a blogging primer: getting started today
DESCRIPTION
A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.TRANSCRIPT
![Page 1: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/1.jpg)
A Blogging Primer:Getting Started Today
By Bryan PersonLiveWorld
![Page 2: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/2.jpg)
Access sites I mention here:BudURL.com/EduBlogging09
![Page 3: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/3.jpg)
![Page 4: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/4.jpg)
![Page 5: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/5.jpg)
Shouldyou blog?
![Page 6: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/6.jpg)
![Page 7: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/7.jpg)
![Page 8: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/8.jpg)
![Page 9: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/9.jpg)
![Page 10: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/10.jpg)
![Page 11: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/11.jpg)
![Page 12: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/12.jpg)
![Page 13: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/13.jpg)
Getting started
![Page 14: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/14.jpg)
Start reading blogs
Weblogg-ed.com
![Page 15: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/15.jpg)
Follow keywords/phrases
![Page 16: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/16.jpg)
Blog design
![Page 17: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/17.jpg)
Education.Change.org
![Page 18: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/18.jpg)
Education.Change.org
![Page 19: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/19.jpg)
![Page 20: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/20.jpg)
Blog platforms
![Page 21: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/21.jpg)
![Page 22: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/22.jpg)
So what’s in a name?
![Page 23: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/23.jpg)
ChrisBrogan.com
HorsePigCow.com
![Page 24: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/24.jpg)
TwistImage.com/blog
LiveWorld.com/Bryan
![Page 25: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/25.jpg)
web-strategist.com
SocialMediaExplorer.com
![Page 26: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/26.jpg)
![Page 27: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/27.jpg)
1) Create compellingcontent
![Page 28: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/28.jpg)
Introduce yourselves!
![Page 29: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/29.jpg)
![Page 30: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/30.jpg)
The web is built onlinks.
![Page 31: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/31.jpg)
So use them.
![Page 32: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/32.jpg)
“Be a champion for your industry”
-- Mitch Joel
![Page 33: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/33.jpg)
Don’t just recyle; createoriginal content.
![Page 34: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/34.jpg)
![Page 35: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/35.jpg)
Have an opinion!
![Page 36: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/36.jpg)
Use visuals
![Page 37: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/37.jpg)
Report industry news
![Page 38: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/38.jpg)
Tell great stories
![Page 39: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/39.jpg)
Make lists
![Page 40: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/40.jpg)
Cover events
![Page 41: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/41.jpg)
2) Promote and build
![Page 42: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/42.jpg)
Get the word out
![Page 43: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/43.jpg)
Quality – and quantity
![Page 44: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/44.jpg)
Make it easy to find
![Page 45: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/45.jpg)
Highlight blog content
![Page 46: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/46.jpg)
Blog
Podcasts
Speaking
![Page 47: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/47.jpg)
Betransparent
![Page 48: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/48.jpg)
Be fair
![Page 49: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/49.jpg)
Take your lumps
![Page 50: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/50.jpg)
Comment on
other blogs
![Page 51: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/51.jpg)
Have a comment
policy
![Page 52: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/52.jpg)
“No-a*****e policy”
“Living-room policy”
![Page 53: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/53.jpg)
“Unfinished” posts
![Page 54: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/54.jpg)
Give freely
![Page 55: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/55.jpg)
Attend events
![Page 56: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/56.jpg)
Ask:“What do you think?”
…
![Page 57: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/57.jpg)
… and mean it.
![Page 58: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/58.jpg)
Have I mentionedlinks?
![Page 59: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/59.jpg)
3) Measure
![Page 60: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/60.jpg)
Share ROI successes!
![Page 61: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/61.jpg)
Blog
comments
Site
visitors
Inbound
links
open
rate
Blog
subscribers
Sales
leadsSpeaking
invitations
![Page 62: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/62.jpg)
Read the pros
Kami Huyse: Communication
Overtones
KD Paine:PR Measurement
Blog
![Page 63: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/63.jpg)
The payoff
![Page 64: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/64.jpg)
•Bryan Person | http://www.flickr.com/photos/BryanPerson•http://www.flickr.com/photos/oscalito•Joi | http://www.flickr.com/photos/joi/•Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/•http://www.flickr.com/photos/thelastminute/•Photologic | http://www.flickr.com/photos/fotologic/•Steve Garfield | http://flickr.com/photos/stevegarfield/•Dan Taylor | http://www.flickr.com/photos/dantaylor/•Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/•Brian D. Solis | http://www.flickr.com/photos/briansolis/• Clay Burell | http://www.flickr.com/photos/60568718@N00/ •http://flickr.com/photos/sfllaw/441311367/•Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/•http://www.flickr.com/photos/bugbunnybambam/ •C.C. Chapman | http://www.flickr.com/photos/cc_chapman/•Ewan McIntosh | http://www.flickr.com/photos/edublogger/•FoxyPar4 |http://flickr.com/photos/foxypar4/ •Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/
Flickr photos
![Page 65: A Blogging Primer: Getting Started Today](https://reader035.vdocuments.net/reader035/viewer/2022062405/55596d9ed8b42a60298b4653/html5/thumbnails/65.jpg)
Thank you!