a case for business analytics learning
DESCRIPTION
Industry researchers at Gartner announced in April 2012 that the worldwide business intelligence, analytics, and performance management software market surpassed the US$12 Billion level in 2011, a 16.4% increase over the previous year. This statistic is among many pointing to the need for both groups to apply what management guru Peter Senge proclaimed decades ago in The Fifth Discipline: the need for a learning organization. This presentation focuses on three learning areas for anyone in the business analytics profession. First, we analysts need to learn what the markets and industries are saying today. We discuss recent trends which show how analytics will shape the future. Second, we need to learn what group learning options are available. From industry conferences (such as the PASS BA Conference, and virtual PASS sessions) to free MOOCs (massive open online courses), we have more options available to improve our knowledge. Finally, we need to learn what leadership roles our groups can have. We can leverage social networks (including PASS) and social media -- both individually and as organizations -- to communicate passion.TRANSCRIPT
A Case for Business Analytics LearningMark Tabladillo, Ph.D. (MVP, MCAD .NET, MCITP, MCT)
February 12, 2013
WelcomeLaunch Meeting of the PASS Business Analytics Virtual Chapter
Website: http://bavc.sqlpass.org/
Leadership: Melissa Demsak @sqldiva
About MarkTabTraining and Consulting with http://marktab.com
Data Mining Resources and Blog at http://marktab.net
Ph.D. – Industrial Engineering, Georgia Tech
Training and consulting internationally across many industries – SAS and Microsoft
Contributed to peer-reviewed research and legislation
Mentoring doctoral dissertations at the accredited University of Phoenix
Presenter
MotivationGartner announced in April 2012 that the worldwide business intelligence, analytics, and performance management software market surpassed the US$12 Billion level in 2011
The increase was 16.4 percent over 2010
Evidence (Gartner, 2012)Company 2011 Revenue 2011 Market Share (%) 2010 Revenue 2010 Market Share (%) 2010-2011 Growth (%)
SAP 2,883.50 23.6 2,413.10 23 19.5
Oracle 1,913.50 15.6 1,645.80 15.7 16.3
SAS Institute 1,542.80 12.6 1,386.50 13.2 11.3
IBM 1,477.60 12.1 1,222.00 11.6 20.9
Microsoft 1,059.90 8.7 913.7 8.7 16.0
Other Vendors 3,363.80 27.5 2,931.10 27.9 14.8
Total 12,241.00 100 10,512.20 100 16.4
ResponsePeter Senge, author of The Fifth Discipline, recommends a learning organization based on case research of successful organizations
Ideally, we learn together as groups within organizations
Minimally, we can learn individually
Always: we can find other people who want to learn and teach too
QuestionsWhat is business analytics?
What are markets and industries saying today (as of February 2013)?
What group learning options are available for business analytics?
What leadership roles can individuals and groups have?
Business AnalyticsDefinitions and Expectations
DefinitionsBusiness Intelligence Business Analytics
• Using consistent metrics to measure past performance and guide future planning (therefore both descriptive and predictive)
• Based on data and statistical methods
• Using continuous iterative exploration and investigation (scientific method implied) for insight on past performance and guide future planning (therefore both descriptive and predictive)
• Based on data and statistical methods
Derived from Wikipedia article on Business analytics (retrieved February 2013)
ApplicationsBusiness Intelligence Business Analytics
• Querying• Reporting• OLAP (Online Analytic Processing)• Alerts
• Statistical and quantitative analysis• Exploratory and predictive modeling
Derived from Wikipedia article on Business analytics (retrieved February 2013)
Source: Beller and BarnettBusiness Intelligence Business Analytics
• Oriented to standard and consistent metrics and analysis
• Focused on dashboards and pre-defined reports• Primarily answers predefined questions• Provides end users indirect raw data access through
cubes, reports, and summarized data• Exception based reporting
• Oriented toward ad-hoc analysis of past performance• Focused on interactive and investigative analysis by
end users• Used to derive new insights and understanding• Explore the unknown and discover new patterns• Relies on low-level data to provide visibility to
unexpected activity
Retrieved from http://www.docstoc.com/docs/7486045/Next-Generation-Business-Analytics-Presentation, February 2013
Commentary by MarkTabBusiness Analytics (Beller and Barnett) Business Analytics (MarkTab)
• Oriented toward ad-hoc analysis of past performance• Focused on interactive and investigative analysis by
end users• Used to derive new insights and understanding• Explore the unknown and discover new patterns• Relies on low-level data to provide visibility to
unexpected activity
• Oriented toward data-driven analysis of past performance
• Focused on interactive and investigative analysis by end users
• Used to derive new insights and understanding• Explore the unknown and discover new patterns• Relies on low-level data to provide visibility to models
of unexpected activity
Retrieved from http://www.docstoc.com/docs/7486045/Next-Generation-Business-Analytics-Presentation, February 2013
First produced for the PASS Virtual Business Analytics group, February 2013
Answering QuestionsBusiness Intelligence Business Analytics Business Analytics (MarkTab)
What happened?
When?
Who?
How many?
Why did it happen?
Will it happen again?
What will happen if we change x?
What else does the data tell us that never thought to ask?
What happens together?
What is the probability of happening again?
What will likely happen if we change x?
What else does the data tell us that we never thought to ask?
