A/B testing for Beginners

Submitted by : Jodie Baldwin

Introduction

● A/B testing helps marketers to understand what

works for their website and what not.

● But with several options available, selecting the

best A/B test out of many is not a simple task.

● Here are some most common but very essential

A/B tests that every marketer must implement.

References :

● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/

● http://en.wikipedia.org/wiki/A/B_testing

1. Headlines

● Having a catchy headline always helps in

gaining customers.

● But how you know which headline is working

better?

● It’s simple, test it out and know what works!

References :

● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/

● http://en.wikipedia.org/wiki/A/B_testing

2. Buttons

● A recent study by Hubspot stated that a red

button is 21% more effective than green

ones.

● However it depends on your business,

niches, website.

● So feel free to play with colors and shapes

of buttons to find out the best ones.

References :

● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/

● http://en.wikipedia.org/wiki/A/B_testing

3. Social Sharing widgets

● Social Sharing buttons must be attractive

enough to encourage users to share content.

● One needs to test out location, design and

color of these buttons.

● A perfect sharing button should not only suit

website theme but also help to make content

go viral.

References :

● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/

● http://en.wikipedia.org/wiki/A/B_testing

4. Sign Up process

● Keeping a track on sign up process is very

important for marketers.

● Using various A/B techniques, you can know

which sign up process works best for you.

● You can also test site for social login to know

user response on login via social networks.

References :

● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/

● http://en.wikipedia.org/wiki/A/B_testing

Conclusion

A/B testing includes lot’s of analysis and continuous tests.

Make sure to document the tests to know what works and

what not.

The article was originally published at : 10 A/B tests you

should be trying right now

References :

● https://socialloginguide.wordpress.com/2015/01/28/ab-testing-for-beginners/

● http://en.wikipedia.org/wiki/A/B_testing

Thank-you