Drive to digital – Europe

Patrick Hannon, President, WorldDAB

Brussels, 11 May 2016

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Introduction

• 94 members from 27 countries – across the radio ecosystem

• Developed DAB technical standards

• Promote digital radio (DAB / DAB+) around the world

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Our goals for Europe

• Establish DAB as the core future platform for radio in Europe

• Radio to be included in the EU’s Digital Agenda

• All new car radios to have FM / DAB / DAB+ capability

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FM spectrum is full

• No new services

• Limited competition

• No innovation

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Why does this matter?

• 84% of European citizens listen to radio every week

• Average 19 hours a week

• Vital source of news, information and entertainment

• All available free-to-air

Sources: EBU, Radioplayer

• 84% of car buyers ‘always’ or ‘mostly’ listen to the radio on every journey

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DAB offers benefits to consumers and society

Consumers

• Greater choice

• Clearer sound

• Text and colour images

Society

• Spectrum efficiency

• Greener distribution

• Enhanced traffic information

Benefits of DAB

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A digital radio wave is moving across Europe

UK

Norway

Sweden

Germany

France

Spain

Italy

Switzerland

NL

Bel

Denmark

Poland

Czech

Austria

Ireland

Portugal

Slovenia

Slovakia

Hungary

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Four original markets: UK, Norway, Denmark and Switzerland

UK

NorwaySweden

Germany

France

Spain

Italy

CH

NL

Bel

DK

Poland

Czech

Austria

Ireland

Portugal

Slovenia

Slovakia

Hungary

Established markets

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Followed by Germany (2011), Netherlands (2013), Italy (2014)

UK

Sweden

Germany

France

Spain

Italy

CH

NLBel

DK

Poland

Czech

Austria

Ireland

Portugal

Slovenia

Slovakia

Hungary

Norway

Secondwave

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Poland, France and Belgium – on the move

UK

Sweden

France

Spain

Italy

CH

NL

Bel

DK

Poland

Czech

Austria

Ireland

Portugal

Slovenia

Slovakia

Hungary

Germany

Norway

On themove

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Trials on air / planned in Austria, Czech, Slovakia and Slovenia

UK

Sweden

France

Spain

Italy

CH

NL

Bel

DK

Poland

Czech

Austria

Ireland

Portugal

Slovenia

Slovakia

Hungary

Germany

Norway

Trials

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First countries moving to Digital Switchover (DSO)

UK

Sweden

France

Spain

Italy

CH

NL

Bel

DK

Poland

Czech

Austria

Ireland

Portugal

SloveniaHungary

Digital Switchover Norway

• Norway: 2017

- DSO Jan-Dec 17

• Switzerland: 2020-24Germany

Slovakia

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% of new cars with DAB+ digital radio

Source: SMMT/CAP (UK), JATO (Norway), MCDT (Swiss figures include buyers taking DAB as option)

In leading markets, digital radio is standard in many cars

Technology- tried and tested

73% 65%

UK Norway Switzerland

80%

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% of new cars with DAB+ digital radio

Source: SMMT / CAP, JATO, MCDT, VDA (includes buyers taking DAB as an option)

Newer markets are still some way behind

UK Norway Switzerland Germany

80% 73% 13%65%

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Where do we go from here?

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Building blocks for success

Political commitment

DABCoverage

Broadcaster activity

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#1: Policy commitment at country level is growing

• Germany: new funding proposed for ARD – 3x previous figure

• France: timetable published for national roll-out

• Netherlands: regional services on air across the country

• Italy: extensive roll-out of local services approved and under way

• UK: second national commercial multiplex launched March 2016

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National policy makers now working together

• Ed Vaizey, UK Minister of State for Culture and the Digital Economy,

• Dorothee Bär, German Parliamentary State Secretary at the Federal Ministry of Transport and Digital Infrastructure (BMVI)

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Today’s speakers include senior officials from key markets

• Jos de Groot, Ministry of Economic Affairs, The Netherlands

• Ian O’Neill, OBE, Department for Culture, Media & Sport (DCMS), UK

• Frank Krüger, Federal Ministry of Transport & Digital Infrastructure (BMVI), Germany

• François-Xavier Bergot, Conseil Supérieur de l’Audiovisuel (CSA), France

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National radio services

814

52

41

2824

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UK NL Norway Germany

AM / FM DAB / DAB+

Source: WorldDAB

#2: Broadcaster commitment: new services

Up to 5x as many national services on DAB

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Clear marketing messages

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European Digital Radio Alliance established March 2016

PolandAustria Belgium

Denmark Netherlands

Norway SwitzerlandUK Germany

Sweden

CzechSlovakia

Countries where members are broadcasting

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DAB / DAB+ population coverage

98% 97% 95% 95%

70%

99.5%99.5%

Norway Switz-erland

Denmark

UK NL Germany

Italy

Source: WorldDAB

#3: National DAB coverage in seven key markets

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56% of European citizens can receive DAB services

European tipping point has been achieved – more to come

Seven countries with national DAB coverage account for 60% of new car sales in Europe

With France & Belgiumon the move – figure rises to 77%

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How can European Commission support DAB digital radio?

DigitalAgenda

• Include digital terrestrial radio (DAB / DAB+) in the Digital Single Market Strategy

• Encourage allocation of Band III spectrum to digital radio (via co-ordination amongst Member States)Spectrum

Consider regulation* that new radio receivers be capable of receiving FM / DAB / DAB+Receivers

* Similar to French receiver law with similar requirements once 20% of population is covered by digital radio: https://www.legifrance.gouv.fr/affichTexte.do?cidTexte=JORFTEXT000000248397#LEGIARTI000024041152

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Conclusions

First countries switching off FM - now is the time for action3

International support for DAB has never been stronger1

To access full range of radio services in Europe, drivers need FM / DAB / DAB+

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Thank you

For further information, contact:www.worlddab.org