a business plan for the production of crumb rubber by
TRANSCRIPT
A Business Plan for the Production of Crumb Rubber
by Solid-State Shear Extrusion
EnPro 351Spring 2003
Table of ContentsAbstract 3
Introduction 4
Methodology 9
Market Characterization 13
Market Size and Growth 17
Financial Analysis 22
Next Steps 28
2
Abstract
This Business Plan was developed by the EnPro Team to evaluate the market
opportunities for the Solid-State Shear Extrusion (SSSE) process, a technology developed
at IIT for the size reduction of rubber. The development of SSSE is in response to the
failure of conventional rubber pulverization methods to preserve polymer carbon chain
bonds while breaking cross-link bonds. By applying a combination of shear and
compression forces at room temperature, the Solid-State Shear Extruder yields rubber
granules with a higher level of cross-link reduction, low moisture content, and a high,
irregular surface area.
The EnPro Team conducted interviews with manufacturers who use crumb rubber
in their products, potential competitors who produce crumb rubber and a variety of rubber
associations and other sources. It was determined that the primary applications potentially
penetrable by SSSE crumb rubber are: Rubber Modified Asphalt, used to pave and patch
roads; Molded and Extruded Products such as flooring and mats; Athletic Surfaces,
including Playgrounds, growing applications of recycled rubber; and other Developing
markets, such as paints, are opportunities for the future of SSSE.
A thorough financial analysis was conducted, including developing a market
penetration estimate and a Profit and Loss Statement. It was determined that SSSE crumb
rubber is competitively priced and with an investment of approximately $3 million, can
look forward to a 5-10% share of the crumb rubber market over the next five years (2002-
2007). This penetration would produce the following Net Pre-Tax profitability:
Year 1 2 3 4 5Total Pounds (Millions) 13.2 28.4 45.8 69 97.8Total Dollars (Millions) 1.5 3.4 5.5 8.2 11.6Net Pre-tax Income (Thousands) 101 657 1341 2250 3409
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Introduction
Recycling is a technological age solution to a consumer age problem. Paper,
plastic, and glass are all familiar elements in the recycling industry. New developments in
the field of recycling technology have led to the expansion of recycling into the realm of
scrap tire rubber.
Scrap tire rubber is an ideal candidate for recycling because of the large waste
stream associated with it. Each year, 283 million scrap tires are generated in the United
States (Scrap Tire Users Directory), with 12 million scrap tires produced in the state of
Ohio alone. (Scrap Tire News) Used passenger tires, used truck tires, defective tires from
the manufacturing industry, and buffings (long, thin strips of rubber) from the tire retread
industry are all plentiful sources of scrap tire rubber. Recent state-funded grants for the
use of recycled rubber in playgrounds and roads in states such as California,
Pennsylvania, and Florida have created a market for ground rubber.
Rubber, a thermoset polymer, is different from many thermoplastic polymers in
the sense that it is vulcanized. The polymer chains are cross-linked in such a way that
rubber cannot be melted for reuse. Plastics recycled in the more familiar fashion include
polyethylene terephthalate (PETE), high and low density polyethylene (HDPE and
LDPE), and vinyl. (American Plastics Council) These thermoplastic varieties are used in
many food and beverage packaging applications, and can be melted for incorporation in
new products. Instead of melting scrap rubber, it is ground into smaller pieces for
integration into new products.
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There are a few conventional methods to grinding rubber: ambient grinding,
cryogenic grinding, and buffing. Each of these methods can produce rubber granules of
varying sizes, but can pose problems in the end product of the rubber.
