigenous and under-represented minority-culture

filmmakers produce a film or video project These films were considered for inclusion in the All Roads Film Festival and for possible

broadcast via other National Geographic distribution channels The All Roads Film Project also collaborated with film festivals, partner

organizations, and members of the diplomatic community to provide additional venues for filmmakers through periodic screenings of films

that showcased productions from a variety of countries, and collaborated with similar entities in the photography field for the All Roads

Photography touring exhibition


TRAVEL--EXPEDITIONSThe Society's travel program, National Geographic Expeditions, enables members to visit, experience, and learn

first-hand about the history, archaeology, geography, and culture of destinations around the world Members and other participants travel

with Society experts such as explorers, writers, and researchers on carefully planned journeys emphasizing enrichment and experiential

learning The expeditions include lectures by experts and suggested pre-tour reading materials, and are designed to encourage further

study of the geographic areas visited The National Geographic Student Expeditions Scholarship Program provides financial support for

students seeking educational summer experiences who could not otherwise afford them The program provides educational travel

opportunities for students from diverse backgrounds and enhances the group dynamic and the learning opportunities for everyone involved

In 2012, National Geographic awarded full scholarships to 17 students from all around the country to participate in a National Geographic

Student Expedition - the Society's high school student travel program These scholarship students traveled to different countries on trips

focusing on Photography, Wildlife & Conservation, Community Service, Archaeology & Ancient Cultures, and Creative Writing They

reported back that the experience had a significant positive effect on their lives and transformed their outlook on the world




IMAGE SALESPhotographs shot principally by National Geographic photographers are made available to the general public, through the

Image Sales division


The GEOGRAPHY COMPETITIONS department is in charge of both the National Geographic Bee and the National Geographic World

Championship The National Geographic Bee is a nationwide contest for students in the United States in grades four through eight With a

first-place prize of a $25,000 college scholarship-- and other prizes in additional scholarships and travel -- the Bee is designed to

encourage the teaching and study of geography Nearly 12,000 schools and nearly four million students from all 50 states, the District of

Columbia, U S territories, and Department of Defense Dependents Schools take part in the Bee annually State Bees are held in the spring,

usually on college campuses and with up to the top 100 students in each state competing In attendance are teachers, family members and

media The national finals bring the state winners together to compete in Washington, DC, at Society headquarters Geography

Competitions' Bee Challenge website, a geography quiz game that uses questions from the National Geographic Bee, continued to be a

popular destination online, serving up millions of page views to students and the general public testing their knowledge of the world around

them The National Geographic World Championship is held every two years The next National Geographic World Championship will be held

in St Petersburg, Russia in July 2013



(Code ) (Expenses $ 6,154,798 including grants of $ 2,054,776 ) (Revenue $ 140,821

PUBLIC SERVICE ADMIN & OTHER MISC PUBLIC SERVICE GRANTSIncluded in this program service category are Enduring Voices

Project, the Big Cats Initiative, the Freshwater project, photo camp, and the Oceans Initiative ENDURING VOICESNearly 80 percent of

the world's population speaks only one percent of its languages When the last speaker of a language dies, the world loses the knowledge

that was contained in that language The goal of the Enduring Voices Project is to document endangered languages and prevent language

extinction by identifying the most crucial areas where languages are endangered and embarking on expeditions to --Understand the

geographic dimensions of language distribution --Determine how linguistic diversity is linked to biodiversity--Bring wide attention to the

issue of language lossWhen invited, the Enduring Voices Project assists indigenous communities in their efforts to revitalize and maintain

their threatened languages In 2012, the Enduring Voices team, comprised of Dr K David Harrison, Dr Gregory Anderson and Chris

Rainier, traveled to India and Russia (Siberia and Kalmykia) in preparation for the 2013 Folklife Festival, which is planning a focus on

endangered languages This exhibit is to be co-curated by K David Harrison In February 2012, the Enduring Voices team announced the

creation of several "Talking Dictionaries," a living record of endangered languages maintained and expanded by leaders and language

advocates from the respective cultures, which garnered national and international press In July 2012, the National Geographic Magazine

ran a feature entitled "Vanishing Voices," highlighting several communities with whom the Enduring Voices team has worked over the past

few years BIG CATS INITIATIVE National Geographic's Big Cats Initiative (BCI) is a comprehensive, action-oriented program that

supports on-the-ground big cat conservation projects, education, and economic incentive efforts and a global public-awareness campaign

This initiative supports the protection of lions, tigers, cheetahs, leopards, jaguars, snow leopards, and other top felines who are quickly

disappearing, all victims of habitat loss and degradation as well as conflicts with humans In 2012 BCI's grant program provided 16 grants

supporting assessment and conservation projects, community education initiatives, and scientific research The BCI grants program has

made important strides in helping communities understand and protect big cats in their midst The "Cause an Uproar" campaign raises

awareness and funds for the Big Cats Initiative In 2012 BCI offered several ways for the public to get involved and spread awareness

including free educator lesson plans, a "Trick-or-Treat for Big Cats" program, a kids-focused "Letters To Lions" effort, a "Little Kitties For

Big Cats" photo-sharing platform, and a BCI Sister Schools Program FRESHWATERIn 2012, National Geographic's Freshwater Initiative,

led by Freshwater Fellow and water expert Sandra Postel, launched a new blog on NationalGeographic com called "Water Currents " The

popular blog received more than 770,000 page views and 525,000 visits in its inaugural year Postel continued to engage with the public in

a variety of lectures, keynotes and media interviews National Geographic, with partners Bonneville Environmental Foundation (BEF) and

Participant Media, built the framework for a public engagement and water restoration campaign called "Change the Course," to be launched

in early 2013 BEF secured the first corporate sponsor, Silk, to underwrite the water restoration pledges for the campaign and a Walton

Family Foundation grant allowed the team to tell the first water restoration story about the Yampa River in Colorado NG's widely acclaimed

Water Footprint Calculator continued to drive public awareness about water issues and garnered 2 2 million page views and thousands of

pledges to conserve in 2012 NATIONAL GEOGRAPHIC PHOTO CAMPNational Geographic's Photo Camp program uses the tools of

photojournalism to foster a spirit of exploration in youth from the U S and abroad The program brings participants together with National

Geographic photographers and magazine staff to tell the stories of their communities through their own eyes In January 2012, Photo Camp

partnered with the Q atar Foundation to teach digital storytelling to a group of Brazilian and Q atari youth in Doha during a 10-day program to

foster intercultural communication The US Embassy in Nassau, Bahamas, sponsored a Photo Camp in November to foster the development

of young leaders in the Bahamas For the second year in a row, Photo Camp partnered with Internews, this time to hold a workshop in

Pakistan to enhance the skills of young photographers and journalists A Photo Camp held near Baltimore encouraged refugees who had

settled in the area to tell their stories of adjusting to a new life in the US, while remembering the countries they left behind And, a

partnership with Mercy Corps took Photo Camp to Haiti to work with youth still recovering from the earthquake in 2010 National

Geographic Photo Camp exhibited works from three camps (Chad, Haiti and Baltimore) in the National Geographic courtyard as part of the

All Roads Festival in the fall of 2012 OCEAN INITIATIVE National Geographic's Ocean Initiative supports efforts to restore the health

and productivity of the ocean through science and exploration, partnership with innovators and leaders, and public awareness efforts In

particular, the Ocean Initiative is focused on three objectives 1) magnifying the application of marine reserves, 2) restoring fisheries to

achieve long-term economic, social and environmental benefits, and 3) raising awareness of key audiences worldwide to the benefits of

creating marine reserves and restoring fisheries Following the designation of Chile's Motu Motiro Hiva Marine Park in October 2010,

protecting 150,000 km2 of ocean area, National Geographic conducted a major expedition to the island of Sala y Gomez in Chile, which

included the first marine surveys of the area The Ocean Initiative also led two workshops, one focused on innovation in fisheries and the

other on management and enforcement of very large marine protected areas These workshops brought together a diverse group of

stakeholders, including family foundations, corporations, government representatives, and non-governmental organizations, whose efforts

promote collaboration on high-level strategy as well as on-the-ground projects GENOGRAPHIC PROJECT The Genographic Project seeks

to chart new knowledge about the migratory history of the human species and answer age-old questions surrounding the genetic diversity of

humanity Launched in 2005, the first phase of the Genographic Project enlisted a consortium of 11 global regional scientific teams who

completed sample collection and DNA analysis in their respective regions Members of the general public also participated in this real-time

scientific research effort through a confidential kit that allowed them to send in their DNA to trace their own migratory history Building on

seven years of data collection, Genographic continues to shine new light on humanity's collective past with the 2012 launch of Geno 2 0

The next generation of the Genographic Project Participation Kit--Geno 2 0--examines a unique collection of nearly 150,000 DNA

identifiers that offers rich, ancestry-relevant information from across the entire human genome By the end of 2012, over 495,119

members of the general public had joined the Genographic Project by purchasing a kit As a non-profit endeavor, a portion of the proceedsfrom the sales of Geno 2 0 Kits go directly to the Genographic Legacy Fund, which supports community-led efforts of indigenous peoples torevitalize their languages and cultures Now as the project seeks to understand more unanswered questions, targeted research grants seekto further our knowledge about our ancient ancestry Project results have led to the publication of 36 scientific papers The project's DNAresults and analysis are stored in a database that is the largest collection of human anthropological genetic information ever assembled


The Committee for Research and Exploration (CRE) has awarded more than 9,300 grants since 1890, totaling more than $133 million The

Committee supported extraordinary research in 2012, awarding 186 grants totaling over $3 million, representing fieldwork in the

disciplines of anthropology, archaeology, astronomy, biology, geography, geology, paleontology, and oceanography Physical Geographer

Amy Hessl was awarded a grant in 2012 to support her research into the paleoclimate of the Mongolian Steppe, looking at how changes in

temperature and rainfall led to the rise of Genghis Khan Her work was featured in Science, Scientific American, The Economist, and other

print media Marine biologist Graham Edgar received a grant to conduct a visual census of the reef biota off the Kermadec Islands (New

Zealand), one of the largest Marine Protected Areas in the Pacific His work will be published in Nature later in 2013 Archaeologist Geoff

Emberling was awarded a grant to return to Sudan in order to conduct excavations at the important "Black Pharaohs" site of El Kurru

Finally, primatologist Susan Perry received a grant to observe coalitions and alliances in wild capuchin monkeys Her intriguing

observations were featured in National Geographic Magazine and online at NG News The Expeditions Council (EC) is a grant program

dedicated to funding the exploration of largely unrecorded or little-known areas of Earth, as well as regions of the planet undergoing

significant environmental or cultural change Since its inception in 1998, the Expeditions Council has awarded 538 grants totaling

$17,487,700, and has funded projects that span the entire spectrum of exploration and adventure The Council awarded 62 grants in 2012

totaling almost $2 million Among the Expeditions Council projects funded in 2012, Conrad Anker and a team of mountaineers and

scientists were supported with two grants to climb Mount Everest Although Anker planned to summit via the West Ridge, conditions on the

mountain prevented this attempt, and he instead summated without supplemental oxygen on May 26, 2012 via the Southeast Ridge Beyond

climbing, the expedition focused on scientific discovery, partnering with the Mayo Clinic and Montana State University to carry out studies

on high altitude human physiology and the geology of Everest The project was featured in National Geographic Magazine, on National

Geographic Magazine's website and on NPR's Science Friday, among other news sources Photographer Steve Winter received support to

document cougars around the United States and the growing problems for this species as urban wildlife interface increases Winter's work

will be featured in National Geographic Magazine Professor Massimo Ricci partnered with local masons in Florence to build a model of

Brunelleschi's cathedral dome to better understood the methods used the build a self-supporting structure at an unprecedented scale The

project will bring new and surprising insight into how the largest masonry dome on earth still stands, and will also provide material for a

National Geographic Magazine article National Geographic Young Explorer grants (YEG) support the next generation of researchers,

explorers and conservationists Young Explorer Grants provide individuals age 18 to 25 with some of their first experiences carrying out

fieldwork and exploration A total of almost $300,000 was awarded in 2012, supporting 60 field projects spanning the globe Vanessa Bezy

received a conservation grant to test treatments to increase the nesting success of the olive ridley sea turtle population in Costa Rica

Through her efforts, the team was also able to identify potential threats to the hatching success and develop strategies for long-term

population sustainability Researcher Matthew Piscitelli performed extensive excavations at the site of Huaricanga in the Fortaleza Valley

on the Pacific Coast of Peru Using modern technology, he is reconstructing ancient ritual practices to explore the role that religion played

as a base of power for early leaders 5,000 years ago Catherine Jaffee received a grant to hike and horseback ride ancient Silk Road routes

through Northeastern Turkey to document historic beekeeping practices She used photo, video, multimedia and social media to bring

attention to the threatened Caucasian bee species and its importance to both habitat health and honey quality The Conservation Trust

(CT) is a grant program that supports innovative solutions to issues of global concern The Trust encourages model projects that engage

and inform their areas' local population The Conservation Trust has awarded 251 grants since its inception in 2001, totaling $7 7 million

dollars The Trust awarded 22 grants in 2012 at a total of over $300,000 These projects included James MacGregor's health

assessments of wild platypus populations in Tasmania, Peter Rand's innovative initiative to conserve Koppi River taimen (giant salmon) in

Russia, while simultaneously laying the groundwork for establishing a sustainable recreational fishery that will benefit the local community

and economy, and Immo Trinks's digital documentation of the endangered archaeological site ofAkrotiri on the Greek island of

Santorini/Thera for the safeguard and preservation of this unique monument for future generations The NGS/Waitt Grants Program is an

initiative of the National Geographic Society and the Waitt Foundation that provides the essential funding for cutting-edge exploratory

research Grants are made for exploratory fieldwork that holds promise for new breakthroughs in the natural and social sciences A total of

288 projects have been funded since the inception of the grant program in 2008, totaling $3,715,789 59 grants were awarded in 2012 at

a total of over $800,000 These projects included Ryan Carney's "autopsy" of a dinosaur "mummy" called Dakota, David Coulson's study

of the ancient rock art of Chad, Francisco Estrada-Belli's discovery of a Mayan frieze at Holmul, Guatemala, and David Gruber's study of

bio-luminescence of deep coral reefs Grantees come from all disciplines and conduct research around the world Great Energy Challenge

(GEC )Like food, air, and water, energy is essential to human existence The hopes of billions for a better life depend on plentiful and

accessible sources of energy But with the world's population fast approaching seven billion, how do we meet the growing demand for energy

in a responsible, equitable, and sustainable way? Its a question we must ask ourselves as a society and as individuals That's why

National Geographic, with support from Shell, has launched The Great Energy Challenge The Great Energy Challenge is an important

National Geographic initiative designed to help all of us better understand the breadth and depth of our current energy situation National

Geographic has assembled some of the world's foremost researchers and scientists to help tackle the challenge Led by Thomas Lovejoy, a

National Geographic conservation fellow and renowned biologist, the team of advisers will work together to identify and provide support for

projects focused on innovative energy solutions By joining The Great Energy Challenge (GEC), we can all make a positive difference in this

crucial decade and change how we think about and consume energy The GEC website is a one-stop resource where you can participate

actively, find incisive, expertly reported energy news, follow the latest issues and join the discussion on the blog, and test your knowledge

with our quizzes Learn about energy projects and National Geographic-funded energy initiatives around the world, and become an advocate

by making a donation, volunteering, orjust spreading the word Use the cutting-edge online tools such as the Personal Energy Meter to

measure your energy consumption and share your score with your friends, and the World Electricity Mix Interactive, which shows you where

the world gets its power Achieve your ideal "energy weight" by joining others around the world in following a 360-degree Energy Diet

Decisions we make now will profoundly affect the natural world and the quality and sustainability of our lives Six new solutions-based global

energy projects were funded through GEC in 2012 for more than $500,000, bringing the total of projects funded to 14 by end of 2012 New

projects in 2012 included Frontier Markets Microfranchising Solar Initiatives--India, EGG Energy Portable Grid--Tanzania, Legacy

Foundation Eco-Fuelwood--Guatemala, Ghonsla Social Enterprise Pakistan, Green Empowerment Borneo, and Impact Energies

Ghana LEX/NG GrantsThe LEX/NG Fund grant program supports, research, conservation and education programs around the world, withspecial focus on the destinations that Lindblad Expeditions serves During the 2012 calendar year, the fund awarded $265,411



(Code ) (Expenses $ 1,467,056 including grants of$ ) (Revenue $

REMOTE IMAGING (RI)National Geographic's Remote Imaging Program is dedicated to developing and deploying novel imaging tools forresearch, exploration and conservation In 2012, Remote Imaging's CRITTERCAM field projects included endangered Hawaiian monkseals, marlin and other billfish in multiple locations, urban monkeys in Gibraltar, cheetahs in Botswana, fur seals and sea lions in Australia,humpback whales off Massachusetts and Asian brown bears in Turkey The Deep Ocean Drop-Cams continue to shed light on the deepocean depths with projects near infamous Pitcairn Island and the North Tonga Trench Custom imaging and lighting technology helpeddocument a new underwater archaeological site in Mexico's Yucatan Peninsula Sub-surface detecting gear was deployed to search for andsurvey the possible remains of a palace ofTamerlane in Kyrgyzstan and historic shipwrecks in Peru and Maine A new 360-degree high-resolution photo tool was employed to document II Duomo di Firenze cathedral in Florence and ancient Roman sites in Libya Thetechnology can provide an immersive, visual tour (and documentation) of important archaeological and cultural sites, allowing people to'visit' these sites from anywhere in the world Remote Imaging projects feed scientific discovery, publishing in top journals, as well asproviding unique images that help capture the public's imagination and generate interest in science, exploration and conservation RI-produced images and video have contributed to several stories for the National Geographic Magazine The 6,000 square foot exhibition"CRITTERCAM" museum exhibit continues to travel around the U S , educating enthusiastic audiences about the world through animaleyes" Remote Imaging staff participated in many presentations on science, technology and exploration at universities, conferences andevents across the country

(Code ) ( Expenses $ 3,681,957 including grants of $ 40,000 ) (Revenue $

Arts/Missions MediaArts/Missions Media is dedicated to broadcast, online, radio, mobile and other arts or media projects and partnershipsthat showcase the various mission-related educational and scientific objectives of the National Geographic Society One Missions Mediaprogram in 2012 was National Geographic Weekend, a two hour weekly radio talk show featuring compelling interviews about our planet, andthe activities of the National Geographic Society It featured dozens of the most exciting adventurers, explorers, scientists,conservationists, photographers and filmmakers in the world--many of whom are funded by the Society




EDUCATION FOUNDATION (NGEF)The National Geographic Society Education Foundation (NGEF) was established to commemorate the

Society's centennial in 1988 With a mission to support, promote and advance geographic education in the United States, Canada and

elsewhere," the Foundation promotes improved teacher quality and classroom learning Proposals are solicited from universities and other

nonprofits for innovative projects Since its inception, the Education Foundation has worked in programmatic partnership with other private

donors and state governments to support university-hosted Geography Alliances--statewide partnerships between academic professors

and K-12 teachers to provide professional development, networking and more In many cases, the Education Foundation supports

individual Alliances through dedicated, state-specific endowments, called Geography Education Funds While the Foundation emphasizes

improvement of geographic literacy in the U nited States, select work is also supported in Canada and Puerto Rico The Foundation's staff

works with external evaluators and encourages grantees to assess programs and projects to determine the value of geographic education

to student achievement on state and national standards, and to demonstrate the essential role of geography as an educational priority and

a core component of K-12 academic curricula In 2012, the Foundation made 62 grants totaling more than $2 9 million Examples of work

funded by these grants are as follows Geographic Alliance of IowaWith the assistance of 2012 grant support from NGEF, the Geographic

Alliance of Iowa (GAI) provided widespread professional development opportunities for K-12 educators across the state GAI has devoted

resources toward establishing international curricular development opportunities for members of the Alliance, such as intensive curriculum

development projects abroad This has allowed teachers the opportunity to learn ways of promoting global citizenship to their students by

enhancing their knowledge of global issues GAI has made geographic technology such as Geographic Information Systems (GIS), Global

Positioning Systems (GPS) and remote sensing a priority by offering annual teacher workshops Additionally, the Alliance plans to lead a

partnership with other Iowa organizations to support a pending statewide license that would provide free GIS software for all Iowa school

districts GAI has also sought partnerships that go beyond geography to incorporate related disciplines, in order to make connections

valuable to geography education in Iowa on a larger scale ($57,759 grant award) North Carolina Geographic Allianceln 2012, the North

Carolina Geographic Alliance (NCGA) used NGEF grant funds to maintain and support its membership base by offering numerous programs

such as quality professional development activities, efforts for public engagement, and further transformation of state education through

public policy Meanwhile, the Alliance maintained a focus on strategic planning toward a long-term vision for North Carolina's K-12

students NCGA's professional development efforts have included multiple, well-attended workshops which introduce new standards in

curriculum design for geography and other social studies education Additionally, strategies for paperless teaching and the use of web tools

have been provided for educators to enhance students' capabilities for changing technologies in learning In the arena of public

engagement, NCGA has contributed to smaller-scale efforts to promote geo-literacy by distributing maps and other educational materials

to students and teachers at conferences and schools Alliance officials have also been involved in implementing the state's Essential

Standards for Social Studies, as well as in efforts to make geography a main component in the new standards ($34,000 grant award)

NatureBridgeThe mission of NatureBridge, a nonprofit organization based in California, is to engage students from all ethnic backgrounds

and socioeconomic circumstances in a range of transformative science education programs A 2012 grant from NGEF allowed NatureBridge

to provide essential tuition assistance to underserved, low-income schools, allowing their students to participate in hands-on, inquiry-

based learning experiences in nature's classroom These experiences transform the way they see the world around them and their role as

citizens of the planet NatureBridge's educational activities are built on a proven, evidence-based Core Educational Framework (CEF)

developed by representatives from the National Science Foundation and Stanford University, among others and customized to meet state

and national science standards The CEF consists of three themes (1 ) Sense of Place orienting students in their natural surroundings, (2)

Interconnections developing students' ability to connect to the natural world and understand the complex connections between all living

things, and (3) Stewardship teaching students how to contribute to the environmental health of the planet and live by sustainable

principles ($75,557 grant award) NATIONAL GEOGRAPHIC EDUCATION PROGRAMSThe mission of the National Geographic Education

Programs group (NGEP) is to maximize the impact of the National Geographic Society's diverse research and communications programs on

education as well as to promote geographic literacy through formal and informal settings The NGEP staff works with the Society's other

divisions to design learning experiences for school groups and the community that draw on National Geographic's rich and diverse media

products, scientific exploration, and grantees and creates curricular materials and educational guides for exhibits, live events, media, and

other initiatives NGEP also provides professional development opportunities for teachers and offers opportunities for teachers to travel on

National Geographic expeditions National Geographic Education 0nlineln 2012, NG Education Programs (NGEP) continued to maintain

and enhance the new Education website launched in 2011 Major enhancements included improving site infrastructure, adding new content

types, and significantly increasing the digital library of content NGEP creates free instructional materials aligned with national education

standards, designs and conducts professional development, and works with other national organizations to increase the quality and

availability of geographic learning opportunities The National Geographic Education website is the primary method of dissemination for

NGEP's products and programs, showcasing National Geographic's rich media and research assets in learning contexts for diverse

audiences, from formal and informal educators to students and families In addition, the site provides connections to the websites in the

Thinkfinity Consortium In 2012, the National Geographic Education website logged more than 5 million visits and more than 16 million

page views to its free educational resources Chesapeake Bay Fieldscope ProjectThe Chesapeake Bay FieldScope Project is a project-

based educational initiative that engages students in 21st century investigations of place using real-time geospatial technology

FieldScope is a free and intuitive, web-based application that allows students to combine their own data with data collected by scientists

and other students in order to analyze trends over months and years This online GIS resource is a model for field-based geoscience

learning supported by technology, a project has been created to take advantage of the particularlyrich natural resources of the Chesapeake

Bay, the Chesapeake Bay Interpretive Buoy System, and a public-private partnership that includes the National Geographic Society,

Verizon, and NOAA The goal of the Chesapeake Bay FieldScope Project is to provide students with a dynamic experience that combines

classroom learning with outdoor field experiences and technology-supported inquiry Students throughout the Chesapeake Bay Watershed

collect, compare, and analyze water quality data (including quantitative measurements, field notes, photos, and video) in order to

understand and protect the resources in and around the Bay They then use National Geographic FieldScope to share and analyze their

data The overall design is intended to help students understand the impact of humans on the Bay ecosystem and our dependence upon thehealth of the Bay For teachers, this project gives them cutting-edge resources to reinvigorate their classrooms and the opportunity toconduct meaningful programs that build year after year

