Virginia Assisted Living 2020 VirtualFall Conference & Trade Show

December 7-9, 2020

Hosted by VALA

"One Size Does Not Fit All"

Welcome to the 2020 Virginia Assisted Living Annual Fall Conference!

This fall, our conference theme is “One Size Does Not Fit All.” We thank you for working with us as welearn to adjust, acquire, and adapt during these unprecedented times. Among many importantfeatures, needed for success, credits this conference offers attendees NAB approved continuingeducation credits and continuing education relevant to the practice of nursing as authorized by theVirginia Board of Nursing.

One of the most important goals of our conference is to encourage networking among assisted livingprofessionals. Please take advantage of this unique event to introduce or to reacquaint yourself withother industry leaders and supporters. We also encourage you to visit our conference sponsors at theVirginia Assisted Living Trade Show. We are thankful to our conference sponsors, who provide qualityproducts and services for Virginia’s assisted living communities. Please be sure to visit the exhibitbooths, so the sponsors can share with you important updates and specials they have to offer.

This packet includes all presentation handouts received from speakers in advance of theconference. Also enclosed with this packet are several forms including the Attendance CertificationForm and Conference Evaluation Form. Please return these forms to the VALA conference registrationtable before you leave. Certificates of Attendance are obtained at the end of the conference or mailedto you. VALA will upload CEUs to NAB for those individuals with a CE Registry ID. (Please refer to theNAB CE Registry page in this program for additional information on this new feature.) Your feedbackon the conference format, location, and host facilities is valuable for future planning. Please be sure tolet us know if there is a topic or a speaker you would like to see featured at an upcoming conference.

VALA is the “Unified Voice for Assisted Living in Virginia,” but only through a strong membershipfoundation can we continue to provide quality training, education, and advocacy. If you are not aVALA member or have not made a donation to the VALA PAC, please do so while at the conferenceby visiting the VALA registration table.

We thank you for your support, and we hope you enjoy the conference!

Sincerely,

Judy HacklerVALA Executive Director

VALA Staff

Judy Hackler, Executive DirectorJeanne Grady, Membership Services ManagerJulie Moore, Education & Events Coordinator

Michelle Dickinson, Marketing Communications Coordinator

Virginia Assisted Living Association’s Board of Trustees:

EXECUTIVE COMMITTEE:Chair: Matt Peponis, Greenfield Senior Living

VALA Vice Chair: Ed Corbeil, HHHunt Secretary: Jennie Haden, Discovery Village at West End (Discovery Senior Living)

VALA Lobbyist

Julia HammondGovernment Relations Principal

Cozen O’Connor Public Strategies

Thank You to VALA’s Leadership TeamVirginia Assisted Living Association

PO Box 71266, Henrico, VA 23255, (804) 332-2111www.valainfo.org ~ contact@valainfo.org

VIRGINIA ASSISTED LIVING ASSOCIATION

VALA is a non-profit, membership organizationdedicated to providing advocacy, education,communication, and resources to the assistedliving industry in Virginia. Formed in 1996, we arethe unified voice of assisted living in Virginia andthe official state affiliate of Argentum (formerlyknown as the Assisted Living Federation ofAmerica). Our members represent the entirespectrum of the industry: providers of both non-profit and for-profit, and large and small assistedliving homes. We welcome Industry Partners -organizations that provide a service to or have aninterest in assisted living in Virginia.

“Virginia’s Unified Voice of Assisted Living”

www.linkedin.com/company/virginia-assisted-living-

association-vala-/

(804) 332-2111

CONNECT WITH VALA

@VALA_Info

information@valainfo.org

www.valainfo.org

www.facebook.com/VirginiaAssistedLivingAssociation/

David Beard, Senior Living ConsultantJohn Boyd, Express Care Pharmacy

Elijah Brisbone, Spring Hills Senior CommunitiesChloe Burke, Brookdale Arlington (Brookdale Senior Living)

Kim Hurt, Commonwealth Senior LivingKarl Keffer, Five Star Senior Living

Denny Pregent, The Pregent GroupAlice Reynolds, Harmony Senior Services

Jaclyn Salisbury, Sunrise Senior LivingRandy Smith, Brightview Senior LivingSteve Smith, Dominion Voice & Data

Elizabeth Wilkins, Manorhouse Management, Inc.