The ambient grinding method of rubber pulverization takes place at ambient
temperature and higher, as the rubber is ground by shearing and tearing action. Particles
have an irregular shape, with high surface area, but can experience thermal degradation
due to high operating temperatures. Cryogenic pulverization starts with reducing the
temperature of the rubber to below 90 degrees F, usually by contacting the rubber with
liquid nitrogen. At these low temperatures, the material is very brittle, and can easily be
shattered into small particles by hammermills. Cryogenic processing tends to result in
smooth, regular granules of rubber. Either ambient grinding or cryogenic processes may
be followed by a crackermill, where the rubber is passed through two large serrated
rollers to cut the rubber into smaller pieces. (Scrap Tire News Online) Buffing is used to
produce long, thin strips of scrap rubber. While tire buffings can be used in similar
applications to rubber granules, it is most often a precursor to ambient and cryogenic
grinding processes.
While conventional methods of recycling rubber yield possibilities for use in new
products, there has yet to be a commercially implemented process that retains the
chemical properties of virgin rubber. When scrap rubber is shredded and grinded, the long
polymer chain bonds are broken with the same frequency as cross-link bonds. The Solid
State Shear Extrusion (SSSE) process, being developed at the Illinois Institute of
Technology (IIT), addresses this problem by selectively breaking cross-link bonds, a
phenomenon called devulcanization. The particles produced in SSSE have a cross-link
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density reduction of approximately one third that results in particles with chemical
properties more similar to virgin rubber.
Since 1995, Dr. Hamid Arastoopour, the Chairman of the Chemical and
Enviromental Engineering Department at IIT, has been developing this new method of
pulverizing rubber. This process reduces the size of rubber, or other solid material, into
small granules without the high level of chemical degradation that can occur during other
rubber grinding processes. The process was developed based on the strain energy storage
theory, indicating that a combination of compressive and shear deformation can lead to
breakage of chemical bonds within the rubber. (Pulverization of Low Density
Polyethylene Under High Shear and Compression) Dr. Arastoopour has found a unique,
low-energy method of reducing the scrap tire waste stream. Although this patented
process is still in the laboratory stage, the EnPro Team believes it may be advantageous to
invest in a full-scale production version of the machine for the manufacturing of crumb
rubber.
This technology presents several marketing possibilities, including:
• Sales of the crumb rubber produced by SSSE
• Licensing of the SSSE technology
• Sales of SSSE crumb rubber manufacturing equipment
Therefore, the goal of this EnPRO is:
To develop a Business Plan for the Solid State Shear Extrusion method of
producing pulverized rubber. The team has chosen to focus on the area of sales of crumb
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rubber produced by SSSE, because of the more comprehensive nature of available
information about the market for crumb rubber.
This Plan includes an analysis of:
• SSSE technology
• Crumb rubber market in North America
• Recommendations regarding the penetration of a series of applications,
which would be served effectively through the SSSE Process.
Some of the steps the Team took to complete this task include:
• Studying the SSSE process
• Exploring initial pricing estimates for scale-up of the operation
• Conducting interviews with end-users of crumb rubber
• Conducting interviews with manufacturers of crumb rubber
After taking these preliminary steps, a Business Plan was constructed. Each
section of this Business Plan is described below:
• Methodology defines the characteristics of rubber granules produced by
several of the patented SSSE processes, and defines interviews
accomplished with end-users and potential competitors.
• Market Characterization describes the applications and characteristics
of crumb rubber from the end-user perspective, as well as an evaluation of
the characteristics of SSSE through the eyes of its competitors, and
provides a detailed description of the market environment.
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• Market Size and Growth reviews information about the total crumb
rubber market, characterized by application, and describes growth
experienced during the last 5 years and growth expected over the next 5
years.
• Financial Analysis defines the SSSE technology’s growth scenario, which
the EnPro Team recommends when entering the crumb rubber market,
supported by multiple market penetration scenarios, resulting in a five
year Pro Forma Profit and Loss Statement.
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Methodology
SSSE Particle Characteristics
The SSSE process creates pulverized crumb rubber with no chemical additives.
