Ten out of 10:A Case Study in Artistic Planning

Gale MahoodDirector of Planning and Orchestra Management

Glasgow & Edinburgh 18 Season concerts 3 Naked Classics 2 weeks of Primary and Secondary Schools concerts 2 weeks of Festive programming (Christmas and New Year) 3 Chamber Music series concerts 2 Children’s Classic Concerts

plusGlasgow only Edinburgh onlyKelvingrove Concerts 2 Edinburgh Festival 2 weeks of Monster MusicSt Andrews Party

Royal Scottish National OrchestraScope of Activities: cities in Central Belt

Dundee3 Season concerts1 Naked Classics1 Festive (Christmas)2 weeks of Primary and Secondary Schools concerts (every 3 years) 

Aberdeen2 Season concerts (as part of 9-concert series with SCO)1 Naked Classics1 Festive (Christmas)2 weeks of Primary and Secondary Schools concerts (every 3 years)

Perth2 Season concerts (as part of 6-concert series with SCO and BBC SSO)2 weeks of Primary and Secondary Schools concerts (every 3 years)

Inverness1 Season concert (as part of 5-concert series promoted by Eden Court)

Royal Scottish National OrchestraScope of Activities: cities outside Central Belt

Langholm1 chamber orchestra concertForfar1 Glamis Castle concert (outdoors)

Orkney3 concerts and conducting course (every 3 years)

Out and About (different region annually) Dumfries and GallowayArgyll and ButeAngusPerthshireAberdeenshireShetland

Royal Scottish National OrchestraScope of Activities: towns and regions

Royal Scottish National OrchestraVenue and Programme Coordination

Nothing succeeds better than great music. Give importance to each piece. Lead taste. Aim for audience comfort levels, minus one. Add spice, little extras, something

unexpected. Agonise, agonise, agonise. Passion and belief are contagious.

Ground Rules for Responsible Programming

The “Chicken in Every Pot” Programming Philosophy

Larsson En vintersaga (A Winter’s Tale)Grieg Piano Concerto TchaikovskySymphony No.1 “Winter Dreams”  Dutilleux Symphony No.1Rachmaninov Piano Concerto No.4Stravinsky Firebird Suite (1919)   Bartók Hungarian Peasant SongsBartók Violin Concerto No.1Mahler Symphony No.5

The “Chicken in Every Pot” Programming Philosophy

Grieg Peer Gynt Suite No.1 Sibelius Violin Concerto Rossini William Tell Overture Respighi Pines of Rome   Beethoven Egmont Overture Beethoven Piano Concerto No.5, “Emperor” Brahms Symphony No.4   Beethoven Fidelio Overture Grieg Piano Concerto Tchaikovsky Symphony No.5

The “Chicken in Every Pot” Programming Philosophy

Dukás La PériRavel Shéhérazade Debussy Prelude to the Afternoon of a FaunSchmitt La tragédie de Salomé  Turnage Drowned OutMozart Piano Concerto No.12, K.414Stravinsky Symphony in Three Movements   Denisov Bells in the FogMyaskovsky SilentiumShchedrin Concerto for No.2, “The Chimes” Rachmaninov The Bells

MacMillan Three Interludes from The SacrificeConnesson AlephSaariaho OrionGrime VirgaLindberg GraffitiKnussen Violin ConcertoSalonen InsomniaRouse RaptureLieberson Neruda SongsAdams Transmigration of Souls

Ten out of 10: The Works

Ten out of 10Bringing the full organisation on board: staff ideas

Ten out of 10Bringing the press and public on board

Ten out of 10Bringing the press and public on board

http://vimeo.com/10532429

Ten out of 10Bringing the press and public on board

“Nearly 30 years ago it was the case that the mere inclusion of a modern work at the top of an SNO programme would result in empty seats. Even when an audience did turn up and steeled themselves to get through the horrible bit because they wanted to hear the Sibelius symphony in the second half, the disinterest in the modern piece was tangible to the point of embarrassment. The orchestra didn’t exactly help matters: you could almost feel the aura of antipathy emanating from the ranks. And thus grew the culture of the now-RSNO as being seriously not your symphony orchestra for modern music. A former chief executive had a go at tackling the issue in a Discovery series; but ultimately that got nowhere. This one feels different. The attitude is different, the presentation is different and the whole ethos is different.”

The Herald

Ten out of 10Feedback from the press

“I was uncertain about the series but Stéphane is to be congratulated on giving us these works.  Connesson is a find!  More please.  Lindberg's Graffiti was an exciting and difficult sing, handled very well by the Chorus.  I hadn't heard of Knussen and was pleasantly surprised.  The Naked Classics look at Insomnia was the ideal way to come to this piece for the first time – it made sense of it all, and made it enjoyable. The Neruda Songs were very moving. The John Adams last night just blew me away – unusual, poignant, emotional, atmospheric, and beautifully handled by orchestra and choruses – as it is tied in so much to a particular event I hope orchestras will not consign it to library shelves. I didn't hear all the Ten and, despite my initial reservations, I am so pleased to have been led into new areas of music experience.”

Ten out of 10Feedback from the audience

Edinburgh GlasgowAverage Attendance 10:11 Season:  1619 1560Avg. for concerts including a Ten out of 10 piece: 1527 1470Avg. for concerts not including a Ten out of 10 piece:  1700 1641

However…

Average Attendance 09:10 Season: 1512 1458Meaning in the 10:11 Season attendance increased by: 7% 6.9%

And…

Average ticket sales for Ten out of 10 concerts exceeded average ticket sales for the previous season.

Ten out of 10A few statistics…

MacMillan Three Interludes performed at BBC Proms and at the Gewandhaus in Leipzig in 2010 and 2011, respectively.

MacMillan’s Third Piano Concerto and clarinet concerto Ninian planned for 2013:14. Future commissions for 2014:15 and 2015:16 seasons.

Gave UK premiere of Lieberson’s Songs of Love and Sorrow in 2011:12.

Co-Commissioned Saariaho’s Circle Map with the Concertgebouw, Boston, Stavanger and Gothenburg Symphonies and the Orchestre National de France. Scheduled for UK premiere in 2013:14.

Performing and recording Adams Harmonielehre and Doctor Atomic Symphony in 2012:13.

Ten out of 10Follow up