a billion + change: what's behind the movement to inspire more pro bono in america?...
TRANSCRIPT
A Billion + Change: What’s Behind the Movement to Inspire More Pro Bono
in America?
Robert RosenthalVice President
Marketing & Communications
VolunteerMatch
Jenny LawsonExecutive Director
A Billion + Change
Panelists: Facilitator:
Lauren WagnerBusiness Development Manager
VolunteerMatch
Erin DieterichManager
Global Employee Engagement
NetSuite
March 26, 2013
How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
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Panelists
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Jenny LawsonExecutive Director
A Billion + Change
Robert RosenthalVice President
Marketing & Communications
VolunteerMatch
Erin DieterichManager
Global Employee Engagement
NetSuite
I have a strong bias that individuals should use their unique skills and experience to impact an organization. While cash resources are always important, we desperately need people's knowledge, skills and experience to come up with new solutions to old problems.
Meg Garlinghouse, LinkedIn for Good
Take the Pledge. Get Results. Lead the Change.
In just a short time, more than
300 of America’s favorite brands
have pledged their best talent to
tackle tough problems in their
communities and around the
world – a commitment valued at
$2 Billion
A BILLION + Change
www.abillionpluschange.org
We are seeking 500 companies willing to pledge their best business skills and talents to serve the needs of nonprofits and communities at home and around the world.
A BILLION + Change
www.abillionpluschange.org
Your talent is needed now more
than ever. The demands on our
local nonprofits and community
services have never been greater
while the stresses of reduced
funding and reduced government
support are only increasing.
A BILLION + Change
www.abillionpluschange.org
In 2008 more than 150 top corporate government and non-profit leaders meet at
the White House for The Summit on Corporate Volunteerism to identify the
benefits to companies of providing pro bono and skills based services.
WHO WE ARE
Feb.2008A Billion +
Change,
a campaign
to leverage $1
billion in skilled
volunteering
and pro bono
services from the
corporate
community was
initiated.
June 2010A Billion +
Change raises
more than $500
million in pro-
bono services
from America’s
businesses
November2011A Billion +
Change launches
its next phase
with more than
$1 billion
pledged in pro
bono service
History
Summer 2013A Billion + Change
Inspires the largest
commitment of
corporate pro bono
service in history.
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OUR LEADERSHIP
Leadership Committee and Sponsors
Additional founding sponsorship
The Corporation for National and Community Service
An Initiative of
State Farm, McKenna Long & Aldridge, LLP and Morgan Stanley
• Senator Mark Warner, Honorary Chairman
• Michelle Nunn, CEO Points of Light, Managing Partners
• Barry Salzberg, CEO, Deloitte
• Jean Case, CEO, The Case Foundation
• Wendy Spencer, CEO, Corporation for National and Community Service
• Meg Whitman, CEO, HP
• Stan Litow, President IBM Foundation, IBM
•Carolyn Berkowitz, Capital One
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OUR PLEDGE COMPANIESWho has taken the pledge?
What does it mean to pledge?
• More than 30% of the Fortune 100
•Growing small business community
•Representing all fields and sectors
•All committed to growing this high-value service sector
• It’s Free
•An organization’s pledge details are confidential
• Metrics are reported in aggregate
• Companies can adjust a pledge at any time to accommodate new goals
• There’s even a pledge for companies just getting started!
What are the benefits?
• National and regional networking events, webinars, newsletters all
focused on sharing best practices lead by peers, thought leaders and
industry experts
• A true growing community of inspiring and dedicated practitioners 12
THE PLEDGEYes! Our Company agrees to be a pro bono champion and will:
– Pledge to create or expand a skills-based or pro bono program to provide our employees with opportunities to give and develop their talents to serve the social sector .
– Estimate & report against a goal* -- a projection that your company aspires to in 2013-- in support of mobilizing billions of dollars in skills-based volunteering resources.
– Provide a short description of your company’s pledge and the services and sectors you hope to support.
– Share your logo for use on the A Billion + Change website and in national marketing and communications efforts.
* Companies that are just getting started can also pledge to the campaign
without estimating and then adjust their pledge as programs are established.
