a call for public sociology: inspiration and insights from sociological images
DESCRIPTION
The most widely-read sociology blog on the web, Sociological Images helps a broad public audience develop and apply a sociological imagination. In addition to offering an overview of the blog’s reach and impact, Lisa Wade, PhD – founder, author, and editor – will narrate the blog’s unlikely beginnings, reveal the “behind the scenes” workings, and share its evolving philosophy, including those features that have contributed to its success. Lisa will close with an optimistic call to take advantage of the keen and eager public interest in the social sciences.TRANSCRIPT
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Doing Public Sociology:
Notes from a Practitioner
Lisa Wade, PhDSociological Images
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Overview
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Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry.
Mission
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abortion/reproduction ● academia ● activism ● age/aging ● alcohol animals ● art/literature ● biology ● bodies ● capitalism ● cars ● celebrity children/youth ● citizenship/immigration ● class clothes/fashion ● color
commodification ● communism/socialism ● consumption ● cosmetic surgery ● crime/law ● cultural imperialism ● culture ● dating ● democracy
● demography ● deviance ● diet/exercise ● disability ● disaster discourse/language ● economics ● education ● emotion ● energy environment/nature ● facism/totalitarianism ● fat ● food/agriculture
gadgets ● gender ● genocide ● globalization ● guns ● hair health/medicine ● height(ism) ● history ● holidays ● housing/residential
segregation ● human rights ● humor ● hygiene ● internet intersectionality ● knowledge/intelligence ● leisure ● marketing
marriage/family ● media ● mental illness ● methods ● modern/primitive multiculturalism ● music ● nationalism/patriotism ● objectification ● opinion
● organizations/institutions ● politics ● pornography prejudice/discrimination ● psychology ● public service announcements
race/ethnicity ● re-touching ● religion ● residential segregation resistance ● science/technology ● sex ● sex work sexual orientation
smoking/tobacco ● social construction ● social networks ● social psychology ● social structure ● socialization ● sports ● terrorism ● the
state ● toys/games ● travel/tourism ● violence ● war/military ● work
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reading, browsing, and searchingpinterest boardscourse guidessample assignmentsContexts essaysinvitation to guest post
For Instructors
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reading, browsing, and searchingpinterest boardscourse guides sample assignmentsContexts essaysinvitation to guest post
Introduction to sociologygenderfamilyasian americans sportworksexualityresearch methodswomen and history
For Instructors
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For Instructors
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For Instructorsreading, browsing, and searchingpinterest boardscourse guidessample assignmentsContexts essaysinvitation to guest post
Basics:• social construction• comics and cartoons• vintage stuff
For Instructors
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reading, browsing, and searchingpinterest boardscourse guidessample assignmentsContexts essaysinvitation to guest post
~ 15 boards:• sexual orientation• race• gender
For Instructors
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Marketing and the media:• sexy toy make-overs• re-touching/photoshop• deconstructing Disney• marketing feminism• weird things sold with sex
For Instructors
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ReachSocImages: 4,771,031 visits in 2014TSP: 14,858th most popular website in
the U.S. out of
644,275,754 active websites
Reach
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ReachSocImages: 4,771,031 visits in 2014TSP: 14,858th most popular website in
the U.S. out of
644,275,754 active websites
Pew Research 18,166 Color Lines 14,497 Feministing 13,002Cute overload 12,640Freakonomics 12,489
Reach
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ReachReach
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ReachOrganic searches:
Reach
blurred lines (rape) 3,364 aspic 275
porn (various) 2,261 tough guise 2 275
ice cream truck song 983 framing child deviance 243wate on 584 Down Syndrome lifemarginalization 523 …expectancy 237(history of) high heels 517 straight pride Halloween 234sexual objectification 401 sad white babies with meanfemale hysteria 394 …feminist mommies 231Piaget experiments 348 pointlessly gendered products 225Irish stereotypes 337 androcentrism 183
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ReachDirect links:
Reach
huffington post 53,229 pacific standard 7,664feedly 35,727 wonderzine
7,321bitch 12,186 skepchick 5,958cracked 12,026 slate 5,217TV tropes 9,450 already pretty
4,673NPR 9,178 GQ 4,453jezebel 9,110 insider higher ed 3,910feministing 8,690 business insider 3,524buzzfeed 8,346 cosmopolitan
3,333everyday feminism 7,756
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ReachSocial media:
Reach
facebook 1,436,533 quora 952
twitter 106,372 weebly 927
reddit 70,223 netvibes 413
pinterest 65,126 linkedin 403tumblr 53,699 vkontakte
395stumbleupon 51,936 stack exchange 301digg 20,531 yahoo answers
295disqus 10,573 plurk
255google+ 3,894 scoop.it 231pocket 1,092
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ReachPinterest: 14,500+ followers, 597
visits/dayTwitter: 11,800+ followers, 71
tweets/postTumblr: 22,500+ followers, 1,083
notes/postFacebook: 70,500+ followers, 296
likes/post138 shares/post
27,219 views/post
Reach
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ReachWhy do you think people come to the site?