BOARD MEMBERS:

Please Note: Information presented and the opinions expressed in theeducation sessions do not necessarily reflect those of VALA. VALA doesnot explicitly endorse products or services of individuals or companiesexhibiting at this conference. VALA makes no claims as to the accuracy ofexhibitors’ information or to the safety or quality of products.

In order to receive continuing education credits...

Please complete the Conference Evaluation that will be emailed to you after the conferenceand will be available in the app ro receive access to the Attendance Certification Form. Besure to initial all sessions you attend. Certificates of attendance will be emailed within 30days of the conference conclusion. CEUs for the registrants that provide an NAB registrationnumber will be uploaded to NAB on their behalf.

In order to receive continuing education credits, attendees must be preregistered and loggedin to the sessions for which they are requesting credits. NAB reserves the right to send amonitor to the conference to verify attendees only claim credits for sessions they attend.

Thank you for your support in helping us to stay compliant with the NAB requirements.

Educational OpportunitiesVALA provides two conferences per year allowing attendees the opportunity to get at least 20 NABapproved CEUs. VALA also hosts regional educational meetings, webinars, and workshops based onindustry needs. These events focus on a variety of topics. Below are the primary educational focuses ofthe training sessions:

Consumer Choice

Operational Excellence

Quality Assurance

Wellness & Support

Workforce DevelopmentPublic Policy & Advocacy

Go to the right store for your phone. Access the App Store on iOS devices and the Play Store onAndroid. Install the app. Search for CrowdCompass AttendeeHub. Once you’ve found the app, tap eitherdownload or Install. (After installing, a new icon will appear in your app menu.

Visit https://event.crowdcompass.com/valafc2020 and follow the onscreen instructions.Find The VALA Conference. Search the Attendee Hub for Virginia Assisted Living 2020 FallConference. Open your event. Tap the name of the event to open it. Login and verify your account.

Search the Attendee Hub for Virginia Assisted Living 2020 Fall ConferenceOpen your event. Tap the name of the event to open it.Login and verify your account.

Welcome to the Virginia Assisted Living 2020 Fall Conference!There's An App For That! Have you created your mobile app account? With the app, you canbuild your personal itinerary, view conference documents, interact with conference registrants,and more!

Getting the App1.

2.

Computer1.2.

Find Your Event1.2.3.

Upcoming Dates of Interest for the Assisted Living Industry...For more information on events & training, visit the VALA website at www.valainfo.org

Virtual Presentation Week with Micah HuntZoom Online PlatformFebruary 24-26, 2021

Virginia Assisted Living Annual Spring ConferenceThe Hotel Roanoke, Roanoke, VA

March 1-3, 2021

Argentum Senior Living Executive Conference & ExpoNashville, TN

May 10-12, 2021

Virginia Governer's Conference on AgingRichmond Marriott, Richmond, VA

May 17-18, 2021

VA Coalition for the Prevention of Elder Abuse (VCPEA)Kingsmill Resort, Williamsburg, VA

May 26-28, 2021

Virginia Assisted Living Annual Fall ConferenceHilton Norfolk The Main

October 18-20, 2021

Pre-Conference

December 7, 2020

12:30 PM - 2:30 PM

3:00 PM - 5:00 PM

“VDSS Regulatory Updates and Practices”

Panel Discussion:

Virginia's COVID Response Supporting AL Providers

Participants will be provided updates on the Virginia Standards forLicensed Assisted Living Facilities and enforcement guidance forassisted living providers.

VALA will conduct a Panel Discussion with representatives from the Virginia Department ofSocial Services and the Virginia Department of Health on the impact of the COVID-19 pandemicon assisted living providers. Updates will be shared from the Virginia Long-Term Care AdvisoryCommittee to include information on COVID testing, COVID vaccination, infection controlrecommendations, outbreak reporting, PPE updates, recommendations on residents supportservices such as visitation, and additional updates as applicable.