This purely mechanical process also yields crumb rubber with no moisture. The rubber
particles undergo a reduction in cross-link density and show a high surface area to assist
in bonding. The exact values of these changes, as well as the size distribution, are specific
to which SSSE process is used. The Team focused on the 5:1 screw 1SSSE and 2SSSE,
as well as the 3:1 screw 1SSSE. The 5:1 screw has a higher compression ratio but lower
output than the 3:1 screw. “1SSSE” signifies that the rubber was run through the extruder
once, while “2SSSE” denotes twice.
5:1 Screw 1SSSE 5:1 Screw 2SSSE
Mesh Size
Surface area
Cross-link Reduction
Mesh Size
Surface area
Cross-link Reduction
30-40 1600m2/g 21% 30-40 2200m2/g 28%
170-60 2800m2/g 34% 170-60 2300m2/g 33%
Mesh Size
Distribution (%)
Proposed Price (cents/lb)
Mesh Size
Distribution (%)
Proposed Price (cents/lb)
150 6.7 49 150 4.6
No Data
70 12.7 22.5 70 19.140 13.4 14.4 40 22.930 23.9 13.5 30 29.825 25.4 12.5 25 20.620 13.4 12 20 3.110 4.5 9.5
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3:1 Screw 1SSSE
Mesh Size
Distribution (%)
Proposed Price (cents/lb)
70 0.8 22.540 6 13.830 8.6 13.425 18.4 12.520 16.8 11.510 27.3 9.56 19.2 84 2.8 6.5
Interviews
In the process of researching the crumb rubber market, 54 different companies in
the rubber industry were interviewed, of which 17 were producers of crumb rubber
producers. While these companies are not possible consumers for crumb rubber made by
SSSE, they are potential users of the SSSE equipment. They also assisted in obtaining a
more accurate assessment of the current crumb rubber market.
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Producers of Crumb Rubber InterviewedBridgestone FirestoneBristow RubberCRM Co, LLCEdge RubberEmert GrindingEnvironmental Recycling TechnologiesFirst National Recovery Inc.Goodyear TireGreenMan Technologies of CaliforniaGSR Recycling IncJai Tire IndustriesNorthwest Rubber, ColoradoPheonix Recycled ProductsRebound Rubber RecyclingRubber Technology InternationalUniroyalWest Coast Rubber Recycling, LLC
The remaining companies were end users in tire, flooring and surfaces, auto,
asphalt, molding, paint, and roofing industries. These companies were interviewed to
gauge the consumer market reaction to the new technology.
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Market Segment CompanyN/A Rubber Manufacturers AssociationAsphalt Advanced Recycling Services
Crafco
FNF Construction
Manhole Adjusting ContractorWestern States Surfacing
Auto Amorium Industries
Envirotech Extrusion Inc.Rubber Queen
Flooring and Surfaces Advanced Rubber Surfacing Products
Blacklidge Emulsions
Centaur Floor SystemsDinoflex Manufacturing Ltd.
Dodge Regupol
No Fault IndustriesPlaydek International
Pro Tech Rubber
RB Rubber Products IncRoll-Tech Resilient Surface Supply
RTHSafe Guard
Surfaces AmericaGaskets Aero Rubber
Gem Inc
RFI Seals And Gaskets
SCE GasketsMolded and Extruded Products Carsonite International
Concrete Precast Systems
Rubber Materials Inc.
Scientific DevelopmentsPaint and Coatings MD-Both
PPG
WolstenholmeRoofing Bridgestone Firestone
Spech-Chem Inc.Tire Bridgstone Firestone
Goodyear TirePomp's Tire Service
Uniroyal
WingfootTire Buffings Premier Rubber
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Market Characterization
As indicated in the Methodology Section, the EnPro Team interviewed 33 end-
users of crumb rubber, 17 producers of crumb rubber, and 7 other companies in the crumb
rubber industry. The Team determined there are a large number of uses for ground
rubber, characterized by the specific applications for crumb rubber. As this market is
segmented into regions that are typically defined by state boundaries/financial support for
the production of crumb rubber, the EnPro Team found this detailed assessment was
beyond the scope of its capabilities. Thus, this Business Plan focuses on national market
perspectives.
