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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

Where are you in the Social Media Pool?

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Successfully Leveraging Social Networking for Advancing Careers in

Academic Medicine

Chris Hurtubise Senior Director of Marketing

The Center of Science and Industry Larry Hurtubise,

Associate Director of the Center for Faculty Development Nationwide Children's Hospital

#MedEd @crhurtubise @hur2buzy

Successfully Leveraging Social Networking for Advancing Careers in

Academic Medicine

Or Successfully Navigating

Social Media in Academic Medicine

#MedEd @crhurtubise @hur2buzy


@charleneli @jbernoff Groundswell winning in a world transformed by social technology, 2008 Harvard Press

people use social technology to get the things they need from

each other


Practice Points

Practice Points • Reflect on digital identity and goals • Look before you leap • Apply existing guidelines • Develop guiding principles • Engage, learn, teach, mentor • Tap into the power of community


Reflect on digital identity and goals

What are you Passionate about?

Who do you want to share with?


Profile Photo

URL

Personal Statement

Cover Photo

Anatomy of a Profile


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Which profile resonates with you? Why?

#Case 1

Jot down three potential handles and share with your group

Post it to https://todaysmeet.com/ICRE17

https://todaysmeet.com/ICRE17

https://todaysmeet.com/ICRE17

Anatomy of a Tweet Name and ID of user composing the tweet 140 character post

Hashtag

Reply Like Retweet or Quote

Direct Message

Link to other twitter user

URL

Image from Web Site


Look before you leap


Hashtags

User IDs

Content

Tone

#theCGEA vs

#CGEA


Correct Hashtags

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Noon - 10:00 PM

10:00- 6:30 AM


Apply existing guidelines:

Reflect and Thank


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How would you tweet abut this?


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Congratulate

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Advice Needed

You want to congratulate a colleague from your institution on a

publication via twitter.

o They have 14 followers and an egg

o They have been a member since 2008

o They primarily post about politics and sports

o Some of their posts have bad language

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Teach

Teach

• Connect

• Network

• Contribute

Lindsay Melvin and Teresa Chan (2014) Using Twitter in Clinical Education and Practice.

Journal of Graduate Medical Education: September 2014, Vol. 6, No. 3, pp. 581-582.


• Follow

• Post, respond, tag, and ask

• Tweet a few times per day

• Retweet useful information

• Connect to resources

• Tweets with pictures

• Remember your audience(s)

Connect Tweeting

at conferences


Network: A Tale of two tweet chats

Make your tweets understandable to anyone. Gain followers by participating at conferences and tweet chats.


Contribute Curate and create socially consumable content


Tap into the power of community

• Who do you follow?

• What Hashtags do you use?

• What resources do you use?

• What are your sources of information?

#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017 What about Trolls in the pool? 24


Help Learners Develop Guiding Principles

LinkedIn Twitter Instagram


Case 3 How do you help learners develop

guiding principles? Is there a digital white coat

ceremony?


What next

• SoMe and P&T

• Symplur and analytics

• Hootsuite and Multiple accounts

• LinkedIn and Instagram

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Which topics are you interested in?

Social Media and Academic Promotion

SoMe and Academic promotion

Symplur

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https://www.symplur.com/healthcare-hashtags/icre2017/






Hootesuite

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Hootesuite and other ancillary software


LinkedIN

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Profile

• Photo

• Cover

• Positions

• Personal Statement

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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017 33

LinkedIn Posts


Instagram

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Develop Your Strategy:

LinkedIn Twitter Instagram

Which social networks will you use?


Thank You!

Questions?

a b c d€¦ · anatomy of a tweet name and id of user composing the tweet 140 character post...

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