+30 likes

Marketing Campaigns

Landing Page594 Total Views 306 Total Unique

Visitors

Facebook Page

158

Joint campaign with WoW Box

#LetsDoItTogether campaign launches

today

Higher engagement and more insights are

expected

Google AdWords188 Clicks and more than 54K impressions

Financial ProjectionsWhat have we changed?

Using our SOM Being more realistic0

2000

4000

6000

8000

10000

12000

14000 12981

600

Clients Served at the end of the year

Clients Served at the end of the year

Financial ProjectionsWhat have we changed?

Costs per piece are bigger

Old cost p.p New cost p.p

0,85€1,5€

Old price p.p New price p.p

1,2€1,9€

Prices per piece are bigger

Financial ProjectionsHow does our income statement looks

like?

Year 1 year 2 Year 3 Year 4 Year 5

-1,000,000 €

- €

1,000,000 €

2,000,000 €

3,000,000 €

4,000,000 €

5,000,000 €

Revenues, Costs and Net Income Loss (€)

Total Revenues Total Costs Net Income/Loss

Financial ProjectionsHow does our Balance Sheet looks like?

Year 1 - €

10,000 €

20,000 €

30,000 €

40,000 €

50,000 €

60,000 €

70,000 €

80,000 €

90,000 €

Assets, Liabilities and Equity (€)

Assets Liabilities Equity

Financial ProjectionsHow does our Cash Flow Statement looks

like?

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

-10,000 €

- €

10,000 €

20,000 €

30,000 €

40,000 €

50,000 €

60,000 €

Cash Inflows, Outflows and Net Cash Flows (€)

Cash Inflows Cash Outflows Net Cash Flows

Income StatementHow does our Income Statement looks like? Year 1 Year 2 Year 3 Year 4 Year 5