The market assessment concluded that there are two major types of applications
for the crumb rubber produced through the SSSE process. The first type of applications
includes:
• Injection Molding/Extruding - roof shingles, plastic/rubber blends, mats and sheeting, etc.
• Flooring – Interlocking anti-fatigue mats for use with people or livestock, anti-slip mats for use in the shipping industry, underlay mats for use under traditional flooring (e.g. carpet, hardwood, tile), and pour-in-place floors.
• Athletic Surfaces – Running tracks, basketball courts, tennis courts, etc.
• Playgrounds – The largest segment of the athletic surfaces type market for crumb rubber.
The use of crumb rubber in these products helps reduce fatigue, deaden
vibrations, dampen sound, absorb impacts (such as falling children on a playground), is
appealing to consumers because of its recycled nature, and is often cheaper than
traditional materials used in these products. These applications typically use sizes of
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crumb rubber that range from 20 mesh to 1"; the largest size our process produces is
about 1/8"
Our end-user interviews indicated that the unique characteristics of crumb rubber
produced by SSSE would not have any effects (good or bad) on these products.
If the pricing of SSSE-produced crumb rubber on these sizes (20 mesh and larger)
were competitive (between 9¢ and 20¢ / lb), it could successfully penetrate this sector of
the crumb rubber market. The Team’s price estimates have indicated that SSSE-produced
crumb rubber could be profitably sold for between 9¢ and 17¢ / lb, with the wide
variation being due to differences in raw material cost and availability of a market for all
mesh sizes produced by the SSSE process (inability to sell certain mesh sizes would force
increases in the selling price for other sizes). The market price ranges the Team found
varied by state and even within specific states. For example, the range of 9-20¢ / lb for
comparably sized crumb rubber was seen just in the state of California. A meaningful
ingredient of this price difference was the raw material cost, which varies significantly by
region (i.e. the state of California pays $20/ton to companies that dispose of waste tires;
one interviewed company in Colorado was paid $1 per tire they took; a company in South
Carolina reported paying up to 0.9¢ / lb for unground rubber).
The EnPro Team recommends that more market research be conducted to
determine the reason for large price disparities across North America, to develop a sense
of raw material price based on region, and to determine how this data would influence the
SSSE technology’s ability to compete in different areas of the country.
The second type of application for which SSSE-produced crumb rubber could be
used is RMA.
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• Rubber Modified Asphalt – Used in highways to help dampen sound and increase
highway lifetime. While it is more expensive than traditional asphalt, its longer lifetime saves money in the long run and several states (notably Arizona, California, and Florida) invest heavily in RMA. RMA does not perform well in cold (i.e. northern) climates.
This application typically uses a government-specified distribution of sizes
between 40 mesh and 20 mesh. The current crumb rubber price in the Arizona/California
area for these size distributions is 11¢ / lb.
The unique characteristics of the SSSE-generated crumb attracted interest from
RMA companies, but they would need good results from tests of RMA created with this
crumb rubber before switching from their current suppliers.
The EnPro Team recommends that tests be performed to determine the:
• Reduction in cross-link density from tire rubber – currently devulcanization test results are limited to rubber that originally had much less cross-linking than tire rubber and thus is not directly comparable.
• Thermal conductivity of crumb rubber produced by this process as compared to currently used crumb rubber (higher conductivities are better).
• Heat generated, temperatures reached, and viscosity (lower is better) of asphalt mixed with our crumb rubber when processing into asphalt concrete (asphalt is the ‘oily’ part, asphalt concrete is what roads and parking lots are made out of) and how this compares to currently used processes.
• Estimates of noise reduction, reduction of wear on vehicle suspensions, and durability of RMA created with our crumb rubber as opposed to crumb rubber currently on the market.