Missy CurrierAssociate Director Senior,

Virginia Department ofSocial Services, Division of

Licensing Programs

Laurie ForlanoDO MPH, Deputy

Commissioner for PopulationHealth, Virginia Department of

Health

Christy GrayMPH, CHES, CHTS - CP Division

of Immunization Director atVirginia Department of Health

Brenden RivenbarkSenior Policy Advisor at

Virginia Department of Health

Sarah Lineberger Healthcare-Associated

Infections Program Managerat Virginia Department

of Health

Eddie RichardsonAssociate Director Senior,Field Operations, Virginia

Department of SocialServices (VDSS), Division

of Licensing

"Winning the Battle for Talent: Lessons from Other Industries

and Our Sector”

11:30 AM - 1:00 PM

Why CEOs are losing sleep during this “battle for talent?”Innovative approaches to recruitment featuring the “Chipotle and Four Seasons RecruitingModels”Increasing retention with technology, accountability and trainingWhat one successful provider, Asbury Communities is doing to stay ahead of the curve.

According to a study by Ziegler, over 80 percent of CFOs said that their main concern for2019 was workforce recruiting and retention. Industry data shows that the turnover rate insenior care is a staggering 65 percent. As a senior living leader, does the fear of not keepingyour community skillfully staffed keep you up at night? This general session will provide aview to how other industries battle for talent as well as actionable insights that can help yourcommunity stay ahead of the talent curve. You’ll hear expert guidance from Great Place toWork innovators who are excelling in this “age of disruption,” with topics such as:

Whether we’re talking about employee engagement and retention, resident and customersatisfaction, or census, it all comes down to one thing. People love to do business withpeople they like. It’s all about relationships and the way we treat each other, and everyinteraction makes a difference! In this high-energy, fun, and interactive keynote, we’ll explorethe ways in which using intentional words of kindness, being present to the person in front ofyou, setting others up for success and making movie moments for customers & staffpositively affects your bottom line! When you roll out the red carpet in this way, customersand team members fully engage with your organization! It isn’t always easy, but when itcomes to customer service and employee retention, every moment matters.

“Charting a Course for Culture: Creating a Place

Where People Love to Live & Work!”8:00 AM - 9:30 AM

Donna CuttingFounder & CEO Red-Carpet Learning Systems, Inc.

General Sessions

December 8, 2020

Jacquelyn Kung CEO, Activated Insights

Tanya OckerHead of Product Activated Insights

Virginia Assisted Living Association (VALA)

Annual Membership Meeting

December 9, 2020 ~ VALA Leadership Luncheon

The membership of the Virginia Assisted Living Association (VALA) is invited to attend theAnnual Membership Meeting of the organization. This meeting will be held in conjunction withthe Virginia Assisted Living Annual Fall Conference. The Annual Meeting of the members willshare important updates regarding VALA operations and focuses and will allow for theelection of individuals to serve on the VALA Board of Trustees.

VALA Board of Trustees Election Notice: The election will be held during the GeneralMembership at the fall conference. Anyone interested in serving as a Board member, shouldcontact Judy Hackler at (804) 332-2111.

General Sessions

December 8, 2020

"Investing in What Matters"3:00 PM - 4:30 PM

Jesse Marinko, BA, MBAFounder, Phoenix Senior Living

With many investment opportunities available, it is imperative that organizations prioritizetheir investments and to make sure that “people” are included in those investments.Recognizing the importance of continued investments for staff and key stakeholders is also anecessity for the health of an organization. Participants of this session will explore theseinvestment opportunities and learn some of the elements to be prioritized and practiced.

As a society, we’re often taught to avoid risk and focus on playing it “safe.” What we’re nottaught is that some level of risk is necessary in order to progress forward. Nor are wetaught what this level is, how to gauge and leverage it for our own success, and the highpersonal cost of “playing it safe” – especially in today’s competitive business environment.This program is designed to help attendees create breakthrough performance by learningto think differently about taking risks and realize the critical importance of taking calculatedand appropriate risks.

General Sessions

December 9, 2020

"Top 5(ish) Ways Communities Have Successfully

Combated Isolation in 2020" (ZOOM)10:00 AM - 11:00 AM

Mike RethgadeSenior Vice President, Head of Senior Living at Touchtown

“The Risk Not Taken: Sometimes It Can

Cost You More”8:00 AM - 9:30 AM

Sandy Geroux, M.S.CEO, Trainer, WOWplace International

In this 60-minute session, Touchtown's Senior Vice President, Mike Rethage, will shareactionable insights on how to engage, connect, and communicate with your communitymembers. Packed with communication techniques and creative ways to do it all with asmall team, this educational session is a must-have for senior living staff at every level.

