a blog is a hotelier’s best friend

March 25, 2010March 25, 2010 11

A Blog is a Hotel’s Best A Blog is a Hotel’s Best FriendFriend

Presentation for thePresentation for the

Hotel Website Marketing ConferenceHotel Website Marketing Conference

in Amsterdam March 25, 2010in Amsterdam March 25, 2010

By the Author of By the Author of Happy HotelierHappy Hotelier

And owner of And owner of HaagscheHaagsche Suites Suites

Please Note:Please Note:

I’ll put the main body of the presentation online,I’ll put the main body of the presentation online,

so you don’t have to jot anything down (I’ll take outso you don’t have to jot anything down (I’ll take out

some photos and examples that I use here but are some photos and examples that I use here but are notnot

suitable to post online for privacy reasons)suitable to post online for privacy reasons)

Presentation by Happy Hotelier

http://www.hotelwebsitemarketing.com/conference_info.html

http://www.happyhotelier.com/

http://www.haagschesuites.nl/




March 25, 2010March 25, 2010 22

IntroductionIntroduction

Originally this was a presentation in the Originally this was a presentation in the Dutch language for the Dutch Day of the Dutch language for the Dutch Day of the 2009 Enter Conference in Amsterdam, 2009 Enter Conference in Amsterdam, January 30, 2009. See this post.January 30, 2009. See this post.

Translated into English, June 15, 2009.Translated into English, June 15, 2009. Updated abbreviated, augmented and Updated abbreviated, augmented and

ameliorated with a year’s more of ameliorated with a year’s more of experience for today’s presentation.experience for today’s presentation.




March 25, 2010March 25, 2010 33

CaveatCaveat

Alexander De Bono teached me I Alexander De Bono teached me I have an associative mind rather have an associative mind rather than an analytic mind.than an analytic mind.

I crave it because it enables me to I crave it because it enables me to stay stay CCreative.reative.

But I do recognize you might lose But I do recognize you might lose my meandering thoughts.my meandering thoughts.

If so, don’t hesitate! please holler!If so, don’t hesitate! please holler!




March 25, 2010March 25, 2010 44

Overview of this PresentationOverview of this Presentation

My professional backgrounds (slides 5 – 11).My professional backgrounds (slides 5 – 11).

A A Happy Hotelier Happy Hotelier in in HaagscheHaagsche Suites Suites (slides 12 – 21) .(slides 12 – 21) .

A short intro about blogging ( Slides 22 – 28)A short intro about blogging ( Slides 22 – 28)

Experiences from a blogging Experiences from a blogging Happy Hotelier Happy Hotelier ( slides 29 – ( slides 29 – 62) 62)








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Background: My CVBackground: My CV in short in short 1976: Law, Erasmus University, Rotterdam, The Netherlands.1976: Law, Erasmus University, Rotterdam, The Netherlands.

1978: Tax law, Leiden University.1978: Tax law, Leiden University.

25+ years practicing international tax law with a lot of travel.25+ years practicing international tax law with a lot of travel.

1996: CEO family business (in operation since 1895).1996: CEO family business (in operation since 1895).

2000: Start renovating townhouse into Haagsche Suites2000: Start renovating townhouse into Haagsche Suites

2002: Opening Haagsche Suites2002: Opening Haagsche Suites

2004: Start blogging in Dutch as co author of Weekendhotel 2004: Start blogging in Dutch as co author of Weekendhotel BlogBlog

2006: Start blogging in the English language with Happy Hotelier2006: Start blogging in the English language with Happy Hotelier




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Family Business 1Family Business 1




March 25, 2010March 25, 2010 77





March 25, 2010March 25, 2010 88





March 25, 2010March 25, 2010 99





March 25, 2010March 25, 2010 1010



The Family Business’ main activity was and is buildingThe Family Business’ main activity was and is buildingand refurbishing a variety of residential properties inand refurbishing a variety of residential properties ina time frame of over 110 years.a time frame of over 110 years.

It gave and gives me an eye for:It gave and gives me an eye for:

HistoryHistory ArchitectureArchitecture DesignDesign Processes involved in getting from an idea to design to a Processes involved in getting from an idea to design to a

finished productfinished product FotographyFotography DetailDetail



March 25, 2010March 25, 2010 1111



Under my supervision the Family Business:Under my supervision the Family Business: Renovated many residences. Both from its own Renovated many residences. Both from its own

portfolio and for third parties.portfolio and for third parties.