There is apparently a market for devulcanized rubber (partial devulcanization is
one of SSSE-generated crumb rubber’s main characteristics) in the tire industry – one of
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the grinders we interviewed produced devulcanized rubber and sold it for use in tires.
The Team was unable to gather more information on this market segment.
There are also potential markets in future adhesive and paint products (one of the
end-user companies we interviewed was researching use of ultra-fine rubber particles –
around 10 microns in diameter – in these applications). The time periods necessary for
these products to come to market – and the potential sizes of the markets – are uncertain
at this time.
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Market Size and Growth
The crumb rubber market in North America is a growing market that consumed
996 million pounds of recycled rubber in 2002. Divided as follows:
Summary of Crumb Rubber Market
Application 2002 Market Size(millions of pounds)
RMA 296Molded Products 307Sport Surfacing 141a) Tracks 63b) Playgrounds 80Miscellaneous 43Areas that are not applicable to SSSE
209
Total applicable market to SSSE
787
Rubber Modified Asphalt (RMA)
Rubber modified asphalt is the second largest market for crumb rubber overall.
However, it offers the largest market for SSSE rubber because of the SSSE
characteristics. Generally about 30 lbs. of crumb rubber is used for every ton of asphalt.
The rubber modified asphalt is only used in top layers of roads, but not in structural
layers. Currently the U.S. uses about 550 million tons of asphalt per year. At most only
½ of all asphalt used would be RMA (due to the structural concerns).
The total RMA market is about 296 million pounds of crumb rubber. Since RMA
is used in highway applications, its use must be approved by each state; use is limited to
only 4 states at the present time. These states are California, Arizona, Texas and Florida.
California uses only 15% RMA of its total asphalt usage compared to Arizona using 85%.
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The growth is limited by climate, because RMA does not work well in cold climates.
Other states that are likely to use RMA by 2004 include those primarily in the sunbelt
area:
Georgia North Carolina Maryland Oklahoma New Jersey Pennsylvania New York South Carolina
Canada (Montreal)
Despite the addition of these states, the budgetary limitations of many of these
states will place a short-term limit on the growth of the crumb rubber market. Without
these budgetary restraints the RMA market could have grown to 500 million pounds per
year by 2005. As such, the feeling in the marketplace is that crumb rubber used in the
RMA applications will grow to 400 million pounds per year by 2005. This represents a
growth of 10% per year. Presuming the budgetary dilemma is rectified the subsequent
growth during 2006 and 2007 could be as high as 20% per year. Bringing the total in
2007 to just under 570 million pounds.
Molded Products
The largest market for crumb rubber is in molded products. However it is difficult
to assess what percent of the market is accessible to SSSE due to the wide range of
products that fall within that category. The molded products that can utilize SSSE rubber
are various types of rubber mats and molded roof shingles. The rubber mat market
includes so many types of mats for so many uses that it was not possible to quantify the
market size.
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The roofing market is comprised of two major portions; asphalt shingles and all
other shingles including wood shake, metal, and ceramic. Asphalt shingles comprise
80% of the market and everything else takes the remaining 20%. Rubber molded
shingles generally replace wood shake or ceramic shingles and are therefore only a small
niche market in the roof industry (likely less than 5%). However, asphalt shingles that
are modified with crumb rubber for durability could claim a greater portion of the market.
Last year 152 million squares of asphalt shingles were sold (1 square = 10’ X 10’ = 3
bundles of shingles containing 20 shingles each). Since asphalt shingles are 80% of the
market the remaining market (wood shake, ceramic, rubber, metal) would be about 38
million squares. There is potential for growth in the roofing market because the life of
rubber shingles far exceeds wood and is less expensive than ceramic.
The total market for molded products is 307 million pounds of crumb rubber per
year and it is likely to grow at 3-5% (4% average) per year over the next 5 years,
producing 375 million pounds per year, by 2007.