FAQs
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ReachWhy do you think people come to the site?It meets people where they already are.
FAQs
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ReachWhy do you think people come to the site?It meets people where they already are.Posts are frequent and consistent
FAQs
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ReachWhy do you think people come to the site?It meets people where they already are.Posts are frequent and consistentContent is eclectic, but on point
FAQs
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ReachWhy do you think people come to the site?It meets people where they already are.Posts are frequent and consistentContent is eclectic, but on pointWriting style works for the web
FAQs
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ReachWhy do you think people come to the site?It meets people where they already are.Posts are frequent and consistentContent is eclectic, but on pointWriting style works for the webPeople identify with SocImages
FAQs
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ReachWhy do you think people come to the site?How do you find the time?
FAQs
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ReachWhy do you think people come to the site?How do you find the time?Are you afraid of being so public?
FAQs
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ReachWhy do you think people come to the site?How do you find the time?Are you afraid of being wrong in public?
FAQs
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ReachWhy do you think people come to the site?How do you find the time?Aren’t you afraid of people who might be violent?
FAQs
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Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing you, you fucking pieces of shit... see [some guy’s] piece in [redacted], a leading men's rights magazine site, and boy does it expose you and your fucking feminazi cunt blog for what you are.... nothing but awful screaming feminazi harpy cunts who need to suck a dick and calm down... you evil twats...
Aside from this tipoff, all I will say to such feminazi CUNTS like you is, suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER.
Eat shit.
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FAQs
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ReachWhy do you think people come to the site?How do you find the time?Are you afraid of being so public?How does your institution see it?Should it count for tenure?
FAQs
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ReachWhy do you think people come to the site?How do you find the time?Are you afraid of being so public?How does your institution see it?Shouldn’t it count for tenure?
FAQs
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ReachWho do you think you are?
Fself-AQs
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ReachWho do you think you are?Are you harming the field?
Fself-AQs
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?
Fself-AQs
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?
Fself-AQs
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?Does it make a difference?
Fself-AQs
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?Does it help sociologists?
Fself-AQs
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“SI is an indispensable website… love it!”
– Heidi BrowneSt. Clair County Community College
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– Dana MaherCollege of the Redwoods
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– Guillaume TurgeonUniversité Laval
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“It has been a strong resource for my high school classroom that I couldn’t do without.”
– Suki Lin HighersFayetteville High School
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“I’m a better teacher (and less irrelevant) with SocImages.”
– Jennifer McKinneyPurdue University
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“…a great way to transition from a theory to an example that students can understand.”
– Jenny PiquetteThe Ohio State University
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“I think I can fill the entire class time with topics for discussion from SI.”
– Mariana GatzevaKwantlen Polytecnic University
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?Does it bring people into the field?
Fself-AQs
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“I have been reading the Sociological Images blog for the past few years, and… as an incoming freshman to the University of Florida, the first class I enrolled in was Intro to Sociology… I hope you realize how much of an impact Sociological Images has had on me and my future.”
- Arielle Davis
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?Does it help people?
Fself-AQs
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“I really love your blog. I am always trying to find ways to vocalize how awful sexist images make me feel, and SI helps me with vocabulary, preciseness, and examples to be able to express my feelings.”
- Liz Yockey
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?Does it change public discourse?
Fself-AQs
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…
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ReachWho do you think you are?Are you harming the field?You know you’re destroying the profession of journalism, don’t you?Are you going to get sued?Does it actually change anything?
Fself-AQs
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…
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Conclusion
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Questions