In 1999 we have the opportunity to acquire the In 1999 we have the opportunity to acquire the town house adjacent to our: Gradually we get the town house adjacent to our: Gradually we get the idea to create idea to create HaagscheHaagsche Suites Suites

Renovation starts in 2000, Opening is October 2002Renovation starts in 2000, Opening is October 2002

Introducing you to Haagsche Suites now:Introducing you to Haagsche Suites now:


http://www.haagschessuites.nl/

http://www.haagschessuites.nl/


March 25, 2010March 25, 2010 1212

HaagscheHaagsche Suites Suites 01 Front01 Front






March 25, 2010March 25, 2010 1313

HaagscheHaagsche Suites Suites 02: Front02: Front






March 25, 2010March 25, 2010 1414

HaagscheHaagsche Suites Suites 03: In Brief:03: In Brief:


The Siamese twin of our own townhouse.The Siamese twin of our own townhouse. Only 3 suites in stead of 6 to 8 small rooms.Only 3 suites in stead of 6 to 8 small rooms. Each suite individually styled and appointed. Each suite individually styled and appointed. In harmony with its historic look and feel.In harmony with its historic look and feel. All modern comfort provided for.All modern comfort provided for. All luxury of a 5***** hotel.All luxury of a 5***** hotel. A price level between a 4 and 5 star hotel A price level between a 4 and 5 star hotel

suitesuite When we started this, we knew of only one When we started this, we knew of only one

example in the Netherlands and have been example in the Netherlands and have been copied many times since.copied many times since.





March 25, 2010March 25, 2010 1515

HaagscheHaagsche Suites Suites 04 Lounge04 Lounge






March 25, 2010March 25, 2010 1616

HaagscheHaagsche Suites Suites 05 Suite 105 Suite 1






March 25, 2010March 25, 2010 1717

HaagscheHaagsche Suites Suites 06: Garden06: Garden






March 25, 2010March 25, 2010 1818

HaagscheHaagsche Suites Suites 07: Suite 207: Suite 2






March 25, 2010March 25, 2010 1919

HaagscheHaagsche Suites Suites 08: Suite 308: Suite 3






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HaagscheHaagsche Suites Suites 10: More than a Hotel:10: More than a Hotel:


• Private dining (catered)Private dining (catered)• Photo shoots for fashion and productsPhoto shoots for fashion and products• Book presentationsBook presentations• Product presentationsProduct presentations• TV productionsTV productions• Training and workshopsTraining and workshops• MeetingsMeetings• Jewelry PartiesJewelry Parties• Baby shower partiesBaby shower parties• WeddingsWeddings• And so on and so fort.And so on and so fort.• I’ll come back to this laterI’ll come back to this later





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HaagscheHaagsche Suites Suites 11: Summary: Why Happy?11: Summary: Why Happy?


In stead of being “the stranger who cuts the In stead of being “the stranger who cuts the Sunday Roast” I’m now doing this together Sunday Roast” I’m now doing this together with my wife, a pure pop and mom business.with my wife, a pure pop and mom business.

Marketing the product has its own Marketing the product has its own difficulties.difficulties.

From the start “Worth of Mouth” is and was From the start “Worth of Mouth” is and was our main and strongest means of marketingour main and strongest means of marketing

Some regular guests have their own keys to Some regular guests have their own keys to their own suite and stay there even if we are their own suite and stay there even if we are not there ourselves.not there ourselves.

Those who dream of starting a similar venue Those who dream of starting a similar venue I suggest to contact us first to have an in I suggest to contact us first to have an in depth discussion of the “In(n)'s and Out’s”.depth discussion of the “In(n)'s and Out’s”.





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Blogging 01: How Many?Blogging 01: How Many?


There areThere are

More than More than

200,000,000200,000,000

BlogsBlogs



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Blogging 02: Drops in an OceanBlogging 02: Drops in an Ocean




March 25, 2010March 25, 2010 2424





March 25, 2010March 25, 2010 2525





March 25, 2010March 25, 2010 2626

Blogging 05: Make your Drops visibleBlogging 05: Make your Drops visible




March 25, 2010March 25, 2010 2727

Blogging 06: SummarizingBlogging 06: Summarizing


Internet is like an ocean. Internet is like an ocean.