(Code ) (Expenses $ including grants of $ ) (Revenue $

NATIONAL GEOGRAPHIC EDUCATION PROGRAMS, cont In July 2012, NGEP was awarded a grant from NOAA to expand this programwithin the Chesapeake Bay watershed In the first six months of the grant, partnerships were established between state based GeographyAlliances, state department of education content specialists in science and social studies, and local environmental organizations in eachstate to develop watershed education programs for each state Each state group began the work of identifying and aligning curriculummaterials that incorporate classroom watershed lessons (addressing science, social studies, geography, and other relevant standards),outdoor experiences, and use of GIS technology Each state planned professional development for 50 educators, who will implementcurriculum and field work elements with students by the end of the 2012-2013 school year BioBlitz Educational 0 utreachNationalGeographic and the National Park Service (NPS) are partners on a ten-year "BioBlitz" program-a 24-hour species inventory event in adifferent national park each year In a BioBlitz event, members of the public of all ages along with scientists explore the biodiversity of theirnational parks while gaining awareness of the natural environment and participating in scientific study For youth, a BioBlitz experience hasthe potential to inspire the next generation of naturalists, conservation biologists, and biogeographers More than 2000 students andteachers and an additional 3000 members of the surrounding community joined with more than 200 scientists to explore Rocky MountainNational Park's alpine tundra, subalpine, montane, and riparian zones August 24-25, 2012 500 of those students and theirteachersengaged in an additional species inventory project studying the macroinvertebrates in several of the park's streams and lakes Studentsused the data on the "water bugs" present to calculate stream health indexes Back in class they compared stream health across theinventory sites using FieldScope Using the Project Noah mobile application, participants uploaded species photos and could requestscientists' help in identification Photographs were displayed through the FieldScope project and through the Project NOAH BioBlitz 2012mission Through live chats with BioBlitz participants, students who couldn't attend in person were able to participate National GeographicFellow Corey Jaskolski introduced underwater remote imaging, 360 degree camera technology, and more with student groups OceanEducation InitiativeNGEP has developed a variety of learning programs and events to increase ocean literacy for teachers, students, andthe general public One program is a two-year National Teacher Leadership Academy Ocean (NTLA) program to prepare teachers to beambassadors for ocean education in their own states Teachers who were trained by this program in 2010-2011 spent time in 2012 doingoutreach to additional teachers in their states Collectively, they have reached approximately 700 additional educators and prepared themto teach ocean ecology and conservation to students across the country The ocean education portal at natgeoed org/ocean has continuedto grow, and hundreds of educational resources for classroom teachers, informal educators, students and families were added in 2012 Theportal now features 553 unique assets related to ocean education, including instructional activities, lesson plans, curriculum units,articles, multimedia materials, image galleries, videos, audio podcasts, encyclopedic entries, maps, and MapMaker Kits Between January2012 and March 2013 there were 336,536 pageviews of the ocean education pages and 263,250 unique visitors to these pages Inaddition, NGEP participated in national conferences to reach many thousands of people with information about ocean ecology andconservation The 2012 National Science Teachers Association National Conference in Indianapolis, IN, was attended by approximately10,000 educators from around the country and the National Geographic exhibit provided an opportunity to introduce these teachers to ourocean education resources We also distributed thousands of maps, bookmarks, and magnets Contact information from over 1,200 badgescans was collected, and according to the conference organizers, this was the highest number of scans collected by any exhibitor Anadditional 4,700 educators were reached at the conferences of the National Marine Educators Association (in Anchorage, AK), the NationalAssociation for Environmental Educators (in Oakland, CA), and the National Association of Biology Teachers (in Dallas, TX) throughpresentations, exhibits, and participation in interactive sessions Geography Awareness Week (GAWeek)First established by Presidentialproclamation in 1987, Geography Awareness Week (GA Week) celebrated its 25th year in 2012 GAWeek is a public awareness programthat encourages citizens young and old to think and learn about the interconnectedness of our world Each third week of November,students, families, and community members focus on the importance of geography through events, lessons, games, and challenges, andoften meet with policymakers and business leaders The 2012 Geography Awareness Week theme "Declare Your Interdependence'"explored the idea that we are all are connected to--and dependent on--the rest of the world through the decisions we make on a daily basis,including what foods we eat and the things we buy GAWeek 2012 was sponsored by the Geo-Literacy Coalition The Coalition is an allianceof organizations that are working to improve the preparation of Americans for 21st century decision-making Members of the Geo-LiteracyCoalition in 2012 were CH2M Hill, ESRI, Google, and the National Geographic Society This year we focused on creating broadly accessiblematerials for various audiences including a two-sided poster, an expanded suite of Mission Explore materials with resources to engagefamilies and support teachers in engaging in real-world explorations, and new "How-To" guides for planning local events, promotion, andcommunity outreach Our most ambitious project was creating the Global Closet Calculator online interactive game, which let peopleinventory the contents of their own closets in order to generate a personal map of their own world interdependence The interactive tool thenengages individuals in exploring global issues and interconnections at a deeper level by choosing to manufacture either a pair of jeans (foryounger players), or an MP3 player (for older players), and make decisions about raw materials, economics, transportation, growing,manufacturing and social justice along the way Over 110,000 two-sided educational posters were printed and distributed to teachersnationwide, and 12 newly created educational activities and resources were made available for free through theGeographyAwarenessWeek org web site The site received over 150,000 page views during the third week of November (GAWeek) As partof the communications outreach around the program, the week-long "Blog-a-Thon" featured 13 guest bloggers, we gained 300% moreFacebook followers during GAWeek, and we hosted a Google+ Hangout that received over 1,400 views Overall traffic to the website fromFacebook increased 122% during the week Held around the country, and organized by over 100 grassroots volunteers, GAWeek eventsincluded classroom and school-based festivals, visits to state policymakers, statewide Instagram photo competitions, Alliance communityevents featuring real world geographers, and more At NGS headquarters, a new emphasis was made on cross-Society participation with sixdifferent departments promoting the week, including an NG Live' hosted lecture by Emerging Explorer and Guerilla Geographer DanielRaven-Ellison




NATIONAL GEOGRAPHIC EDUCATION PROGRAMS, cont Educational Outreach on behalf of National Geographic National GeographicEducation partners with other units of the Society to create materials that take advantage of media resources from National Geographic toteach important subjects These "media extensions" often take the form of activities or lesson plans that are built around an article, video,or collection of photos Below are three examples of media extensions that National Geographic Education created in 2012 Bones ofTurkanaBones of Turkana is a PBS National Geographic Television special that follows the story of famed paleoanthropologist RichardLeakey and his wife Meave, daughter Louise, and their colleagues as they work in the arid northern regions of Kenya's Turkana Basin tounravel the mysteries of human evolution For the film outreach, NGEP developed a variety of educational materials to help educatorsexplore the past, present, and future of this place in Africa where human life began The collection includes case studies, articles on thechemistry and geography of Lake Turkana, biographies, a geologic stratigraphy of Lake Turkana, a lesson about making informed strategicenvironmental decisions for grades 9-12, and four custom educational videos which address the discovery of fossil hominids in the TurkanaBasin These videos received the CINE Golden Eagle, Special Jury Award, and the Master's Series [http //www cine org/2013-cine-masters-series-award-recipients]award in the Original Digital TM Division category The Turkana Education collection can be viewed atwww natgeoed org/turkana DEEPSEA CHALLENGEOn March 26, 2012, National Geographic Explorer-in-Residence James Cameronsucceeded in tackling his biggest challenge ever--a solo journey to Challenger Deep, the deepest known point in the ocean ChallengerDeep is 10 99 kilometers (6 83 miles) deep and is found at the southern end of the Mariana Trench near Guam For the event and upcomingfilm's education outreach, NGEP developed STEM-related educational materials for Grades 6-12 to help educators bring content about theengineering process, the importance and relevance of ocean exploration, technology in the field, teamwork, and media as a storytelling andexploration tool The collection includes hands-on multimedia activities, lessons in which students work through the engineering processto design solutions to real-life problems, articles on the importance of teamwork and failure in engineering, career profiles on real-lifescientists, reference material on the ocean and exploration to lend context to this historic feat The DEEPSEA CHALLENGE Educationcollection can be viewed online at www natgeoed org/deepsea-challenge/ MeerkatsNational Geographic Cinema Ventures' film, Meerkats3D, was created for digital 3D theaters and planetariums The film takes viewers into the family lives of meerkats as they struggle tosurvive in the Kalahari desert For the film's education outreach, NGEP developed hands-on activities to help educators bring content aboutmeerkat adaptations and behavior to life The collection includes video clips from the film, hands on activities, student-friendlyencyclopedic entries about biology, and a profile of a scientist who studies meerkats The Meerkats Education collection can be viewedonline at www natgeoed org/meerkats/

(Code ) (Expenses $ 5,318,225 including grants of$ ) (Revenue $ 1,229,742 )

NATIONAL GEOGRAPHIC EXHIBITIONSNationaI Geographic creates exhibitions that allow visitors to experience the mission of National

Geographic in a unique and highly educational setting Each year, the museum presents exhibitions and programs that expand on National

Geographic content and extend the life of the stories that we tell not only in Washington, but in Museums around the country and around the

world The National Geographic Museum welcomed 165,000 visitors in 2012 including 30,000 students and school groups, an approximate

30% increase in attendance over 2011 The Museum also launched new programmatic activities in 2012 that provided for extended

experiences including the showing of National Geographic 3D films on the weekends and additional programs featuring curators and content

specialists The audience for the museum includes local residents, national and international tourists, military personnel, congressional

members and staff, the diplomatic community, school groups and students from around the region and beyond Many of the exhibitions that

originate at the National Geographic Museum are then offered to other museums around the U S and internationally so the audiences

continue to grow for these projects even after they close in Washington Highlights from the 2012 year are listed below SAMURAI THE

WARRIOR TRANSFORMED March 7 July 8, 2012In celebration of the 100th anniversary ofJapan's gift of cherry trees to Washington,

D C , the museum mounted an exhibition that offered a new look at samurai military tradition and their role as diplomats and culturalambassadors during Japan's modernization The exhibition traced the history of the Samurai, their role in U S -Japanese relations, and theirenduring legacy Artifacts featured included swords presented to Ulysses S Grant and elaborate suits of armor given to Woodrow Wilsonand Theodore Roosevelt Illustrations and photographs showed the role Samurai played in relations between the United States and Japan,from the first delegation to visit in 1860 A gallery of photographs by Eliza Scidmore included 27 hand-colored published and unpublishedphotographs from the National Geographic archives of Scidmore's travels to Japan in the early 1900s These photographs reflectedScidmore's fascination with Japanese people and culture The first woman to serve on the board of the National Geographic Society,Scidmore played a vital role in the original gift of the cherry trees in 1912 TITANIC 100 YEAR OBSESSION March 28 September 9,2012 As a part of a Society-wide effort to commemorate the 100th anniversary of the sinking of the Titanic, the museum mounted thishighly popular and engaging exhibition which featured information on the legendary ship, its dramatic sinking, and the extensive researchand exploration done on this important wreck over the past century The exhibition featured the role of National Geographic in documentingmuch of this research, including the work of Dr Robert Ballard, who was on the team that discovered the wreck site in 1985, as well asJames Cameron, who has devoted many years to researching the site and producing fascinating media that has made the science ofexploring the wreck accessible to millions The exhibition was visited by almost 100,000 people and served as a wonderful platform forevents and public programs associated with this major Society initiative 1001 INVENTIONS DISCOVER THE GOLDEN AGE OFMUSLIM CIVILIZATION August 3, 2012 February 3, 2013 Named "BestTouring Exhibition ofthe Year" at the Museums and HeritageExcellence Awards, this traveling exhibition featured over a thousand years of advances in science and technology that have had a hugebut little known impact on the modern world - From the 7th to 17th centuries, Muslim Civilization stretched from southern Spain to ChinaScholars of many faiths built on the ancient knowledge of the Egyptians, Greeks, Romans, Persians and others, making breakthroughs thatpaved the way for the Renaissance Through interactive displays, this exhibition presented basic science principles in such fields as optics,time-keeping, hydraulics, navigation, architecture, and math Many wonderful public programs and special events were developed with thisexhibition including a family day on September8 that received over4,000 visitors The exhibition in Washington was supported by theDoris Duke Charitable Foundation, GEICO, The Sultan Quaboos Cultural Center and the D C Arts and Humanities Collaborative BIRDSOF PARADISE AMAZING AVIAN EVOLUTION November 1, 2012 May 12, 2013 This highly interactive and beautiful travelingexhibition was designed and created by the NG Museum and premiered on November 1 The exhibition features the results of8 years ofresearch and exploration by NG wildlife photographer Tim Laman and Ornithologist Ed Scholes Together, they mounted over 18expeditions to New Guinea, becoming the first to document all 39 Bird of Paradise species This fascinating project, funded by NationalGeographic and the Cornell Lab of Ornithology, was covered across the Society, including the Magazine and Books The exhibition featuredstunning photography, film footage, and a series of interactive experiences that convey the scientific content in creative and engagingways The exhibition attracted over 75,000 people and will travel throughout the U S for the next 4 years DESERT AIR THEPHOTOGRAPHS OF GEORGE STEINMETZ August 30, 2012 January 19, 2013 This exhibition featured an impressive body ofwork bythe prolific and award winning National Geographic photographer, George Steinmetz Inspired by a 1997 assignment covering the CentralSahara, Steinmetz devoted the next 15 years to documenting the world's most remote and inhospitable desert landscapes This work wascollected in a book released in fall of 2012 and 40 of these photographs appeared in this exhibition along with an interesting selection ofvideo and interactives The motorized paraglider used by Steinmetz to capture many of the aerial images was a popular feature Thisexhibition traveled to the Oregon Museum of Science and Industry in 2013 TRAVELING EXHIBITIONSNational Geographic travelingexhibitions were hosted by venues around the world in 2012 Photography shows included, among others, Ocean Soul Photographs byBrian Skerry which was exhibited at the Oregon Museum of Science and Industry, Mystic Aquarium and the Aquarium of the PacificInternational exhibitions of NG Photography were organized in Italy, Japan, Korea, Portugal, Mexico and Mongolia Larger travelingexhibition collaboration included Indiana Jones and the Adventure ofArchaeology, which was exhibited at the Valencia Science Museum inSpain, Crittercam The World Through Animal Eyes, which was exhibited at the Discovery Science Center in Charlotte N C , Real Pirates atthe Minnesota Science Center and the Milwaukee Public Museum, and Tutankhamun The Golden King and the Great Pharaohs at theMelbourne Museum in Australia



(Code ) (Expenses $ 8,513,491 including grants of $ 2,114,577 ) (Revenue $

EXPLORER PROGRAMS AND STRATEGIC INITIATIVESEXPLORERS SYMPOSIUMThe Explorers Symposium is an annual event thatconvenes National Geographic's explorers (Emerging Explorers, Explorers-in-Residence, National Geographic Fellows, and Grantees) fromaround the globe to participate in a week full of events, including a two-day symposium, that brings the excitement of the field to audiencesat the National Geographic Society Headquarters In 2012, the two days of panel discussions covered topics ranging from culturalgeography to nature's resilience to new technology for exploration The 2012 Explorers Symposium and related events took place the weekofJune 11 - 15 National Geographic introduced its new class of Emerging Explorers at the Symposium, these 15 individuals wererecognized for their significant contributions to world knowledge through exploration at an early stage in their careers EXPLO RER-IN-RESIDENCE PROGRAMThe Explorers-in-Residence Program was created to enhance National Geographic's long-standing relationshipwith some ofthe world's preeminent explorers and scientists With the support ofthe National Geographic Society, explorers-in-residencedevelop programs and carry out fieldwork in their respective areas of study National Geographic explorers' groundbreaking discoveries fuelthe kind of critical information, conservation initiatives, and compelling stories that are the hallmark of the National Geographic Society2012 Explorers-in-Residence Robert Ballard, Ocean ExplorerRobert Ballard is best known for his historic discovery ofthe sunken R M STitanic and hydrothermal vents in the Galapagos Rift He has conducted more than 125 deep-sea expeditions using the latest inexploration technology He pioneered distance learning with the JASON Project, an award-winning educational program that has reachedmillions ofstudents and teachers He has received prestigious awards from the Explorers Club and the National Geographic Society -- theExplorers Medal and the Hubbard Medal, respectively -- as well as the Lindbergh Award In 2003 President George W Bush presented himwith the National Endowment for the Humanities Medal Ballard is president of the Institute for Exploration, Scientist Emeritus of the WoodsHole Oceanographic Institution, president ofthe Ocean Exploration Trust, and director for the Center for Ocean Exploration at theUniversity of Rhode Island Graduate School ofOceanography James Cameron, Filmmaker/InventorJames Cameron made history bycompleting the first-ever, single-pilot dive to the Challenger Deep, the deepest place on the planet The DEEPSEA CHALLENGERsubmersible, which was designed and engineered by Cameron and his team, achieved 35,756 feet (6 77 miles/10 89 km) during the firstmanned scientific exploration ofthe deepest point in the Pacific Ocean's Mariana Trench Cameron has written, produced, and directed anumber of award-winning films that have blazed new trails in visual effects and set numerous box office records, including "Avatar" and"Titanic," the two highest-grossing films in history Two of Cameron's passions -- filmmaking and diving -- blended in his work on themovies The Abyss" and "Titanic " The latter required him to make 12 dives to the wreck itself, two-and-a-half miles down in the NorthAtlantic Cameron has led eight marine expeditions, including a forensic study of the Bismarck wreck site and 3-D imaging of deephydrothermal vent sites along the Mid-Atlantic Ridge, the East Pacific Rise, and the Sea ofCortez He has made more than 80 deepsubmersible dives, 51 of them in Russian Mir submersibles, to depths of up to 16,000 feet, including 33 to the Titanic The DEEPSEACHALLENGE expedition was the result ofa more-than-seven-year engineering effort by Cameron and his team Wade Davis,Anthropologist/EthnobotanistWade Davis holds degrees in anthropology and biology and received his Ph D in ethnobotany, all fromHarvard University He is the author of 17 bestselling books, including The Serpent and the Rainbow" (1986), One River" (1996), TheWayfinders" (2009) and Into the Silence" (2011) In 2009 he received the Gold Medal from the Royal Canadian Geographical Society forhis contributions to anthropology and conservation, and he was the 2011 recipient of the Explorers Medal, the highest award of theExplorers Club In 2012 he received the David Fairchild Medal, the most prestigious award for botanical exploration Jared Diamond,GeographerJared Diamond is professor of geography at the University of California, Los Angeles He is the author of "Collapse HowSocieties Choose to Fail or Succeed" and the widely acclaimed "Guns, Germs, and Steel The Fates of Human Societies," which won him aPulitzer Prize as well as Britain's 1998 Rhone-Poulenc Science Book Prize Diamond is the recipient ofa MacArthur Foundation Fellowship(Genius Award), research prizes and grants from the American Physiological Society, National Geographic Society and Zoological Societyof San Diego, and many teaching awards and endowed public lectureships In addition, he has been elected a member of all three of theleading national scientific/academic honorary societies -- National Academy of Sciences, American Academy ofArts and Sciences, andAmerican Philosophical Society Diamond's field experience includes 24 expeditions to New Guinea and neighboring islands to study theecology and evolution of birds, and otherfield projects in North America, South America, Africa, Asia and Australia As a conservationist,he devised a comprehensive plan, almost all of which was implemented, for Indonesian New Guinea's national park system He is a foundingmember of the board of the Society of Conservation Biology and a member of the board of directors of World Wildlife Fund U S andConservation International Sylvia Earle, OceanographerSylvia Earle is an oceanographer, explorer, author and lecturer with more than 40years of underwater field research Earle is the former chief scientist of the U S National Oceanic and Atmospheric Administration Shefounded three marine technology companies and served on numerous corporate and nonprofit boards, commissions and panels Presently,she serves as one of the founders of Mission Blue and the Sylvia Earle Alliance and is Council C hair for the Harte Research Institute forGulf of Mexico Studies She has authored more than 175 publications and received more than 100 national and international honors,including 21 honorary doctorates, the 2011 Patrons Medal from the Royal Geographic Society and the 2009 TED Prize aimed at developingnetworks of "Hope Spots" to protect and restore health to the "blue heart of the planet "J Michael Fay, ConservationistMike Fay has spenthis life as a naturalist and conservationist -- from the Sierra Nevadas and the Maine woods as a boy, in Alaska and Central America duringcollege, then three decades in Africa and back to the rain forests of North America After college Fay headed to Tunisia and the savannas ofthe Central African Republic to do botanical studies, but was drawn into a battle to save elephants He joined the Missouri Botanical Gardenin 1984 to do his Ph D on the western lowland gorilla and ended up creating and managing 2 million acres of forest parks in the CentralAfrican Republic and Congo In 1997 Fay walked the Megatransect, a 2,000-mile trek through the wildest forests remaining in centralAfrica This work led to a historic initiative by the Gabonese government to create a system of 13 national parks in Gabon, covering11,000 square miles In 2004 Fay completed the Megaflyover, an eight-month aerial survey of the entire African continent This work ledto the discovery in Sudan ofovera million antelope In 2008 Fay spent 333 days walking the entire range of the redwood tree In 2010 Fayreturned to Gabon to help implement Gabon Green, a development strategy to fight poaching, illegal logging and fishing His latest project isto fly northern Canada in a floatplane to look at what he is calling Gigadevelopment Fay has worked for the Wildlife Conservation Society ofthe Bronx since 1991


EXPLORER PROGRAMS AND STRATEGIC INITIATIVES, cont Dereck and Beverly Joubert, Filmmakers/ConservationistsDereck andBeverly Joubert are award-winning filmmakers from Botswana, whose mission is to conserve and understand the big cats of Africa They arethe founders of the Big Cats Initiative (BCI) with National Geographic BCI has over 20 projects in seven countries and has become amajorforce in conservation of big cats, as well as placing the plight of these cats in the spotlight This last year they added a sixth Emmyand a Lifetime Achievement award in Japan to their list that includes a Peabody, Pandas for best films, and just about every award in thedocumentary film business They have been filming, researching and exploring in Africa for over 30 years They have made 25 films forNational Geographic in that time, 11 books, half a dozen scientific papers and many articles for National Geographic magazine They havebeen awarded the World Ecology Award and been inducted into the American Academy of Achievement They were recently given thePresidential 0 rder of Meritorious Service by the president of Botswana In 2011, The Last Lions," distributed by National GeographicEntertainment, won best theatrical film at the Jackson Hole film festival and is considered to have reached 350 million people Additionally,they have had photographic exhibitions around the world to raise awareness for big cats Filmmaking for the Jouberts has always been a wayto bring the message of conservation to audiences, but they are also very hands on They have been active in anti-poaching work,reintroducing rhinos and big cats into the wild More recently, Dereck became CEO of Great Plains Conservation, a company formed tobring together conservation, communities and conservation tourism and to fund large tracts of land that today total about 1 8 million acresin Africa Their efforts, as filmakers, with BCI and with Great Plains, coincide with one aim to save the wild places of Africa and to protectthe wild creatures that depend on them Meave and Louise Leakey, PaleontologistsPaleontologists and mother-daughter team Meave andLouise Leakey have made significant contributions to our understanding of human origins, continuing a family legacy of ancient fossildiscoveries in East Africa Meave and Louise are currently developing a field-based interdisciplinary research institute with stations to theeast and west of Lake Turkana This will facilitate field research, provide training and research opportunities, and bring employment andalso development benefits to local communities Their ongoing National Geographic-sponsored annual expeditions to this area continue torecover important hominid and faunal remains In 1994 field work at Kanapoi to the southwest of Lake Turkana yielded some of the earliesthominids known, dated at more than 4 million years In 1999 Meave and Louise uncovered a 3 5-million-year-old skull believed to belongto a new branch of early human named Kenyanthropus platyops This remarkable discovery, announced in the journal Nature, has profoundimplications in understanding the origins of mankind More recently, discoveries have shown that Homo habilis and Homo erectus co-existed in the Turkana Basin for close to half a million years, making it unlikely that habilis gave rise to erectus as was previouslythought Johan Reinhard, AnthropologistJohan Reinhard began his archaeological research during the 1960s, participating in underwaterarchaeology projects in Italy His cultural anthropological field research began in the late 1960s in Nepal, where his studies over 10 yearsincluded shamanism, sacred mountains of Tibetan Buddhism and culture change among one of the world's last nomadic hunting andgathering tribes His work in the Andes has focused on sacred landscape beliefs among mountain peoples, including investigations of Incaceremonial sites on mountain summits, the Nazca Lines and the ancient ceremonial centers of Machu Picchu, Chavin and Tiahuanaco Hehas participated in underwater archaeological investigations in Mexico, Austria, Kyrgyzstan and several Andean countries, includingdirecting the first underwater archaeological project in Lake Titicaca in 1987-92 In later research he recovered Inca frozen mummies onmountains in Peru and Argentina, discoveries chosen by Time magazine as among the world's 10 most important scientific discoveries of1995 and 1999 Museums have been built in three Andean countries to conserve and exhibit the archaeological finds made during hisexpeditions to over 100 Andean peaks Reinhard has authored more than 70 publications, including six books, and his research has beenfeatured in a number of TV documentaries His work has been distinguished with several awards, including the Rolex Award for Enterprise,the Puma de Oro (Bolivia's highest award in the field of archaeology) and the Explorers Medal of the Explorers Club Outside magazineselected him as one of today's 25 most extraordinary explorers, and the Ford Motor Company named him as one of the "Heroes for thePlanet "Enric Sala, Marine EcologistEnric Sala leads National Geographic's Pristine Seas, an exploration, research and conservationproject to find, survey and help protect the last healthy, undisturbed places in the ocean The project's biggest accomplishment in 2011was working with Oceana-Chile and the Chilean government to declare the 150,000-square-kilometer Motu Motiro Hiva Marine Park Inthe spring of 2012 Sala led a Pristine Seas expedition to the Pitcairn Islands Armed with new scientific data, he hopes to not only raiseawareness of the global importance of the archipelago but also inspire the Pitcairn islanders and U K government to create the largest no-take marine reserve of the world His numerous scientific publications are widely recognized and used for conservation efforts such as thecreation of marine reserves Sala is a 2005 Aldo Leopold Leadership Fellow, a 2006 Pew Fellow in Marine Conservation, a 2007 NationalGeographic Emerging Explorer and a 2008 Young Global Leader at the World Economic Forum in Davos Paul Sereno, Paleontologist PaulSereno, a professor at the University of Chicago, works with students, technicians and artists in his Fossil Lab, bringing to life fossilsunearthed from sites around the world Sereno's field work began in the foothills of the Andes in Argentina, where he discovered the firstdinosaurs to roam the Earth some 230 million years ago Other expeditions have explored Africa's Sahara, Asia's Gobi Desert, India'sThar Desert and remote valleys in Tibet With a menagerie of spectacular dinosaurs to his credit, he has also resurrected the 40-foot-longdinosaur-eater SuperCroc Sereno's latest discovery, a human burial site in the Sahara predating the Egyptian pyramids, provides asnapshot of life in a once "green" Sahara Featured in National Geographic magazine and many documentaries, Sereno was named Teacherof the Year (1993) by the Chicago Tribune and was awarded the University Medal for Excellence from Columbia University (1999) Withwife Gabrielle Lyon, he co-founded Project Exploration, a novel science organization that recruits future scientists among urban youth Thateffort earned him the Presidential Award for Excellence in Science, Mathematics, and Engineering Mentoring from the White House(2009) Spencer Wells, GeneticistSpencer Wells is a geneticist, anthropologist and author who has dedicated much of his career to studyinghumankind's family tree and closing the gaps in our knowledge of human migration He leads the Genographic Project at NationalGeographic, which is collecting and analyzing hundreds of thousands of DNA samples from people around the world in order to decipher howour ancestors populated the planet Wells received his Ph D from Harvard University and conducted postdoctoral work at Stanford andOxford He has appeared in numerous documentary films and is the author of three books, The Journey of Man," "Deep Ancestry" and"Pandora's Seed " He is the recipient of numerous scientific awards, grants and fellowships, including the 2007 Kistler Prize foraccomplishment in the field of genetics, and was recently appointed Frank H T Rhodes Visiting Professor at Cornell University