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Value Propositions:
Outcomes:
• More than 500 programs and billions of dollars of service pledges
• Business community leading and supporting local communities
• A marketplace for skilled volunteering commitment, recognition, and learning
Value to pledge companies:
• We’ll help you share your skills-based volunteerism story with your stakeholders and the media
• You’ll learn from top decision makers in policy and industry connecting your local actions at a national scale.
• Our special events will allow partners to network with peers, decision-makers and thought leaders around the country as they implement their pledge goals.
• Pledge partners can also access the experience of industry leaders through vetted resources, including case studies, expert connections and survey data to develop, launch and inspire their programs.
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Why Would SBV Not Be Helpful?
• Deliverable was disappointing
• Volunteers were not knowledgeable about the agency or
sector needs
• Too much of the organization’s staff time was needed for the
project
• About 25% felt that the project took too long to finish
• Another 25% felt that the volunteer did not have the right
skills
• 23% said they underestimated the scope of work that was
required
THE READINESS ROADMAP
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A clearinghouse of information
The Readiness Roadmap – a free, one-stop shop for interactive,
step-by-step resources and tools created to help nonprofits
navigate pro bono skills-based volunteering.
The Roadmap is organized into eight distinct sections:
Helping Nonprofits Navigate
Pro Bono Skills-Based Volunteering
• Organizational Readiness
• Needs Identification
• Project Readiness
• Sourcing
• Planning
• Implementation
• Evaluation
• Recognition & Celebration
The Solution
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Collaborative Member Websites
Readiness Roadmap -- www.readinessroadmap.org
Points of Light -- www.pointsoflight.org
Hands On Network – www.handsonnetwork.org
Common Impact -- www.commonimpact.org
Taproot Foundation -- www.taprootfoundation.org
Capital One -- www.capitaloneinvestingforgood.com
A Billion + Change -- www.abillionpluschange.org
We welcome feedback on the roadmap – please don’t hesitate to share your comments. Thank you!
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WHAT YOU CAN DO?
Go online to www.abillionpluschange.org
and Take the Pledge!
Text your pledge to : 703-599-9873
(name, company and a contact number)
Recruit Others through our Just One More Challenge
Join the Billion+Change Group on Twitter (@abillionplus),
LinkedIn and Facebook , Youtube
Call! We are interested in your questions and ideas
202-729-8189
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HAVE YOU TAKEN THE PLEDGE?
A BILLION + ChangeTake the pledge. Get Results. Lead the Change.
Jenny Denney Lawson, Executive Director
202-729-8189
www.abillionpluschange.org
@ABillion
• Who is NetSuite? Global leader of cloud
computing business management software
suites – Key Components: ERP, CRM &
Ecommerce
• What is NetSuite.org? Corporate Citizenship
arm of the company, empowering charities and
social enterprises to fundamentally transform the
way they do business
• How? Leveraging our most powerful assets, our
people and our product!
www.NetSuite.org20
Matching Employee Skills with NetSuite.org Grantee Needs
Billion + Change Pledge – June 2012
• Public commitment to pro bono
• Awareness as we headed into
program launch
• Encourage our peers to join us
• Resources & events
SuiteVolunteers Q1 highlights: • 6 project options
• 44 grantee requests
• 23 pro bono projects selected
• 50 employees (in 12 offices)
Pro Bono Benefits: • Employee Engagement
• Social Impact
• Professional Development
• Retention
• Pride
SuiteVolunteers Strategy: • Create a virtual program that can
scale with company growth
• Engage employees cross
department/location
• Help our grantees achieve success
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RegistrationRegistrationProject MatchingProject Matching
Kick-Off & ScopingKick-Off & Scoping
Project WorkProject Work
Project CompletionProject
Completion
Employees register
on VolunteerMatch
each quarter and
identify their skill set
Q&A
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• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
Stay Informed
Blog:www.VolunteeringIsCSR.org
Twitter:@VM_Solutions
Newsletter:Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
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Save the Date – April 30th
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Why Cause Marketing is a
Good Investment for 2013
TuesdayApril 30th, 2013
10-11 a.m. PT (1-2 p.m. ET)
Featuring:
Joe WatersCause Marketing Expert
Founder of Selfishgiving.com
Register:
https://www1.gotomeeting.com/register/626190441