Your blog in this ocean is nothing more than a drop.Your blog in this ocean is nothing more than a drop.

You need a lot of effort to be found and seen and even then You need a lot of effort to be found and seen and even then you will always been seen only marginally.you will always been seen only marginally.

The same applies to one blogger between over The same applies to one blogger between over 200,000,000 bloggers…. 200,000,000 bloggers….

It’s all about being FFFFound!It’s all about being FFFFound!



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Happy Hotelier 01: IntroHappy Hotelier 01: Intro


From here on I will give the aspiring hotelier blogger some From here on I will give the aspiring hotelier blogger some advice based on my own experiences with writing for advice based on my own experiences with writing for several blogs.several blogs.

I myself consider myself quite fortunate getting invited to I myself consider myself quite fortunate getting invited to blog on the blog on the Weekendhotel BlogWeekendhotel Blog which enabled me to get which enabled me to get hands on knowledge and experience of blogging and hands on knowledge and experience of blogging and WordPress before I started on my own.WordPress before I started on my own.

If you are not sure what you want to blog about, always a If you are not sure what you want to blog about, always a good idea just to start somewhere as a guest poster at good idea just to start somewhere as a guest poster at somebody else's blog or start a blog of your own at one of somebody else's blog or start a blog of your own at one of the free platforms.the free platforms.


http://www.weekendhotel.nl/wp/


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Happy Hotelier 02: Happy Hotelier 02: To Blog or not to Blog? 1To Blog or not to Blog? 1


One should realize that once one starts One should realize that once one starts blogging one will always have to continue blogging one will always have to continue blogging.blogging.

No sense in starting and discontinuing. No sense in starting and discontinuing. Then it is better not to start at all! Then it is better not to start at all!


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Happy Hotelier 03:Happy Hotelier 03:To Blog or not to Blog? 2To Blog or not to Blog? 2


The main reason not to blog is a lack of time, blogging takes time!!! A Lot!The main reason not to blog is a lack of time, blogging takes time!!! A Lot!

When asked at #ITB Berlin Blogging forum who should blog and who When asked at #ITB Berlin Blogging forum who should blog and who should be in charge of social media, I said “The CEO” and referred to should be in charge of social media, I said “The CEO” and referred to good ole good ole Bill Marriott Bill Marriott who dictates his Blog that is an excellent example who dictates his Blog that is an excellent example of a blogging Hotelier. The CEO is the face of the company in real life, of a blogging Hotelier. The CEO is the face of the company in real life, isn’t he? So why shouldn’t he be the face of the hotel in the virtual life?isn’t he? So why shouldn’t he be the face of the hotel in the virtual life?

However, consider to delegate blogging and social media to a dedicated However, consider to delegate blogging and social media to a dedicated in house team. I don’t believe externals have enough ties with the people in house team. I don’t believe externals have enough ties with the people in the organization to come up with strong relevant content.in the organization to come up with strong relevant content.

Don’t be afraid to delegate. If you can’t trust your employees to be your Don’t be afraid to delegate. If you can’t trust your employees to be your voice on the internet you can’t trust them with your guests either and voice on the internet you can’t trust them with your guests either and then there is something wrong with your hotel’s culture.then there is something wrong with your hotel’s culture.

Do consider to make the team responsible 24/7, your audience doesn’t Do consider to make the team responsible 24/7, your audience doesn’t sleep. Just in case of disaster recovery.. (bomb attack on Marriott hotels sleep. Just in case of disaster recovery.. (bomb attack on Marriott hotels for instance, earthquakes or New Orleans flooding and Chunnel affaire for instance, earthquakes or New Orleans flooding and Chunnel affaire with Eurostar)with Eurostar)


http://www.blogs.marriott.com/

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Happy Hotelier 04:Happy Hotelier 04:To Blog or not to Blog? 3To Blog or not to Blog? 3


Reasons to Blog:Reasons to Blog: A blog enhances your web presence and visibility. The algorithms A blog enhances your web presence and visibility. The algorithms

of search engines are more and more giving weight to what of search engines are more and more giving weight to what happens here and now. A Tweet is picked up within a day.happens here and now. A Tweet is picked up within a day.