EXPLORER PROGRAMS AND STRATEGIC INITIATIVES, cont FELLOWS PROGRAMThe Fellows Program was created to encourage theflow of ideas between National Geographic and field experts Fellows provide expert consultation on National Geographic projects,education and outreach, and environmental and public policy They represent a variety of professions and work with the program for alimited amount of time 2012 Fellows Gregory Anderson, LinguistGregory D S Anderson directs the Living Tongues Institute forEndangered Languages, a nonprofit organization dedicated to the documentation, revitalization, and maintenance of endangered languagesHe has published widely in the fields of historical linguistics, descriptive grammar, morphology, verb typology, and the linguistics of Munda,Chile, Turkic, Burushaski, Salishan, Tibeto-Burman, and Ogonoid languages Anderson leads the scientific research for the EnduringVoices Project at National Geographic Dan Buettner, AuthorDan Buettner is an internationally recognized researcher, explorer and NewYork Times bestselling author His National Geographic cover story on longevity, The Secrets of Living Longer," was one of the magazine'stop-selling issues ever and made him a finalist for a National Magazine Award Buettner's books, The Blue Zones Lessons for LivingLonger from the People Who've Lived the Longest" (2008) and "Thrive Finding Happiness the Blue Zones Way" (2010), appeared on manybestseller lists Buettner founded Blue Zones, a company that puts the world's best practices in longevity and well-being to work in people'slives Its community well-being strategy focuses on optimizing the health environment instead of individual behavior change Buettner alsoholds three world records in distance cycling and has won an Emmy Award for television production Jason Clay, Food and AgricultureFellowJason Clay is the World Wildlife Fund U S 's senior vice president for Market Transformation Manager of WWF's private sectoradvisory board, Clay is the architect of the WWF's private sector engagement strategy for commodities and supply chain managementissues He is a thought leader in the NGO community about global trends, supply chain management issues, partnering and conveningmulti-stakeholder groups to work together on pre-competitive issues He is a globally recognized expert on certification and foodproduction He created one of the world's first ecolabels and helped develop standards for more than a dozen commodities through multi-stakeholder processes that reduce the impacts of production Over the course of his career, Clay has run a family farm, taught at Harvardand Yale, worked for the U S Department of Agriculture, helped create hundreds of products such as Rainforest Crunch with Ben & Jerry'sand spent more than 30 years working with environmental and human rights organizations Clay studied at Harvard and London School ofEconomics and received his Ph D in anthropology at Cornell University He founded the award-winning Cultural Survival Quarterly and isthe author of more than 300 articles and 15 books John Francis, ConservationistJohn H Francis was in his 20s when the effects of a 1971oil spill in San Francisco Bay inspired him to make a deeper, more personal commitment to the environment As an affirmation of hisresponsibility to our planet, he chose to stop using motorized vehicles and began walking wherever he went A few months later he took avow of silence that would last 17 years In 2008 National Geographic published Francis's memoir "Planetwalker 22 Years of Walking, 17Years of Silence " He walked across the Pacific Northwest, crossed the Sierra and Rocky Mountains and traversed America from coast tocoast Along the way -- and without a word -- he earned undergraduate and master's degrees in science and environmental studies and aPh D in land resources In an effort to share his insights with others, Francis founded Planetwalk, a nonprofit educational organizationdedicated to raising environmental consciousness and promoting Earth stewardship In 2011 National Geographic published his mostrecent book, The Ragged Edge of Silence Finding Peace in a Noisy World " He is currently a visiting professor at the Gaylord NelsonInstitute for Environmental Studies at the University of Wisconsin-Madison Sean Gerrity, ConservationistSean Gerrity is president ofAmerican Prairie Reserve (APR), an organization he has led since its founding in 2002 APR's bold vision is to create the largest wildlifecomplex ever assembled in the continental United States, a vast grassland landscape spanning 5,000 square miles in northeasternMontana Featured in the National Geographic film "American Serengeti," APR is growing through a unique model that uses private land toleverage public land, resulting in a new national treasure that is both open to the public and privately funded Gerrity hopes to inspire othersaround the globe to use similarly creative 21st-century solutions for our world's conservation challenges Prior to joining APR, Sean co-founded Catalyst Consulting, a Santa Cruz, Calif-based firm specializing in organizational alignment, strategy development andimplementation for the business world K David Harrison, LinguistK David Harrison is associate professor of linguistics at SwarthmoreCollege and co-leads the Enduring Voices Project at National Geographic He received his doctorate from Yale University As a linguist andspecialist in Siberian Turkic languages, he has spent extended periods in Siberia and Mongolia working with nomadic herders and studyingtheir languages and cultural traditions He has also worked in India, the Philippines, Lithuania, Paraguay and the United States withspeakers of endangered languages Harrison's work includes not only scientific descriptions of languages but also storybooks, translationsand digital archives for use by the native speaker communities Harrison is widely recognized and consulted as a leading spokesman forendangered languages, making frequent appearances before public audiences and in media such as NPR, BBC, "Good Morning America"and The Colbert Report " He co-stars in the Sundance documentary film The Linguists" (www thelinguists com), which documents him andfellow linguist Greg Anderson traveling around the world to interview last speakers of nearly extinct tongues His latest book, The LastSpeakers The Quest to Save the World's Most Endangered Languages," was published in 2010 by National Geographic Fredrik Hiebert,ArchaeologistFredrik Hiebert, archaeologist and explorer, investigates regions across the world to shed light on archaeological hotspotzones -- places where ancient cultures are quickly disappearing To this end, he has excavated 4,000-year-old Silk Road cities fromTurkey to Uzbekistan He has conducted underwater archaeology projects in highland Asia and in South America's highest lakes and haspartnered with Robert Ballard in the Black Sea search for submerged settlements His work with National Geographic traveling exhibitionshas allowed millions to learn about these regions These exhibitions include "Hidden Treasures of Afghanistan," "Ancient Seafaring" and"Indiana Jones and the Adventure of Archaeology" currently touring in Europe Hiebert was educated at University of Michigan and HarvardUniversity, and among other honors, he received the Chairman's Award from the National Geographic Committee for Research andExploration in 1998 Hiebert held the Robert H Dyson Chair of Archaeology at the University of Pennsylvania before joining NationalGeographic in 2003 Zeb Hogan, Ecologist/PhotographerZeb Hogan is an assistant research professor at the University of Nevada-Renoand the United Nations Convention on Migratory Species Scientific Councilor for Fish Hogan also hosts the National Geographic Televisionseries "Monster Fish " His research focuses on migratory fish ecology, multi-species fisheries management, the status and conservation ofgiant freshwater fish, endangered species issues, and conservation genetics Hogan leads the Megafishes Project, a multi-year effort todocument the 20-some species offreshwaterfish at least 6 5 feet (2 meters) in length or 220 pounds (100 kilograms) in weight Inaddition to his work on Mekong River fish species, Hogan has been involved with conservation projects on the Colorado River and inMongolia


EXPLO RER PROGRAMS AND STRATEGIC INITIATIVES, cont 2012 National Geographic Fellows, cont Corey Jaskolski, Engineer andInventorCorey Jaskolski grew up fascinated with imaging and how technology can help take it to new frontiers He has degrees inmathematics, physics and electrical/computer engineering While attending the Massachusetts Institute of Technology, Jaskolski was theDuPont Electrical Engineering and Computer Science Fellow as well as the Shell Ocean Engineering Fellow Jaskolski is currently workingon technologies such as color night vision imaging, underwater spherical gigapixel imaging (recently capturing the world's highest-resolution underwater image in Hoyo Negro) and 3-D scanning camera traps Jaskolski also runs Hydro Technologies, a company focusedon developing technologies to help prevent subsea oil leaks When not working on new technologies, Jaskolski spends his timebackpacking, climbing 14ers (Colorado's highest mountains), competing in triathlons at the national level or working on a robotic telescopesystem in his backyard He is excited to use his technical capabilities to see the world in a unique way, help tell the stories that reallymatter and encourage people to care about our planet Mattias Klum, Photographer/FilmmakerMattias Klum, photographer and filmmaker,specializes in portraying and interpreting threatened environments, species, and cultures Among other awards, his advocacy on behalf ofbiodiversity earned him a medal from the King of Sweden and designation as a Young Global Leader by the World Economic Forum In 2010he was named Senior Fellow of the Stockholm Resilience Centre Today, Klum is increasingly involved in establishing multidisciplinaryplatforms and awareness campaigns with globally recognized network organizations to support key environmental, sustainability, andhumanitarian initiatives He also released two films in 2011 The Testament ofTebaran," a Penan elder's plea to end deforestation inBorneo, and The Coral Eden," which highlights the importance of a functional marine ecosystem from one of Earth's last untouched coralreef havens Other ongoing projects include the Baltic Sea Media Project, a 10-year initiative to help restore the Baltic Sea, and ExpeditionSweden, a long-term program designed to inspire and motivate more businesses, youth, and communities throughout Sweden to take anactive interest in our environment Elizabeth Kapu'uwailani Lindsey, Filmmaker/Anthropologist Elizabeth Kapu'uwailani Lindsey is the firstPolynesian in the National Geographic Society's Explorers Program An award-winning filmmaker and anthropologist, Lindsey is the co-executive producer and creator of a television project for PBS She currently works with United Nations Ambassadors on behalf ofenvironmental refugees She is Founder and CEO of Mapping the Human Story Thomas E Lovejoy, Tropical and Conservation BiologistDrThomas E Lovejoy directed the World Wildlife Fund-US program from 1973 to 1987 and was responsible for its scientific, WesternHemisphere, and tropical forest orientation He is generally credited with having brought the tropical forest problem to the fore as a publicissue, and is one of the main protagonists for the science and conservation of biological diversity Lovejoy is the founder of the publictelevision series Nature, and for many years he served as principal advisor to the series A tropical biologist and conservation biologist, hehas worked in the Amazon of Brazil since 1965 In 1998, Brazil awarded him the Grand Cross of the Order of Scientific Merit In April2001, he received the John & Alice Tyler Prize for Environmental Achievement He serves on numerous scientific and conservation boardsand advisory groups, including the New York Botanical Garden, Committee for the National Institute for the Environment, Royal BotanicalGardens at Kew, Wildlife Preservation Trust, Resources forthe Future, and Woods Hole Research Center He is chairman of the YaleInstitute for Biospheric Studies and is a fellow of the American Association for the Advancement of Science, the American Academy of Artsand Sciences, the American Philosophical Society, the Linnaean Society of London, and the American Ornithologists' Union Sandra Postel,Freshwater ConservationistSandra Postel directs the independent Global Water Policy Project and lectures, writes and consults oninternational water issues She also serves as lead water expert for National Geographic's Freshwater Initiative Postel is the author ofseveral acclaimed books, including "Last Oasis," which appears in eight languages and was the basis for a 1997 PBS documentary, and isco-author with Brian Richter of "Rivers for Life " Her essay "Troubled Waters" was selected for Best American Science and Nature WritingFrom 2000 to 2008 Postel served as visiting senior lecturer at Mount Holyoke College, and later in that term, as director of the college'sCenterforthe Environment Postel is a Pew Scholar in Conservation and the Environment, and in 2002 was named one of the "ScientificAmerican 50" for her contributions to water policy Chris Rainier, PhotographerChris Rainier has spent his career documenting endangeredcultures and traditional language loss He received the Lowell Thomas Award from the Explorers Club for his efforts on cultural preservationin 2002 and has recently been elected a Fellow of the Royal Geographic Society of Great Britain He has led documentation projects ofindigenous groups, which include extensive expeditions in Australia, Africa, Asia and South America Furthermore, he has travelled to allseven continents, and the North and South Pole He documented the remaining tribes of New Guinea for 10 years in the 1990s During histenure for the National Geographic Society, he co-founded and is co-director of the Enduring Voices Language Preservation Project Healso co-founded the All Roads Photography Program, which gives support to indigenous groups desiring to use the power of photography totell stories He is currently director of the Last Mile Technology Project that brings solar power, internet, media training and technology tounder-represented cultures wanting to come online and use the power of the internet to help preserve their way of life Reza,Photographer/H umanitarianReza, one of the best-known photojournalists today, has captured the beauty and turmoil of most places in theworld for magazines such as National Geographic, Newsweek, Time and GEO From 1989 to 1990 he was a consultant to the UnitedNations humanitarian program in Afghanistan By organizing training in the universal language of images, Reza aims to empower individuals,with a specific focus on women and children Since 1991 he has been a photographer for National Geographic Magazine He also foundedAINA, a nonprofit NGO for the development of independent media and cultural expression in Afghanistan Reza is the author of 22 books,and his work has been shown all over the world He has been honored with the Chevalier de l'Ordre du Merite, the Lucie Award forAchievement in Documentary, the Infinity Award for journalism at the International Center of Photography, an honorary doctorate from theAmerican U niversity of Paris, and the U niversity of Missouri-Columbia School of Journalism's Honor Medal for Distinguished Service inJournalism in recognition of his lifelong contributions, through brilliant photojournalism, to justice, and dignity for the world's citizens "PaulSalopek, WriterPaul Salopek has lived and worked in the developing world for most of his life For the past 18 years he has been a foreigncorrespondent in Africa, the Middle East, Latin America and Central Asia, where he writes frequently about war His work has won most ofthe major print journalism awards in the United States, including two Pulitzer Prizes, the George Polk Award, the National Press Club Award,the Overseas Press Club Award and the Daniel Pearl Award for Courage in journalism, as well as fellowships at Harvard and Princetonuniversities His articles have appeared in National Geographic, the Chicago Tribune, The Atlantic, Foreign Policy, The American Scholarand Conservation Magazine, among other publications The Best American Travel Writing series has twice anthologized his stories He iscurrently at work on his first book, The Mule Diaries," about a yearlong saddle trip through Mexico Salopek earned a B A in environmentalbiology from the University of California at Santa Barbara He is married to the visual artist Linda Lynch




EXPLORER PROGRAMS AND STRATEGIC INITIATIVES, cont 2012 National Geographic Fellows, cont Joel Sartore, Photographer andConservationistJoel Sartore is a conservationist, National Geographic contributing photographer, author and speaker In more than twodecades on assignment for National Geographic magazine, he has focused on endangered species and environmental issues His mostrecent story, on koala rescue efforts, is featured in the May 2012 issue Sartore is currently working on a multi-year personal effort todocument life on Earth in studio portraits, called The Biodiversity Project He has photographed more than 2,000 species to date, with theeventual goal of photographing all 6,000 species represented in American zoos Sartore serves on the board of Defenders of Wildlife, is aco-founder of the Grassland Foundation and is a founding member of the International League of Conservation Photographers He hasreceived multiple awards for his photography from the North American Nature Photography Association, the Veolia Wildlife Photographer ofthe Year competition, Pictures of the Year International competition and Communication Arts Barton Seaver, Chef andConservationistBarton Seaver, chef and author, hopes to restore our relationships with the ocean, the land, and with each other -- throughdinner He believes food is a crucial way for us to connect with the ecosystems, people, and cultures of our world Seaver explores thesethemes through healthful, planet-friendly recipes in For Cod and Country," and as host of both the National Geographic Web series "Cook-Wise" and the three-part Ovation TV series In Search of Food " A graduate of the Culinary Institute of America and executive chef atsome of Washington, D C 's most celebrated restaurants, Seaver is known for his devotion to quality, culinary innovation, andsustainability In 2008 he was honored as a "Seafood Champion" by Seafood Choices Alliance and as "Rising Culinary Star of the Year" bythe Restaurant Association of Metropolitan Washington In 2009 Esquire magazine named him "Chef of the Year" Maurizio Seracini,Cultural Heritage EngineerMaurizio Seracini is Director ofCalit2's Center of Interdisciplinary Science for Art, Architecture andArchaeology (CISA3) and an adjunct professor in structural engineering at UCSD Seracini is a pioneer in the use of multispectral imagingand analytical diagnostics as applied to works of art and structures He is leading the project to locate the "Battle of Anghiari", a mural byLeonardo da Vinci in Florence's Palazzo Vecchio which disappeared 450 years ago when the building's Great Hall was renovated Seracinijoined Calit2 at UC San Diego in 2006, more than 30 years after receiving his undergraduate degree in bioengineering from the sameuniversity He holds a Laurea in Electronic Engineering from the University of Padua and in 2009 he received a Doctor of Letters HonoraryDegree from McMaster University Jon Waterhouse, Environmental StewardJon Waterhouse is the creator and leader of the Healing journey,a global canoe expedition he began in 2007 when asked by tribal leaders concerned over the health oftheirwatershed to "go out and takethe pulse of our river," the Yukon Now paddling the rivers of the world, Waterhouse inspires cultural connections through environmentalstewardship while gathering a clearer understanding of rivers through the help of the indigenous people who live and rely on them Collectingmodern environmental science data while hearing the oral histories of these rivers as told by generations of river residents is key toWaterhouse's success He and friend PlanetwalkerJohn Francis are developing a global adventure curriculum for K-12 and university toengage future generations in these journeys In 2010 Waterhouse was appointed by President Obama to the 15-member joint PublicAdvisory Committee as an adviser to leaders of Mexico, Canada and the U nited States on environmental challenges He serves on theboard of the Alaska Sudan Medical Project and acts as community development director, building primary medical care facilities andcreating access to clean water in the most remote areas of South Sudan EMERGING EXPLORERS PROGRAMLike the kindred Explorer-in-Residence Program, the Emerging Explorers Program spotlights uniquely gifted, inspiring, visionary individuals, who are on the early side oftheir careers, before their names and work are known worldwide As a leading scientific and research nonprofit organization, the Society isuniquely positioned to provide grant support and field opportunities for the next generation of explorers in the tradition of JacquesCousteau, Dian Fossey and the Leakey family 2012 Emerging Explorers Amber Case, Cyborg AnthropologistCyborg anthropology is aframework for understanding the effects of objects and technology on culture Cyborg anthropologist Amber Case studies the interactionbetween humans and computers and how our relationship with information is changing the way we think, act and understand our world Shebelieves that how we interact with machines and technology in many ways defines who we are She has observed an increasingly symbioticrelationship between people and technology, and she feels that today's technologies amplify our humanness Her research in mobilesoftware and data visualization has helped influence business strategy and productivity for people online Her insights are shaping newproducts, the way tech insiders think, and ideas that will make technology a more empowering, rather than frustrating, part of daily life Sheis the founder of Geoloqi, a company building cutting-edge, location-based technologies for mobile phones Lucy Cooke, Digital Storytellerand ZoologistDigital storyteller and zoologist Lucy Cooke is on a one-woman crusade to champion ugly, unappreciated and unlovedcreatures and show why they deserve our attention, study and protection Through her popular and quirky blogs, online videos, films and TVprograms, she reaches a wide audience, spreading her conservation message that if we only care for "cute" and best-loved species, otherenormously crucial parts of the web of life could vanish forever Frogs top her underdog list 0 ver a third of all amphibians are heading foroblivion Its the worst extinction crisis since the dinosaurs were wiped out and one that will reverberate through the entire food chain, butthey don't grab headlines like pandas or polar bears Cooke hopes to inspire people to share her sense of wonder, amazement and love ofnature's freaks "O nce you understand why they're ugly or odd, I hope you'll appreciate and want to save them as much as I do," shesays Iain Couzin, Behavioral EcologistBehavioral ecologist Iain Couzin (Ph D ) is assistant professor in the Department of Ecology andEvolutionary Biology at Princeton His work aims to reveal the fundamental principles that underlie collective behavior His research, whichincludes the study of a wide range of biological systems, from schools of fish to human crowds, explores how large-scale biological patternsresult from interactions of the individual components of a system Through his work on insect swarm behavior, he is improvingunderstanding of how people, animals and even diseases manage to accomplish things in groups that they never could as individuals Heblends fieldwork, lab experiments, computer simulations and complex mathematical models to test theories of why cells, animals andhumans organize and work together "Scientists are realizing how important it is to gain knowledge about group dynamics Sometimesnature surprises us with solutions more elegant than anything we could imagine," he says Guillermo de Anda, UnderwaterArchaeologistU nderwater archaeologist Guillermo de Anda (Ph D ), a professor and researcher at the Autonomous U niversity of Yucatan,specializes in skeletal anthropology He dives into remote, flooded caves and cenotes (sinkholes) in Mexico, searching for ancient Mayasettlements He spent five years combing the 450-year-old records of Spanish Inquisition trials, uncovering testimony that a series ofcaves he has explored may be where the Maya tried to depict their legendary pathway into the underworld Archaeologists have long knownthe Maya regarded caves as sacred and that they built structures in some of them But de Anda's team used the Inquisition trial records tolocate and connect a series of sacred caves and link them to the concept of the Maya road to the underworld and a millenary ritual traditionIn the caves he has found human bones, elaborate construction projects, altars, murals, submerged temples and pyramids -- and amassive, perfectly paved road stretching more than 100 meters into a watery abyss


EXPLORER PROGRAMS AND STRATEGIC INITIATIVES, cont 2012 Emerging Explorers, cont Yu-Guo Guo, ChemistChemist Yu-Guo Guo(Ph D ) has invented advanced nanostructures that could transform electric-car batteries, allowing them to deliver more power at less costCurrently battery packs account for much of the cost of electric cars For Guo, a professor of chemistry at the Chinese Academy ofSciences in Beijing, the crucial innovation was a better way to use lithium iron phosphate, a material favored by automakers because itsstable chemistry makes it safe for use in large electric-vehicle battery packs The nanostructures he has invented let electrons reachevery lithium storage particle, enabling a more efficient flow of electric current and a far more powerful result This new high-powertechnology means batteries can be fully charged in just a few minutes, as quickly and as easily as filling up with gas These advancedbatteries recover more energy when cars stop, deliver more power when cars start and allow vehicles to run longer Osvel Hinojosa Huerta,ConservationistConservationist 0 svel Hinojosa Huerta (Ph D ) has been leading efforts to restore the Colorado River Delta in Mexico,including the implementation of strategies to restore river flows and re-create crucial wetland areas so that wildlife and local economies canflourish again A century ago, this million-acre delta teemed with dense willow, cottonwood and mesquite forests, green lagoons andmarshes, and thousands of water birds just one generation of damming brought the river to a halt, and today 80 percent of the wetlandareas have been lost, replaced with bare soil and hypersaline mudflats Invasive species choke out native plants, migratory birdpopulations have declined and the river no longer reaches the sea most of the year Hinojosa Huerta works with local communities andenvironmental groups to reclaim and restore delta wetlands and reconnect the river with the Gulf of California, by allocating water for natureand planting native vegetation, resulting in the recovery of environmental services and the return of wildlife Barrington Irving, Pilot andEducatorJamaican-born pilot and educator Barrington Irving's mission is to inspire young people to identify and pursue their dreamsthrough dynamic educational programs designed to build math, science, reading and problem-solving skills through the world of aviationRaised in M iami's inner city, surrounded by crime and poverty, he beat the odds to become the youngest person and first black pilot to flysolo around the world -- in a plane built from individual components that he asked manufacturers to donate He made his historic 97-dayflight -- and founded an educational nonprofit -- before the age of 23 He then graduated magna cum laude from an aeronautics scienceprogram His nonprofit, Experience Aviation, aims to boost the number of youth in aviation and other science- and math-related careersHis next endeavor will transform a jet into the world's first flying classroom that will circle the globe sharing science, technology,engineering, math, geography, culture and history education from 45,000 feet Krithi Karanth, Conservation BiologistConservationbiologist Krithi Karanth (Ph D ) is a Ramanujan Fellow and executive director at the Centre for Wildlife Studies (India) and adjunct faculty atDuke University (U S ), with an interest in human dimensions of conservation, species extinctions, impacts of wildlife tourism andresettlement of people in one of the world's most populous countries India She studies human-environment interactions, focusing onprotected areas and their relationship to people living around them Her current research examines human-wildlife conflicts, land usechange and species occurrence outside several Indian protected areas Endangered wildlife is being ousted from its habitat and, in turn, isdecimating crops of impoverished villagers Karanth is involved in surveys and mapping of landscapes and populations that will be crucialto protection for parks, encouraging cultural tolerance for wildlife and compensating people suffering from conflict with animals Sheinvolves "citizen scientists" to interview villagers and collect data, which gives them an appreciation for the challenges ofconservation Patrick Meier, Crisis MapperPatrick Meier (Ph D ) pioneers the lifesaving new field of crisis mapping and makes it available,accessible and free to humanitarian organizations and volunteers across the globe As director of crisis mapping at the nonprofittechnology company Ushahidi and co-founder of the Standby Volunteer Task Force (SBTF), he is helping revolutionize the effectiveness ofrelief efforts worldwide He is bringing the worlds of technology and humanitarian response together for the first time, connecting socialmedia and satellite imagery with the U N , U S Marines and Coast Guard, World Health Organization, Amnesty International and othergroups that can mobilize help when the worst crises hit When crises occur, the SBTF gathers messages, photos, video, and high-resolutionsatellite imagery and integrates them on a live Ushahidi map, reflecting what is happening, what is most urgently needed and preciselywhere The global network has mobilized aid response in Haiti, Japan, Libya and many other countries Sarah Parcak,ArchaeologistArchaeologist and Egyptologist Sarah Parcak (Ph D ) is an associate professor of anthropology at the University of Alabamaat Birmingham She pioneers the young field of satellite archaeology, using futuristic tools to unlock secrets from the past and transformhow discoveries are made She is the first Egyptologist to use infra-red satellite imaging to identify previously unknown archaeologicalsites With satellite imagery, she's found 17 potential new pyramids, more than 1,000 tombs and over 3,000 ancient settlements Shelooks forward to using data gleaned from the new technology to answer some of archaeology's biggest questions, such as "why did Egypt'sgreat pyramid age end?" By revealing thousands of new sites, satellite maps show trends and population shifts that scientists can relate toother important facts such as global climate events Parcak feels her most important contribution is writing the first methodology book onsatellite archaeology, which will allow the next generation of students to advance the new field Jake Porway, Data ScientistData scientistJake Porway (Ph D ) is a matchmaker He sees social change organizations working to make the world a better place, collecting mountainsof data, but lacking skills and resources to use that information to advance their mission He sees data scientists with amazing skills andcutting-edge tools, eager to use their talent to accomplish something meaningful, yet cut off from channels that allow them to do so Hesees governments ready to make data open and available, but disconnected from people who need it For Porway, its a match waiting tohappen and the reason he founded DataKind (formerly Data Without Borders) It connects nonprofits, NGOs and other data-rich socialchange organizations with data scientists willing to donate time and knowledge to solve social, environmental and community problemsUltimately, he wants to build a globally connected network of dedicated experts who can be deployed at a moment's notice to tackle any bigdata science task worldwide Daniel Raven-Ellison, Guerilla GeographerGuerrilla geographer Daniel Raven-Ellison brings the spirit ofadventure to geographic education, allowing people to see the world -- and the field of geography -- in new and surprising ways Guerrillageography challenges people, especially children, to explore the world around them, engaging in creative play, making new discoveries andforming community connections Through technologies that allow users to share their experiences digitally, guerrilla geography not onlyeducates but also inspires young people to explore their world in ways that stretch their minds and bodies, and motivates them to educateothers and take action in their own communities His U rban Earth films demonstrate guerrilla geography in action He has walked across 13cities, taking photographs every eights steps and editing them to create films to reveal new perspectives on how to experience cities Hisprogram/website, Mission Explore, and a series of award-winning kids' books of the same name encourage youth to go on adventures tolearn about the world



