a better world by design keynote: the product butterfly effect
TRANSCRIPT
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THE PRODUCT BUTTERFLY EFFECT
design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S E
Photo courtesy cidreetdragon.com
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WhoDesign that Matters
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WhatDesign, Products, & Services
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WhereIn-Context Field Research
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Partners & Collaborators
How
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Sub-title
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Newborn Technology Development
Who
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PROJECT FIREFLYTreating Newborn Jaundice in Southeast Asia
design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S E
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Don’t Design for Everyone
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In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and Southeast Asia
-NEED-a trusted, safe, affordable tool to provide infants with blue light therapy in the mothers’ room
Don’t Design for Everyone //01
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Think Big,Act Small
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Think Big, Act Small //02
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//02Think Big, Act Small
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//02Think Big, Act Small
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Mind the Gaps
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//03Mind the Gaps
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//03Mind the Gaps
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“Firefly is very easy to use because you don’t have a adjust the height, anyone can use it - nurses, mothers, and midwives.”
- Ngo Min ChuongDirectorNam Dim Provincial Hospital //03Mind the Gaps
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“This is very suitable for Vietnam because of the psychology of Vietnamese mothers - they want their baby beside them. It makes for a friendly hospital environment.”
- Bui Van ChanVice DirectorHa Duong Pediatric Hospital //03Mind the Gaps
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Affordable,Not Cheap
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//04Affordable, Not Cheap
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“You need buy-in to the therapy. Even in the U.S., when you tell parents their baby has a potentially dangerous condition and we’re just going to shine a light on them, there is disbelief.”
- Dr. Steven RingerHead of Newborn MedicineBrigham and Women’s Hospital //04Affordable, Not Cheap
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Sub-title
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Sub-title
//01Don’t Design for Everyone
//02Think Big, Act Small
Affordable, Not Cheap //04
Mind the Gaps //03
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THANK YOU!design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S E
Photo courtesy cidreetdragon.com