Revenue          Wash and Iron Per Piece 14 940,00 € 47 957,40 € 88 049,79 € 1 487 256,03 € 1 952 767,17 € Wash and Iron Medium Bundle 45 594,90 € 146 359,63 € 268 716,28 € 536 651,55 € 704 623,49 € Iron Per Piece 9 055,80 € 29 069,12 € 53 370,90 € 959 280,14 € 1 259 534,82 € Iron Medium Bundle 245 349,00 € 787 570,29 € 1 445 979,05 € 288 775,55 € 379 162,29 € Product 5 - € - € - € - € - € Product 6 - € - € - € - € - € Total Revenue (excluding Airbnb) 314 939,70 € 1 010 956,44 € 1 856 116,02 € 3 271 963,27 € 4 296 087,77 € Revenue Airbnbs     45 155,40 € 116 049,38 € 163 629,62 € Total Revenue 314 939,70 € 1 010 956,44 € 1 901 271,42 € 3 388 012,65 € 4 459 717,40 € Cost of Goods Sold          Wash and Iron Per Piece 11 205,00 € 35 968,05 € 66 037,34 € 1 115 442,02 € 1 464 575,38 € Wash and Iron Medium Bundle 36 855,00 € 118 304,55 € 217 207,15 € 433 783,01 € 569 557,09 € Iron Per Piece 5 265,00 € 16 900,65 € 31 029,59 € 557 721,01 € 732 287,69 € Iron Medium Bundle 184 275,00 € 591 522,75 € 1 086 035,77 € 216 891,50 € 284 778,55 € Product 5 - € - € - € - € - € Product 6 - € - € - € - € - € Total Cost of Goods Sold 237 600,00 € 762 696,00 € 1 400 309,86 € 2 323 837,55 € 3 051 198,70 € Total cost of goods to airbnbs     29 070,00 € 74 709,90 € 105 340,96 € Total costs 237 600,00 € 762 696,00 € 1 429 379,86 € 2 398 547,45 € 3 156 539,66 € Gross Margin 77 339,70 € 248 260,44 € 471 891,56 € 989 465,20 € 1 303 177,73 € Payroll 49 558,18 € 109 895,88 € 319 366,47 € 339 027,57 € 345 448,95 € Operating Expenses          Advertising - € - € - € - € - € Car and Truck Expenses 42 471,00 € 84 942,00 € 127 413,00 € 152 895,60 € 152 895,60 € Commissions and Fees - € - € - € - € - € Contract Labor (Not included in payroll) - € - € - € - € - € Insurance (other than health) - € - € - € - € - € Legal and Professional Services - € - € - € - € - € Licenses - € - € - € - € - € Office Expense - € - € - € - € - € Rent or Lease -- Vehicles, Machinery, Equipment 40 500,00 € 81 000,00 € 121 500,00 € 243 000,00 € 243 000,00 € Rent or Lease -- Other Business Property 6 000,00 € 6 180,00 € 6 365,40 € 18 000,00 € 18 000,00 € Repairs and Maintenance - € - € - € - € - € Supplies - € - € - € - € - € Travel, Meals and Entertainment - € - € - € - € - € Utilities - € - € - € - € - € Miscellaneous - € - € - € - € - € Other Expense 1          Other Expense 2          Total Operating Expenses 88 971,00 € 172 122,00 € 255 278,40 € 413 895,60 € 413 895,60 € Income (Before Other Expenses) (61 189,48) € (33 757,44) € (102 753,31) € 236 542,03 € 543 833,18 € Other Expenses          Amortized Start-up Expenses 766,67 € 766,67 € 766,67 € 766,67 € 766,67 € Depreciation - € - € - € - € - € Interest          Commercial Loan - € - € - € - € - € Commercial Mortgage - € - € - € - € - € Credit Card Debt - € - € - € - € - € Vehicle Loans - € - € - € - € - € Other Bank Debt - € - € - € - € - € Line of Credit 1 963,30 € 7 642,61 € 15 021,79 € - € - € Bad Debt Expense - € - € - € - € - € Total Other Expenses 2 729,97 € 8 409,28 € 15 788,45 € - € - € Net Income Before Income Tax (63 919,45) € (42 166,72) € (118 541,76) € 236 542,03 € 543 833,18 € Income Tax - € - € - € 47 308,41 € 108 766,64 € Net Income/Loss (63 919,45) € (42 166,72) € (118 541,76) € 189 233,62 € 435 066,54 €

Financial ProjectionsHow does our Balance Sheet looks like?

ASSETS First YearCurrent Assets  Cash  Accounts Receivable 89,49 €

Inventory 14 145,53

€ Prepaid Expenses - € Other Initial Costs 1 533,33 € Total Current Assets - €

  15 768,35

€ Fixed Assets  Real Estate -- Land  Real Estate -- Buildings - € Leasehold Improvements - € Equipment - € Furniture and Fixtures - € Vehicles - € Other - € Total Fixed Assets - € (Less Accumulated Depreciation) - € Total Fixed Assets - €

Total Assets 15 768,00

€ LIABILITIES & EQUITYLiabilities  Accounts Payable

Commercial Loan Balance 36 585,00

€ Commercial Mortgage Balance - € Credit Card Debt Balance - € Vehicle Loans Balance - € Other Bank Debt Balance - € Line of Credit Balance - €

Total Liabilities 40 802,79

€

Equity 77 387,79

€ Common Stock  Retained Earnings 2 300,00 € Dividends Dispersed/Owners Draw

(63 919,45) €

Total Equity - €

Total Liabilities and Equity (61 619,45)

€ 15 768,00

€ Balance sheet in or out of balance?     

Balanced!