Sports Surfacing
Sport surfacing, which includes any rubber track or tennis court and playgrounds
that use rubber flooring, is a very accessible market for SSSE rubber. The majority of
sports surfaces in the U.S. use recycled rubber. Running tracks and playgrounds use
close to 100% recycled rubber.
There are approximately 800-1000 new running tracks built per year and about
twice that number in old tracks resurfaced. Each new track uses 40,000 pounds of rubber
and each resurfaced track uses 15,000 pounds. Tracks use close to 100% recycled rubber,
but most of that rubber is not recycled tire rubber. The SSSE process can be used on
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many types of rubber/plastic but that research was beyond the scope of this project. The
industry cannot provide any approximation of the number of playgrounds in existence,
but estimates that several thousand new playgrounds are built per year.
The running track market is very steady and probably will not grow or decline
significantly in the long term. However, playgrounds are a fast growing market for
crumb rubber, due to the added safety of rubber playground flooring. Lobbying and
legislation are very supportive of using recycled rubber in playgrounds to replace existing
wood chips or sand.
The market is 141 million pounds of crumb rubber; the expected growth rate is 6-
8% (7% average) per year, reaching 200 million pounds per year.
Miscellaneous Recycled Rubber Products
The remaining market of miscellaneous recycled rubber products is not very well
defined. Many of these products do not use SSSE’s characteristics or are small niche
markets that still need to be explored. Out of the other markets, SSSE can be used in
rubber plastic blends and tires. Rubber plastic blends include some roof shingles and
false wood made of rubber, plastic, and sawdust that are more of a niche market.
Although tire manufacturers use large quantities of crumb rubber they produce
virtually all of it internally (only 1 company we interviewed sells to tire manufacturers).
The tire manufacturers may be interested in purchasing machinery to produce SSSE
rubber but they are not worth pursuing as a possible market to sell rubber crumb directly.
An opportunity may exist with these manufacturers because they use a significant number
of byproducts either in their processes or in side businesses of the tire plants.
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The miscellaneous market for crumb rubber accounts for 43 million pounds in
2002. It is expected to grow at the rate of 3-5% (4% average), reaching 55 million
pounds per year by 2007.
Summary
The following table summarizes the growth forecast for each of the market
segments within the crumb rubber industry.
Summary of Crumb Rubber MarketApplication 2002 Market Size Est. Annual Est. 2007 Market
(millions of pounds)
% Growth Size (millions of pounds)
RMA 296 3yrs at 10% 2 yrs at 20%
570
Molded Products 307 4% 375Sport Surfacing 141 7% 200Miscellaneous 43 4% 55Areas that are not applicable to SSSE
209 N/AN/A
Total applicable market to SSSE 787 9% 1230
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Financial Analysis
The Market Penetration of the SSSE process:
RMA
As stated in the market growth discussion, RMA is projected to be the most
receptive marketplace for the SSSE process. As such, the market penetration would
reach 10% by 2007, starting at 2% in the first year, gaining another 2% per year, through
2007.
Molded Products
A more limited market penetration than RMA, molded products would likely see
a penetration reaching 5% by the end of 2007. The initial penetration is estimated at 1%,
gaining another 1% per year.
Sports Surfacing
Factors contributing to the market penetration in this area are the fall rating and
handicap accessibility factor. As such, market penetration for SSSE can be estimated at
10% by 2007, starting at 2% in the first year, gaining another 2% per year.
Miscellaneous
Because of the diversity of products in this area SSSE will penetrate 5% of the
market by 2007, starting at 1% in the first year, gaining another 1% per year.
Summary
Based on the market growth and penetration forecasted above, the Team’s
calculation, and the market response, the crumb rubber produced by the SSSE process
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can be sold for an average of 11.9 cents per pound. The table that follows produces a
revenue stream for the SSSE process that begins at approximately $1.5 million in year
one growing to $11.6 million in year five.