I’m using WordPress on a self hosted site. Mega publishing I’m using WordPress on a self hosted site. Mega publishing conglomerates use WordPress for their web presence. The days of conglomerates use WordPress for their web presence. The days of having a paper brochure online are over. having a paper brochure online are over.

I’m myself in the process of revamping my originally static website I’m myself in the process of revamping my originally static website in one build around a WordPress in one build around a WordPress blogblog based on the Thesis theme. based on the Thesis theme.

There is a good infrastructure available around a blog: With There is a good infrastructure available around a blog: With feedreader you can have your audience subscribe to your news feedreader you can have your audience subscribe to your news feeds. It is easy to build a mailing list. Guests can comment.feeds. It is easy to build a mailing list. Guests can comment.

If you don’t have deep pockets for paying translators for a multi If you don’t have deep pockets for paying translators for a multi language website you can use translation machines in a way that language website you can use translation machines in a way that you get visible in many languages. It’s not ideal, but far better than you get visible in many languages. It’s not ideal, but far better than one language only.one language only.


http://www.haagschesuites.com/

March 25, 2010March 25, 2010 3232

Happy Hotelier 05: Happy Hotelier 05:

To Blog or not to Blog? 4To Blog or not to Blog? 4 (end) (end)


Am afraid I’m Am afraid I’m a bit a bit

addicted.addicted.

My wife could My wife could have written have written

thisthis


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Happy Hotelier 06 Attitude 1Happy Hotelier 06 Attitude 1


My view is that blogging is about My view is that blogging is about C’sC’s The First The First CC::

Be Be CCreative!reative!


March 25, 2010March 25, 2010 3434

Happy Hotelier 07 Attitude 2Happy Hotelier 07 Attitude 2


Be Open and honestBe Open and honest

No place where you will more likely be No place where you will more likely be found out than the internet.found out than the internet.

Think about all the cases people got fired Think about all the cases people got fired because of badmouthing somebody else..because of badmouthing somebody else..

Think about this: Everybody can trace your Think about this: Everybody can trace your computer (unless you are a real hacker).computer (unless you are a real hacker).


March 25, 2010March 25, 2010 3535

Happy Hotelier 08: Attitude 3Happy Hotelier 08: Attitude 3


Don’t make too much noise!Don’t make too much noise! This in respect to three issues:This in respect to three issues:

1.1. Don’t blog or tweet while you are drunk or stoned!Don’t blog or tweet while you are drunk or stoned!

2.2. Most of your readers visit your site during working hours. Even if they Most of your readers visit your site during working hours. Even if they visit you during their leisure hours, they might prefer their own music visit you during their leisure hours, they might prefer their own music over your good taste. My advise is no music on your site!over your good taste. My advise is no music on your site!

3.3. Secondly do not overly repeat yourself too much. Prevent others Secondly do not overly repeat yourself too much. Prevent others seeing you as a spammer! NEVER USE CAPITALS ONLY! A sin in seeing you as a spammer! NEVER USE CAPITALS ONLY! A sin in social mediastan.social mediastan.

Use Use CCommon Sence! My second ommon Sence! My second CC


March 25, 2010March 25, 2010 3636



Just be your good self!Just be your good self! Only very talented imposters are able to pretend to be Only very talented imposters are able to pretend to be

somebody else than they really are.somebody else than they really are. One of my pleasures of blogging is meeting fellow One of my pleasures of blogging is meeting fellow

bloggers in real life. No bigger disappointment when they bloggers in real life. No bigger disappointment when they turn out to be totally different from what I read in their blogturn out to be totally different from what I read in their blog

I myself always first click on the About tag to know who the I myself always first click on the About tag to know who the person behind a blog is. So tell something about yourself.person behind a blog is. So tell something about yourself.

Do not be afraid to let your personality mix with your Do not be afraid to let your personality mix with your business: It’s your busines isn’t it?business: It’s your busines isn’t it?


March 25, 2010March 25, 2010 3737



Be Good HumoredBe Good Humored

If you’re not able to laugh about your self. If you’re not able to laugh about your self. Nobody else will!Nobody else will!

You’ll need your humor if somebody You’ll need your humor if somebody disappoints you!disappoints you!

Hence my third Hence my third CC: Be : Be CCoourteous, always!urteous, always!