General Sessions

December 9, 2020

Assisted Living Leadership Session:

"VALA Membership Updates, General Assembly Impacts, Industry Highlights"

11:30 AM - 1:00PM

“How Downsizing Has Changed In Senior Living”2:00 PM - 3:30 PM

Micah HuntDirector of Senior Support Division

garrett Realty Partners

Virginia’s assisted living industry has been tremendously impacted by the COVID-19 pandemic in2020. With all the regulatory and oversight changes required or recommended, VALA has activelycommunicated with various agencies, departments, and organizations to help assisted living providersto best care for the residents they serve. During this session, participants will receive updates onmany of the task forces, work groups, committees, and subcommittees VALA has been engaged induring 2020.

Participants will also be provided with updates from the 2020 Virginia General Assembly SpecialSession and outlooks for the 2021 Virginia General Assembly. As VALA continues to look to the futureof the assisted living industry in Virginia, we welcome new industry leaders to participate in thestrategic policy decisions of the association and we welcome feedback from all assisted livingproviders.

During this session, participants will be provided with an online link to take part in electing candidatesto VALA’s Board of Trustees.

This presentation will be breaking down the process of how “Downsizing” has changed andhow it is slowing down the process to transition into Senior Living. It will assist ExecutiveDirectors and Assistant Directors on how to better assist our seniors in providing tools andtips to better prepare them for this even more complicated move than ever before.

Ed CorbeilRegional Director ofOperations, HHHunt

Julia HammondGovernment Relations Principal

Cozen O'Conner Public Strategies

Judy HacklerExecutive Director

Virginia Assisted Living Association

Advocacy - As Virginia’s leader in assisted living advocacy worksregularly with the State Departments and with legislators.

Resident Referral Services - Contact information of VALA Providermembers is listed on VALA's website offering family members adirect link to your community’s website or e-mail inbox.

Job Referral Services - VALA Provider & Industry Partnermembers have the ability to solicit qualified job applicants throughVALA’s website at no additional cost.

The VALA Electronic Voice - VALA’s exclusive e-newsletter ispublished regularly and features updates on assisted living issues,in-depth information from industry leaders and regulators, andinformation on upcoming events that may be of interest to ALproviders.

Professional Credibility - VALA membership demonstrates toprospective residents and employees your commitment toproviding the best care possible.

Reduced Rates on Training - VALA members receive discountedregistrations to attend VALA’s annual conferences that providecontinuing education credits. Attendees will receive NAB credits.

Networking - Opportunities to network at VALA professionaldevelopment events, as well as opportunities to network whileserving on Boards and Committees established by VALA and/orthe Commonwealth of Virginia.

Professional Recognition - VALA Diamond Awards recognizeoutstanding services and best practices within the AL industry.

VALA’s Annual Membership ListingUp to 4 complimentary electronic mailing to VALA’smembershipMarketing information listed on VALA’s website.The VALA VOICE with information pertinent to AssistedLivingParticipation opportunities on ALF Boards and CommitteesPreferred Exhibition Placement at Annual StatewideConferencesAccess to Documents reserved for VALA MembersMembership Referral ServicesNetworking Opportunities

Available to organizations that provide goods and services tothe assisted living industry. Dues are $550 per year, and someof the Industry Partner benefits include, but are not limited tothe following:

Listed below is a sampling of the benefits provided to VALA’sIndustry Partners.

Provider MembershipIndustry Partner MembershipSupporting Partner Membership

With the increasing support of Virginia’s assisted livingcommunity, the Virginia Assisted Living Association serves as thelargest unified voice of assisted living in Virginia. Listed below isa small sampling as to why approximately 150 assisted livingproviders who have the licensed capacity to serve more than11,000 residents have chosen to be a member of VALA.

VALA offers three levels of membership:

Are you a Member of VALA? If not, Join Today!!

Benefits included are listed below:

VALA Provider MembershipAvailable to any company or organization, proprietary ornonprofit, which owns, manages, or operates an assistedliving community or similar type of community. This includesfacilities under construction. Providers with multiple facilitiesmust complete an application for each facility.

