A/B testing for Beginners

Submitted by : Jodie Baldwin

Introduction

● A/B testing helps marketers to understand what works for their website and what not.

● But with several options available, selecting the best A/B test out of many is not a simple task.

● Here are some most common but very essential A/B tests that every marketer must implement.

References :● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/● http://en.wikipedia.org/wiki/A/B_testing

1. Headlines

● Having a catchy headline always helps in gaining customers.

● But how you know which headline is working better?

● It’s simple, test it out and know what works!

References :● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/● http://en.wikipedia.org/wiki/A/B_testing

2. Buttons

● A recent study by Hubspot stated that a red button is 21% more effective than green ones.

● However it depends on your business, niches, website.

● So feel free to play with colors and shapes of buttons to find out the best ones.

References :● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/● http://en.wikipedia.org/wiki/A/B_testing

3. Social Sharing widgets

● Social Sharing buttons must be attractive enough to encourage users to share content.

● One needs to test out location, design and color of these buttons.

● A perfect sharing button should not only suit website theme but also help to make content go viral.

References :● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/● http://en.wikipedia.org/wiki/A/B_testing

4. Sign Up process

● Keeping a track on sign up process is very important for marketers.

● Using various A/B techniques, you can know which sign up process works best for you.

● You can also test site for social login to know user response on login via social networks.

References :● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/● http://en.wikipedia.org/wiki/A/B_testing

Conclusion

A/B testing includes lot’s of analysis and continuous tests. Make sure to document the tests to know what works and what not.

The article was originally published at : 10 A/B tests you should be trying right now

References :● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/● http://en.wikipedia.org/wiki/A/B_testing

Thank-you