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 TotalsBeginning Balance 0 0 0 0 0 0 0 0 0 0 0 0  Cash Inflows                          

Cash Sales 3 220,92

€ 6 441,84

€ 9 662,76

€ 12 883,68

€ 16 104,60

€ 19 325,52

€ 22 546,44

€ 25 911,36

€ 29 132,28

€ 32 353,20

€ 35 574,12

€ 38 795,04

€ 251 951,76

€

Accounts Receivable - € 402,62 € 1 207,85

€ 2 013,08

€ 2 818,31

€ 3 623,54

€ 4 428,77

€ 5 234,00

€ 6 057,23

€ 6 880,46

€ 7 685,69

€ 8 490,92

€ 48 842,42

€

Total Cash Inflows 3 220,92

€ 6 844,46

€ 10 870,61

€ 14 896,76

€ 18 922,91

€ 22 949,06

€ 26 975,21

€ 31 145,36

€ 35 189,51

€ 39 233,66

€ 43 259,81

€ 47 285,96

€ 300 794,18

€                            Cash Outflows                      Investing Activities                          New Fixed Asset Purchases - € - € - € - € - € - € - € - € - € - € - € - € - € Additional Inventory - € - € - € - € - € - € - € - € - € - € - € - € - €

Cost of Goods Sold - € 3 037,50

€ 6 075,00

€ 9 112,50

€ 12 150,00

€ 15 187,50

€ 18 225,00

€ 21 262,50

€ 24 435,00

€ 27 472,50

€ 30 510,00

€ 33 547,50

€ 201 015,00

€ Operating Activities                          

Operating Expenses 5 581,40

€ 5 581,40

€ 5 581,40

€ 5 581,40

€ 5 581,40

€ 5 581,40

€ 9 247,10

€ 9 247,10

€ 9 247,10

€ 9 247,10

€ 9 247,10

€ 9 247,10

€ 88 971,00

€

Payroll 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 4 129,85

€ 49 558,18

€ Taxes - € - € - € - € - € - € - € - € - € - € - € - € - € Financing Activities                          Loan Payments - € - € - € - € - € - € - € - € - € - € - € - € - € Owners Distribution - € - € - € - € - € - € - € - € - € - € - € - € - € Line of Credit Interest   43,27 € 82,92 € 116,24 € 143,20 € 163,74 € 177,83 € 209,86 € 234,55 € 253,60 € 266,06 € 272,02 € 1 963,30 € Line of Credit Repayments - € - € - € - € - € - € - € - € - € - € - € - € - € Dividends Paid - € - € - € - € - € - € - € - € - € - € - € - € - €

Total Cash Outflows 9 711,25

€ 12 792,02

€ 15 869,17

€ 18 939,99

€ 22 004,45

€ 25 062,49

€ 31 779,78

€ 34 849,31

€ 38 046,50

€ 41 103,05

€ 44 153,01

€ 47 196,47

€ 341 507,48

€

Net Cash Flows (6 490,33)

€ (5 947,56)

€ (4 998,56)

€ (4 043,24)

€ (3 081,54)

€ (2 113,43)

€ (4 804,57)

€ (3 703,95)

€ (2 857,00)

€ (1 869,39)

€ (893,21) € 89,49 € (40 713,31)

€ Operating Cash Balance

(6 490,33) €

(5 947,56) €

(4 998,56) €

(4 043,24) €

(3 081,54) €

(2 113,43) €

(4 804,57) €

(3 703,95) €

(2 857,00) €

(1 869,39) € (893,21) € 89,49 €  

Line of Credit Drawdown

6 490,33 €

5 947,56 €

4 998,56 €

4 043,24 €

3 081,54 €

2 113,43 €

4 804,57 €

3 703,95 €

2 857,00 €

1 869,39 € 893,21 € - €

40 802,79 €

Ending Cash Balance - € - € - € - € - € - € - € - € - € - € - € 89,49 €  

Line of Credit Balance 6 490,33

€ 12 437,89

€ 17 436,45

€ 21 479,69

€ 24 561,23

€ 26 674,67

€ 31 479,24

€ 35 183,19

€ 38 040,19

€ 39 909,59

€ 40 802,79

€ 40 802,79

€  

Financial ProjectionsHow does our Cash Flow Statement looks

like?