Retrieved from http://searchbusinessanalytics.techtarget.com/definition/business-analytics-BA, February 2013
First produced for the PASS Virtual Business Analytics group, February 2013
Takeaway
Don’t be surprised when people have different definitions of and expectations for business analytics
Business Analytics TrendsFebruary 2013
More Gartner Data
Subsegment 2011 Revenue 2011 Market Share (%) 2010 Revenue 2010 Market Share (%) 2010-2011 Growth (%)
Analytic Applications and
Performance Management 1,938.60 15.8 1,652.60 15.7 17.3
BI Platform 7,793.40 63.6 6,703.30 63.7 16.3
CPM Suites 2,509.00 20.5 2,156.30 20.5 16.4
Total 12,241.00 100 10,512.20 100 16.4
Full information at http://www.gartner.com/resId=1969315
Trends for 2010 (Bardoliwalla)The undeniable arrival of the era of big data will lead to further proliferation in data management alternatives
Advanced visualization will continue to increase in depth and relevance to broader audiences
Open source offerings will continue to make in-roads against on-premise offerings
Excel will continue to provide the dominant paradigm for end-user BI consumption
Retrieved from http://www.enterpriseirregulars.com/5706/the-top-10-trends-for-2010-in-analytics-business-intelligence-and-performance-management/, February 2013
Trends for 2012 (Goodwin)Businesses will be more open with their data (because government is)
Privacy and ethics will become an area for debate
New business models will emerge
Retrieved from http://www.computerweekly.com/news/2240113980/4-key-trends-in-business-analytics-in-2012, February 2013
Trends for 2013 (Rodriguez and Schiffman: Tableau)Self-reliance is the new self-service
In 2013, we expect to see the maturation of cloud BI (Business Intelligence)
Mobile BI (Business Intelligence) goes mainstream
Retrieved from http://www.fyisolutions.com/blog/top-advanced-business-analytics-trends-for-2013/, February 2013
Takeaway
Learn enough about the vocabulary (and changing definitions and expectations) to turn trends into actionable decisions
Business Analytics Learning OptionsFebruary 2013
Free OptionsNews feeds
Search engines
Video (YouTube, Vimeo, iTunesU)
Vendor Websites
Books
Networking
MOOC (Massive open online course)Structured Learning: Coursera, Udacity, edX
My Coursera Journey: http://marktab.net/datamining/2012/08/20/join-marktab-coursera-fall-2012/
Coursera Udacity edX
2.5 million users 400,000 users MIT and Harvard
Natural Language ProcessingSocial Network AnalysisPassion Driven Statistics
Artificial Intelligence for RoboticsIntroduction to Artificial IntelligenceIntroduction to Statistics
Introduction to StatisticsArtificial Intelligence
Even Free is AnalyzedThe founders of Coursera are data mining and machine learning experts
They are gathering data on how people learn
My Coursera Journey: http://marktab.net/datamining/2012/08/20/join-marktab-coursera-fall-2012/
See the Daphne Koller video delivered at TED
PASS Business Analytics Conference
http://passbaconference.com/
PASS Business Analytics ConferenceBusiness Intelligence Business Analytics
• Integration Services• Analysis Services
• Multidimensional• Tabular
• Reporting Services• PowerPivot• Power View
• Data Mining• Predictive Analytics• Text Mining• Recommender Systems
PASS Business Analytics ConferenceCategories
• Data Analytics and Visualization
• Advanced Analytics and Insights
• Information Delivery and Collaboration
• Big Data Innovations and Integration
• Strategy and Architecture
Retrieved from http://passbaconference.com/Sessions.aspx, February 2013
TrainingOnline
Onsite
PASS Business Analytics Virtual Chapter
http://bavc.sqlpass.org/
Takeaway
Participating in unstructured and structured education allows us to learn business analytics trends, their meaning, and potential applications
Business Analytics LeadershipFebruary 2013
Assumption
Business intelligence and business analytics (including data mining) have a primary goal of informing actionable decisions
MarkTab Decision Cycle
Analysis
(science)
Synthesis
(art)
GO
Science needs science fiction -- MarkTab
MarkTab Decision Cycle
Analysis
(science)
Synthesis
(art)
GO
Lessons of the MarkTab Decision Cycle
Analysts need to learn more about how leadership and
management affect decisions
Marketing and business leaders
need to learn how analytics
informs decisions
When we know what other team members do, our teams become more effective
“Management is Prediction”
W. Edwards Deming, Ph.D.
XKCD: Shopping Teams
XKCD: Shopping Teams
XKCD: Shopping Teams
How can we exercise leadership?Network: Echo successful decision cycles through external or internal social media
Share: Present at business analytics events
Befriend: Collaborate with colleagues outside your organization
Takeaways
Learning together as a team is ideal (Peter Senge)
Your best business partner is different from you
ConclusionMarket trends predict how business analytics will affect the world
Learning options include both free and paid options, and often sponsored by large technical communities
We exercise business analytics leadership through learning together
ResourcesData Mining Resources and blog http://marktab.net
Data Mining Training and Consulting (especially Microsoft and SAS) http://marktab.com
PASS Business Analytics Virtual Chapter http://bavc.sqlpass.org/
PASS Business Analytics Conference http://passbaconference.com/