VALA Industry Partner Membership

VALA Supporting Partner MembershipAvailable to individuals or agencies interested inadvocating for Virginia's assisted living industry. This alsoincludes government agencies, Area Agencies on Aging,students, retirees, and those planning to open an assistedliving facility. Dues are $100 per year.

If interested in becoming a member, please stop by the VALA Registration Desk for more info!

NABVerify will enable administrators to track CE approved by NAB’s National Continuing EducationReview Service (NCERS) as well as non-NCERS approved CE. The NAB CE Registry is free of chargeto long-term care licensees. Once CE credits are stored in the CE Registry, then participants will be ableto electronically release the information for licensure renewals.

The Virginia Assisted Living Association (VALA) is an approved NCERS provider and will report creditsto the CE Registry. Upon submission of the credits after conferences and workshops, a certificate ofcompletion will be automatically generated.

Participants must REGISTER with NABVerify to take advantage of this opportunity. Signing up is easy bysimply visiting https://www.nabweb.org/manage-my-account. If you do not currently have a NAB useraccount (which is different than your exam account), you will need to choose “Not a member? Sign Up!”Once signing up for a NAB account, you will see a link to access your CE Registry.

Once you have begun your CE Registry, you will be asked to supply your licensing information. Thisinformation is requested so your registry can be customized to fit your specific licensing requirements.The state in which you are licensed is required in order for digital reporting of your registry to occur. Byidentifying the date of expiration and the renewal period, the registry will be customized to begin and endwith each licensing cycle. If you are licensed in more than one state, you will have the option to addadditional licensing boards upon reporting your registry. Licensing information may be changed uponinitial entry by visiting the “My Account” section of the NABVerify system.

NAB IDs are unique to each individual who signs up for a CE Registry and are not an individual’s licensenumber. This number, along with the licensee’s first and last name, will be used to verify that credits arebeing issued to the correct person.

*Credits cannot be uploaded by an individual licensee or by a CE provider until the individual practitionercreates an account and has a NAB CE Registry ID number. If you are not registered with an NAB CERegistry number, then you will need to notify VALA when you receive one for us to update your recordedCEUs.

ANTITRUST LAWS - IMPORTANT REMINDER

All conversations and proceedings at any Board of Trustees, committee, or other formal meeting of theVirginia Assisted Living Association (VALA), including conferences and workshops, must abide by theconstraints of antitrust laws. There shall be no discussion of agreements or concerted actions that mayrestrain competition. Each participant is obligated to speak up for the purpose of preventing anydiscussion falling outside of the bounds of the laws.

CE Registry - NABVerify

Thank You to Our Conference Sponsors!

Mobile App Cell Phone Pocket

General Session

Break

Attendee Nametag

Exhibition

Please use the conference app to download contact information for each sponsor

Virginia Department for Aging andRehabilitative Services

www.vadrs.org

Virginia Office for Aging Serviceswww.vda.virginia.gov

Virginia Department of Healthwww.vdh.virginia.gov

Virginia Emergency Preparednesswww.vdh.virginia.gov/emergency-preparedness

Virginia General Assemblyvirginiageneralassembly.gov

Argentumwww.argentum.org

Virginia Department of Social Services - Links and forms important to ALFs

www.dss.virginia.gov/facility/alf.cgi

AIT Preceptor Training/Manualswww.nabweb.org/ait/-preceptor-manuals

Virginia Board of Long-Term Care Administrators

www.dhp.virginia.gov/nha

Virginia Department of MedicalAssistance Serviceswww.dmas.virginia.gov

Virginia Department for Aging and Rehabilitative Services

www.vadrs.org

Assisted Living Helpful Links

Virtual Presentation Week with Micah HuntZoom Online PlatformFebruary 24-26, 2021

There is a $100 registration fee for all participants andincludes participation links for all nine sessions.Only pre-registered individuals that participate in the online,live sessions will be eligible for NAB CEUs.Each session will be conducted virtually on a Zoom platformwith each session having a unique participation website. Linksto the participation websites will not be sent upon initialregistration, but they will be sent in January 2021. Stay tuned as additional information will be posted soon!

Key Information:

Micah HuntDirector of Senior Support Division

garrett Realty Partners

Download the Mobile App Now for more

information on sessions, speakers, and to

network with fellow attendees. Refer to pg.