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EXPLORER PROGRAMS AND STRATEGIC INITIATIVES, cont 2012 Emerging Explorers , cont Jeffrey Rose, ArchaeologistArchaeologistJeffrey Rose ( Ph D ) is a Research Fellow at the Institute of Archaeology and Antiquity, University of Birmingham , U K , where hespecializes in stone tool technology and Arabian prehistory He stresses an inter-disciplinary approach to solving puzzles in prehistory,weaving together different fields of study and encouraging dialogue between disciplines To that end, he dabbles in an eclectic mix of relatedsubjects such as genetics, palaeoanthropology, rock art, geoarchaeology , underwater archaeology and even a bit of mythology He residesin Muscat, Oman , where he runs the Dhofar Archaeological Project, an investigation of human dispersals into the Arabian Peninsula Hisunusual and unexpected discoveries in southern Oman challenge the currently accepted theories about when early humans may have leftAfrica, who those pioneers were and what route they took on that first stage of theirjourney to every corner of the Earth Ibrahim Togola,EngineerEngineer and renewable energy advocate Dr Ibrahim Togola is bringing power to the forgotten corners of western Africa Electricpower Economic power Community power He is the founder of the Mali-Folkecenter Nyetaa ( MFC), an NGO that is Mali's leading energy-environment organization Its work also includes policy and advocacy work, microfinance and agribusiness development, and myriadprojects that inspire sustainability and entrepreneurship in remote communities Today, M FC' s renewable energy programs power 23 areasand emphasize technical training at the village level to keep systems maintained and operated locally Solar and biofuel energy havetransformed homes, schools , health centers , drinking water supply, public squares and farming throughout the country Partnerships withcompanies and banks , along with M FC microfinance programs , have generated jobs, funding and hands-on business development trainingand created more than 20 new companies in Mali's renewable energy and agroforestry sectors Daniel Torres Etayo,ArchaeologistArchaeologist Daniel Torres Etayo is a Ph D student at the University of Havana His fieldwork spans thick jungles , hiddencaves, dune - swept beaches and ocean depths -- all within the archaeologically rich, yet largely unexplored, borders of Cuba The societieshe investigates are as diverse as his sites , ranging from 13th-century aboriginal Tainos to 19th-century New Yorkers His passion forexploring, communicating discoveries and training new talent have been responsible for putting Cuban archaeology on the map He hopeshis discoveries will inspire a new generation of young Cubans to explore and protect their heritage One key project transports him to thetribal life of 13th-century Cuba as he explores massive ceremonial centers to gain new understanding of local history , customs and worldviews, and learn how native Taino societies were changed by European contact Another exploration takes him into a spectacular 19th-century shipwreck more than 30 feet below the sea, one of many wrecks off Cuba's coast

(Code ) ( Expenses $ 1,719,606 including grants of $ 800,952 ) (Revenue $

Other Misc Geography/Environmental Education ProgramsOther misc programs include The National Geographic Air and WaterConservation Fund was established in 2012, building on the National Geographic Society's legacy of supporting groundbreaking researchand vital conservation worldwide for more than a century The grant program supports the field research of Chinese scientists andconservationists who are exploring innovative solutions to water and air quality issues in China The Fund's Advisory Board is comprised offive renowned Chinese scientists and conservationists from a broad spectrum of disciplines, including Prof Qu Jiuhui (Academician,Research Centerfor Eco-Environmental Sciences, Chinese Academy of Sciences), Prof An Zhisheng (Academician, Institute of EarthEnvironment, Chinese Academy of Sciences), Mr Ma Jun (Institute of Public & Environmental Affairs), Mr Zhang Shuang (The NatureConservancy) and Prof Lu Zhi (Peking University) In 2012, grant applications were received from a wide range of sectors, includinguniversities, scientific research centers, environmental NGOs, social enterprises and an environmental film studio The projects covergrassroots conservation efforts and scientific research ranging from local river protection to air quality monitoring In its inaugural year, theFund's Advisory Board convened twice, in July and November in Beijing, and cumulatively awarded 15 grants It is recognized that theNational Geographic Air and Water Conservation Fund requires substantive outreach to individuals and organizations in order to attractpotential applicants A variety of outreach activities were carried out by the China team throughout the year 2012 We significantlyexpanded the local awareness of the grant program by promoting the Fund to organizations, individual applicants and at regionalconferences The launch of the NG Air and Water Conservation Fund was reported broadly online and in the print media outlets Additionalpositive coverage was generated after the first grant meeting on over twenty news and business websites NGM China also featured aninterview Our participation in Alifest, Alibaba Group's annual e-commerce and "netrepreneur" summit in Hangzhou, also received positivecoverage on several online sources Other points of media coverage included grantee bios on NGM China's website, in addition to generalFund promotion in NGM China and the International Rivers Newsletter

Form 990, Part VII - Compensation of Officers, Directors,Trustees, Key Employees, HighestCompensated Employees, and Independent Contractors

(A) (B) (C) (D) ( E) (F)Name and Title Average Position (do not check Reportable Reportable Estimated amount

hours more than one box , compensation compensation of otherper unless person is both from the from related compensationweek an officer and a organization ( W- organizations (W- from the(list director/trustee ) 2/1099-MISC) 2/1099-MISC) organization andany 0 ,o = T relatedhours

2-D ^Z organizations

forQ- ^z

m o ?related

_r.

organizations 2

^

0

te

0below - KD --dotted mline)

JOHN M FAHEY JR45 00

CEOX X 1,547,519 0 34,054

TIM KELLY45 00

PRESIDENTX X 2,952,273 0 36,529

GILBERT M GROSVENOR12 00

TRUSTEE/K FOR SERVICESX 167,000 0 0

JOHN R MURPHY4 00

TRUSTEE/FORMER OFFICERX 57,845 0 0

JOAN ABRAHAMSON4 00

TRUSTEEX 0 0 0

DANIEL S GOLDIN4 00

TRUSTEEX 0 0 0

GEORGE MUNOZ4 00

TRUSTEEX 0 0 0

WILLIAM K REILLY4 00

TRUSTEEX 0 0 0

JEAN CASE4 00

TRUSTEEX 0 0 0

JAMES R SASSER4 00

TRUSTEEX 0 0 0

ALEXANDRA GROSVENOR ELLER4 00

TRUSTEEX 0 0 0

GERD SCHULTE-HILLEN4 00

TRUSTEEX 0 0 0

ROGER ENRICO4 00

TRUSTEEX 0 0 0

MICHAEL BONSIGNORE4 00

TRUSTEEX 0 0 0

MARIA LAGOMASINO4 00

TRUSTEEX 0 0 0

EDWARD ROSKI JR4 00

TRUSTEEX 0 0 0

DR PETER RAVEN4 00

TRUSTEEX 0 0 0

TRACY WOLSTENCROFT4 00

TRUSTEEX 0 0 0

THEODORE WAITL4 00

TRUSTEEX 0 0 0

B FRANCIS SAUL II4 00

TRUSTEEX 0 0 0

PATRICK F NOONAN4 00

TRUSTEEX 0 0 0

DR SUSAN HOCKFIELD4 00

TRUSTEEX 0 0 0

TERRENCE B ADAMSON45 00

EXECUTIVE VP & SECRETARYX 763,116 0 31,924

CHRISTOPHER A LIEDEL45 00

EXECUTIVE VP & CFOX 413,369 0 9,101

MICHAEL COLE45 00

VP & CONTROLLERX 249,376 0 36,552

Form 990, Part VII - Compensation of Officers, Directors,Trustees, Key Employees, HighestCompensated Employees, and Independent Contractors

(A) (B) (C) (D) (E) (F)Name and Title Average Position (do not check Reportable Reportable Estimated amount

hours more than one box, compensation compensation of otherper unless person is both from the from related compensationweek an officer and a organization ( W- organizations (W- from the(list director/trustee ) 2/1099-MISC) 2/1099-MISC ) organization andany 0 ,o = T relatedhours

2-D ^ Z organizations

forQ- ^z

m o ?related

_r.

organizations 2

^ te

abelow - KD --dotted mline)

BARBARA] CONSTANTZ45 00

X 255,565 0 35,178VP & TREASURER

ANGELO M GRIMA45 00

ASSISTANT SECRETARYX 267,664 0 32,811

TRACIE WINBIGLER45 00

EXEC VP & CFOX 168,218 0 3,048

CHRISTOPHER JOHNS45 00

EDITOR-IN-CHIEFX 678,122 0 31, 508

TERRY GARCIA45 00

EXEC VP, MISSION PROGX 663,917 0 31,797

ELIZABETH HUDSON45 00

SENIOR VP, COMMUNICATIONSX 441,818 0 31,966

THOMAS SABLO45 00

SENIOR VP, HUMAN RESOURCESX 366,081 0 27,300

LINDA E BERKELEY45 00

EXEC VP, ENTERPRISESX 533,218 0 26,393

DECLAN MOORE45 00

EVP-NGS & PRES PUBLISHINGX 815,071 0 28,338

CLAUDIA E MALLEY45 00

SVP & GROUP PUBLISHERX 594,229 0 21,334

MELINA BELLOWS45 00

EVP & COO, BOOKS, KIDS & FX 537,570 0 22,085

AMY MANIATIS45 00

EVP CHIEF MKTG OFFICERX 457,684 0 15,703

AMBER MULHOLM45 00

SVP CATALOG & ONLINEX 227,284 0 13,199

MICHAEL ULICA45 00

CFO, DEPUTYX 164,537 344,175 14,100

TERRENCE DAY45 00

VP, CIRCX 480,672 0 31,676

MARY CUTTER45 00

EVP, TRAVELX 426,198 0 31,059

KEITH BELLOWS45 00

SVP, EDITOR TRAVELER MAGX 386,029 0 28,216

JAQUELINE HOLLISTER45 00

SVP DEVELOPMENTX 370,686 0 19,897

CHARLES BRODNAX45 00

EVP DIGITALX 412,415 0 22,707

JOE ALBRITTON1 00

TRUSTEE EMERITUSX 13,000 0 0

FRANK BORMAN1 00


ROBERT BREEDEN1 00

TRUSTEE EMERITUSX 13,000 0 14,868

LLOYD ELLIOTT1 00


GEORGE ELSEY1 00


efile GRAPHIC p rint - DO NOT PROCESS As Filed Data - DLN: 93493319002403

SCHEDULE A Public Charity Status and Public SupportOMB No 1545-0047

(Form 990 or 990EZ)2012Complete if the organization is a section 501(c)( 3) organization or a section

Department of the Treasury 4947( a)(1) nonexempt charitable trust.

Internal Revenue Service► Attach to Form 990 or Form 990-EZ . ► See separate instructions.

Name of the organization Employer identification numberNATIONAL GEOGRAPHIC SOCIETY

53-0193519

Reason for Public Charity Status (All organizations must complete this part.) See instructions.The organi zation is not a private foundation because it is (For lines 1 through 11, check only one box )

1 1 A church, convention of churches, or association of churches described in section 170(b)(1)(A)(i).

2 1 A school described in section 170(b)(1)(A)(ii). (Attach Schedule E )

3 1 A hospital or a cooperative hospital service organization described in section 170 ( b)(1)(A)(iii).

4 1 A medical research organization operated in conjunction with a hospital described in section 170(b)(1)(A)(iii). Enter the

hospital's name, city, and state5 fl An organization operated for the benefit of a college or university owned or operated by a governmental unit described in

section 170 ( b)(1)(A)(iv ). (Complete Part II )

6 fl A federal, state, or local government or governmental unit described in section 170 ( b)(1)(A)(v).

7 1 An organization that normally receives a substantial part of its support from a governmental unit or from the general publicdescribed in section 170(b)(1)(A)(vi ). (Complete Part II )

8 1 A community trust described in section 170(b)(1)(A)(vi ) (Complete Part II )

9 F An organization that normally receives (1) more than 331/3% of its support from contributions, membership fees, and gross

receipts from activities related to its exempt functions-subject to certain exceptions, and (2) no more than 331/3% of

its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses

acquired by the organization after June 30, 1975 See section 509( a)(2). (Complete Part III )

10 fl An organization organized and operated exclusively to test for public safety See section 509(a)(4).

11 1 An organization organized and operated exclusively for the benefit of, to perform the functions of, or to carry out the purposes ofone or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2) See section 509( a)(3). Checkthe box that describes the type of supporting organization and complete lines Ile through 11 h

a fl Type I b 1 Type II c fl Type III - Functionally integrated d (- Type III - Non-functionally integrated

e (- By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified personsother than foundation managers and other than one or more publicly supported organizations described in section 509(a)(1 ) orsection 509(a)(2)

f If the organization received a written determination from the IRS that it is a Type I, Type II, orType III supporting organization,check this box (-

g Since August 17, 2006, has the organization accepted any gift or contribution from any of thefollowing persons?(i) A person who directly or indirectly controls , either alone or together with persons described in (ii) Yes No

and (iii) below, the governing body of the supported organization? 11g(i)

(ii) A family member of a person described in (i) above? 11g(ii)

(iii) A 35% controlled entity of a person described in (i) or (ii) above? 11g(iii)

h Provide the following information about the supported organization(s)

(i) Name of (ii) EIN (iii) Type of (iv) Is the (v) Did you notify (vi) Is the (vii) Amount ofsupported organization organization in the organization organization in monetary

organization (described on col (i) listed in in col (i) of your col (i) organized supportlines 1- 9 above your governing support? in the U S ?or IRC section document?

(seeinstructions))

Yes No Yes No Yes No

Total

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990EZ . Cat No 11285F ScheduleA(Form 990 or 990-EZ)2012

Schedule A (Form 990 or 990-EZ) 2012 Page 2

MU^ Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify underPart III. If the organization fails to qualify under the tests listed below, please complete Part III.)

Section A . Public SupportCalendar year ( or fiscal year beginning (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total

in) 111111 Gifts, grants, contributions, and

membership fees received (Do notinclude any "unusualgrants ")

2 Tax revenues levied for theorganization's benefit and eitherpaid to or expended on itsbehalf

3 The value of services or facilitiesfurnished by a governmental unit tothe organization without charge

4 Total .Add lines 1 through 3

5 The portion of total contributionsby each person (other than agovernmental unit or publiclysupported organization) included online 1 that exceeds 2% of theamount shown on line 11, column(f)

6 Public support . Subtract line 5 fromline 4

Section B. Total SupportCalendar year ( or fiscal year beginning (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total

in) ►7 Amounts from line 4

8 Gross income from interest,dividends, payments received onsecurities loans, rents, royaltiesand income from similarsources

9 Net income from unrelatedbusiness activities, whether or notthe business is regularly carriedon

10 Other income Do not include gainor loss from the sale of capitalassets (Explain in Part IV )

11 Total support (Add lines 7 through10)

12 Gross receipts from related activities, etc (see instructions) 12

13 First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization, checkthis box and stop here .ItE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section C. Com p utation of Public Support Percenta g e14 Public support percentage for 2012 (line 6, column (f) divided by line 11, column (f)) 14

15 Public support percentage for 2011 Schedule A, Part II, line 14 15

16a 331 / 3%support test-2012 . If the organization did not check the box on line 13, and line 14 is 33 1/3% or more, check this boxand stop here . The organization qualifies as a publicly supported organization

b 331 / 3%support test-2011 . If the organization did not check a box on line 13 or 16a, and line 15 is 33 1/3% or more, check thisbox and stop here . The organization qualifies as a publicly supported organization

17a 10%-facts-and -circumstances test -2012 . If the organization did not check a box on line 13, 16a, or 16b, and line 14is 10% or more, and if the organization meets the "facts-and-circumstances" test, check this box and stop here . Explainin Part IV how the organization meets the "facts-and-circumstances" test The organization qualifies as a publicly supportedorganization

b 10%-facts-and-circumstances test -2011 . If the organization did not check a box on line 13, 16a, 16b, or 17a, and line15 is 10% or more, and if the organization meets the "facts- and-circumstances" test, check this box and stop here.Explain in Part IV how the organization meets the "facts-and-circumstances" test The organization qualifies as a publiclysupported organization

18 Private foundation . If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and seeinstructions

Schedule A (Form 990 or 990-EZ) 2012


IMMITM Support Schedule for Organizations Described in Section 509(a)(2)(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify underPart II. If the organization fails to qualify under the tests listed below, please complete Part II.)

Section A. Public SupportCalendar year ( or fiscal year beginning ( a) 2008 ( b) 2009 (c) 2010 (d) 2011 ( e) 2012 (f) Total

in) 111111 Gifts, grants , contributions, and

membership fees received (Do14,430,234 23,663,170 16,452,378 22,789,542 17,561,840 94,897,164

not include any "unusualgrants ")

2 Gross receipts from admissions,merchandise sold or servicesperformed , or facilities furnished

336,780,901 314,315,211 305,532,886 318,386,746 321,981,221 1,596,996,965in any activity that is related tothe organization ' s tax-exemptpurpose

3 Gross receipts from activitiesthat are not an unrelated trade orbusiness under section 513

4 Tax revenues levied for theorganization ' s benefit and eitherpaid to or expended on itsbehalf

5 The value of services or facilitiesfurnished by a governmental unitto the organization withoutcharge

6 Total . Add lines 1 through 5 351,211,135 337,978,381 321,985,264 341,176,288 339,543,061 1,691,894,129

7a Amounts included on lines 1, 2,and 3 received from disqualified 0persons

b Amounts included on lines 2 and3 received from other thandisqualified persons that exceed 0the greater of $5,000 or 1% ofthe amount on line 13 for theyear

c Add lines 7a and 7b 0

8 Public support (Subtract line 7c1,691,894,129

from line 6 )

Section B. Total Support

Calendar year ( or fiscal yearbeginning in) ►

9 Amounts from line 6

10a Gross income from interest,dividends, payments receivedon securities loans, rents,royalties and income fromsimilar sources

b Unrelated business taxableincome (less section 511taxes) from businessesacquired after June 30, 1975

c Add lines 10a and 10b

11 Net income from unrelatedbusiness activities notincluded in line 10b, whether ornot the business is regularlycarried on

12 Other income Do not includegain or loss from the sale ofcapital assets (Explain in PartIV )

13 Total support . (Add lines 9,1Oc, 11, and 12 )

(a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total

351,211,135 337,978,381 321,985,264 341,176,288 339,543,061 1,691,894,129

68,274,501 34,299,944 50,900,616 53,051,332 54,340,457 260,866,850

68,274,501 34,299,944 50,900,616 53,051,332 54,340,457 260,866,850

419,485,636 372,278,325 372,885,880 394,227,620 393,883,518 1,952,760,979

14 First five years. If the Form 990 is for the organization 's first, second, third, fourth, or fifth tax year as a 501 (c)(3) organization,check this box and stop here

Section C. Com p utation of Public Support Percenta g e15 Public support percentage for 2012 ( line 8, column (f) divided by line 13, column (f)) 15 86 640 %

16 Public support percentage from 2011 Schedule A, Part III, line 15 16 85 200 %

Section D . Com p utation of Investment Income Percenta g e17 Investment income percentage for 2012 (line 10c, column (f) divided by line 13, column (f)) 17 13 360 %

18 Investment income percentage from 2011 Schedule A, Part III, line 17 18 14 800 %

19a 331 / 3%support tests-2012 . If the organization did not check the box on line 14 , and line 15 is more than 33 1/3%, and line 17 is notmore than 33 1/3%, check this box and stop here . The organization qualifies as a publicly supported organization

b 331 / 3%support tests-2011 . If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33 1/3% and line 18is not more than 33 1/3%, check this box and stop here . The organization qualifies as a publicly supported organization lk'F-

20 Private foundation . If the organization did not check a box on line 14, 19a, or 19b, check this box and see instructions



Supplemental Information . Complete this part to provide the explanations required by Part II, line 10;Part II, line 17a or 17b; and Part III, line 12. Also complete this part for any additional information. (Seeinstructions).

Facts And Circumstances Test

Explanation


l efile GRAPHIC p rint - DO NOT PROCESS As Filed Data - DLN: 93493319002403

SCHEDULE C Political Campaign and Lobbying Activities OMB No 1545-0047

(Form 990 or 990-EZ)For Organizations Exempt From Income Tax Under section 501(c) and section 527 201 2

Department of the Treasury 1- Complete if the organization is described below. 0- Attach to Form 990 or Form 990-EZ.

Internal Revenue Service0- See separate instructions . Open

I InspectionIf the organization answered "Yes" to Form 990, Part IV, Line 3 , or Form 990-EZ , Part V, line 46 ( Political Campaign Activities), then• Section 501(c)(3) organizations Complete Parts I-A and B Do not complete Part I-C• Section 501(c) (other than section 501(c)(3)) organizations Complete Parts I-A and C below Do not complete Part I-B• Section 527 organizations Complete Part I-A only

If the organization answered "Yes" to Form 990, Part IV , Line 4 , or Form 990-EZ , Part VI, line 47 ( Lobbying Activities), then• Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)) Complete Part II-A Do not complete Part II-B• Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)) Complete Part II-B Do not complete Part II-A

If the organization answered "Yes" to Form 990, Part IV , Line 5 ( Proxy Tax) or Form 990-EZ , Part V, line 35c ( Proxy Tax), then* Section 501(c)(4), (5), or (6) organizations Complete Part IIIName of the organization Employer identification numberNATIONAL GEOGRAPHIC SOCIETY

53-0193519

Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1 Provide a description of the organization's direct and indirect political campaign activities in Part IV

2 Political expenditures 0- $

3 Volunteer hours

Complete if the organization is exempt under section 501 ( c)(3).

1 Enter the amount of any excise tax incurred by the organization under section 4955 0- $

2 Enter the amount of any excise tax incurred by organization managers under section 4955 0- $

3 If the organization incurred a section 4955 tax, did it file Form 4720 for this year? fl Yes fl No

4a Was a correction made? fl Yes fl No

b If "Yes," describe in Part IV

rMWINT-Complete if the organization is exempt under section 501 ( c), except section 501 ( c)(3).

1 Enter the amount directly expended by the filing organization for section 527 exempt function activities 0- $

2 Enter the amount of the filing organization's funds contributed to other organizations for section 527exempt function activities 0- $

3 Total exempt function expenditures Add lines 1 and 2 Enter here and on Form 1120-PO L, line 17b 0- $

4 Did the filing organization file Form 1120-POL for this year? fl Yes fl No

5 Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filingorganization made payments For each organization listed, enter the amount paid from the filing organization's funds Also enter theamount of political contributions received that were promptly and directly delivered to a separate political organization, such as aseparate segregated fund or a political action committee (PAC) If additional space is needed, provide information in Part IV

(a) Name (b) Address ( c) EIN (d ) Amount paid fromfiling organization's

funds If none, enter -0-

(e) Amount of politicalcontributions received

and promptly anddirectly delivered to a

separate politicalorganization If none,

enter -0-

i-or raperworK rteauction Act Notice, see the instructions Tor corm 99U or yyu -tc. Cat No 50084S Schedule C (Form 990 or 990 - EZ) 2012

Schedule C (Form 990 or 990-EZ) 2012 Page 2

Complete if the organization is exempt under section 501 ( c)(3) and filed Form 5768 (electionunder section 501(h)).

A Check - (- if the filing organization belongs to an affiliated group (and list in Part IV each affiliated group member's name, address, EIN,expenses, and share of excess lobbying expenditures)

B Check - (- if the filing organization checked box A and "limited control" provisions apply

Limits on Lobbying Expenditures(a) Filing (b) Affiliated

(The term "expenditures" means amounts paid or incurred .)organization's group

totals totals

la Total lobbying expenditures to influence public opinion (grass roots lobbying)

b Total lobbying expenditures to influence a legislative body (direct lobbying)

c Total lobbying expenditures (add lines la and 1b)

d Other exempt purpose expenditures

e Total exempt purpose expenditures (add lines 1c and 1d)

f Lobbying nontaxable amount Enter the amount from the following table in bothcolumns

If the amount on line le, column ( a) or (b ) is: The lobbying nontaxable amount is:

Not over $500,000 20% of the amount on line le

Over $500,000 but not over $1,000,000 $100,000 plus 15% of the excess over $500,000

Over $1,000,000 but not over $1,500,000 $175,000 plus 10% of the excess over $1,000,000

Over $1,500,000 but not over $17,000,000 $225,000 plus 5% of the excess over $1,500,000

Over $17,000,000 $1,000,000

g Grassroots nontaxable amount (enter 25% of line 1f)

h Subtract line 1g from line la If zero or less, enter-0-

i Subtract line 1f from line 1c If zero or less, enter-0-

i If there is an amount other than zero on either line 1h or line 11, did the organization file Form 4720 reportingsection 4911 tax for this year? F- Yes F- No

4-Year Averaging Period Under Section 501(h)(Some organizations that made a section 501(h) election do not have to complete all of the five

columns below. See the instructions for lines 2a through 2f on page 4.)

Lobbying Expenditures During 4-Year Averaging Period

Calendar year (or fiscal yearbeginning in)

(a) 2009 (b) 2010 (c) 2011 (d) 2012 (e) Total

2a Lobbying nontaxable amount

b Lobbying ceiling amount(150% of line 2a, column(e))

c Total lobbying expenditures

d Grassroots nontaxable amount

e Grassroots ceiling amount150% of line 2d column e

f Grassroots lobbying expenditures

Schedule C (Form 990 or 990-EZ) 2012

Schedule C (Form 990 or 990-EZ) 2012 Pa g e 3Complete if the organization is exempt under section 501 ( c)(3) and has NOTfiled Form 5768 election under section 501 ( h )) .