March 25, 2010March 25, 2010 3838



Post mainly about matters that you are Post mainly about matters that you are knowledgeable and passionate about.knowledgeable and passionate about.

Don’t be shy to repeat your favorite themes Don’t be shy to repeat your favorite themes and subjects.and subjects.

Another Another CC to remember: that of to remember: that of CContentontent

And don’t shy away from some And don’t shy away from some CControversy ontroversy from time to time.from time to time.


March 25, 2010March 25, 2010 3939

Happy Hotelier 12 Attitude 7:Happy Hotelier 12 Attitude 7:


CConnect with your readers. Always give answers if they comment or onnect with your readers. Always give answers if they comment or write e-mails or tweets. This is oh so important and oh so difficult.write e-mails or tweets. This is oh so important and oh so difficult.

CConnect with fellow bloggers in your nicheonnect with fellow bloggers in your niche

CComment sensibly.omment sensibly.

But Don’t overdo it! (Again use But Don’t overdo it! (Again use CCommon Sense)ommon Sense)

CConnect on forumsonnect on forums

More More C’s C’s : : CConnect with your audience and onnect with your audience and CCommentomment

And don’t forget to And don’t forget to CConnect with your guestsonnect with your guests


March 25, 2010March 25, 2010 4040

Happy Hotelier 13 Attitude 8 (end):Happy Hotelier 13 Attitude 8 (end):Yes! Have Yes! Have CConversationsonversations!!


Social media isabout people havingConversationsOnline


March 25, 2010March 25, 2010 4141

Happy Hotelier 14: Where to Happy Hotelier 14: Where to CConnect?onnect?




March 25, 2010March 25, 2010 4242

Happy Hotelier 15: Where to Happy Hotelier 15: Where to CConnect?onnect? Introducing Introducing CMO'sCMO's Guide Guide


http://www.cmo.com/social-media/cmos-guide-social-media-landscape





March 25, 2010March 25, 2010 4343

Happy Hotelier 16Happy Hotelier 16Where to Where to CConnectonnect


Personally I connect on FB LI Twitter and Personally I connect on FB LI Twitter and sometimes Flickr, SU and del.icio.us.sometimes Flickr, SU and del.icio.us.

I tend to dislike videos and podcasts I tend to dislike videos and podcasts because they take time and make noise, because they take time and make noise, but the mention of YouTube as second but the mention of YouTube as second search engine may make me reconsider.search engine may make me reconsider.

Time for an SM aggregator? Anyone?Time for an SM aggregator? Anyone?

Now some examples of Now some examples of CContent:ontent:



March 25, 2010March 25, 2010 4444

Happy Hotelier 17: What Happy Hotelier 17: What CContent?ontent?


Back to slide 20: Private dining : Back to slide 20: Private dining : Wow Wow WineWine TastingTasting: A 1918 : A 1918 VosneVosne RomanéeRomanée


http://www.happyhotelier.com/2009/03/27/wow-wine-tasting-a-1918-vosne-romanee/









March 25, 2010March 25, 2010 4545



Back to slide 20: Private dining: Back to slide 20: Private dining: A Sparkling Twitter Wine Tasting HappeningA Sparkling Twitter Wine Tasting Happening


http://www.happyhotelier.com/2009/04/15/a-sparkling-twitter-wine-tasting-happening/


March 25, 2010March 25, 2010 4646



Back to slide 20: Private dining: Back to slide 20: Private dining: 1975 chateau saint jean 1975 chateau saint jean reservareserva montmont ferrantferrant


http://www.happyhotelier.com/2008/10/23/1975-chateau-saint-jean-reserva-mont-ferrant/







March 25, 2010March 25, 2010 4747



Royally Fed Up with Royally Fed Up with RandstadRandstad Rail Rail


http://www.happyhotelier.com/2008/10/10/royally-fed-up-with-randstadrail/




March 25, 2010March 25, 2010 4848

Happy Hotelier 21: Happy Hotelier 21: What What CContent?ontent?