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2002 Year 1 Year 2 Year 3 Year 4 Year 5Rubber Modified Asphalt MarketMarket Size (Pounds) 296,000,000 325,600,000 358,160,000 393,976,000 472,771,200 567,325,440 Market Share 2% 4% 6% 8% 10%Share of Market (Pounds) 6,512,000 14,326,400 23,638,560 37,821,696 56,732,544Revenue (Average 11.9c/lb) $774,928 $1,704,842 $2,812,989 $4,500,782 $6,751,173
Molded ProductsMarket Size (Pounds) 307,000,000 319,280,000 332,051,200 345,333,248 359,146,578 373,512,441 Market Share 1% 2% 3% 4% 5%Share of Market (Pounds) 3,192,800 6,641,024 10,359,997 14,365,863 18,675,622Revenue (Average 11.9c/lb) $379,943 $790,282 $1,232,840 $1,709,538 $2,222,399
Sports SurfacesMarket Size (Pounds) 141,000,000 150,870,000 161,430,900 172,731,063 184,822,237 197,759,794 Market Share 2% 4% 6% 8% 10%Share of Market (Pounds) 3,017,400 6,457,236 10,363,864 14,785,779 19,775,979Revenue (Average 11.9c/lb) $359,071 $768,411 $1,233,300 $1,759,508 $2,353,342
MiscMarket Size (Pounds) 43,000,000 44,720,000 46,508,800 48,369,152 50,303,918 52,316,075 Market Share 1% 2% 3% 4% 5%Share of Market (Pounds) 447,200 930,176 1,451,075 2,012,157 2,615,804Revenue (Average 11.9c/lb) $53,217 $110,691 $172,678 $239,447 $311,281
Total Pounds 13,169,400 28,354,836 45,813,496 68,985,495 97,799,949Total Dollars $1,567,159 $3,374,225 $5,451,806 $8,209,274 $11,638,194
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Profit and Loss Statement Assumptions
Revenue
• We will assume crumb rubber producing facilities will be running 365 days per year.
• Supplemental income will come in the form of compensation for taking scrap tires.
• In order to produce 13 Million pounds of crumb rubber the process requires 19 Million pounds of raw material because of the approximate 1/3 waste.
• At 25 pounds per tire this would require 760,000 tires.
• At 50 cents per tire this would produce $380,000 of supplemental revenue.
Management Cost
• Total management costs will start at $180,000 per year.
• The president’s responsibilities include sales and administration. President’s salary will be $100,000 per year plus a percentage of the profitability.
• To support the president the company will have two support staff who will be collectively paid $80,000 per year.
• This number will increase at 4% annually to account for annual raises.
Rent
• Rental of support facilities for the production of crumb rubber is estimated at $15 per square foot.
• Rental space will be approximately 10,000 square feet.
• Total rental costs will be $150,000.
• This number will increase at 4% annually to account for increases in rent.
Marketing expenses
• The sales force will be commission based pay at a 5% commission on all sales.
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• Out of pocket expense allocation of $5,000 per sales representative.
• Five sales reps in year one, increase by one per year
• This number will be determined by the amount sold in any given year.
• Promotional costs including trade shows, advertising, etc. are estimated at $100,000 beginning in year one and increase at $50,000 per year thereafter.
Production Costs (estimated by IIT faculty)
• Electrical costs are estimated at 0.35 cents per pound of crumb produced.
• Labor is estimated at 3.95 cents per pound of crumb produced.
• Overhead is estimated at 80% of labor.
• Maintenance is estimated at 1.13 cents per pound of crumb produced.
• Taxes and Insurance are estimated at 1.13 cents per pound of crumb produced.
Total production cost= $1,281,000
Equipment Purchase/Depreciation
• Each extruder produces an estimated 13 Million pounds of crumb rubber per year and costs $280,000.