For each "Yes" response to lines la through li below, provide in Part IV a detailed description of the lobbying(a) (b)

activity. Yes No Amount

1 During the year, did the filing organization attempt to influence foreign, national, state or locallegislation, including any attempt to influence public opinion on a legislative matter or referendum,through the use of

a Volunteers? Yes

b Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? Yes

c Media advertisements? No

d Mailings to members, legislators, or the public? No

e Publications, or published or broadcast statements? No

f Grants to other organizations for lobbying purposes? No

g Direct contact with legislators, their staffs, government officials, or a legislative body? Yes 174,107

h Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? No

i Other activities? Yes 22,390

j Total Add lines 1c through 11 196,497

2a Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? No

b If "Yes," enter the amount of any tax incurred under section 4912

c If "Yes," enter the amount of any tax incurred by organization managers under section 4912

d If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year?

Complete if the organization is exempt under section 501 ( c)(4), section 501(c )( 5), or section501 ( c )( 6 ) .

Yes No

1 Were substantially all (90% or more) dues received nondeductible by members? 1

2 Did the organization make only in-house lobbying expenditures of $2,000 or less? 2

3 Did the organization agree to carry over lobbying and political expenditures from the prior year? 3

Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section

501(c )( 6) and if either ( a) BOTH Part 111-A , lines 1 and 2, are answered "No" OR (b) Part 111-A,line 3 , is answered "Yes."

1 Dues, assessments and similar amounts from members 1

2 Section 162(e) nondeductible lobbying and political expenditures ( do not include amounts of politicalexpenses for which the section 527(f) tax was paid).

a Current year 2a

b Carryover from last year 2b

c Total 2c

3 Aggregate amount reported in section 6033(e)(1 )(A) notices of nondeductible section 162(e) dues 3

4 If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excessdoes the organization agree to carryover to the reasonable estimate of nondeductible lobbying andpolitical expenditure next year? 4

5 Taxable amount of lobbying and political expenditures (see instructions) 5

Su lementalInformation

Complete this part to provide the descriptions required for Part I-A, line 1, Part I-B, line 4, Part I-C, line 5, Part II-A (affiliated group list),Part II-A line 2 , and Part 11-13 , 1 Also , com p lete this p art for an y additional information

I Identifier Return Reference Explanation

Explanation of Lobbying Activities Part II-B, Line 1 The $196,497 spent on lobbying activity during 2012 related topromoting geography education at both the national & statelevels It consisted of direct contact with legislators, theirstaffs, legal consultants, government officials, or legislativebodies, as well as some limited contact with state geographycoordinators to facilitate them getting local members involved inadvocating geography education as a federal and state prioritythrough a web campaign, "Speak-up for Geography"

Schedule C (Form 990 or 990EZ) 2012

lefile GRAPHIC print - DO NOT PROCESS As Filed Data - DLN: 93493319002403

SCHEDULE D(Form 990)


Internal Revenue Service

Name of the organizationNATIONAL GEOGRAPHIC SOCIETY

OMB No 1545-0047

2012

Employer identification number

53-0193519Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts . Complete if theorg anization answered "Yes" to Form 990 , Part IV , line 6.

(a) Donor advised funds (b) Funds and other accounts

1 Total number at end of year

2 Aggregate contributions to (during year)

3 Aggregate grants from ( during year)

4 Aggregate value at end of year

5 Did the organization inform all donors and donor advisors in writing that the assets held in donor advisedfunds are the organization ' s property , subject to the organization ' s exclusive legal control? F Yes I No

6 Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can beused only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purposeconferring impermissible private benefit? fl Yes fl No

MRSTI-Conservation Easements . Complete if the organization answered "Yes" to Form 990, Part IV, line 7.

1 Purpose ( s) of conservation easements held by the organization ( check all that apply)

1 Preservation of land for public use ( e g , recreation or education ) 1 Preservation of an historically important land area

1 Protection of natural habitat 1 Preservation of a certified historic structure

fl Preservation of open space

2 Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservationeasement on the last day of the tax year

a Total number of conservation easements

b Total acreage restricted by conservation easements

c Number of conservation easements on a certified historic structure included in (a)

d Number of conservation easements included in (c) acquired after 8/17/06, and not on ahistoric structure listed in the National Register

Held at the End of the Year

2a

2b

2c

2d

3 N umber of conservation easements modified, transferred, released, extinguished , or terminated by the organization during

the tax year 0-

4 N umber of states where property subject to conservation easement is located 0-

5 Does the organization have a written policy regarding the periodic monitoring , inspection , handling of violations, andenforcement of the conservation easements it holds? fl Yes fl No

6 Staff and volunteer hours devoted to monitoring , inspecting , and enforcing conservation easements during the year

0-

7 Amount of expenses incurred in monitoring , inspecting, and enforcing conservation easements during the year

0- $

8 Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i)and section 170(h)(4)(B)(ii)? F Yes 1 No

9 In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, andbalance sheet, and include, if applicable, the text of the footnote to the organization's financial statements that describesthe organization's accounting for conservation easements

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.Complete if the oraanization answered "Yes" to Form 990. Part IV. line 8.

la If the organization elected, as permitted under SFAS 116 (ASC 958), not to report in its revenue statement and balance sheetworks of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of publicservice, provide, in Part XIII, the text of the footnote to its financial statements that describes these items

b If the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheetworks of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of publicservice, provide the following amounts relating to these items

(i) Revenues included in Form 990, Part VIII, line 1 $

(ii)Assets included in Form 990, Part X $

2 If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide thefollowing amounts required to be reported under SFAS 116 (ASC 958) relating to these items

a Revenues included in Form 990, Part VIII, line 1 $

b Assets included in Form 990, Part X $

For Paperwork Reduction Act Notice, see the Instructions for Form 990. Cat No 52283D Schedule D (Form 990) 2012

Supplemental Financial Statements

0- Complete if the organization answered "Yes," to Form 990,Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b

0- Attach to Form 990. 0- See separate instructions.

Schedule D (Form 990) 2012 Page 2

r:FTnFW Organizations Maintaining Collections of Art, Historical Treasures , or Other Similar Assets (continued)

3 Using the organization's acquisition, accession, and other records, check any of the following that are a significant use of itscollection items (check all that apply)

a F Public exhibition d fl Loan or exchange programs

b 1 Scholarly research e (- Other

c F Preservation for future generations

4 Provide a description of the organization's collections and explain how they further the organization's exempt purpose inPart XIII

5 During the year, did the organization solicit or receive donations of art, historical treasures or other similarassets to be sold to raise funds rather than to be maintained as part of the organization's collection? 1 Yes F No

Escrow and Custodial Arrangements . Complete if the organization answered "Yes" to Form 990,Part IV, line 9, or reported an amount on Form 990, Part X, line 21.

la Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets notincluded on Form 990, Part X7 1 Yes F No

b If "Yes," explain the arrangement in Part XIII and complete the following table

c Beginning balance 1c

d Additions during the year ld

e Distributions during the year le

f Ending balance if

A mount

2a Did the organization include an amount on Form 990, Part X, line 21? fl Yes fl No

b If"Yes," explain the arrangement in Part XIII Check here if the explanation has been provided in Part XI II . . . . . . . . F

MWAF-Endowment Funds . Com p lete if the org anization answered "Yes" to Form 990 , Part IV, line 10.

la Beginning of year balance .

b Contributions

c Net investment earnings, gains, and losses

d Grants or scholarships . .

e Other expenditures for facilitiesand programs

f Administrative expenses

g End of year balance .

(a)Current year ( b)Prior year b (c)Two years back ( d)Three years back (e)Four years back

215, 933, 912 214, 371, 279 187, 267,125 159, 304, 024 198,115, 000

2,811,271 3,110,754 7,691,779 6,165,573 2,538,000

35,972,157 6,336,694 26,332,984 28,573,704 -33,555,407

13,301,813 6,831,066 5,854,769 5,627,623 6,331,537

1,527,653 8,020 94,026 92,730 107,278

1,019,660 1,045,729 971,814 1,055,823 1,354,754

238,868,214 215,933,912 214,371,279 187,267,125 159,304,024

2 Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as

a Board designated or quasi-endowment 0- 56 610 %

b Permanent endowment 0- 32 080 %

c Temporarily restricted endowment 0- 11 310 %

The percentages in lines 2a, 2b, and 2c should equal 100%

3a Are there endowment funds not in the possession of the organization that are held and administered for theorganization by Yes No

(i) unrelated organizations . . . . . . . . . . . . . . . . . . . . . . . . 3a(i) No

(ii) related organizations . . . . . . . . . . . . . . . . . . . . . . 3a(ii) No

b If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? . . I 3b

4 Describe in Part XIII the intended uses of the organization's endowment funds

Land . Buildings . and Eauiument. See Form 990. Part X. line 10.

Description of property (a) Cost or otherbasis (investment )

(b)Cost or otherbasis (other )

( c) Accumulateddepreciation

( d) Book value

la Land 2,906 ,296 2,906,296

b Buildings 108,667,510 67,491,662 41,175,848

c Leasehold improvements 4,354,581 1,684,516 2,670,065

d Equipment 10,724,638 7,784,903 2,939,735

e Other 31,574,986 19,719,358 11,855,628

Total. Add lines la through 1e (Column (d) must equal Form 990, Part X, column (B), line 10 (c).) . . 0- 61,547,572

Schedule D (Form 990) 2012


Investments -Other Securities . See Form 990 , Part X , line 12.

(a) Description of security or category (b)Book value (c) Method of valuation(including name of security) Cost or end-of-year market value

(1 )Financial derivatives

(2)Closely-held equity interests 30,507,268 F

OtherSee Additional Data Table

Total . (Column (b) must equal Form 990, Part X, col (B) line 12) 0. 1 5 9 6,4 9 6,0 7 5

Investments- Pro ram Related . See Form 990 , Part X , line 13.

(a) Description of investment typeI I

(b) Book value (c) Method of valuationCost or end-of-year market value

Total . (Column (b) must equal Form 990, Part X, col (8) line 13 ) 0. 1

Other Assets . See Form 990 , Part X line 15.

(a) DescriDtion (b) Book value

Total . (Column (b) must equal Form 990, Part X, co/.(8) line 15.)

Other Liabilities . See Form 990 , Part X line 25.1 (a) Description of liability ( b) Book value

Federal income taxes

PENSION/POSTRETIREMENT BENEFITS 243,186,114

CHARITABLE GIFT ANNUITIES 5.435.325

DEFERRED COMPENSATION 1,533,975

CAPITAL LEASES 791,647

SCHOLARSHIPS 320,271

TRUSTEE EMERITUS PAYABLE 175,186

Total . (Column (b) must equal Form 990, Part X, col (B) line 25) P. I 2 5 1,4 4 2,5 18

2. Fin 48 (ASC 740) Footnote In Part XIII, provide the text of the footnote to the organization's financial statements that reports theorganization's liability for uncertain tax positions under FIN 48 (ASC 740) Check here if the text of the footnote has been provided inPart XIII F



171174W Reconciliation of Revenue per Audited Financial Statements With Revenue per Return

1 Total revenue, gains, and other support per audited financial statements . 1

2 Amounts included on line 1 but not on Form 990, Part VIII, line 12

a Net unrealized gains on investments . 2a

b Donated services and use of facilities . 2b

c Recoveries of prior year grants 2c

d Other (Describe in Part XIII ) 2d

e Add lines 2a through 2d . . . . . . . . . . . . . . . . . . . . 2e

3 Subtract line 2e from line 1 . . . . . . . . . . . . . . . . . . . . 3

4 Amounts included on Form 990, Part VIII, line 12, but not on line 1

a Investment expenses not included on Form 990, Part VIII, line 7b 4a

b Other (Describe in Part XIII ) . . . . . . . . . . 4b

c Add lines 4a and 4b . . . . . . . . . . . . . . . . . . . . . . 4c

5 Total revenue Add lines 3 and 4c. (This must equal Form 990, Part I, line 12 ) . . . . .

-

5

of Ex penses per Audited Financial Statements With Ex penses per17W.Off Return

1 Total expenses and losses per audited financial statements . . . . . . . . . . 1

2 Amounts included on line 1 but not on Form 990, Part IX, line 25

a Donated services and use of facilities . 2a

b Prior year adjustments 2b

c Other losses . . . . . . . . . . . . . . . 2c

d Other (Describe in Part XIII ) . . . . . . . . . . . 2d

e Add lines 2a through 2d . . . . . . . . . . . . . . . . . . . . . 2e

3 Subtract line 2e from line 1 . . . . . . . . . . . . . . . . . . . . 3

4 Amounts included on Form 990, Part IX, line 25, but not on line 1:

a Investment expenses not included on Form 990, Part VIII, line 7b 4a

b Other (Describe in Part XIII ) . . . . . . . . . . . 4b

c Add lines 4a and 4b . . . . . . . . . . . . . . . . . . . . . . 4c

5 Total expenses Add lines 3 and 4c. (This must equal Form 990, Part I, line 18 ) . . . . . 5

OTIT."M Supplemental Information

Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9, Part III, lines la and 4, Part IV, lines lb and 2b,Part V, line 4, Part X, line 2, Part XI, lines 2d and 4b, and Part XII, lines 2d and 4b Also complete this part to provide any additionalinformation

Identifier Return Reference Explanation

Part III, Line 4 The Society's image collection contains illustrations,photographic negatives and digital files taken over the past 124years by photographers on assignment for the Society Themuseum also maintains artifacts donated to or collected by theSociety over its 124 year history A rare book collection ofapproximately 1,300 volumes covering topics such as naturalhistory, polar history and climate, and the history of early traveland exploration is maintained within the Society's research andreference library This collection is made available to scholarsand researchers

Description of Intended Use of Part V, Line 4 Fund for Exploration--to be used to support research,Endowment Funds exploration and conservation Buffet Funds--to be used to

support conservation in Africa and Latin America, as well ascheetah conservation Foundation Funds--to be used to supportgeography education

Description of Uncertain Tax Part X, Line 2 FIN 48 Audited Footnote Disclosure The Society is a not-for-Positions Under FIN 48 profit organization incorporated under the laws of the District of

Columbia and is recognized as exempt from federal incometaxes under Section 501(c)(3) of the Code, except for incomederived from unrelated business activities The Societyrecognizes the effect of income tax positions only if thosepositions are more likely than not to be sustained Recognizeduncertain income tax positions (none at December 31, 2012and 2011) are measured at the largest amount that has agreater than 50% likelihood of being realized Changes inrecognition or measurement are reflected in the period in whichthe change in judgement occurred


Additional Data

Software ID:

Software Version:

EIN: 53-0193519


Form 990, Schedule D, Part VII - Investments- Other Securities(a) Description of security or cateory

(including name of security)(b)Book value ( c) Method of valuation

Cost or end- of-year market value

(3)Other(A) HEDGED MARKET NEUTRAL EQUITY FUNDS 49,931,514 F

(B) REAL ESTATE INVESTMENT TRUSTS 34,063,666 F

(C) MONEY MARKET FUNDS 38,374,603 F

(D) NIKKEI - NGS 1,450,495 C

(E) GIFT ANNUITIES 10,708,616 F

(F) INVESTMENT - NOVICA 866,560 C

(G) INVESTMENT IN NGSP, INC , 100% SUB 350,774,853 C

(H)INVESTMENT - DEFERRED COMPENSATION 1,533,975 F

(I) MORTGAGE-BACKED SECURITIES 4,845,538 F

(J) FIXED-INCOME OBLIGATIONS 73,438,987 C


SCHEDULE F Statement of Activities Outside the United StatesOMB No 1545-0047

(Form 990)Complete if the organization answered " Yes" to Form 990,

Part IV, line 14b, 15, or 16.

0-201 2

Department of the Treasury n Attach to Form 990. ► See separate instructions. O pen to PublicInternal Revenue Service Inspection

Name ortne organizationNATIONAL GEOGRAPHIC SOCIETY


53-0193519

General Information on Activities Outside the United States . Complete if the organization answered"Yes" to Form 990, Part IV, line 14b.

1 For grantmakers . Does the organization maintain records to substantiate the amount of the grants or

assistance, the grantees' eligibility for the grants or assistance, and the selection criteria used to award

the grants or assistance? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F Yes fl No

2 For grantmakers . Describe in Part V the organization's procedures for monitoring the use of grant funds outsidethe United States.

3 Activites per Region (The following Part I, line 3 table can be duplicated if additional space is needed )

(a) Region (b) Number ofoffices in the

region

(c) Number ofemployees,agents, andindependentcontractors in

region

(d) Activities conducted inregion (by type) (e g ,fundraising, program

services, investments, grantsto recipients located in the

reg ion)

(e) If activity listed in (d) isa program service, describe

specific type ofservice(s) in region

(f) Total expendituresfor and investments

in region

See Add'I Data

3a Sub-total 0 2 38 , 013 , 109

b Total from continuation sheetsto Part I

00

135,876,818

c Totals (add lines 3a and 3b) 0 2 173,889,927

For Paperwork Reduction Act Notice, see the Instructions for Form 990 . Cat N o 50082W Schedule F (Form 990) 2012

Schedule F (Form 990) 2012 Page 2

Grants and Other Assistance to Organizations or Entities Outside the United States . Complete if the organization answered "Yes" to Form 990,Part IV, line 15, for any recipient who received more than $5,000. Part II can be duplicated if additional space is needed.

1(a) Name oforganization

(b) IRS codesection

and EIN (ifapplicable)

( c) Region ( d) Purpose ofgrant

(e) Amount ofcash grant

(f) Manner ofcash

disbursement

(g) Amount ofof non-cashassistance

(h) Descriptionof non-cashassistance

(i) Method ofvaluation

(book, FMV,appraisal, other)

See Add'IData

2 Enter total number of recipient organizations listed above that are recognized as charities by the foreign country, recognized astax-exempt by the IRS, or for which the grantee or counsel has provided a section 501(c)(3) equivalency letter . . . .

Enter total number of other organizations or entities .

61

Schedule F (Form 990) 2012


Grants and Other Assistance to Individuals Outside the United States . Complete if the organization answered "Yes" to Form 990, Part IV, line 16.Part III can be duplicated if additional space is needed.

(a) Type of grant orassistance

(b) Region ( c) Number ofrecipients

( d) Amount ofcash grant

( e) Manner of cashdisbursement

( f) Amount ofnon-cashassistance

( g) Descriptionof non-cashassistance

(h) Method ofvaluation

(book, FMV,appraisal, other)

See Add'I Data



Foreign Forms

1 Was the organization a U S transferor of property to a foreign corporation during the tax year? If " Yes,"theorganization may be required to file Form 926, Return by a U.S. Transferor of Property to a Foreign Corporation (seeInstructions for Form 926) F Yes F- N o

2 Did the organization have an interest in a foreign trust during the tax year? If "Yes," the organlzatlonmay berequired to file Form 3520, Annual Return to Report Transactions with Foreign Trusts and Receipt of Certain ForeignGifts, and/or Form 3520-A, Annual Information Return of Foreign Trust With a U . S. Owner (see Instructions forForms 3520 and 3520-A) F- Yes F N o

3 Did the organization have an ownership interest in a foreign corporation during the tax year? If "Yes," theorganization may be required to file Form 5471, Information Return of U.S. Persons with Respect to Certain ForeignCorporations. (see Instructions for Form 5471) F Yes F- N o

4 Was the organization a direct or indirect shareholder of a passive foreign investment company or a qualifiedelecting fund during the tax year? If "Yes,"the organization may be required to file Form 8621 , Return by aShareholder of a Passive Foreign Investment Company or Qualified Electing Fund . (see Instructions for Form 8621) F Yes F- N o

5 Did the organization have an ownership interest in a foreign partnership during the tax year? If "Yes," theorganization may be required to file Form 8865, Return of U.S. Persons with Respect to Certain Foreign Partnerships.(see Instructions for Form 8865) F- Yes F N o

6 Did the organization have any operations in or related to any boycotting countries during the tax year? If "Yes,"the organization may be required to file Form 5713, International Boycott Report (see Instructions for Form5713). F- Yes F No



Supplemental InformationComplete this part to provide the information required by Part I, line 2 (monitoring of funds); Part I, line 3,column (f) (accounting method; amounts of investments vs. expenditures per region); Part II, line 1(accounting method); Part III (accounting method); and Part III, column (c) (estimated number of recipients),as a pp licable. Also com p lete this part to p rovide any ad ditional information ( see instructions ) .

Identifier ReturnReference Explanation

Procedure for Monitoring Grants Schedule F, Part I, Line 2 The National Geographic SocietyOutside the U S (NGS) maintains numerous grant-making programs Each major

grant program has an oversight committee to review and approvethe grants and procedures over the grant agreements are inplace to ensure that the grant funds are properly used andaccounted for Following is a detailed description when aNational Geographic Society (NGS) Research, Conservation, &Exploration (RCE) grant application has been approved by theCommittee, payment is issued once NGS has received thefollowing completed, signed documents from the grantee 1)ppropriate tax form All grantees who are not US citizens are

required to sign and submit the appropriate tax form (Form W-8)for work conducted wholly outside the US 2) Scientific ResearchGrant Agreement All grantees must complete and sign aScientific Research Grant Agreement, which includes due datesfor research reports and financial reports (generally due withineight months of completion of the field work ) By signing theGrant Agreement, the grantee agrees to submit a final narrativereport and a financial accounting of the grant monies spentbefore the indicated submission deadline Grantees also certifyto Paragraphs 17 & 18 (copied below) that they will not promoteterrorism and will comply with foreign trade controls 17CERTIFICATION By countersigning this agreement, you certifythat your organization does not and will not promote or engage inviolence or terrorism, nor will your organization make subgrantsor other payments to any entity that engages in such activities18 U S FOREIGN TRADE CONTROLS By countersigning thisagreement, you acknowledge that you are aware of, and agree tocomply fully with, U S foreign trade controls that govern travelto, and transactions with, countries such as Cuba, Iran, Sudan,Syria, and other U S -sanctioned countries, including any suchcontrols that may be imposed in the future during the period ofyour grant Specifically, you acknowledge that you are aware ofand agree to comply with the regulations of the U S Departmentof the Treasury governing travel to and trade with countriessubject to U S economic sanctions (31 Code of FederalRegulations Parts 500-598) and also with the Exportdministration Regulations of the U S Department of Commerce

(15 Code of Federal Regulations Parts 730-774) You also agreethat, before any funds are disbursed under this grant, you willprovide the Society with copies of any authorizations from theU S Treasury Department's Office of Foreign Assets Control("O FAC") necessary to carry out your grant, or copies ofcorrespondence from 0 FAC confirming that no specificauthorizations are necessary You also represent and warrant tothe Society that in seeking authorizations from 0 FAC and/orconfirmation that no such authorizations are necessary, you fullydisclosed the nature of your grant and its participants anddentified the Society as a source of funding You also agree thatyou will keep all necessary records to show that you havecomplied with U S foreign trade controls Finally, youacknowledge that you have been advised by the Society toconsult with your own legal counsel in connection with yourobligations under U S foreign trade controls 3) Proper permitsIf field work is conducted in countries where the US has imposedeconomic sanctions (including Cuba, Iran, and Sudan), a licensemust be obtained from the US Treasury Department's Office ofForeign Asset Controls in advance of the grant payment and acopy of this license or letter of exception is required for ourrecords During the application process, grantees are required tosubmit a certification of ethical issues, where they certify thatthey have the proper permits to undertake the proposed fieldresearch in the country in which it will be conducted Once alldocuments are received, grantee name, institution, and payeename (bank, university, etc ) are checked against US andnternational terrorism watch lists using LexisNexis' BridgerInsight The Society's financial accounts payable system alsoreviews for compliance with financial sanctions upon new vendorset-up and prior to each payment A copy of this report is kept inthe grant file Once payment is issued, if grantees would like toalter their proposed budget in any way they must submit theirrequest to the RCE Program Officer The request is approved ordenied and a record of the change is added to the grant file Thegrantee must submit their final report and financial accountingbefore the deadline indicated in their grant agreement unless anextension has been requested in writing and approved by RCEstaff The financial accounting provides a breakdown of theactual costs of the project and is expected to parallel the costsprojected in the original grant application budget, alldiscrepancies must be explained If there are unexpended grantmonies they must be returned to NGS The Reports Managerreviews the final report and financial accounting and thencirculates both reports to the Program Officers and CommitteeMembers for final review and approval Once the reports areapproved, the grant is closed An electronic copy of the grant files retained by the RCE and the hardcopy is sent to NGS RecordsLibrary for archiving


Additional Data

Software ID:

Software Version:

EIN: 53-0193519


Form 990 Schedule F Part I - Activi ties Outside The United States

(a) Region (b) Number of ( c) Number of (d) Activities (e) If activity listed in ( d) (f) Total expendituresoffices in the employees or conducted in region (by is a program service, for region

region agents in type ) (i e , fundraising , describe specific type ofregion program services, service ( s) in region

grants to recipientslocated in the region)

CENTRAL AMERICA AND PROGRAM SERVICES ENGLISH LANGUAGE 222,207THE CARIBBEAN MAGAZINE

DISTRIBUTION

EAST ASIA AND THE PROGRAM SERVICES ENGLISH LANGUAGE 7,937,069PACIFIC MAGAZINE

DISTRIBUTION

EUROPE 2 PROGRAM SERVICES BRAND 18,664,334LICENSING/ENGLISHLANGUAGE MAGAZINEDISTRIBUTION

MIDDLE EAST AND PROGRAM SERVICES ENGLISH LANGUAGE 374,277NORTH AFRICA MAGAZINE

DISTRIBUTION

NORTH AMERICA PROGRAM SERVICES ENGLISH LANGUAGE 9,058,116MAGAZINEDISTRIBUTION

RUSSIA AND THE NEWLY PROGRAM SERVICES ENGLISH LANGUAGE 143,096INDEPENDENT STATES MAGAZINE

DISTRIBUTION

SOUTH AMERICA PROGRAM SERVICES ENGLISH LANGUAGE 1,282,982MAGAZINEDISTRIBUTION

SOUTH ASIA PROGRAM SERVICES ENGLISH LANGUAGE 331,028MAGAZINEDISTRIBUTION

SUB-SAHARA AFRICA PROGRAM SERVICES ENGLISH LANGUAGE 1,192,041MAGAZINEDISTRIBUTION

Central America and the GRANTS 138,449Caribbean

EAST ASIA AND THE GRANTS 873,952PACIFIC

EUROPE GRANTS 768,043

Middle East and North GRANTS 44,789Africa

NORTH AMERICA GRANTS 645,533

RUSSIA AND THE NEWLY GRANTS 95,000INDEPENDENT STATES

SOUTH AMERICA GRANTS 453,670

SOUTH ASIA GRANTS 384,389

SUB-SAHARA AFRICA GRANTS 629,794

EAST ASIA AND THE INVESTMENTS 34,009,962PACIFIC

EUROPE INVESTMENTS 93,812,349

NORTH AMERICA INVESTMENTS 2,022,695

SOUTH AMERICA INVESTMENTS 806,152

Form 990 Schedule F Part II - Grants or Entities Outside The United States(b) IRS code