CConnect locally: onnect locally: ##TweetUpTheHagueTweetUpTheHague


http://www.happyhotelier.com/2010/02/03/tweetupthehague-why-attend-and-how-to-host-a-tweetup/

http://www.happyhotelier.com/2010/02/03/tweetupthehague-why-attend-and-how-to-host-a-tweetup/


March 25, 2010March 25, 2010 4949



CConnect with Travel Bloggers: onnect with Travel Bloggers: Meeting Gary ArndtMeeting Gary Arndt


http://www.happyhotelier.com/2009/12/15/blogger-hopping-meeting-gary-arndt/


March 25, 2010March 25, 2010 5050



CConnect with Travel Bloggers: onnect with Travel Bloggers: Meet the Meet the TwitchhikerTwitchhiker


http://www.happyhotelier.com/2009/02/04/the-twitchhiker-one-man-on-a-twitter-travel-mission-travel-guardiancouk/

http://www.happyhotelier.com/2009/02/04/the-twitchhiker-one-man-on-a-twitter-travel-mission-travel-guardiancouk/


March 25, 2010March 25, 2010 5151

Happy Hotelier 24: Blog Lay OutHappy Hotelier 24: Blog Lay Out


One of the most difficult requirements:One of the most difficult requirements: Easily readable! Think about your bespectacled audience!Easily readable! Think about your bespectacled audience! The ideal format for a good post is three paragraphs with The ideal format for a good post is three paragraphs with

headers and sub headers if necessary and one photo. I headers and sub headers if necessary and one photo. I seem never to be adhere to thatseem never to be adhere to that

No mistakes in the facts and use your spell checker!No mistakes in the facts and use your spell checker! Make the blog easily navigable. Make the blog easily navigable. A good blog has a good archive.A good blog has a good archive. Do realize that old posts are valuable for the “long tail ” Do realize that old posts are valuable for the “long tail ”

traffic. This also means you have to revisit and from time to traffic. This also means you have to revisit and from time to time to re edit your old posts, albeit to correct wrong links, time to re edit your old posts, albeit to correct wrong links, albeit to refresh your content for the search enginesalbeit to refresh your content for the search engines



March 25, 2010March 25, 2010 5252

Happy Hotelier 25: MetricsHappy Hotelier 25: Metrics


Don’t worry: People will start to notice you after some time.Don’t worry: People will start to notice you after some time.

I got noticed by three guys reasonably early in fall 2006 I got noticed by three guys reasonably early in fall 2006 They gave me links and visitors.They gave me links and visitors.

With each of them I have developed a very friendly relation With each of them I have developed a very friendly relation ever since and I’ve met them on several occasions.ever since and I’ve met them on several occasions.

Later many more guys and galls followed.Later many more guys and galls followed.

Metrics and ROI is sooo Correct and Corporate. Return Of Metrics and ROI is sooo Correct and Corporate. Return Of Guest Satisfaction is my thing. I show myself to my Guest Satisfaction is my thing. I show myself to my potential guests. If they like what they see, they will love potential guests. If they like what they see, they will love my hotel…my hotel…



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Happy Hotelier 26 Tag your photos!Happy Hotelier 26 Tag your photos!


Tag you photos and videos properly. If they Tag you photos and videos properly. If they are published in your blog, well tagged are published in your blog, well tagged photos bring your traffic. Youtube is the photos bring your traffic. Youtube is the second search engine after Google.second search engine after Google.

Use a community photo sharing site like Use a community photo sharing site like Flickr or Picasa to upload the photos you Flickr or Picasa to upload the photos you publish. They are communities in publish. They are communities in themselves and when carefully tagged and themselves and when carefully tagged and described the images bring you substantial described the images bring you substantial additional traffic.additional traffic.



March 25, 2010March 25, 2010 5454

Happy Hotelier 27: Shortcuts?Happy Hotelier 27: Shortcuts?


There are none actually!There are none actually!

I have used Tumblr, Posterous and I’ve used the I have used Tumblr, Posterous and I’ve used the Quickpost WP plug in for fast copying and pasting Quickpost WP plug in for fast copying and pasting interesting stuff into my blog. However recently I have interesting stuff into my blog. However recently I have abandoned them in favor of more authentic and shorter abandoned them in favor of more authentic and shorter content. WordPress now has a simple tool called “Press It” content. WordPress now has a simple tool called “Press It” that you can incorporate into your Browser. that you can incorporate into your Browser.