• Supporting each extruder will be a grinder, a shredder and a conveyor system which collectively will cost $270,000.
• Depreciation will be based on a twenty year amortization schedule.
Estimated Net Pre-tax Income
• Based on the assumptions presented above the net pre-tax income for the SSSE process is as follows:
Year 1 2 3 4 5Net Pre-tax Income $101,187 $657,027 $1,340,832 $2,250,060 $3,409,059
Investment Required
• Based on the assumed revenue stream, third party investment funding will be necessary for years 1, 2, and 3; the company should be able to support any further investment based on its own profitability.
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• An investment of $500,000 to support the development of the SSSE Process from a laboratory to an operating stage.
• Investment in year one is $ 1 Million.
• Investment in year two is $ 1 Million.
• Investment in year three is $ 500,000.
Total Investment Commitment = $2.5 million
Profit and Loss Statement
Year 1 2 3 4 5Share of Market (Pounds) 13,169,400 28,354,836 45,813,496 68,985,495 97,799,949Revenue (Average 11.9c/lb) $1,567,159 $3,374,225 $5,451,806 $8,209,274 $11,638,194Tire Income $376,269 $810,138 $1,308,957 $1,971,014 $2,794,284Total Revenue $1,943,427 $4,184,364 $6,760,763 $10,180,288 $14,432,478Fixed Costs Management Cost $180,000 $187,200 $194,688 $202,476 $210,575Rent (10,000 sq ft at $15 per) $150,000 $150,000 $150,000 $150,000 $150,000Variable Costs Electrical $47,410 $102,077 $164,929 $248,348 $352,080Labor $520,191 $1,120,016 $1,809,633 $2,724,927 $3,863,098Overhead (80% labor) $416,153 $896,013 $1,447,706 $2,179,942 $3,090,478Taxes & Insurance $148,814 $320,410 $517,693 $779,536 $1,105,139Maintenance $148,814 $320,410 $517,693 $779,536 $1,105,139Sales Expenses ($5,000/rep) $25,000 $30,000 $35,000 $40,000 $45,000 Sales Team (5% commission) $78,358 $168,711 $272,590 $410,464 $581,910Promotional Expenses $100,000 $150,000 $200,000 $250,000 $300,000Depreciation $27,500 $82,500 $110,000 $165,000 $220,000 Total Expenses $1,842,241 $3,527,337 $5,419,931 $7,930,228 $11,023,419Net Pre-tax Income $101,187 $657,027 $1,340,832 $2,250,060 $3,409,059Cumm Pre-tax Income $101,187 $758,213 $2,099,045 $4,349,105 $7,758,164
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Next Steps
Considering the great potential for a viable business built around SSSE crumb
rubber, it is the recommendation of this EnPRo Team that research should continue.
Further research should be conducted in the following areas:
• Pricing research to determine the reason for market price disparities, to develop a sense of raw material price based on region, and to determine how this data would influence the SSSE technology’s ability to compete in different areas of the country
• Particle Characteristic research to find the cross-link reduction and thermal conductivity for SSSE crumb produced from scrap tire sources
• Rubber Modified Asphalt research to test the heat generation, viscosity, noise reduction, and durability of RMA made with crumb rubber produced by SSSE
Additionally, a scale-up of the SSSE technology must be undertaken. With a full-
scale version of the extruder in place, production, energy consumption, and temperature
estimates can be verified.
During the market analysis interviews, several interviewed parties expressed
interest in being a part of the continuing development of SSSE:
Rick MoorePhoenix Recycled Products, Inc.Batesburg, SC803-532-4425843-723-1625
Jerry Dodenhoff, PresidentGreenman Technologies of California, Inc.Azusa, CA 91702 626-633-1174
David Emert, OwnerEmert GrindingSomerset, PA814-443-4853814-445-9886
Aaron Lebedow and Bob Anderson will contact these companies to determine the depth of their interest in the SSSE Process.
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