(g) Amount of non- (h) Description of(i) Method of

(a) Name of section(c) Region (d) Purpose of grant

(e) Amount of (f) Manner ofcash non-cash

valuationorganization and EIN ( if cash grant cash disbursement (book, FMV,

applicable)assistance assistance

appraisal, other)

Europe ALL ROADS SEED 17,491 WIRE N/A N/AGRANTS

Sub-Saharan Africa PUBLIC SERVICE 20,000 WIRE N/A N/AGRANTS

North America WAITT GRANT 14,275 WIRE N/A N/A

Europe WAITT GRANTS 39 , 325 WIRE N/A N/A

North America EDUCATION 94,158 WIRE N/A N/AGRANTS

North America SPONSORSHIP 85,000 WIRE N/A N/A

South America LEX/NG GRANTS 100,000 WIRE N/A N/A

North America LEX/NG GRANTS 99,861 WIRE N/A N/A

Europe SCIENTIFIC 146,212 WIRE N/A N/ARESEARCH GRANTS

CENTRAL AMERICA GREAT ENERGY 106,650 WIRE N/A N/ACHALLENGEGRANTS





valuationorganization and EIN(if cash grant cash disbursement (book, FMV,


appraisal, other)

South Asia GREAT ENERGY 150,000 WIRE N/A N/ACHALLENGEGRANTS

Sub-Saharan Africa GREAT ENERGY 90,000 WIRE N/A N/ACHALLENGEGRANTS

North America CONTRIBUTIONS 25,000 WIRE N/A N/A

Europe CONTRIBUTIONS 30,000 WIRE N/A N/A

Sub-Saharan Africa CONTRIBUTION 10,000 N/A

Central America and CONTRIBUTION 15,100 N/Athe Caribbean

East Asia and the WAITT GRANTS 29,960 WIRE N/A N/APacific

Sub-Saharan Africa WAITT GRANT 15,000 WIRE N/A N/A

Sub-Saharan Africa BIG CATS 39,955 WIRE N/A N/AINITIATIVE GRANT

Europe (Including BIG CATS 108,294 WIRE N/A N/AIceland & Greenland) INITIATIVE

GRANTS





valuationorganization and EIN (if cash grant cash disbursement (book, FMV,


appraisal, other)

Russia &the Newly BIG CATS 25,000 WIRE N/A N/AIndependent States INITIATIVE GRANT

South Asia BIG CATS 25,000 WIRE N/A N/AINITIATIVE GRANT

South America GENOGRAPHIC 106,667 WIRE N/A N/APROJECT

Russia &the Newly GENOGRAPHIC 50,000 WIRE N/A N/AIndependent States PROJECT

North America GENOGRAPHIC 64,296 WIRE N/A N/APROJECT

Central America and GENOGRAPHIC 6,699 WIRE N/A N/Athe Caribbean PROJECT

Middle East and GENOGRAPHIC 24,870 WIRE N/A N/ANorth Africa PROJECT

East Asia and the GENOGRAPHIC 15,000 WIRE N/A N/APacific PROJECT

South Asia GENOGRAPHIC 117,707 WIRE N/A N/APROJECT

East Asia and the SCIENTIFIC 151,398 WIRE N/A N/APacific RESEARCH GRANTS


(g) Amount of non- (h) Description of( i) Method of

(a) Name of section(c) Region ( d) Purpose of grant ( e) Amount of ( f) Manner of

cash non-cashvaluation

organization and EIN ( if cash grant cash disbursement (book, FMV,applicable)

assistance assistanceappraisal, other)

South Asia SCIENTIFIC 60,562 WIRE N/A N/ARESEARCH GRANTS

Sub-Saharan Africa SCIENTIFIC 55,149 WIRE N/A N/ARESEARCH GRANTS

Middle East and SCIENTIFIC 19,919 WIRE N/A N/ANorth Africa RESEARCH GRANTS

North America SCIENTIFIC 55,000 WIRE N/A N/ARESEARCH GRANTS

Form 990 Schedule F Part III - Grants and Assistance to Individuals Outside The U S

(a) Type of grant or (b) Region (c)Number of (d) Amount of cash (e) Manner of cash (f) Amount of non- (g) Description of non- (h) Method of valuationassistance recipients grant disbursement cash assistance cash assistance (book, FMV, appraisal,

other)

EMERGING EXPLORER East Asia and the 1 10,000 WIRE N/A N/AAWARD Pacific

EMERGING EXPLORER North America 2 20,000 WIRE N/A N/AAWARDS

EMERGING EXPLORER Central America and 1 10,000 WIRE N/A N/AAWARD the Caribbean

EMERGING EXPLORERS Sub-Saharan Africa 1 10,000 WIRE N/A N/AAWARD

EMERGING EXPLORERS Europe 1 10,000 WIRE N/A N/AAWARD

ALL ROADS FILM PROJECT North America 1 9,500 WIRE N/A N/ASEED GRANT

ALL ROADS FILM PROJECT South Asia 1 9,900 WIRE N/A N/ASEED GRANT

NATIONAL GEOGRAPHIC Europe 1 50,000 WIRE N/A N/AFELLOW

SCIENTIFIC RESEARCH East Asia and the 6 104,480 WIRE N/A N/A

Pacific

SCIENTIFIC RESEARCH Europe 13 304,270 WIRE N/A N/A


(a) Type of grant orassistance

(b) Region (c)N umber ofrecipients

(d) Amount of cashgrant

(e) Manner of cashdisbursement

(f) Amount of non-cash assistance

(g) Description of non-cash assistance

(h) Method of valuation(book, FMV, appraisal,

other)

SCIENTIFIC RESEARCH North America 5 85,843 WIRE N/A N/A

SCIENTIFIC RESEARCH Russia and the NewlyIndependent States

1 20,000 WIRE N/A N/A

SCIENTIFIC RESEARCH South America 2 24,600 WIRE N/A N/A

SCIENTIFIC RESEARCH Sub-Saharan Africa 1 20,600 WIRE N/A N/A

YOUNG EXPLORERSGRANTS

North America 3 15,000 WIRE N/A N/A

YOUNG EXPLORERSGRANTS

Europe (IncludingIceland & Greenland)

2 10,000 WIRE N/A N/A

WAITT GRANT East Asia and thePacific

1 15,000 WIRE N/A N/A

WAITT GRANTS Europe 2 29,786 WIRE N/A N/A

WAITT GRANT North America 1 11,000 WIRE N/A N/A

WAITT GRANTS South America 2 21,000 WIRE N/A N/A


(a) Type of grant or (b) Region (c)N umber of (d) Amount of cash (e) Manner of cash (f) Amount of non- (g) Description of non- (h) Method of valuationassistance recipients grant disbursement cash assistance cash assistance (book, FMV, appraisal,

other)

WAITT GRANT North America 1 12,000 WIRE N/A N/A

WAITT GRANT Sub-Saharan Africa 1 14,896 WIRE N/A N/A

BUFFETT AWARD North America 1 25,000 WIRE N/A N/A

BUFFETT AWARD Sub-Saharan Africa 1 25,000 WIRE N/A N/A

EXPLORER IN RESIDENCE Sub-Saharan Africa 2 175,000 WIRE N/A N/AAWARDS

EXPLORER IN RESIDENCE Sub-Saharan Africa 1 126,740 WIRE N/A N/AGRANT

BIG CATS INITIATIVE Sub-Saharan Africa 1 27,454 WIRE N/A N/AGRANT

BIG CATS INITIATIVE Europe 2 22,665 WIRE N/A N/AGRANTS

AIR & WATER East Asia and the 14 548,114 WIRE N/A N/ACONSERVATION FUND PacificGRANTS

GENOGRAPHIC LEGACY South Asia 1 21,220 WIRE N/A N/AFUND GRANTS


(a) Type of grant or (b) Region (c)Number of (d) Amount of cash ( e) Manner of cash (f) Amount of non- (g ) Description of non- (h) Method of valuationassistance recipients grant disbursement cash assistance cash assistance ( book, FMV, appraisal,

other)

GENOGRAPHIC LEGACY Sub- Saharan Africa 1 24,995 WIRE N/A N/AFUND GRANTS


SCHEDULEG SU lemental Information Re ardin OMB No 1545-0047

(Form 990 or 990-EZ) pp g gFundraising or Gaming ActivitiesComplete if the organization answered "Yes" to Forth 990, Part IV, lines 17, 18, or 19 , or if the organization entered

more than $15,000 on Form 990-EZ, line 6a. Form 990-EZ filers are not required to complete this part.

Department of the Treasury PrAttach to Form 990 or Forth 990-EZ. PrSee separate instructions.



2012


53-0193519

Fundraising Activities . Complete if the organization answered "Yes" to Form 990, Part IV, line 17.

Indicate whether the organization raised funds through any of the following activities Check all that apply

a F Mail solicitations e F Solicitation of non-government grants

b F Internet and email solicitations f F Solicitation of government grants

c 1 Phone solicitations g F Special fundraising events

d F In-person solicitations

2a Did the organization have a written or oral agreement with any individual (including officers, directors, trusteesor key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services? F Yes 1! No

b If "Yes," list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser isto be compensated at least $5,000 by the organization

(i) Name and address ofindividual

or entity ( fundraiser )

(ii) Activity ( iii) Didfundraiser have

custody orcontrol of

contributions?

(iv) Gross receiptsfrom activity

(v) Amount paid to(or retained by)

fundraiser listed incol (i)

(vi) Amount paid to(or retained by)organization

Yes No

BREAKTHROUGHSTRATG1615 KENYON ST NW

WASHINGTON, DC20010

FUNDRAISINGCONSULTANT

o 0 0,000 0

Total . 90,000

3 List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration orlicensing

AL, AK, AR, AZ, CA, CO, CT, FL, GA, HI, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MS, NC, ND , NH, NJ, NM, NY , OH, OK, OR, PA, RI, SC,TN, UT, VA, WA, WI, WV

For Paperwork Reduction Act Noticee see the Instructions for Form 990or 990-EZ . Cat No 50083H Schedule G ( Form 990 or 990 - EZ) 2012

Schedule G (Form 990 or 990-EZ) 2012 Page 2

Fundraising Events . Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reportedmore than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. Listevents with gross receipts greater than $5,000.

(a) Event #1 (b) Event #2 (c) Other events (d) Total events(add col (a) through

CHRISTIE 'S col (c))AUCTION (event type) (total number)

(event type)

co1 rros 3,132,700 3,132,700receip

752 Less Contributions

3 Gross income (line 1minus line 2) 3,132,700 3,132,700

4 Cash prizes

u75 Noncash prizes

6 Rent/facility costs

7 Food and beverages 11,856 11,856

8 Entertainment

9 Other direct expenses 293,024 293,024

10 Direct expense summary Add lines 4 through 9 in column (d) . . . . . . . . . . . ► (304,880)

11 Net income summary Combine l i n e 3 , column (d), and l i n e 102 , 8 2 7 , 8 2 0827 820

Gaming . Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than$15,000 on Form 990-EZ, line 6a.

(a) Bingo (b) Pull tabs/Instant (c) Other gaming (d) Total gaming (addbingo/progressive bingo col (a) through col

co (c))

1 Gross revenue .

2 Cash prizesu)C

3 Non-cash prizes

LIJ

4 Rent/facility costs .

5 Other direct expenses

F Yes6 Volunteer labor fl No

F Yes------------------- F Yes-

fl No F No

7 Direct expense summary Add lines 2 through 5 in column (d) . . . . . . . . . . . ►

8 Net gaming income summary Combine lines 1 and 7 in column (d) . . . . . . . . . . ►

9 Enter the state (s) in which the organization operates gaming activities

a Is the organization licensed to operate gaming activities in each of these states? . . . . . . . . . . . . . Yes r No

b If "No," explain

------------- ------------------------- ------------------------- ------------------------- ------------------------ ------------------------- ------------------------- ------------------------- --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

10a Were any of the organization ' s gaming licenses revoked, suspended or terminated during the tax year? . . . . . F Yes F No

b If "Yes," explain

Schedule G (Form 990 or 990-EZ) 2012


Does the organization operate gaming activities with nonmembers? . . . . . . . . . . . . . . . . . . Yes r- No

12 Is the organization a grantor , beneficiary or trustee of a trust or a member of a partnership or other entity

formed to administer charitable gaming? . . . . . . . . . . . . . . . . . . . . . . . . . . . Yes r- No

13 Indicate the percentage of gaming activity operated in

a The organization ' s facility 13a

b An outside facility 13b

14 Enter the name and address of the person who prepares the organization's gaming/special events books and records

Name ►

Address ►

15a Does the organization have a contract with a third party from whom the organization receives gaming

revenue? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . r- Yes r- No

b If "Yes," enter the amount of gaming revenue received by the organization ► $ and the

amount of gaming revenue retained by the third party $

c If "Yes," enter name and address of the third party

Name '

Address '

---------------- ------------------------------ ------------------------------ ------------------------------------------------------------ ------------------------------ -

16 Gaming manager information

Name llik^------------ ----------------------- ---------------------- ----------------------- ----------------------- ----------------------- ---------------------- -

Gaming manager compensation ► $ _ --------------------------------------------

Description of services provided---------- ------------------ ------------------ ------------------ ------------------- ------------------ ------------------ ------------------ ----------

r- Director/officer Employee Independent contractor

17 Mandatory distributions

a Is the organization required understate law to make charitable distributions from the gaming proceeds to

retain the state gaming license? . . . . . . . . . . . . . . . . . . . . . . . . . . . . r-Yes r-No

b Enter the amount of distributions required under state law distributed to other exempt organizations or spent

in the organization ' s own exempt activities during the tax year $

Supplemental Information . Complete this part to provide the explanations required by Part I , line 2b,columns ( iii) and (v ), and Part III , lines 9 , 9b, 10b , 15b, 15c, 16, and 17b, as applicable . Also complete thispart to provide any additional information (see instructions).

IIdentifier Return Reference

IExplanation

Page 311


efile GRAPHIC print - DO NOT PROCESS I As Filed Data - I DLN: 93493319002403

Schedule I OMB No 1545-0047

(Form 990 ) Grants and Other Assistance to Organizations,2012Governments and Individuals in the United States

Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.Department of the Treasury l Attach to Form 990Internal Revenue Service

Name of the organization Employer identification number

NATIONAL GEOGRAPHIC SOCIETY53-0193519

JE^ll General Information on Grants and Assistance

1 Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, andthe selection criteria used to award the grants or assistance? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F Yes 1 No

2 Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States

Grants and Other Assistance to Governments and Organizations in the United States . Complete if the organization answered "Yes" toForm 990, Part IV, line 21, for any recipient that received more than $5,000. Part II can be duplicated if additional space is needed.

(a) Name and address of (b) EIN (c) IRC Code (d) Amount of cash (e) Amount of non- (f) Method of (g) Description of (h) Purpose of grantorganization section grant cash valuation non-cash assistance or assistance

or government if applicable assistance (book, FMV,appraisal,

other)


2 Enter total number of section 501(c)(3) and government organizations listed in the line 1 table . ► 106

3 Enter total number of other organizations listed in the line 1 table . . 8

For Paperwork Reduction Act Notice, see the Instructions for Form 990 . Cat No 50055P Schedule I (Form 990) 2012

Schedule I (Form 990) 2012 Page 2

Grants and Other Assistance to Individuals in the United States . Complete if the organization answered "Yes" to Form 990, Part IV, line 22.Part III can be duplicated if additional space is needed.

(a)Type of grant or assistance


(b)N umber of (c)Amount of (d)Amount of (e)Method of valuation (f)Description of non-cash assistancerecipients cash grant non-cash assistance (book,

FMV, appraisal, other)


Procedure for Monitoring Part I, Line 2 Schedule I, Part I, Line 2 The National Geographic Society (NGS) maintains numerous grant-making programs Each majorGrants in the U S grant program has an oversight committee to review and approve the grants and procedures over the grant agreements are in

place to ensure that the grant funds are properly used and accounted for Following is a detailed description when a NationalGeographic Society (NGS) Research, Conservation, & Exploration (RCE) grant application has been approved by theCommittee, payment is issued once NGS has received the following completed, signed documents from the grantee 1 )Appropriate tax form All grantees who are US citizens or residents are required to sign and submit the appropriate tax form(Form W-9) 2) Scientific Research Grant Agreement All grantees must complete and sign a Scientific Research GrantAgreement, which includes due dates for research reports and financial reports (generally due within eight months ofcompletion of the field work ) By signing the Grant Agreement, the grantee agrees to submit a final narrative report and afinancial accounting of the grant monies spent before the indicated submission deadline Grantees also certify to Paragraph17 (copied below) that they will not promote terrorism 17 CERTIFICATION By countersigning this agreement, you certifythat your organization does not and will not promote or engage in violence or terrorism, nor will your organization makesubgrants or other payments to any entity that engages in such activities Once all documents are received, grantee name,institution, and payee name (bank, university, etc ) are checked against US and international terrorism watch lists usingLexisNexis' Bridger Insight The Society's financial accounts payable system also reviews for compliance with financialsanctions upon new vendor set-up and prior to each payment A copy of this report is kept in the grant file Once payment isissued, if grantees would like to alter their proposed budget in any way they must submit their request to the RCE ProgramOfficer The request is approved or denied and a record of the change is added to the grant file The grantee must submit theirfinal report and financial accounting before the deadline indicated in their grant agreement unless an extension has beenrequested in writing and approved by RCE staff The financial accounting offers a breakdown of the actual costs of the projectand is expected to parallel the costs projected in the original grant application budget, all discrepancies must be explained Ifthere are unexpended grant monies they must be returned to NGS The Reports Manager reviews the final report and financialaccounting and then circulates both reports to the Program Officers and Committee Members for final review and approvalOnce the reports are approved, the grant is closed An electronic copy of the grant file is retained by the RCE and thehardcopy is sent to NGS Records Library for archiving If grants are awarded to US institutions/individuals these grants arelisted only on Form 990 Schedule I since it is impractical to determine what portion, if any, of each grant may be spentoverseas

Schedule I (Form 990) 2012

Complete this Dart to provide the information required in Part I. line 2. Part III. column (b). and any other additional information

Additional Data

Software ID:

Software Version:

EIN: 53-0193519

Name : NATIONAL GEOGRAPHIC SOCIETY

Form 990,Schedule I, Part II, Grants and Other Assistance to Governments and Organizations in the United States

Return to Form

(a) Name and address of (b) EIN (c) IRC Code section (d) Amount of cash (e) Amount of non- (f) Method of (g) Description of (h) Purpose of grantorganization if applicable grant cash valuation non-cash assistance or assistance

or government assistance (book, FMV, appraisal,other)

University OfAlaskaPO Box 92-6000147 501(c)(3) 34,000 EDUCATION755840 GRANTSFairbanks,AK 99775

Kennesaw State Unversity 58-0965786 501(c)(3) 15,000 EDUCATIONResearch And Service GRANTSFoundation Inc1000Chastain RoadKennesaw, GA 30144




Idaho Geographic AlliancePO 23-7098404 501(c)(3) 34,000 EDUCATIONBox 443080 GRANTSMoscow,ID 83844

ILLINOIS STATE 37-6025713 501(c)(3) 58,880 EDUCATIONUNIVERSITY310 Hovey Hall GRANTSNormal,IL 61790




Geography Educators' 35-1739016 501(c)(3) 44,849 EDUCATIONNetwork of Indiana Inc425 GRANTSUniversity BoulevardIndianapoli,IN 46202

Alabama Geographic Alliance 63-6000893 501(c)(3) 34,000 EDUCATION1 Harrison Plaza GRANTSFlorence,AL 356320001




Arizona Geographic Alliance 86-0196696 501(c)(3) 34,000 EDUCATIONPO Box 875302 GRANTSTempe,AZ 852875302

Arkansas Geographic 71-0671791 501(c)(3) 34,000 EDUCATIONAlliance Inc301 Irby Hall GRANTSConway,AR 72035




California Geographic 94-6050071 501(c)(3) 160,000 EDUCATIONAllianceHumboldt State GRANTSUniversityArcata,CA 95521

Chesapeake Bay Foundation 52-6065757 501(c)(3) 59,461 EDUCATIONInc6 HERNDON AVENUE GRANTSANNAPOLIS, MD214034503




Colorado Geographic 84-6000555 501(c)(3) 90,572 EDUCATIONAlliance1420 Austin Bluffs GRANTSParkwayColorado Springs,CO809337150

Connecticut Geographic 06-0772160 501(c)(3) 34,000 EDUCATIONAllianceUniversity of GRANTSConnecticutStorrs,CT 062694148


(a) Name and address oforganization

or government

District of ColumbiaGeographic Alliance114517th Street M 2nd floorWashington, DC 20036

Geographic Alliance InNevada1664 N Virginia StReno,NV 895770154

(b) EIN (c ) IRC Code section (d) Amount of cash (e) Amount of non- (f) Method of (g) Description of (h) Purpose of grantif applicable grant cash valuation non-cash assistance or assistance

assistance (book, FMV, appraisal,other)

88-6000024

501(c)(3) 83,264 EDUCATIONGRANTS

501(c)(3) 34,000 EDUCATIONGRANTS




Geographic Alliance of Iowa 42-6004333 501(c)(3) 57,759 EDUCATIONUniversity of Northern Iowa GRANTSCedar Falls, IA 506140406

Geographic Educators of 47-0491233 501(c)(3) 34,000 EDUCATIONNebraska1111 Main Street GRANTSWayne,NE 68787




Hawaii Geographic Alliance 99-6000354 501(c)(3) 44,405 EDUCATION2530 DOLE ST SAKAMAKI GRANTSD200HONOLULU,HI 96822

Kentucky Geographic 61-6055628 501(c)(3) 34,000 EDUCATIONAlliance1906 College GRANTSHeights BlvdBowling Green, KY 42101




Maine Geographic Alliance 01-6000769 501(c)(3) 34,000 EDUCATION270 Main Street GRANTSFarmington,ME 04938

Maryland Geographic 52-1125663 501(c)(3) 80,363 EDUCATIONAlliance1000 Hilltop Circle - GRANTS-SocialScience Room 211Baltimore,MD 21250




Massachusetts Geographic 04-2111203 501(c)(3) 34,000 EDUCATIONAlliancec/o Clark Univ GRANTSWorcester, MA 01610

Michigan Geographic Alliance 38-6000447 501(c)(3) 62,435 EDUCATION294 Dow Science GRANTSMt Pleasant, MI 48859




Minot State University500 45-6002481 501(c)(3) 50,461 EDUCATIONUniversity Avenue West GRANTSMinot,ND 58707

Missouri Geographic Alliance 44-0552049 501(c)(3) 34,000 EDUCATION8 Stewart Hall GRANTSColumbia, MO 65211




Montana Geographic Alliance 81-6001713 501(c)(3) 34,000 EDUCATION32 Campus Drive GRANTSMissoula,MT 598125040

NatureBridge28 Geary Street 94-2145930 501(c)(3) 75,557 EDUCATION- Suite 650 GRANTSSan Francisco, CA 94108




New Mexico Geographic 85-0275408 501(c)(3) 34,000 EDUCATIONAlliancePO BOX 30001 GRANTSLAS CRUCES, NM 88003

New York Geographic 16-1204210 501(c)(3) 45,900 EDUCATIONAlliance1000 E Henrietta GRANTSRoadRochester, NY 14623




North Carolina Geographic 56-1176030 501(c)(3) 34,000 EDUCATIONAllianceAppalachian State GRANTSUniversityBoone, NC 28608

Oklahoma Alliance for 73-1310147 501(c)(3) 65,867 EDUCATIONGeographic Education100 GRANTSEast Boyd SEC 410 BNorman,OK 73019




Oregon Geographic Alliance 48-1278529 501(c)(3) 34,000 EDUCATIONC/O PORTLAND STATE GRANTSUNIV FOUNDPortland,OR 97201

Pennsylvania Alliance for 25-1830984 501(c)(3) 40,387 EDUCATIONGeographic Education GRANTSSHIPPENSBURGUNIVERSITYSHIPPENSBURG,PA 17257




Tennessee Geographic 62-1291403 501(c)(3) 120,589 EDUCATIONAlliance Inc304 Geography GRANTSBldgKnoxville,TN 379960925

Texas Alliance for 74-6002248 501(c)(3) 60,000 EDUCATIONGeographic Education601 GRANTSUniversity DriveSan Marcos,TX 78666




Texas State University - San 74-6002248 501(c)(3) 127,125 EDUCATIONMarcos601 University Drive GRANTSSan Marcos,TX 78666

Utah Geographic Alliance 20-5803307 501(c)(3) 45,450 EDUCATION618 W Valley Drive GRANTSCenterville, UT 84014




Vermont Geographic Alliance 03-0179403 501(c)(3) 34,000 EDUCATIONCASTLETON STATE GRANTSCOLLEGECASTLETON,VT 05735

Virginia Geographic Alliance 54-2017618 501(c)(3) 61,330 EDUCATION238 Cox Landing Road GRANTSTopping,VA 23168




West Virginia Geographic 55-0769622 501(c)(3) 34,000 EDUCATIONAllianceConcord University GRANTSBox 68Athens, WV 247121000

Wisconsin Geographic 39-1399196 501(c)(3) 62,851 EDUCATIONAlliance100 Grant Street GRANTSDe Pere,WI 54115




Wyoming Geographic 83-6000331 501(c)(3) 49,287 EDUCATIONAllianceBox 3371 207 AS GRANTSBuildingLaramie,WY 820713371

Kansas State UniversityP 0 48-0667209 501(c)(3) 34,000 EDUCATIONBOX 2100 GRANTSManhattan ,AR 72467




University of Maine 01-6011501 501(c)(3) 16,542 EDUCATIONFarmington270 Main Street GRANTSFarmington,ME 04938

MacalesterCollege1600 41-0693962 501(c)(3) 60,755 EDUCATIONGrand Avenue GRANTSSt Paul,MN 55105




University ofMississippi105 64-6001159 501(c)(3) 145,348 EDUCATIONOdom HALL GRANTSUNIVERSITY,MS 38677

New Hampshire Geographic 02-6009681 501(c)(3) 34,000 EDUCATIONAlliancec/o Keene State GRANTSCollegeKeene,NH 03435




NewJersey Alliance for 22-2482802 501(c)(3) 34,000 EDUCATIONGeographic Education GRANTSROWAN UNIVERSITYGLASSBORO,NJ 08028

Ohio Geographic AllianceThe 31-1145986 501(c)(3) 46,330 EDUCATIONOhio State University 1501 GRANTSNeilAvenueColumbus,OH 43210