9 for download instructions.

2020 VA AL FALL CONFERENCE &

TRADE SHOW

Monday - December 7, 2020

Date: December 7-9, 2020Place: Zoom Online Webinar and Meeting PlatformsHosted by: Virginia Assisted Living Association (VALA)

“One Size Does Not Fit All” December 7, 2020

December 8, 2020

December 9, 2020

12:30 PM – 2:30 PM

2:30 PM - 2:45 PM

3:00 PM - 5:00 PM

8:00 AM - 9:30 AM

9:30 AM - 11:30 AM

11:30 AM - 1:00 PM

1:00 PM - 3:00 PM

3:00 PM - 4:30 PM

8:00 AM - 9:30 AM

10:00 AM - 11:00 AM

11:30 AM - 1:00 PM

2:00 PM - 3:30 PM

Pre-Conference Session: “VDSS Regulatory Updates and Practices” Eddie Richardson, Associate Director Senior, Field Operations, Virginia Department of Social Services (VDSS),Division of Licensing

Sponsors Zoom Meeting Rooms & Prizes Distribution 2:30 PM SeniorsGuide: https://zoom.us/j/92092413840pwd=ZytObkJsSHh2VVBPbm1aRmhpMUxXdz09

Pre-Conference Session: "Virginia COVID-19 Response Supporting Assisted Living Providers"Tara Ragland, Associate Director Senior, Virginia Department of Social Services, Division of Licensing Programs Laurie Forlano, DO MPH, Deputy Commissioner for Population Health, Virginia Department of HealthSarah Lineberger, Healthcare-Associated Infections Program Manager at Virginia Department of HealthBrenden Rivenbark, Senior Policy Advisor at Virginia Department of Health Christy Gray, MPH, CHES, CHTS - CP Division of Immunization Director at Virginia Department of Health

"Creating a Place Where People Love to Live and Work in the Age of Personalization!"Donna Cutting, Founder & CEO Red-Carpet Learning Systems, Inc.SPONSOR: Select Rehabilitation, LLC

Sponsors Zoom Meeting Rooms & Prizes Distribution9:30 AM: Neil Medical Group Zoom Room: https://zoom.us/j/98214069899pwd=UWYxaGVsRG8xNWJtNnBWbzlSL2NzZz09

9:45 AM: Select Rehabilitation, LLC Zoom Room: https://zoom.us/j/94732950168?pwd=b1NOY0wrSDRTSjRqaElNaTF6d1RuZz09

10:00 AM BAYADA Home Healthcare Zoom Room: https://zoom.us/j/93286791802?pwd=RWc3Rk5abDZtV3VNSHBzRGhvMU1FZz09

11:00 AM garret Realty Partners:https://zoom.us/j/92705934585?pwd=rdjjm28yamncszrvmm0zvetet0xeqt09

"Winning the Battle for Talent: Lessons from Other Industries and Our Sector"Jacquelyn Kung, Activated InsightsTanya Ocker, Head of Product at Activated Insights

Sponsors Zoom Meeting Rooms & Prizes Distribution1:00 PM: Southern Pharmacy Zoom Roomhttps://zoom.us/j/95773118745?pwd=cnVSYXJTL1J6Tk1LbFk5K1pBNUJRUT09

2:00 PM: Expresscare Pharmacy Zoom Roomhttps://zoom.us/j/94472140884?pwd=VzdiSUV1K21jR1dNK0pxdkVzUVA2Zz09

"Investing in What Matters"Jesse Marinko, Founder Phoenix Senior Living

“The Risk Not Taken: Sometimes It Can Cost You More”Sandy Geroux, M.S., CEO, Trainer, WOWplace International

"Top 5(ish) Ways Communities Have Successfully Combated Isolation in 2020”Mike Rethage, Senior Vice President, Head of Senior Living for Touchtown

"VALA Membership Updates, General Assembly Impacts, Industry Highlights"Ed Corbeil, Regional Director of Operations, HHHuntJulia Hammond, Government Relations Principal, Cozen O’Conner Public StrategiesJudy Hackler, Executive Director, Virginia Assisted Living Association (VALA)

“How Downsizing Has Changed in Senior Living”Micah Hunt, Director of Senior Support Division at garrett Realty Partners