I have written an extensive page about my shortcuts I have written an extensive page about my shortcuts experience on my significant other blog experience on my significant other blog Chair BlogChair Blog


http://www.chairblog.eu/chair-blog-tumblr/


March 25, 2010March 25, 2010 5555

Happy Hotelier 28 How To Start EasyHappy Hotelier 28 How To Start Easy


If I would have to start again and would be If I would have to start again and would be held back by the difficulties involved with held back by the difficulties involved with handling WordPress or TypePad either on a handling WordPress or TypePad either on a portal or self hosted, I would consider to portal or self hosted, I would consider to start with Posterous:start with Posterous:

Posterous is very Easy to managePosterous is very Easy to manage Posterous is exportable to and importable Posterous is exportable to and importable

into WordPress blogsinto WordPress blogs From there they can be exported and From there they can be exported and

imported into a self hosted WordPress Blogimported into a self hosted WordPress Blog



March 25, 2010March 25, 2010 5656

Happy Hotelier 29: Cool Must have ToolsHappy Hotelier 29: Cool Must have Tools


Cooliris FF (=FireFox) add on to easily browse photos and Cooliris FF (=FireFox) add on to easily browse photos and videos.videos.

Clipmarks FF add on to use with amplify or cut and paste Clipmarks FF add on to use with amplify or cut and paste stuff into your blog.stuff into your blog.

Woopra Blog metrics for real time blog metrics.Woopra Blog metrics for real time blog metrics. Fireshot FF add on for webshots especially to get around Fireshot FF add on for webshots especially to get around

flash sites.flash sites. Firebug FF add on for loading speed testingFirebug FF add on for loading speed testing FF SEO toolbar and/or SEO for FF add onFF SEO toolbar and/or SEO for FF add on FF Pinger add on for link checkingFF Pinger add on for link checking Redirection WP plugin to repair wrong navigation inside Redirection WP plugin to repair wrong navigation inside

your blog.your blog. More will follow in a dedicated post on Happy HotelierMore will follow in a dedicated post on Happy Hotelier



March 25, 2010March 25, 2010 5757

Happy Hotelier 30: Learn!Happy Hotelier 30: Learn!


Learn from worthwhile Learn from worthwhile Blogging Hotel InsidersBlogging Hotel Insiders


http://www.happyhotelier.com/2008/06/15/blogging-hotel-insiders/


March 25, 2010March 25, 2010 5858

Happy Hotelier 31Happy Hotelier 31


Ethics - Journalism - Paid content – Ethics - Journalism - Paid content – Legal mattersLegal matters

Subject for a whole presentation in Subject for a whole presentation in itself itself



March 25, 2010March 25, 2010 5959

Happy Hotelier 32Happy Hotelier 32


Syndicate your content wisely:Syndicate your content wisely:

Subject for a whole presentation in Subject for a whole presentation in itself itself



March 25, 2010March 25, 2010 6060

Happy Hotelier 33: RememberHappy Hotelier 33: Remember




March 25, 2010March 25, 2010 6161

Happy Hotelier 34: Wrapping Up: 15 Happy Hotelier 34: Wrapping Up: 15 CC’s’s


1.1. Be Be CCreative.reative.2.2. Use Use CCommon Sense.ommon Sense.3.3. Always be and remainAlways be and remain C Courteous.ourteous.4.4. Keep or get into Keep or get into CContact with your audience.ontact with your audience.5.5. CConnect with your audience.onnect with your audience.6.6. Have Have CConverstationsonverstations7.7. CComment sensibly wherever possibleomment sensibly wherever possible8.8. Provide Provide CContent, ontent, CContent and ontent and CContent.ontent.9.9. Within it's own Within it's own CContext (subject and timeframe).ontext (subject and timeframe).10.10. Be Be CControversional sometimesontroversional sometimes11.11. In other words:In other words: C Captivate your audienceaptivate your audience12.12. And look for all opportunities to And look for all opportunities to CConvert lookers into bookers.onvert lookers into bookers.13.13. Be Be CConsistent in what you do.onsistent in what you do.14.14. CCo-operate with as many parties as possibleo-operate with as many parties as possible15.15. CContinue practicing all ontinue practicing all C’sC’s mentioned before. mentioned before.



March 25, 2010March 25, 2010 6262

Happy Hotelier 35: EndHappy Hotelier 35: End


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Blogging is Fun, but time consuming!Blogging is Fun, but time consuming!

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