South Carolina Research 57-0967350 501(c)(3) 34,000 EDUCATIONFoundation709 Bull Street GRANTSColumbia,SC 29208

South Dakota Geographic 46-0273801 501(c)(3) 34,000 EDUCATIONAllianceSouth Dakota State GRANTSUniversityBrookings,SD 57007




Washington Alliance for 94-3079432 501(c)(3) 34,000 EDUCATIONGeographic Literacy1100 NE GRANTS45th StreetSeattle, WA 98105

REGENTS OFTHE 94-6036494 501(c)(3) 20,000 PUBLIC SERVICEUNIVERSITY OF GRANTSCALIFORNIA2615 ECLINTON AVENUEFRESNO,CA 73703




SWARTHMORE COLLEGE 23-1352683 501(c)(3) 387,200 ENDURING VOICES500 COLLEGE AVENUE GRANTSWARTHMO RE, PA190811309

Solar Electric Light Fund 52-1701564 501(c)(3) 50,000 GREAT ENERGY1612 K STREET NW SUITE CHALLENGE GRANTS402WASHINGTON,DC 20006




ASSOCIATION OF 53-0207414 501(c)(3) 260,235 NSF SUBAWARDSAMERICAN GEOGRAPHERS1710 16TH STREET NWWASHINGTON,DC 20009

ASSOCIATION OF ZOOS 55-0526930 501(c)(3) 144,908 NSF SUBAWARDSAND AQUARIUMS8403COLESVILLE ROAD SUITE710SILVER SPRING, MD 20910




BIOLOGICAL SCIENCES 84-0622557 501(c)(3) 23,531 NSF SUBAWARDSCURRICULUM STUDY5415MARK DABLINGBOULEVARDCOLORADO SPRINGS,CO80918

NAT'L COUNCIL FOR 04-6050994 501(c)(3) 193,271 NSF SUBAWARDSGEOGRAPHIC EDUCATION1145 17TH STREET NWROOM 7620WASHINGTON,DC 20036




NEW MEDIA CENTERS6101 94-3208855 55,566 NSF SUBAWARDSW COURTYARD DRIVEAUSTIN,TX 78730

THE AMERICAN 13-1623890 501(c)(3) 90,558 NSF SUBAWARDSGEOGRAPHICAL SOCIETYOF NY32 COURT STREETSUITE 201BROOKLYN,NY 11201




PEER ASSOCIATES INC836 20-1248265 97,050 NSF SUBAWARDSSNIPE IRELAND ROADRICHMOND,VT 05477

ACEER FOUNDATIONP 0 63-1045786 501(c)(3) 25,000 SPONSORSHIPBOX 2549WEST CHESTER,PA 19383




AFRICAN PEOPLE AND 20-3153855 501(c)(3) 113,400 LEX/NG/BIG CATSWILDLIFE FUNDP 0 BOX GRANT624BERNARDSVILLE,NJ 07924

DUKE UNIVERSITY3705 56-0532129 501(c)(3) 38,909 BIG CATSERWIN ROAD INITIATIVE GRANTDURHAM,NC 27705




NATIONAL MARINE 94-3370994 7,500 SPONSORSHIPSANCTUARY FOUNDATIONINC8601 GEORGIAAVENUE STE 501SILVER SPRING, MD 20910

PFEIFFER UNIVERSITY 56-0582999 501(c)(3) 25,000 SPONSORSHIP48380 HIGHWAY 52 NORTHMISENHEIMER,NC281090960




POP TECH INSTITUTEP 0 01-0518900 501(c )(3) 100,000 SPONSORSHIPBOX 1405CAMDEN,ME 04843

PROJECT EXPLORATION 36-4305660 25,000 SPONSORSHIPINC950 EAST 61ST STREETCHICAGO,IL 60637




WOMEN IN FILM6100 23-7322834 501(c)(3) 5,000 LL ROADS SEEDWILSHIRE BLVD STE 710 GRANTLOS ANGELES,CA 90048

IMAGE BEARER PICTURES 26-2357564 7,500 LL ROADS SEEDLLC4100 13TH ST NE GRANTWASHINGTON,DC 20017




ISSUE TELEVISION INC941 27-1517441 7,650 LL ROADS SEEDMERCER ST GRANTSANTA FE,NM 87505

REDFITZ PRODUCTIONS 45-1164978 6,640 LL ROADS SEEDLLC467 FLORIDA AVE NW GRANTWashington , DC 20001




GREEN EMPOWERMENT140 93-1230409 501(c)(3) 100,000 GREAT ENERGYSWYAMHILL ST CHALLENGE GRANTPORTLAND,OR 97205

IMPACT ENERGIES324 N 36-4692104 69,000 GREAT ENERGYGENEVA ST CHALLENGE GRANTITHACA,NY 14850




THE ASIA FOUNDATIONPO 94-1191246 501(c)(3) 110,000 AFGHAN GIRLS FUNDBOX 193223 GRANTSan Francisco , CA 94119

DELAWARE GEOGRAPHIC 51-6000297 501(c)(3) 34,000 EDUCATIONALLIANCEC/O UNIVERSITY GRANTSOF DELAWARENEWARK,DE 19716




GEOGRAPHIC SOCIETY OF 36-2182027 501(c)(3) 36,700 Geography EducationCHICAGOPO BOX 350KENILWORTH,IL 60043

Mississippi Geographic 64-6001159 501(c)(3) 49,373 Geography EducationAlliance105 Odom HALLUNIVERSITY,MS 38677




BANK STREET COLLEGE OF 13-5562167 501(c)(3) 24,965 GEOGRAPHYEDUCATION610 W 112TH EDUCATIONSTNewYork,NY 10025

TEXAS TECH UNIVERSITY 75-6002622 501(c)(3) 15,752 GEOGRAPHY3008 18TH ST EDUCATIONLUBBOCK,TX 79409




APERTURE FOUNDATION 13-3120824 501(c)(3) 25,000 CONTRIBUTION547 W 27TH ST FL 4NEWYORK,NY 10001

THE REPORTERS 52-0972043 501(c)(3) 25,000 CONTRIBUTIONCOMMITTEE1101 WILSONBLVD STE 1100ARLINGTON,VA 22209




THE EXPLORERS CLUB46 13-1866795 501(c)(3) 30,000 CONTRIBUTIONEAST 70TH STNEWYORK,NY 10021

WILDAID INC744 20-3644441 501(c)(3) 10,000 CONTRIBUTIONMONTGOMERY ST STE 300San Francisco, CA 94111




RARE1310 N COURTHOUSE 23-7380563 501(c)(3) 10,000 CONTRIBUTIONRD STE 110ARLINGTON,VA 22201

BEST BUDDIES 52-1614576 501(c)(3) 10,000 CONTRIBUTIONINTERNATIONALINC100SOUTHEAST 2ND ST STE2200MIAMI,FL 33131




CREATING HOPE INT'LPO 38-3288402 501(c)(3) 10,000 CONTRIBUTIONBOX 1058DEARBO RN, MI 48121

PENN STATE UNIVERSITY 24-6000376 501(c)(3) 65,023 RESEARCH GRANTc/o PENN STATE UNIVSTATE COLLEGE, PA168014819




University of South Carolina 57-6001153 501(c)(3) 38,627 RESEARCH GRANTByrnes Building Suite 430 A901Sumter StreetCOLUMBIA,SC 29208

University of Nevada Reno 88-6000024 501(c)(3) 60,000 EXPLORERS1664 N Virginia St PROGRAM GRANTSReno,NV 89557




University of Alabama at 63-6005396 501(c)(3) 50,000 EXPLORERSBirmingham1530 3rd Ave PROGRAM GRANTSSouth Ab-1230BIRMINGHAM,AL 35294

SAN DIEGO COASTKEEPER 33-0647946 501(c)(3) 10,000 CONTRIBUTION2825 DEWEY RD STE 200SAN DIEGO,CA 92106




VISION WORKSHOPS312 31-1784157 501(c)(3) 50,000 PHOTO WORKSHOPQuarter Creek Dr GRANTQUEENSTOWN,MD 21658

Southeast Alaska 92-0062992 501(c)(3) 27,775 LEX/NG GRANTSConservation Council224Gold StreetJUNEAU,AK 99801




Bonneville Environmental 93-1248274 501(c)(3) 65,969 FRESHWATERFoundation240 SW 1st PROJECT GRANTAvenuePortland,OR 97204

Anne K Taylor Fund2724 20-4693436 501(c)(3) 50,000 BIG CATSArvin Road Billings MT INITIATIVE GRANT59102BILLINGS,MT 59102




PANTHERA CORPORATION 20-4668756 501(c)(3) 19,500 BIG CATS8 West 40th Street INITIATIVE GRANTNEWYORK,NY 10018

Snow Leopard Conservancy 61-1614981 501(c)(3) 18,640 BIG CATS18030 Comstock Avenue INITIATIVE GRANTSONOMA,CA 95476




Wildlife Conservation Society 13-1740011 501(c)(3) 137,533 BIG CATS2300 Southern Boulevard INITIATIVE GRANTBronxBRONX,NY 10460

Ag Innovations 68-0462304 501(c)(3) 30,000 OCEANSNetworkSustainable Food Lab INITIATIVE GRANT3 Linden RoadHARTLAND,VT 05048




World Wildlife Fund1250 52-1693387 501(c)(3) 19,500 OCEANS INITIATIVE24th Street NWWashington , DC 20037

Smithsonian InstitutionPO 53-0206027 501(c)(3) 28,000 OCEANS INITIATIVEBox 37012 MRC 1205 GRANTWashington , DC 20013




Sramani Institute 45-2512093 501(c)(3) 25,000 GENOGRAPHICIncorporated724 S Saint PROJECTAsaph St Alexandria VA22314ALEXANDRIA,VA 22314

Eyak Preservation CouncilPO 68-0424723 501(c)(3) 24,689 GENOGRAPHICBox 460 PROJECTCORDOVA,AK 99574




International Development 77-0071852 501(c)(3) 12,000 GENOGRAPHICExchange333 Valencia PROJECTStreetSan Francisco , CA 94103

Johns Hopkins University 52-0595110 501(c)(3) 117,641 GENOGRAPHIC1101 E 33rd St NO C020 PROJECTBaltimore MD21218Baltimore, M D 21218




UNIVERSITY OF 23-1352685 501(c)(3) 50,000 GENOGRAPHICPENNSYLVANIA3451 PROJECTWalnut StreetSuite 305Philadelphia, PA 19104

SHIPPENSBURG 23-2500361 501(c)(3) 18,956 FEDERAL GRANTUNIVERSITYc/o SUB-AWARDSHIPPENSBURGUNIVERSITYSHIPPENSBURG,PA 17257




SULTANA PROJECTS105 S 52-2021091 501(c)(3) 29,399 FEDERAL GRANTCross St PO Box 524 SUB-AWARDChestertown,MD 21620

NATIONAL ECOLOGICAL 20-4510571 501(c)(3) 212,560 FEDERAL GRANTOBSERVATORY1685 38TH SUB-AWARDSt Ste 100Boulder,CO 80301




LONGWOOD UNIVERSITY 54-6001788 501(c)(3) 32,763 FEDERAL GRANT201 High St SUB-AWARDFARMVILLE,VA 23909

EVALUATION AND 23-7396648 501(c)(3) 125,783 FEDERAL GRANTTRAINING INSTITUTE SUB-AWARD11500 W Olympic BlvdLos Angeles,CA 90064




CONCORD UNIVERSITY 55-0769622 501(c)(3) 6,725 FEDERAL GRANTRESEARCH AND SUB-AWARDDEVELOPMENTCORPORATIONPO Box1000Athens, WV 24712

UNIVERSITY OF DELAWARE 51-6000297 501(c)(3) 20,154 FEDERAL GRANT413 Acadeny St SUB-AWARDNewark, DE 19716

Form 990, Schedule I, Part III, Grants and Other Assistance to Individuals in the United States

(a)Type of grant or assistance (b)N umber of (c)Amount of (d)Amount of (e)Method of valuation (book, (f)Description of non-cash assistancerecipients cash grant non-cash assistance FMV, appraisal, other)

SCIENTIFIC RESEARCH 152 4,098,932

YOUNG EXPLORERS GRANTS 46 239,464

EMERGING EXPLORERS AWARDS 8 80,000

GEOGRAPHIC BEE WINNER AWARDS 3 39,982

ALL ROADS FILM PROJECT SEED GRANTS 3 23,615

NATIONAL GEOGRAPHIC FELLOWS 12 584,432

EXPLORER IN RESIDENCE AWARDS 3 315,000

PUBLIC SERVICE GRANTS 5 99,242

WAITT GRANTS 44 619,162

LEX/NG GRANT 1 10,000

BIG CATS INITIATIVE GRANT 1 24,010

STUDENT EXPEDITIONS GRANTS 17 109,589


Schedule J Compensation Information OMB No 1545-0047

(Form 990)For certain Officers, Directors, Trustees, Key Employees, and Highest

2012Compensated Employees1- Complete if the organization answered "Yes" to Form 990,

Department of the Treasury Part IV, question 23. PublicOpen to

Internal Revenue Service 1- Attach to Form 990. 1- See separate instructions. Inspection



53-0193519

Questions Regarding Compensation

la Check the appropiate box(es ) if the organization provided any of the following to or for a person listed in Form990, Part VII , Section A, line la Complete Part III to provide any relevant information regarding these items

1 First-class or charter travel 1 Housing allowance or residence for personal use

F Travel for companions 1 Payments for business use of personal residence

1 Tax idemnification and gross - up payments 1 Health or social club dues or initiation fees

1 Discretionary spending account 1 Personal services ( e g , maid, chauffeur, chef)

Yes I No

b If any of the boxes in line la are checked, did the organization follow a written policy regarding payment orreimbursement or provision of all of the expenses described above? If "No," complete Part III to explain lb Yes

2 Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all officers,directors, trustees, and the CEO/Executive Director, regarding the items checked in line la? 2 Yes

3 Indicate which, if any, of the following the filing organization used to establish the compensation of theorganization 's CEO/Executive Director Check all that apply Do not check any boxes for methodsused by a related organization to establish compensation of the CEO /Executive Director, but explain in Part III

F Compensation committee F Written employment contract

F Independent compensation consultant F Compensation survey or study

F Form 990 of other organizations F Approval by the board or compensation committee

4 During the year, did any person listed in Form 990, Part VII, Section A, line la with respect to the filing organizationor a related organization

a Receive a severance payment or change-of-control payment? 4a Yes

b Participate in, or receive payment from, a supplemental nonqualified retirement plan? 4b Yes

c Participate in, or receive payment from, an equity-based compensation arrangement? 4c No

If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III

Only 501 ( c)(3) and 501 ( c)(4) organizations only must complete lines 5-9.

5 For persons listed in Form 990, Part VII, Section A, line la, did the organization pay or accrue anycompensation contingent on the revenues of

a The organization? 5a No

b Any related organization? 5b No

If "Yes," to line 5a or 5b, describe in Part III

6 For persons listed in Form 990, Part VII, Section A, line la, did the organization pay or accrue anycompensation contingent on the net earnings of

a The organization? 6a No

b Any related organization? 6b No

If "Yes," to line 6a or 6b, describe in Part III

7 For persons listed in Form 990, Part VII, Section A, line la, did the organization provide any non-fixedpayments not described in lines 5 and 6? If "Yes," describe in Part III 7 No

8 Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that wassubject to the initial contract exception described in Regulations section 53 4958-4(a)(3)? If "Yes," describein Part III 8 No

9 If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulationssection 53 4958-6(c)? 9

For Paperwork Reduction Act Notice, see the Instructions for Form 990. Cat No 50053T Schedule 3 (Form 990) 2012

Schedule J (Form 990) 2012 Page 2

Officers , Directors , Trustees , Key Employees, and Highest Compensated Employees . Use duplicate copies if additional space is needed.For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in theinstructions, on row (ii) Do not list any individuals that are not listed on Form 990, Part VIINote . The sum of columns (B)(1)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line la, applicable column (D) and (E) amounts for that individual

(A) Name and Title (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and (D) Nontaxable (E) Total of (F) Compensation

(i) Base (ii) Bonus & (iii) Other other deferred benefits columns reported as deferred

compensationincentive reportable compensation (B)(i)-(D) in prior Form 990

compensation compensation


Schedule 3 (Form 990) 2012

Schedule J (Form 990) 2012 Page 3

Supplemental InformationComplete this part to provide the information, explanation, or descriptions required for Part I, lines la, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part IIAlso complete this part for any additional information


Part I, Line la In 2012, the Society allowed a companion to accompany one key employee and one highest compensatedemployee on a mission-related trip to visit the research site of a Society-funded grantee The companions wereresponsible for paying their own airfare The incremental cost of this companion travel was paid by the Society, buttaxed as compensation to each employee and included in their Form W-2 for 2012

Part I, Lines 4a-b THE FOLLOWING FORMER OFFICERS/KEY EMPLOYEES RECEIVED SUPPLEMENTAL NON-QUALIFIEDRETIREMENT PLAN PAYMENTS IN 2012 JOHN R MURPHY--$57,845 THE FOLLOWING OFFICERS AND KEYEMPLOYEE WERE ELIGIBLE TO PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN IN2012, BUT RECEIVED NO PAYMENTS JOHN M FAHEY, JR TERRENCE B ADAMSON TIMOTHY T KELLY THEFOLLOWING EMPLOYEE LISTED IN PART VIII, SECTION A RECEIVED A SEVERANCE PAYMENT IN 2012TIMOTHY T KELLY--$1,385,208

Supplemental Information Part III Form 990, Schedule J, Part II, Nontaxable Benefits Components of benefits and deferred compensation provided toexecutives life insurance, parking, 401(k ), dental & medical insurance , long-term disability, travel /Accidentinsurance, and annual accrued earned pension Below is a summary of all officers or key employees who had aseverance clause in their respective employment contracts in 2012 These severance amounts are solelycontingent upon an employee ' s involuntary termination without cause from the Society As such, these amountshave not been accrued or funded in any way and are considered unlikely to occur None of these amounts have beenincluded in Column D John M Fahey, Jr - 2 times base salary Terrence B Adamson - 1 25 times base salaryChristopher A Liedel - 1 times base salary Tony Sablo - 1 times base salary Terry Garcia - 1 times base salaryElizabeth Hudson - 1 times base salary Declan Moore - 1 times base salary Jacqueline Hollister--1 times basesalary

Schedule 3 (Form 990) 2012

Additional Data

Software ID:

Software Version:

EIN: 53-0193519


Return to Form

Form 990, Schedule J , Part II - Officers , Directors , Trustees , Ke y Em p lo y ees . and Hi g hest Com pensated Em p lo y ees

(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Deferred (D) Nontaxable (E) Total of columns (F) Compensation

(ii) Bonus & compensation benefits (B)(i)-(D) reported in prior Form

(i) Base (iii) Other 990 or Form 990-EZ

Compensationincentive

compensationcompensation

JOHN M FAHEY JR (1) 892,465 636,570 18,484 12,815 21,239 1,581,573 0Cu) 0 0 0 0 0 0 0

TIM KELLY (i) 704,344 855,827 1,392,102 20,132 16,397 2,988,802 0Cu) 0 0 0 0 0 0 0

GILBERT M (i) 0 0 167,000 0 0 167,000 0GROSVENOR (u) 0 0 0 0 0 0 0

TERRENCE B (i) 459,175 290,425 13,516 11,808 20,116 795,040 0ADAMSON (uu) 0 0 0 0 0 0 0

CHRISTOPHER A (1) 125,399 287,356 614 2,907 6,194 422,470 0LIEDEL (ii) 0 0 0 0 0 0 0

MICHAEL COLE (i) 204,375 43,962 1,039 17,181 19,371 285,928 0Cu) 0 0 0 0 0 0 0

BARBARA 3 (i) 197,566 56,129 1,870 15,831 19,347 290,743 0CONSTANTZ (u) 0 0 0 0 0 0 0

ANGELO M GRIMA (1) 210,864 54,584 2,216 15,563 17,248 300,475 0Cu) 0 0 0 0 0 0 0

TRACIE WINBIGLER (i) 167,607 0 611 0 3,048 171,266 0Cu) 0 0 0 0 0 0 0

CHRISTOPHER JOHNS (i) 424,284 247,388 6,450 12,874 18,634 709,630 0Cu) 0 0 0 0 0 0 0

TERRY GARCIA (i) 398,730 250,741 14,446 12,394 19,403 695,714 0Cu) 0 0 0 0 0 0 0

ELIZABETH HUDSON (i) 286,632 150,897 4,289 12,406 19,560 473,784 0Cu) 0 0 0 0 0 0 0

THOMAS SABLO (i) 235,268 128,581 2,232 12,807 14,493 393,381 0Cu) 0 0 0 0 0 0 0

LINDA E BERKELEY (i) 284,433 244,541 4,244 9,181 17,212 559,611 0Cu) 0 0 0 0 0 0 0

DECLAN MOORE (i) 563,591 249,977 1,503 8,169 20,169 843,409 0Cu) 0 0 0 0 0 0 0

CLAUDIA E MALLEY (i) 345,391 239,865 8,973 5,544 15,790 615,563 0Cu) 0 0 0 0 0 0 0

MELINA BELLOWS (i) 386,777 149,472 1,321 11,983 10,102 559,655 0(^^) 0 0 0 0 0 0 0

AMY MANIATIS (i) 365,631 91,224 829 0 15,703 473,387 0(^^) 0 0 0 0 0 0 0

AMBER MULHOLM (i) 157,533 69,460 291 7,014 6,185 240,483 0(^^) 0 0 0 0 0 0 0

MICHAEL ULICA (i) 163,651 0 886 6,183 7,917 178,637 0(u) 344,175 0 0 0 0 344,175 0

Form 990. Schedule J. Part II - Officers. Directors. Trustees. Kev Emulovees. and Highest Comuensated Emulovees

(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Deferred (D) Nontaxable (E) Total of columns (F) Compensation

(i) Base (ii) Bonus &(iii) Other

compensation benefits (B)(i)-(D) reported in prior Form990 or Form 990-EZ

Compensationincentive

compensationcompensation

TERRENCE DAY (1) 336,675 140,686 3,311 11,843 19,833 512,348 0(u) 0 0 0 0 0 0 0

MARY CUTTER (i) 312,529 110,609 3,060 12,383 18,676 457,257 0(H) 0 0 0 0 0 0 0

KEITH BELLOWS (i) 303,390 64,221 18,418 12,658 15,558 414,245 0(H) 0 0 0 0 0 0 0

JAQUELINE (i) 255,154 101,333 14,199 12,059 7,838 390,583 0HOLLISTER (ii) 0 0 0 0 0 0 0

CHARLES BRODNAX (1) 303,715 107,656 1,044 481 22,226 435,122 0(H) 0 0 0 0 0 0 0

JOE ALBRITTON (i) 13,000 0 0 0 0 13,000 0(H) 0 0 0 0 0 0 0

FRANK BORMAN (i) 13,000 0 0 0 0 13,000 0(H) 0 0 0 0 0 0 0

ROBERT BREEDEN (1) 13,000 0 0 0 14,868 27,868 0(H) 0 0 0 0 0 0 0

LLOYD ELLIOTT (i) 13,000 0 0 0 0 13,000 0(H) 0 0 0 0 0 0 0

GEORGE ELSEY (i) 13,000 0 0 0 0 13,000 0(H) 0 0 0 0 0 0 0


SCHEDULEM Noncash Contributions OMB No 1545-0047

(Form 990)

2012Complete if the organizations answered "Yes" on Form

Department of the Treasury990, Part IV, lines 29 or 30.

P- Attach to Form 990.Internal Revenue Service


53-0193519

Types of Property

(a) (b) (c) (d)Check Number of contributions Noncash contribution Method of determining

if or items contributed amounts reported on noncash contribution amountsapplicable Form 990, Part VIII, line

1g

1 Art-Works of art . . . .

2 Art-Historical treasures

3 Art-Fractional interests .

4 Books and publications

5 Clothing and householdgoods . . . . . . .

6 Cars and other vehicles .

7 Boats and planes . . . .

8 Intellectual property . . .

9 Securities-Publicly traded . X 5 172,701 FMV

10 Securities-Closely held stock

11 Securities-Partnership, LLC,or trust interests

12 Securities-Miscellaneous

13 Qualified conservationcontribution-Historicstructures

14 Qualified conservationcontribution-Other . . .

15 Real estate-Residential

16 Real estate-Commercial

17 Real estate-Other . . .

18 Collectibles . . . . .

19 Food inventory . . .

20 Drugs and medical supplies

21 Taxidermy . . . . . .

22 Historical artifacts . . . .

23 Scientific specimens . .

24 Archeological artifacts

25 Other n ( )

26 Other(

27 Other(

28 Other n ( )

29 Number of Forms 8283 received by the organization during the tax year for contributionsfor which the organization completed Form 8283, Part IV, Donee Acknowledgement . 29

Yes No

30a During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it

must hold for at least three years from the date of the initial contribution, and which is not required to be used

for exempt purposes for the entire holding period? 30a No

b If "Yes," describe the arrangement in Part II

31 Does the organization have a gift acceptance policy that requires the review of any non-standard contributions? 31 Yes

32a Does the organization hire or use third parties or related organizations to solicit, process, or sell noncash

contributions? 32a No

b If "Yes," describe in Part II

33 If the organization did not report an amount in column (c) for a type of property for which column (a) is checked,

describe in Part II

For Paperwork Reduction Act Noticee see the Instructions for Form 990 . Cat No 51227 ] Schedule M (Form 990) (2012)

Schedule M (Form 990 ) (2012) Page 2

Supplemental Information . Complete this part to provide the information required by Part I, lines 30b,32b, and 33, and whether the organization is reporting in Part I, column (b), the number of contributions, thenumber of items received, or a combination of both. Also complete this part for any additional information.

Identifier I Return Reference Explanation

Schedule M (Form 990) (2012)


SCHEDULE 0OMB No 1545 0047

(Form 990 or 990-EZ) Supplemental Information to Form 990 or 990-EZ2012

Department of the TreasuryComplete to provide information for responses to specific questions on

Form 990 or to provide any additional information . OpenInternal Revenue Service

1- Attach to Form 990 or 990-EZ. Inspection


Identifier ReturnReference

Explanation

National Form 990, In June 2012, for the fifth year in a row, the National Geographic and Aspen Institute joined forces to organizeGeographic Part III, line and present the Aspen Environment Forum, which gathered a broad spectrum of key thought leaders for fourMagazine 4a, National days of rich and engaging dialogue on the challenges of "living in the new normal" and adapting to changes in2012 Geographic our climate The hope behind the meetings was to expand and enhance views on key environmental issues andActivity, Magazine further understanding of the magnitude and complexities of the challenges we face by means of ancont extraordinarily rich exchange across a wide array of important environmental topics and ideas Provocative and

lively discussions focused on the themes of how the planet is changing, how humans are adapting and copingwith those planetary changes, and how adapting does not mean accepting, highlighting ideas and innovations tokeep climate from warming beyond w hat we can adapt to Throughout the year, staff members gave lectures,led workshops, participated in professional programs, reviewed graphic and photographic portfolios, and judgedphotography and writing contests domestically and internationally Organizations for which our staff memberspresented programs included FotoVisura in Puerto Rico, the Missouri Photo Workshop, Adventure PhotoWorkshop in Jackson Hole, Wyoming, the Banff Mountain Film Festival, the Italy Photo Contest in Tyrol, a photocamp in Doha Qatar, and the American Copy Editors Association Universities benefiting from such activities bymagazine staff include George Washington University, New York University, Massachusetts Institute ofTechnology, Harvard University, Humboldt State University, and Johns Hopkins University Staff also gavepresentations at local high schools and elementary schools, as well as numerous tours of our headquarters inD C to visiting students Staff members serve on the boards of professional organizations such as the AmericanSociety of Magazine Editors and the International League of Conservation Photographers Each year several ofthe photographic staff contribute to programs at Visa Pour I'Image in Perpignan, France NGMwas published in2012 in 37 different languages Turkish, Thai, Spanish (Latin America and Iberia), Slovenian, Serbian, Russian,Romanian, Portuguese (Portugal and Brazil), Polish, Norwegian, Mongolian, Lithuanian, Latvian, Korean,Japanese, Italian, Hungarian, Hebrew, Greek, German, Georgian, French, Finnish, Farsi, Estonian, English, Dutch,Danish, Czech, Croatian, Chinese Traditional, Chinese Simplified, Bulgarian, Bahasa, and Arabic


Form 990, Part VI, Section A, line 2 Trustee Alexandra Grosvenor FJler, MD, is the daughter of trustee, Gilbert M Grosvenor


Explanation

Form 990, Part The Society's Form 990w as prepared by tax and financial staff at the Society, and was reviewed by seniorVI, Section B, management, including the CFO and Chief Legal Officer It was also reviewed by the Society's outside taxline 11 advisors A draft of this Form 990 was provided to the full Board of Trustees for review, and a conference call

was held in which all Board members had an opportunity to participate in reviewing and addressing anyquestions or issues about the draft 990 The Form 990, including any revisions resulting from the call, was thenprovided to each of the Trustees for any additional questions, comments or input before it was filed with the IRS


Explanation

General Form 990, As a nonprofit organization, employer, and responsible citizen, the National Geographic So ciety performs a varietyConflict of Part VI, of important educational and business functions The Society wish es to meet its obligations in all of these areas in aInterest Section B, manner that earns the respect of its members, charitable donors, employees, business associates, and the generalPolicy line 12c public Two basic principles apply The Society will conduct every aspect of its business in a fair, lawful, and

ethical manner The Society will maintain a climate that encourages all employee s, officers, directors and trustees tobe honest and fair in the conduct of their duties The responsibility for ethical conduct rests with the trustees,directors, officers, and e mployees who act in its name All individuals must comply with the law, both when actingo n behalf of the Society and in their personal conduct In areas not covered by laws or reg ulations, the Societyexpects its representatives to conduct themselves in an ethical and fair manner Managers should lead by personalexample and ensure that employees under thei r supervision meet the high standards set by the Society Policiesspelled out in this sta tement may also apply to members of your immediate family, their actions could involve a conflict, or the appearance of a conflict, in violation of your responsibilities under this policy If you have any doubtsabout the propriety of any action or decision, you should seek guidance from your manager or from HumanResources, or from the Society President or Secretary as appropriate The following applies to all employees,officers, directors and trustees of the National Geographic Society relating to their activities on the Society's behalf

I Gifts and Gratuities 1 Individuals may not solicit, directly or indirectly, an y gift, favor, loan, entertainment, or otherremuneration, or accept any excessive gift, f avor, loan, entertainment, or other remuneration, from any person ororganization that eng ages in business with, or is a competitor of, the Society (or any of its divisions), for h imself,herself, or for any other person ("Excessive" value is any item or group of items over $50 in value That means thatany item or group of items that exceeds $50 is conside red of "substantial value" and should be refused) 2Individuals shall neither give nor p ay, directly or indirectly, to any person or organization that engages in businesswith th e Society, any gift, favor, loan, or entertainment, except within reasonable limits adopted from time to time bythe Society 3 All invitations to accept bribery or graft (kickbac ks, etc ) or any proposal or suggestion of a similarnature must be reported immediately t o the employee's division manager, who in turn must report the matter to theHuman Resourc es Division Reports should be made to the Secretary or President of the Society in the ca se of adirector or trustee Nondisclosure of even a rejected proposal of bribery or graft or suggestion of a similar natureshall be reason for severe disciplinary action 4 Empl oyees involved in purchasing decisions must take extra careto avoid gifts or gratuities t hat may affect or may reasonably be construed to affect the purchase of equipment,supplie s, and services Further, the decision regarding the acceptance or rejection of a gift or gratuity in connectionwith the Society shall be made by the division manager of the emplo yee involved, or by the Society's President orSecretary in the case of an officer, direct or or trustee Division managers shall maintain records of employeereports to them of all offerings of substantial gifts and gratuities As noted above, non-"excessive," modest gi ftsand favors, which w ill not reasonably be regarded by others as improper, may be accept ed or given on anoccasional basis Entertainment which satisfies these requirements and conforms to generally accepted businesspractice is also permissible However, even a nomin al gift should not be accepted if, to a reasonable observer, itmight appear that the gift would influence business decisions Non-"excessive" food, refreshments, andentertainment of a modest value may be accepted by an employee, director or trustee on infrequent occas ions inthe ordinary course of Society business, such as a luncheon or dinner meeting or o ccasional outing However, anaccumulation of luncheons, dinners, and outings from the same source during a year would be consideredunacceptable Any item or accumulations of items by employees (e g , gift, favor, loan, entertainment, outing, etcthat exceeds $50 00 must be approved by the Human Resources or Legal Departments, or by the President orSecre tary in the case of officers, directors or trustees II Financial Interests, Including In vestments 1 Employees,officers, directors or trustees shall not have, directly or indire ctly, an interest in any firm, business, or organizationthat engages in business with the Society, unless such interest is disclosed to and


Explanation

General Form 990, approved by the Society 2 Employees, officers, directors or trustees shall not have, di rectly or indirectly, anyConflict of Part VI, financial interest in any competitor of the Society 3 Employee s, officers, directors or trustees may not act onInterest Section B, behalf of the Society in connection with any transaction in which the employee, officer, director or trustee has aPolicy line 12c personal intere st Minor outside business interests (for example, stock ownership in publicly traded corp orations)

may be permitted Any employee involved in purchasing decisions must take care t hat no member of his or herimmediate family has, directly or indirectly, an interest in o r is employed by a firm that engages in purchasing-relatedbusiness with the Society, unless such interest is disclosed to and approved by the Society III AdditionalEmployment a nd Other Outside Activity All outside activity, such as employment (including self-employment) orprofessional, business or community activity, must be undertaken within the fundam ental premise that theemployee's primary responsibility is to the Society and that the ac tivity w ill not interfere with his or her ability todischarge this responsibility Each e mployee must ensure that any outside activity is compatible with the full andproper disc harge of the responsibilities of his or her Society employment, will not be construed by t he public as theofficial action of the Society, w ill not adversely affect the Society, w i II not draw upon any of the Society'sresources without advance approval, w ill not create or give the appearance of a conflict of interest If an activitydoes not interfere with t he performance of one's duties or the employees' responsibility to the Society under thispolicy and is performed on the employee's own time, without the support services of the So ciety, thencompensation, fees, and honoraria, may be retained by the employee However, i f an endeavor is carried on duringnormal working hours or with the use of Society resourc es, or is related to the employee's work at the Society, orotherwise implicates this poll cy, the employee and his or her division manager, with the concurrence of the SeniorVice President of Human Resources, must agree in advance on the appropriateness of the activity and an equitablearrangement concerning time, remuneration, etc Employees are prohibited from doing writing, editing, photography,artwork, filmmaking, etc , for other publishers or producers unless approved by the President, the Editor, or anExecutive Vice President Contracts between the Society and employees or members of their immediate family maygiv e rise to conflicts of interest or give the appearance of favoritism, and may be entered i nto only after reviewand approval by the President, or designee If any employee has, or is considering, an undertaking which mightconflict or appear to conflict with Society's p olicy, the employee should bring this matter to the attention ofappropriate Society manag ement to ensure that no conflict will result IV Personal Use of the Society's Facilities orOther Resources by Employees The Society's property and facilities are to be used to c onduct the Society'sbusiness, in accordance with Society policies An employee who desire s to use the Society's staff or resourcesfor a non-Society endeavor must obtain permissio n in advance from his or her division manager and arrangementsmust be made to adequately reimburse the Society


Explanation

General V Confidential Information Employees have a responsibility to comply with the Society's policy concerningConflict of confidential information and trade secrets Among other duties employees have, the following should be observedInterest 1 In the conduct of Society business, employees of the Society shall limit requests for and use of information toPolicy, cont our business needs, limit use and discussion of information obtained on the job to normal business activities, and

restrict access of records to those with proper authorization and legitimate business needs 2 No employee shalldisclose confidential information (editorial, publishing, personnel, etc ) unless specifically authorized to do so 3 Noemployee shall disclose directly or indirectly to any news organization any sensitive information concerning theSociety, its employees or its members Failure to comply with these standards may lead to serious disciplinaryaction, up to and including dismissal Procedures For the protection of the Society and its employees, it is essentialthat employees make prompt and full disclosure to the Society prior to becoming involved in any situation that maybe, or may result in, a conflict of interest All employees will be required to complete a Confidential Report Letter atthe time of hire A Report Letter shall also be submitted by any employee promptly after he or she becomesinvolved in any conflict of interest situation or potential conflict of interest that has not previously been reported Allinformation disclosed shall be treated on a confidential basis except to the extent disclosure is considerednecessary by the Society in its discretion for the protection of the Society's interest


Explanation

Form 990, Part In accordance with the Society's Conflict of Interest Policy, officers, directors or trustees and all employees areVI, Section B, obligated to disclose activities that give rise to conflicts of interest and to recuse themselves from anyline 12c participation in decisions about matters as to which they have a conflict Such disclosures are required not only

on an annual questionnaire but also at the point in time a conflict arises, not merely on an annual basisDisclosures should be made to appropriate Society management A VP and Associate General Counsel is theSociety's designated Ethics Officer and provides advice and consultation in these matters See Sch 0 for a copyof the general conflict of interest policy


Explanation

Form 990, The Board of Trustees of the National Geographic Society has delegated authority to the Compensation Committee toPart VI, oversee the compensation and benefits of senior executives of the Society The Committee, which is composedSection B, exclusively of independent members of the Board of Trustees, is responsible for establishing an executiveline 15 compensation program for the Society's senior executives The Committee follows the procedures set forth in the

IRS regulations under Section 4958 in making compensation decisions In particular, the Committee engages anindependent compensation consultant to prepare and present comparable market data with respect to the Society'scash compensation and benefits programs, and is also advised by outside counsel The Committee reviews theperformance of senior executives and evaluates their compensation and benefits in light of the comparable marketdata provided by the independent compensation consultant The Committee relies on such market data in awardingcash compensation and establishing benefit programs for the Society's senior executives, and receives an opinionfrom the independent compensation consultant that the Society's executive compensation and benefits programsare reasonable and comparable to that provided for similar services by similar organizations under similarcircumstances The Committee documents its decisions regarding executive compensation decisions in its minutesThe Chair of the Committee promptly reports all actions taken by the Committee to the full Board of Directors TheCompensation Committee followed the process described above at meetings held in February, October, andDecember, with respect to compensation decisions for the following senior executive positions President and CEO,all Executive Vice Presidents, the Senior Vice President and Group Publisher, the Senior Vice President,Development, the Senior Vice President, Human Resources, the Vice President, Audit & Advisory Services, and theEditor in Chief


Explanation

Form 990, Part The Society's conflict of interest policy is disclosed in the 990 on Schedule 0, the corporate charter is available toVI, Section C, the public through the District of Columbia Department of Consumer and Regulatory Affairs Corporations Divisionline 19 The Society's other governing documents are available upon request The financial statements of the tax-exempt

parent, the National Geographic Society, are made available in this Form 990 The Society does not currently makeits audited financial statements available to the public because they are issued on a consolidated basis, whichinclude financial details of the activities of Society's taxable subsidiaries which are not disclosed for competitivereasons The Society's Forms 990 and 990T are available upon request, as well as on-line at Guidestar org

Identifier Return ExplanationReference

Changes in Net Assets Form 990, Part PENSION/POSTRETIREMENT OTHER THAN NET PERIODIC COST -26,673,000 DONATEDor Fund Balances XI, line 9 FACILITIES USE EXPENSES -67,748 GRANTS CANCELEDIRETURNED 365,636 MISC 652


Explanation

Other Society National Geographic Library & Archives The Library's Reading Room is open to the public by appointmentAccomplishments-- Monday through Friday, 1 30pm-5pm, and our staff also respond to phone calls, letters and emails AboutLibrary and 200 questions, or 7% of our reference questions, originate with the public or serve scholars wishing toInformation Services use our collections for research The Library's free website for National Geographic Collectors

(Collector's Corner) has grown to 3,281 members and last year received 183,000 page views TheLibrary also participates in regional inter-library loans of our physical collections Our materials were lentto libraries including Smithsonian, George Washington University and the Executive Office of thePresident During 2012, the Library hosted events on-site for federal and school librarians and ourlibrarians were invited to speak at University classes and regional professional events Also during 2012,the Library coordinated with Gale Cengage to launch the National Geographic Virtual Library (NGVL), anonline research portal of National Geographic published content for public, school and academic librariesThrough NGVL, libraries and their users can, for the first time, search National Geographic Magazine1988-current, along with Traveler magazine (2010-present), 175 National Geographic ebooks, 655 maps,325 videos and 600 dow nloadable images For libraries without NGVL access, our free-to-use index toNational Geographic publications index had 148,000 outside page views in 2012


Explanation

Other Society The National Geographic Society has undertaken a serious commitment to operate more sustainably on itsAccomplishments-- campus and in its expectations of its suppliers The Society has developed the following four strategic coreSustainability values as part of its company-wide sustainability goals - To become a carbon neutral company - To sendInitiatives zero (0) waste to the landfill - To have an engaged and healthy workforce - To practice wise resource

stewardship Becoming a carbon neutral company The Society performs an annual carbon assessment ofall of the carbon emissions it is responsible for, including those emitted on its behalf by its suppliers Thegoal is to quantify what is emitted, find ways to lower those that can be reduced, and to offset those thatcannot Since 2007, the Society has switched its source for electrical usage its buildings and all leasedspace in the US to wind REC's (Renewable Energy Certificates) and offsets are purchased (Reforestationand methane capture from Landfills) to offset any natural gas used Reforestation offsets are alsopurchased to cover business travel The Society's buildings have been retrofitted to achieve maximumenergy efficiency and over the past ten years, electrical usage has been reduced by 17%, water usage by36% and natural gas usage by 23% As a result of these ongoing efforts, the Society's buildings haveearned a LEER EB Gold certification since 2009 Energy reduction strategies are identified with our suppliersas well as renewable energy options or methane recovery offsets where needed Sending zero (0) wasteto landfill The Society has a concerted recycling effort for all waste generated on-site which began aboutten years ago This includes all recyclable paper, metals, glass, plastics and building waste materials Fouryears ago the Society began composting all organic waste, including all non-recyclable paper items and allfood waste from the cafeteria and the general buildings Employees are also actively encouraged insegregating all waste as it is disposed of with the goal of having none end up in a landfill In 2012, theSociety reached a landfill diversion rate of 63% for all building waste and a new target has been set toimprove by 25% over the next two years Engaged and healthy employees All employees are encouraged tobecome actively engaged in the varied sustainability initiatives The Society offers a public transportationsubsidy to its employees, encourages carpooling and biking to work, has been designated a bike friendlyworkplace and is an active participant in "bike to work' days including becoming an official stop for thosewishing to stop for refreshments or a snack An exercise fitness room is available to all staff membersalong with lockers and shower facilities Locally produced organic food is served in the cafeteria and aweekly farmers market is available to employees and the general public Staff are encouraged to recycletheir "difficult to recycle" waste (electronics, batteries) in designated collection areas A "swap meet" isheld four times a year in which employees can bring in items they no longer want and take home itemsdonated by others All employees are encouraged to participate on one of the "Green" Committees that aredesigned to make the Society ever more sustainable in its operation Practicing the wise use of ResourcesIn 2012, the Society continued its focus on measuring the social and environmental impact of its operationsand adopted a new comprehensive Sustainability Policy which includes expectations of its suppliers TheSociety is committed to increasing its use of 100% certified fiber paper and to help certify 10 million newacres of privately held forest land in the US by the end of 2017 Paper suppliers are required to documentthat they abide by all Clean Water and Air Act, and local environmental guidelines in the manufacture of ourpaper All suppliers are required to abide by basic human rights principles in the way they deal w ith theiremployees The Society's buildings are operated without the use of pesticides and herbicides, and onlyGreen-E certified cleaning products and non VOC paints are used in the complex In addition, many of thebuilding materials used are made from recycled material

jefile GRAPHIC print - DO NOT PROCESS

SCHEDULE R(Form 990)



As Filed Data -

Related Organizations and Unrelated Partnerships

1- Complete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.1- Attach to Form 990. 1- See separate instructions.

DLN:93493319002403

OMB No 1545-0047

2012


53-0193519

Identification of Disregarded Entities (Complete if the organization answered "Yes" to Form 990, Part IV, line 33.)

(a)Name, address, and EIN (if applicable) of disregarded entity

(b)Primary activity

(c)Legal domicile (stateor foreign country)

(d )Total income

( e)End-of-year assets

(f)Direct controlling

entity

(1) NG URL HOLDING LLC1145 17TH ST NWWASHINGTON, DC 20036

HOLDING COMPANY DC 0 0 NATIONAL GEOGRAPHIC SOCIETY

Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" to Form 990, Part IV, line 34 because it had oneor more related tax-exempt organizations during the tax year.)

( a)Name, address, and EIN of related organization

(b)Primary activity

(c)Legal domicile (stateor foreign country)

(d )Exempt Code section

( e)Public charity status

(if section 501(c)(3))

(f)Direct controlling

entity

(g)Section 512(b)(13) controlled

entity?

Yes No

For Paperwork Reduction Act Notice, see the Instructions for Form 990. Cat No 50135Y Schedule R (Form 990) 2012

Schedule R (Form 990) 2012 Page 2

Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" to Form 990, Part IV, line 34because it had one or more related organizations treated as a partnership during the tax year.)

(a)Name, address, and EIN of

related organization

(b)Primary activity

(c)Legal

domicile(state orforeigncountry)

(d)Direct

controllingentity

(e)Predominant

income(related,unrelated,

excluded fromtax under

sections 512-514)

(f)Share of

total income

(g)Share of

end-of-yearassets

(h)Disproprtionateallocations?

(i)Code V-UBIamount in box

20 ofSchedule K-1(Form 1065)

U)General ormanagingpartner?

(k)Percentageownership

Yes No Yes No

Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" to Form 990, Part IV,line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)

(a)Name, address, and EIN of

related organization

(b)Primary activity

(c)Legal

domicile(state or foreign

country)

(d)Direct controlling

entity

(e)Type of entity

(C corp, Scorp,

or trust)

(f)Share of total

income

(g)Share of end-

of-yearassets

(h)Percentageownership

(i)Section 512

(b)(13)controlledentity?

Yes No


Schedule R (Form 990) 2012


ff^ Transactions With Related Organizations (Complete if the organization answered "Yes" to Form 990, Part IV, line 34, 35b, or 36.)

Note . Complete line 1 if any entity is listed in Parts II, III, or IV of this schedule

1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?

a Receipt of (i) interest (ii) annuities (iii) royalties or (iv) rent from a controlled entity

b Gift, grant, or capital contribution to related organization(s)

c Gift, grant, or capital contribution from related organization(s)

d Loans or loan guarantees to or for related organization(s)

e Loans or loan guarantees by related organization(s)

f Dividends from related organization(s)

g Sale of assets to related organization(s)

h Purchase of assets from related organization(s)

i Exchange of assets with related organization(s)

j Lease of facilities, equipment, or other assets to related organization(s)

k Lease of facilities, equipment, or other assets from related organization(s)

I Performance of services or membership or fundraising solicitations for related organization(s)

m Performance of services or membership or fundraising solicitations by related organization(s)

n Sharing of facilities, equipment, mailing lists, or other assets with related organization(s)

o Sharing of paid employees with related organization(s)

p Reimbursement paid to related organization(s) for expenses

q Reimbursement paid by related organization(s) for expenses

r Other transfer of cash or property to related organization(s)

s Other transfer of cash or property from related organization(s)

Page 3

YesFNo

la Yes

lb Yes

1c No

ld Yes

le No

if No

1g Yes

1h Yes

li No

1j Yes

1k No

11 Yes

1m Yes

in No

10 No

1p Yes

1q Yes

lr No

is Yes

2 If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds

(a)Name of other organization

(b)Transactiontype (a-s)

(c)Amount involved

(d)Method of determining amount involved




Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" to Form 990, Part IV, line 37.)Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or grossrevenue) that was not a related organization See instructions regarding exclusion for certain investment partnerships

(a)Name, address, and EIN of entity

(b)Primary activity

(c)Legal

domicile(state orforeigncountry)

(d)Predominant

income(related,unrelated,

excluded fromtax under

section 512-

(e)Are all partners

section501(c)(3)

organizations?

(f)Share of

totalincome

(g)Share of

end-of-yearassets

(h)Disproprtionateallocations?

(i)Code V-UBIamount inbox 20

of ScheduleK-1

(Form 1065)

U)General ormanagingpart ner?

(k)Percentageownership

514)Yes No Yes No Yes No


Additional Data

Software ID:

Software Version:

EIN: 53-0193519


Return to Form


Supplemental Information

Complete this part to provide additional information for responses to questions on Schedule R (see instructions)

Identifier Return ExplanationReference

REIMBURSEMENTS PART V, 2 Reimbursements from subsidiaries for payroll withholdings and other direct third-party expensesPAID BY RELATED (16)ORGANIZATIONS

Form 990. Schedule R. Part IV - Identification of Related Organizations Taxable as a Corooration or Trust(a) (b) (c) (d) (e) (f) (g) (h) (i)

Name, address, and EIN of Primary activity Legal Direct controlling Type of Share of total Share of end- Percentage Sectionrelated organization domicile entity entity income of-year ownership 512(b)(13)

(state or foreign (C corp, S assets controlledcountry) corp, entity?

or trust) Yes No

NGSP INC CABLE TV, VIDEO, MAP NATIONAL C 190,504,744 1,587,520,957 100 000 % YesCO GEOGRAPHIC

1145 17TH ST NW SOCIETYDCWASHINGTON, DC2003616-1750687

NGD INC BOOK DISTRIBUTION NGHB INC C 21,438,186 10,701,868 100 000 % Yes

1145 17TH ST NWDC

WASHINGTON, DC2003652-2059709

NGHB INC HOLDING CO NGSP INC C 87,870,120 100 000 % Yes

1145 17TH ST NWDC


NG TOPO INC MAPS NGSP INC C 209,031 100 000 % Yes

210 BEAVER BROOKCANYON RD COEVERGREEN, CO8043952-2236109

NGMT INC MAPS NG TOPO INC C 100 000 % Yes

210 BEAVER BROOKCANYON RD COEVERGREEN, CO8043952-2330725

COTN INC DORMANT NGE INC C 1 100 000 % Yes

1145 17TH ST NWDC


NGE INC HOLDING CO NGSP INC C 9,932 7,300,000 100 000 % Yes

1145 17TH ST NWDC


NGAF INC DORMANT NGE INC C 100 000 % Yes

1145 17TH ST NWDC


LIONS PRIDE INC FILM PRODUCTION NGE INC C 95,441 183,758 100 000 % Yes

1145 17TH ST NWDC


SND PRODUCTIONS DORMANT NGE INC C 100 000 % YesINC

1145 17TH ST NW DCWASHINGTON, DC2003626-0300349

GALAPAGOS INC FILM PRODUCTION NGSP INC C 41,741 39,912 100 000 % Yes

1145 17TH ST NWDC


OTW PRODUCTIONS DORMANT NGE INC C 100 000 % YesINC

1145 17TH ST NW DCWASHINGTON, DC2003626-4457162

NAT GEO MUSIC INC DORMANT NGE INC C 100 000 % Yes

1145 17TH ST NWDC


HIDDEN WORLDS INC FILM PRODUCTION NGE INC C 421,675 10,125,246 100 000 % Yes

1145 17TH ST NWDC


--> Form 990. Schedule R. Part V - Transactions With Related Organizations

(a) (b) (c) (d)Name of other organization Transaction Amount Involved

Method of determiningtype (a-s)

amount involved

NGSP INC A 10,740,157 AUDITEDFINANCIAL STMTS

NGD INC A 34,528 AUDITEDFINANCIAL STMTS

NGSP INC B 15,471,000 AUDITEDFINANCIAL STMTS

NGSP INC D -10,766,919 AUDITEDFINANCIAL STMTS

NGD INC D 2,790,600 AUDITEDFINANCIAL STMTS

NGHB INC D -28,064,545 AUDITEDFINANCIAL STMTS

NGD INC G 21,570,140 AUDITEDFINANCIAL STMTS

NGD INC H 448,624 AUDITEDFINANCIAL STMTS

NGSP INC H 522,221 AUDITEDFINANCIAL STMTS

NGD INC L 216,420 AUDITEDFINANCIAL STMTS

NGSP INC L 9,209,443 AUDITEDFINANCIAL STMTS

NGSP INC M 10,348,447 AUDITEDFINANCIAL STMTS

NGSP INC S 29,066,667 AUDITEDFINANCIAL STMTS

NGSP INC P 724,574 FINANCIAL ACCTGSYSTEM

NGD INC Q 574,962 FINANCIAL ACCTGSYSTEM

NGSP INC Q 27,122,425 fINANCIAL ACCTGSYSTEM

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